Category Archives: Stats

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

4 out of 5 Millennials Shop Directly from Mobile Devices

One of the challenges facing small business owners during the holiday shopping season is marketing to millennials.

This demographic has a unique set of shopping habits. For example, four out of five millennials shop directly from mobile devices, and nearly 70 percent won’t wait more than five seconds for a page to load, according to survey data from cloud-based software company Instart Logic.

Their infographic below explains how to take advantage of millennial shoppers this holiday season by optimizing mobile shopping experiences.

Source: Inc. Magazine

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Teenagers are Snapchat’s Biggest Fans

Snapchat ran its first advertisement this past weekend. So, who’s been using the service? According to July 2014 polling by NuVoodoo, teenagers are the platform’s biggest fans.

Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly. Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.

Q2 2014 research by GlobalWebIndex found similar results. While just 14% of US mobile internet users ages 16 to 64 said they had accessed Snapchat in the past month, a far higher 42% of the teens in that group (16- to 19-year-olds) reported doing so.

And of course, when teens are taken out of the picture, the percentage drops even more: A September 2014 study by Raymond James found just 11% of US adult internet users actively used Snapchat.

Source: eMarketer

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

62% of Consumers Expect Live Chat to be Available on Mobile Devices

Sixty-two percent of consumers expect live chat to be available on mobile devices, and 82% would use it, according to a new study commissioned by Moxie Software. Seventy-five percent of survey respondents stated that they would prefer to use live online chat versus calling to speak with an agent.

According to the study, consumers’ growing preference for online chat provides companies an opportunity to enhance the customer journey and increase customer satisfaction, specifically on mobile devices. Seventy-two percent of respondents reported they were satisfied or very satisfied with their customer support experience when shopping online, but the level of satisfaction increases to 92% when live chat is used on a mobile device.

“Today, people have their mobile phones with them at all times and they are primarily using them to research information, message family and friends and engage with apps,” said Nikhil Govindaraj, VP of products, Moxie.

Additional insights from the study reveal the following trends:

  • Holiday shoppers expect superior service and live chat: consumers who plan to make purchases on mobile devices this holiday season expect top-notch service and support. Sixty percent of consumers abandon their online shopping carts and never make purchases from an online retailer again if they experience poor customer service.
  • Men shop often on mobile devices: Twice as many men than women surveyed make daily purchases online and are making more weekly purchases as well;
  • Millennial men are active online shoppers: Millennial men are becoming the new power shoppers, and those living in the Pacific region (California, Oregon, Washington, Hawaii and Alaska) are among the most active online shoppers in the nation.

Source: Chain Store Age

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

84% of Smartphone and Tablet Users in the U.S Watch TV with a Second Screen

Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.
Nielsen Social says when it comes to brands and people and using social media in conjunction with TV networks, some general trends have become clear when it comes to key advertising categories.

For “wireless network” advertising/brands the top “affinity” scores go to many sports networks: NFL Network (2.7), Adult Swim (2.7), CNN (2.5), WGN America (2.5), and NBA TV (2.4) get high marks. The average for all TV networks in this category is a 2.0 score.

Looking at other brand types: For “personal care” advertisers, young viewing networks did well: Adult Swim (2.8), Nickelodeon (2.7), E! (2.6), Teen Nick (2.6), and Oxygen (2.5) had the best results. The average here among all TV networks was a 2.0.

Household product brands earned the best marks with those networks heavy into reality TV shows. Here A&E (2.7), VH1 (2.5), FX (2.5), E! (2.4), and BET (2.4) did well. The average among all networks in this category was a 1.9 number.

Source: MediaPost

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Facebook Hits 1 Billion Video Views per Day

Facebook on Monday said it has hit 1 billion video views per day as the social network ramps up efforts to rival YouTube as an online video powerhouse. To highlight popular content and promote sharing, Facebook will start showing the number of views a publicly posted video has gotten at the bottom of a post.

From May to July, Facebook said video views have surged 50%, with more than 65% of the total taking place on mobile. That underscores the broader shift the social network has seen from desktop to mobile use in the last couple of years, with mobile now also accounting for the bulk (62%) of ad revenue.

After introducing auto-play video earlier this year, Facebook noted in a blog post today that the feature has led people to discover “significantly more content” as a result. And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said.

“So in the coming weeks, we’ll extend the availability of videos that play automatically to more content from more brands in the U.S.,” stated a blog post today by Fidji Simo, a product management director at Facebook. She also confirmed that the company is testing a new feature in mobile suggesting additional related videos when someone finishes watching one.

A separate post also highlighted the addition of deeper video analytics tools in May, as well as the ability for video publishers to add a call-to-action, such as visiting a Web site or making a purchase, at the end of a video, to drive interaction and/or transactions.

During Facebook’s second-quarter conference call, COO Sheryl Sandberg said the social network was running about a dozen premium video ad campaigns, with the early data showing promising results. To enhance its video ad offering, Facebook in July acquired startup LiveRail, a platform that helps publishers such as MLB.com and A&E Networks to better target their video ads.

In terms of Web video audience, Facebook ranks second only to YouTube, but is still well behind. Its 103 million unique video viewers in the U.S. in July compared to 157 million for YouTube. Still, Facebook’s video audience has grown about 27% between May and July versus only about 5% for YouTube. When it comes to views, the Google-owned video hub was delivering 4 billion a day at the start of 2012, and that figure has likely grown significantly since then.

Source: MediaPost

The Marketing Arm Digital – September 2014 Newsletter

Written by: Larry Weintraub
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We published our monthly newsletter! Check it out below, and to see it in all its glory with working links, click HERE.

Sept-Newsletter.2014

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest this week launched its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. The company’s analytics team worked with “sets” of translators to support local users worldwide.

 

Instagram has launched a new mobile video app featuring tools like tracking shots and time-lapse shooting. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos, even while in motion.

 

Amazon is taking direct aim at YouTube as the e-commerce giant acquires video-streaming service Twitch for $970 million in cash. YouTube had reportedly been in talks to buy Twitch, whose ad-supported service lets people stream live video of their video game play.

 

Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people with 4G connections and run light-bandwidth text ads for those on 2G connections.  In other Facebook ad news – the company recently expanded event ads to mobile and desktop newsfeed.

 

Twitter recently rolled out an updated analytics dashboard to marketers and verified users. It is now making these same analytics available to all users.  The dashboard lets users see how many impressions each tweet has received, the number of favorites, how many times users have clicked on their profiles, and the number of retweet and @replies.  In other Twitter news, the company has launched a training program for agencies called Flight School, which aims to familiarize marketers and advertisers with the service and help them keep abreast of new features.

 

Global Social Media

Nearly 86%  of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11%  over 2013. The rapid growth in smartphone adoption in Australia is creating a new wave of consumer behavior that is changing the mobile landscape. The average Australian mobile user consumes 6.7 hours of media per day, with mobile almost surpassing television in terms of time spent.  Around 55% of mobile web customers now use mobile as either their primary or exclusive means of going online, an increase from 40% in 2013.  Also noteworthy – around 55% of mobile users in Australia are now as comfortable with mobile advertising as they are with television or online advertising.

Noteworthy Campaigns

Leveraging Instagram “likes” for dollars,  Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer’s site to initiate a purchase. Instagram has 200 million engaged users who share roughly 60 million photos daily. Curalate, the company that built Like2Buy, and other social platforms are trying to comb through this data to present brands with social engagement metrics that can be interpreted into real-life sales leads.