Category Archives: Just For Fun

Just For Fun

EXP: Bringing a Human Element to a Digital World

Written by: Chris Salicrup
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Working at a large agency with offices spanning the globe, I spend more time with voices on the phone and faceless emails than I do with the people around me. I recently had the opportunity to participate in an employee exchange program (EXP) where I was sent to work with my peers at another office location. The trip helped bridge the long distance gap and put faces to the long list of names of people I communicate with daily.


Part of my role is to understand how morale and communication effects efficiency. The EXP is truly an innovative idea that helps solve for some of these issues as our company grows larger. The program gives our people an opportunity to network with team members in a uniquely effective way. Having the opportunity to work in another office gave me the opportunity to learn more about their group’s dynamic, which in turn helped improve the way I will communicate with them in the future. In return, the team feels like they have an ally at home base who is looking out for their interests, as well.

In my short four-day trip, I learned more about my co-workers in New York than I had after two years of working with them remotely. In addition to juicy gossip, I gained an understanding of their communication and leadership styles. Trying to learn a personality when you’ve only ever communicated by email is challenging. Without voice inflection, emails are constantly misinterpreted and unfounded animosity can flourish. Now with a face next to those names, I find myself working harder to better meet their needs. Thanks to this opportunity I have a more keen understanding of the ways that my teammates prefer to communicate. I know when it’s more beneficial to pick up the phone, and when they prefer to have a paper trail to keep up with longer discussions.

As companies continue to grow larger and spread out across the globe, more innovation around culture and morale will be crucial. With increasing difficulties in working environments, such as the open office floor plan, many companies will need to find a system to help their employees cope with their new situations. For us, the EXP is just a small step and a way to help triage more severe communication needs. In addition, we’re looking at ways to more effectively share documents across our multiple offices, and ways to reduce email by implementing chat platforms. We do all of this with the focus of always putting people first, believing that great work will follow. In order to do this, we create an environment where we encourage suggestions for improvements. Often the best solutions come from those who deal with the issues on a daily basis.

In an increasingly digital world, we have to keep an eye on the human element. For large global companies, it’s easy to turn into a machine, quell questions, and enforce redundant policies. It helps to take a step back from time to time to understand how policies affect the group as a whole, as well as how they impact each individual. Without having a face to vent those needs to, innovation is staunched and growth cannot occur. Never be afraid to answer the hard questions; the times when you can’t give a solid answer can help adjust the focus.

The Marketing Arm Digital – September 2014 Newsletter

Written by: Larry Weintraub
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We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.


The Marketing Arm Digital – August Newsletter

Written by: Digitally Approved
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We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.


Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

First Round of the World Cup Draws Over 300 Million Tweets

More than 300 million tweets related to the soccer World Cup in Brazil have been sent since the tournament started earlier this month, Twitter said in a blog post.

“Just over two weeks into the #WorldCup and the tournament is already becoming one of the most talked about events on Twitter of all time,” the social media firm said after the group stage of the tournament ended late Thursday. “To give you a sense of scale for this volume of tweets sent over a 15-day period: we saw more than 150 million tweets about the 2012 Summer Olympics in London over 16 days.”

The opening game between Brazil and Croatia drove the most Twitter conversation so far with more than 12.2 million tweets, followed by Brazil versus‎ Mexico (8.95 million) and Germany against Portugal (8.90 million).‎

Argentina star Lionel Messi and Brazil’s Neymar Jr., both on four goals after the group stage, are the most mentioned players so far on Twitter, followed by Uruguay striker Luis Suarez thanks to his biting an Italian defender.

The most-tweeted moment of the tournament so far is Brazilian defender Marcelo‎’s own goal in the opening match. It drew 378,085 tweets per minute, according to Twitter. U.S. captain Clint Dempsey’s‎ goal against Portugal ranks second with 304,603 tweets per minute.

The most reweeted post from a player so far is from Italy’s Mario Balotelli. In a reference to England’s f‎ate being in the hands of Italy, which had to beat Costa Rica to keep England’s hopes of advancing alive, he posted: “If we beat Costa Rica, I want a kiss, obviously on the cheek, from the UK Queen.” The post got more than 177,000 retweets and has been viewed over 17 million times, according to Twitter. Italy lost and, just like England, is out of the tournament.

Twitter’s introduction of hashflags for the Cup, meanwhile, has proven to be a hit with U.S. and Brazil fans. Their countries’ flags have been used the most in the new feature, followed by Mexico and Germany. Twitter didn’t provide exact figures.

Source: Hollywood Reporter

April Fool’s Roundup

Written by: Larry Weintraub
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April-Fool's-DayApril 1 is one of our favorite days of the year. We look forward to seeing what all those much more creative than us do with their sites and properties.  We polled the company and these are some of our favorites from yesterday. There were so many good ones, it took us a day to agree on which were best!


Gmail: Shelfies, make a sharable selfie your background on Gmail, and share it with friends and family.
Gmail Shelfie


truTV: Impractical Jokers, a show on truTV, gets four new cast members due to the old cast becoming too popular.
Impractical Jokers


Samuel Adams: HeliYUM Beer, leveraging the powers of helium for “a beer unlike any you’ve ever tasted.”
Sam Adams HeliYUM


Netflix: Two new Netflix Originals guaranteed to make you hungry.



Jimmy Kimmel and Lululemon: Spray-On Yoga Pants. “Goodbye pants, hello comfort.”

Lululemon Spray-on Yoga Pants Lululemon Spray-on Yoga Pants 2


Netflix: Get a “leaked” first look at House of Cards Season 3, from writer Beau Willimon.

House of Cards preview

Google+:  Auto Awesome Photobombs, with David Hasselhoff
Google Hasselhoff


Kayak: Bathroom Search Feature

Kayak Bathrooms


HootSuite: Fake Oculus Rift Integration
HootSuite - Oculus Rift


Hope you enjoy these as much as we did!


Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. With March Madness in full swing, this week’s post takes a deeper look into how people plan to keep up with the wins, losses and bracket breaking upsets of this year’s tournament.

Over 50% of US Mobile Users Plan to Check Mobile Apps to Keep Track of March Madness

March Madness lovers who want to follow the games both day and night can breathe a sigh of relief—thanks to mobile apps. According to a study conducted by Harris Interactive for SOASTA, mobile users are turning to their second screen during the workday to keep up with this year’s National Collegiate Athletic Association (NCAA) basketball tournament.

March 2014 polling found that just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness. Nearly three-quarters said they would take a peek at their mobile device when they took a break from work, and about two-thirds planned to check in on the games during downtime. Lunchtime appeared to be another popular time for catching up with the tournament, with over six in 10 saying they would do so while eating.

Part of the appeal of mobile apps are the live updates they provide: 41% of respondents said that these improved the March Madness experience. Being able to access and manage brackets on the go ranked second (29%), and easy access to team and player information was also popular (27%).

The fact that fans use mobile apps for easy, quick access to information may be why July 2013 research by Informate Mobile Intelligence found that US smartphone users who used sports apps spent little time with them, launching the apps 1.4 times a day and spending 3.7 minutes with them daily. With 41% of respondents to Harris Interactive/SOASTA’s survey planning to check for March Madness updates on their app more than once a day, usage may see an increase over the next few weeks.

Source: eMarketer

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Twitter provided us with some updated US usage numbers this past week so we wanted to share those with you here…

Twitter By the Numbers: 

  • 215M+ monthly active users globally
  • 100M+ daily active users globally
  • 400M+ visitors to Twitter globally (includes not-logged-in-traffic)
  • 500M+ Tweets per day globally
  • 75% of monthly active users accessed Twitter from a mobile device
  • 51.6% male (U.S.), 48.4% female (U.S.)

Please note that these numbers are from Comscore and are U.S. only.

  • 13-17: 11.5%
  • 18-24: 18.1%
  • 25-34: 21.1%
  • 35-44: 16.2%
  • 45-54: 15.4%
  • 55-64: 9.6%
  • 65+: 7.3%

Just for fun:

In honor of the Los Angeles Dodgers’ victory last night sending them to the National League Championship Series, here are some pieces of Dodger trivia:

  • The last time the Dodgers went to the World Series was 1988
  • The Dodgers have won the world series 5 times since they moved to LA
  • The Dodgers had gone 16 years without winning a playoff game until 2004
  • Steve Garvey hit the most post season home runs since the Dodgers moved to LA