Category Archives: Travel

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Launches New Places Directory to Rival Yelp
Facebook has quietly launched a new Places Directory, which lets you search for the best destinations in cities across the world. The results are ranked by user ratings and show comments from friends and others in your Facebook network.

Social Spend Will Double by 2018
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence. The group predicts social ad revenues will jump 40 percent from $6.1 billion in 2013 to $8.5 billion this year and 195 percent to almost $14 billion in 2018. Factors driving this growth: increased reach, improved targeting, improved measurement capabilities, and the rapid expansion of programmatic buying options.

Twitter Announces Several New Features
During Twitter’s Analyst Day event, the company promised to launch new services including new messaging, video creation, and content curation features in the coming months. The goal is to make the social network more engaging to new and existing users. Some of the new features announced include: Timeline Highlights, Instant Timeline, breaking news alerts, real-time video editing and sharing (native Twitter video), improvements to private messaging, and more stand-alone apps.

Facebook Debuts ‘Say Thanks’ Video Feature
Facebook launched a new feature called “Say Thanks” that helps users create “video cards” for friends and family. To create the cards, Facebook automatically combines content featuring users and the person they’ve chosen to commemorate. Users can then edit that content and choose from different card themes before sharing them.

YouTube Unveils Music Streaming Service
YouTube launched its new music streaming service this week. Music Key will be ad-free and begin on an invite-only basis with a promotional subscription price of $7.99 per month — discounted from $9.99. YouTube is also adding a music-focused tab that includes favorites and recommended playlists. YouTube’s Music Key also includes a subscription to Google Play Music.

Global Social Media

The Countries Where Facebook Censors the Most Content
As Facebook expands, countries are increasingly interested in making content on the social network disappear. Censorship on Facebook increased 19 percent between the first six months of 2014 and the last six months of 2013. But censorship isn’t distributed evenly. Some countries are more trigger-happy than others. India leads the list with 4,900 pieces of content restricted. Turkey and Pakistan follow closely with 1,800 and 1,700 “pieces of content” removed. Facebook only restricts content when it is “illegal under local law.”

Noteworthy Campaigns

JetBlue Launches Fly It Forward
JetBlue Airways recently introduced a new program called “Fly It Forward” that enables customers to spread goodness from one to the next. The program is inspired by the airline’s crew members and is carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. To celebrate the launch, JetBlue released a video featuring the first four fliers to participate in the program. The video also calls for the public to submit their own nominations for deserving travelers. Consumers can follow stories as they unfold at jetblueflyitforward.com and help write the next chapter by submitting their own entry through Twitter using #FlyItForward.

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

44% of People Plan a Trip Using a Smartphone or Tablet

Somo, a mobile marketing specialist, has pulled together some of the latest mobile travel trends to give a snapshot of how mobile consumers are versus the travel industry.

The company, which works with players such as Air Asia Expedia, brings in information from recent studies such as the Expedia Travel report and the IAB Mobile Audit.
Key points include:

  • 30 million people now search for travel information via mobile devices each month.
  • 44% plan their trip with a mobile phone or tablet, 61% purchased air travel or a hotel stay on a tablet and 51% did the same via a smartphone.
  • 32% of the UK’s travel companies have no mobile presence.
  • Only two of the UK’s top 50 travel companies have a responsive website.
  • 62% of top carriers use mobile boarding passes but none have a responsive website.

Somo infographic

Source: tnooz

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Adds TV Conversation Targeting
This week, Twitter announced a new feature that allows networks and brands to promote tweets to people who chatter about certain shows, whether or not the brand is running a TV spot during a given program.

Foursquare Opens Up Home Screen to Big Brands
In a bid to boost revenue, Foursquare will now let brands that don’t have a physical location advertise on its most prominent real-estate: the app’s home screen. MasterCard I the first business without a brick-and-mortar presence to place an ad on Foursquare’s home screen as part of a month long campaign.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins this week, enabling users to map out the locations of all the items they share on their pinboards. For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board. With these locations, users can create pinboards for trip planning and highlight hotspots in their neighborhood.

Snapchat Sees More Daily Photos Than Facebook
Snapchat now shares 400mm snaps each day, up 50mm since September of this year. This number surpasses the photo-sharing activity on both Instagram and Facebook. Facebook sees 350mm photos uploaded per day and Instagram sees around 50mm.

LinkedIn Announces Showcase Pages
LinkedIn is now letting brands create pages for specific products in a bid to bolster its positioning as a content-marketing channel. While LinkedIn already has Company Pages — more than 3mm of them — that allow businesses to post status updates and job openings, now it will let them give more granular updates about product offerings and divisions. Showcase Pages are connected to the primary Company Page and can be assigned separate admins. See examples in action here and here.

Global Social Media

Germany Set to Grab Top Social Networking Spot from the UK
The UK will lose its spot as the top social networking country in Western Europe by the end of 2014 with Germany set to push the British into second position. The number of social network users in Germany is expected to reach 35.4mm  by the forecast period, which is more than the UK’s estimated 33.9mm by that same time. In terms of Facebook the UK still tops with nearly 30mm residents accessing the site per month, compared to 22.1mm users in both France and Germany.

Noteworthy Campaigns

Inspiring Unilever Ad Gives You Hope for Future Children
This week, Unilever launched a new initiative called “Project Sunlight,” an online portal which showcases social missions of Unilever brands around the world, and invites consumers, especially parents, to share their own stories about improving health, education and the environment. The company has partnered with UNICEF and Save the Children in an effort to create 2 million “acts of sunshine” — things like supplying school meals, drinking water, and improved hygiene for kids, as part of the program. At the heart of the campaign is a tear-jerker (but yet hopeful)  video (released on Universal Children’s Day), directed by Academy Award-winning director Errol Morris, called “Why Bring a Child Into This World?” The video has just over 3.5mm views.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Vine Gets an Update
Vine released an update to its iOS app this week. Enhancements include: redesigned camera experience, categories to allow users to help find other Vine posts, Twitter features, including the ability to ‘revine’ another users post, and new channels that feature popular videos on the platform.

Twitter Bans Automated Following
Twitter has updated its developer guidelines with a number of changes including a ban on automated following and lightened restrictions on third-party curation services.

Twitter Experiments With Email-Based Targeting
Twitter is attempting to improve its targeting by information from cookies and users’ scrambled email addresses that will serve up more relevant ad messages. Twitter, which announced the program this week used this hypothetical example: Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those same people who are also on Twitter, the shop may share with Twitter a scrambled, unreadable email address or browser related information. Twitter can then match that information with a users account to show them a Promoted Tweet with the Valentine’s Day deal.

Facebook To Remove Ads Near Offensive Content
Facebook announced a new policy barring advertising from sections of the site with controversial content. Beginning this week, the social network will undertake a review process to determine which Pages and Groups should feature ads alongside their content under a broader set of guidelines.

LinkedIn Launches Sponsored Updates
LinkedIn is pitching brands and agencies on its transformation into a content-marketing platform, including a pilot test of “sponsored updates,”its rendition of native ads that appear in users’ news feeds. Taking a page from Facebook, LinkedIn is urging brands to develop unique content for their company Pages. The newest phase is unveiling the “sponsored updates” ad unit, which helps to promote content to a wider audience in the news feed. GE is one brand currently testing this feature.

Global Social Media

Twitter Quietly Rolls Out New Language Translation Tool
Want to know what Turkish citizens are tweeting in their own language about the protests sweeping their country? What about Argentinean Beliebers tweeting in Spanish about the pop star’s concert in Buenos Aires? Now you can, even if you don’t know Spanish or Turkish. Twitter is taking steps to connect you with people from around the world, overcoming linguistic obstacles. The microblog is implementing a new translation tool for tweets written in foreign languages on its site, with services provided by Microsoft’s Bing. Soon, all users will see a “View Translate” option once you’ve clicked the time stamp of that individual tweet.

Noteworthy Campaigns

Time Travel Through Paris With Augmented Reality App
Paris, Then and Now, is a mobile app for iOS and Android that allows people to explore the city with historical images layered onto physical surroundings. Users can travel back in time and view more than 2,000 places of interest as they were 100 years ago. For each location you can see the full screen ‘Then and Now’ photos to discover the history of the place with facts and anecdotes. You can also superimpose the photos with reality to compare the past and the present, play with the transparency and observe the evolution of the landmark.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Launches Balloons to Bring the Internet to Remote Regions
Google is launching huge balloons to bring the Internet to remote and difficult terrain (mountain ranges, archipelagos, jungles) – beginning with New Zealand. Last week, Google launched 30 Internet-enabling balloons in the Canterbury region, with plans to launch 20 more. The balloons, which resemble white jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky. The balloons communicate with antennas placed on the ground tends of thousands of feet below to provide Internet to those areas. The initiative, dubbed “Project Loon,” is part of Google’s master plan to bring the Internet to two-thirds of the world that do not have or simply can’t afford access.

Instagram Adds Video
Taking a page from Vine, Instagram integrated video into its existing platform this week. The feature will allow users to create 15-second videos (Vine allows just six seconds). Users can also choose between 13 different filters similar to the current photo capabilities. Brands have been quick to jump on board – including Nike, International Delight, Burberry, General Electric, Lululemon and more.

Vine Teases New Features
Not be outdone by Instagram, Vine teased new features this week including the ability to save drafts before sharing videos, a redesign of the video stream, curated video categories, and a private messaging experience.

Twitter is Developing Geo-Targeted Ads for Retailers

As soon as the end of this year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter.

Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.

Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting
Twitter last month revealed a TV ad targeting product, the first fruit of its February acquisition of Bluefin Labs. National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to TV ad campaigns. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.

Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers.

Global Social Media

Turkey Bans Fake Social Media Accounts
The Turkish government’s ill-advised war on social media continued this week with the announcement that it plans to ban “fake” social media accounts following the weeks of protests organized, in part, via social media. Turkey thus joins the likes of China, where Beijing has required microbloggers on Weibo to use their real names.

Noteworthy Campaigns

Travelers Transfer Virtual Food Between Outdoor Ads to End Hunger
The agency for the United Nations World Food Program created two bus stop advertisements – one featuring an impressive selection of food, the other a starving child. Using NFC, you can pick up a piece of food with your phone and carry it over to the child in need. The act of doing so also donates the value of that piece of food. People who make an effort to donate can share they did so via Facebook and will receive a video from the child they helped.

American Express Kickstarts Ordinary People’s Hobbies
Inspired by Kickstarter, American Express has launched a six-month social media competition that will provide ten people per month with one-off funding to pursue their passions. The competition, entitled #PassionProjects, requires entrants to answer two simple questions: ‘what is your passion project?’ and ‘why is it important to you?’ The response must be 120 characters in length, accompanied by the hashtag . Winners will receive $2k in gift cards which are supposed to be used to kickstart these hobbies but are free of limitations, so can actually be spent on anything.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel

We were perusing travel specialists Frommer’s website recently and stumbled upon their 2011 Digital Travel Content and User Experience Consumer Survey and found some very interesting stats.  While the data might be a little older than we like, we think much of this still holds up.  Here are some highlights:

  • Facebook: 72% of 18-34 share travel experience via Facebook (33% general pop)
  • Photo Gallery: 69% of 18-34 share travel experience (38% general pop)
  • Hotel Reviews: 52% of 18-34 share travel experience (51% general pop)
  • Travel Blog: 27% of 18-34 share travel experience (20% general pop)
  • Twitter: 26% of 18-34 share travel experience (8% general pop)
  • Foursquare/Gowalla: 9% of 18-34 share travel experience (2% general pop)

Source: Frommer’s

Social Channel: Instagram

Instagram had a banner day on Thanksgiving.  Per the folks at Instagram…

  • More than 10 million photos whose captions included Thanksgiving-related terms were posted
  • For several hours, more than 200 photos were being uploaded every second
  • Per Instagram, “Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.”

Source: Instagram

Industry Stuff: Cyber Monday

Cyber Monday ranks as the biggest online spending day ever.  MarketingCharts gathered all kinds of juicy data including:

  • American spent $1.465 billion online on Cyber Monday, up 17% from last year
    • making it the biggest day for US e-commerce in history
  • It also joins Black Friday as the second day of the season to pass the $1 billion online spending mark.
  • For the holiday season-to-date (November 1-26):
    • Americans have spent more than $16 billion online
    • representing 16% growth from the same period last year
  • Mobile devices accounted for 18.4% of site traffic on Cyber Monday, up from 10.8% a year earlier
  • Mobile’s percentage of total sales stood at 12.9%, almost double last year’s 6.6%
  • The iPad accounted for 7.1% of total site traffic, just ahead of the iPhone (6.9%), but further ahead of Android devices (4.5%)
  • The top gaining product categories on Cyber Monday were digital content and subscriptions (+28%), consumer electronics (+24%), computer hardware (+22%), video games, consoles, and accessories (+18%), and jewelry and watches (+17%)
  • 47.1% of dollars spent at US websites came from work computers
  • Online shopping peaked at 11:25 AM on Cyber Monday
  • Transaction volume was up, though average order value dropped 6% to $185.12

Source: MarketingCharts

Just for Fun

Top 5 Holiday Wish List from Twitter Users

  1. A new Smartphone… or anything from apple
  2. Kiss Justin Bieber Under the Mistletoe
  3. New Clothes and Shoes
  4. More Money and Food
  5. To be Healthy and Gather with Family

Source: SocialBakers

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel

  • Types of Content on Facebook pages for Upscale/Luxury Hotels Worldwide
    • 77% Couponing
    • 46% Customer Service
    • 44% Contest
    • 30% User-Generated Content (UGC)
    • 4% Giveaway
  • In 2000, the internet accounted for 1-2% of hotel bookings.  Now, 50%+

(Source: L2)

Social Channels / Properties – Twitter

Consumers are increasingly mentioning brands on Twitter.  This may reflect how the channel is evolving.  (graph below)

  •  The % of Brand mentions is actually going down.  This is a reflection of consumers increasing the use of the social media service for conversations
  • Twitter is a destination, not just a portal
    • Page Views per Visit up 58.7% in 2012

Source: BazaarVoice

Social Media Marketing / Content Marketing

  • Roughly 9 in 10 marketers measure content marketing success by social engagement
    • In contrast, 3 in 4 measure by views of content and half look to lead generation
  • Social Media is the number 1 tactic used for content distribution.

Source: Outbrain

Fun Stats

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel & Leisure: Hotels

Per a TripAdvisor.com report, the hottest topic about Hotels is Customer Service; outranking location, comfort, and room rates.

Source: Tripadvisor.com

Social Channels / Properties – Facebook

  • Among the 73% of Facebook users that have “unliked” a brand, the top reason cited was: brands posting too frequently. More.
  • 22% of Facebook users have been too embarrassed to “like” a certain brand. The top three products people are embarrassed about: Adult novelty items, diet/weight loss products/health & wellness. More.

Social: Mobile Social Network Usage
Mobile Social Network Users by Income  – Full Report.  Interestingly, While higher-income Americans might be spending less time online than their lower-income counterparts, it appears their internet consumption is trending up.

Fun Stats

  • Pirates wore earrings because they believed it improved their eyesight.
  • Los Angeles’s full name is “El Pueblo de Nuestra Senora la Reina de los Angeles de Porciuncula.”
  • In England, in the 1880’s, “Pants” was considered a dirty word.

Source: www.thefactsite.com

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

Facebook Charges Business To Run Offers
The test period for Facebook’s Offers product is drawing to a close: Facebook announced this week that all Pages with more than 400 fans can now seed discounts and promotions through the network – except those that operate in Japan, which will be eligible next week. Merchants are now required to pay at least $5 to run Offers. They will remain free for users to claim.

Twitter Profile Changes
Twitter rolled out a series of design updates aimed to add more personality to member pages. Photos have been brought to the forefront and room has been made for Facebook Timeline cover images.  Break down of the new changes: Member profile photos have been moved from the top left to a spot in the center of the page. Users can upload a long horizontal header image that resembles a Facebook cover photo. Existing profile pictures are embedded into the center of the header. Your avatar is no longer tucked into the corner but will be displayed front and center. The photo stream has been moved up and will be accessible on the apps.

Google+ Has 400 Million Members
Google+ has more than 400 million members according to Vic Gundotra, Google’s Senior Vice President of Engineering. Gundotra added that Google+ has almost 100 million monthly active users – if you count the mobile app. Though Facebook is approximately 10 times the size of Google+ in terms of active users, keep in mind that it took Facebook several years to reach 100 million active users. It has taken Google+ 12 months.

YouTube Testing Feature to Quiz You While You Are Watching A Video
YouTube videos may soon be getting a bit more interactive. There’s now a page on the YouTube website describing a feature called “Video Questions Editor Beta,” which is described as a way for “multiple questions to be displayed on top of your video during playback that a viewer can answer.”  The beta page does caution that this is just something YouTube is testing: “There is no long term support for the feature and may be removed at any time without notification.”

Global Social Media

LinkedIn Hits 10 Million Registered Members in the UK
LinkedIn has passed a significant milestone in the UK after the professional social network announced that it has now surpassed 10 million registered users in the country. The UK had 3 million LinkedIn members in 2009 and, having hit the landmark figure, it is now the third largest market, behind the U.S and India. London is the most popular location from LinkedIn users, followed by Birmingham, Reading and Edinburgh. The National Health Service is the top represented company – ahead of RBS, BT, HSBC and IBM, while ‘IT and Service’ is the most represented industry. LinkedIn has 175 million members across more than 200 countries. 62% of LinkedIn members are located outside of the U.S. Earlier this year its user base in India hit 15 million.

Chinese Social Network Copies Facebook Timeline
Renren has been a constant shadow of Facebook, which is blocked in China. Now the site has launched something similar to timeline. Renren is even copying the fancy scrolling introduction that accompanied the site’s move to timeline in other parts of the world. Renren has sampled Facebook’s news feed, mobile and profile looks. The website introducing the changes shows things such as the cover photo, profile photo and life events – all Facebook creations.

Noteworthy Campaigns

Local Social Networking in Play for Sears Hometown Stores
Every one of the 1,238 Sears Hometown and Outlet Stores franchisees has a Facebook page that was set up by corporate, but must be administered by the local storeowner. That strategy has let these operators customize their pages with local discounts and events as well as provide a portal for corporate to run national promotions across all of the franchisee pages. Once the page is up and running, owners are encouraged to start building their fan base with “low hanging fruit”; friends and family who will happily share the weekly Friday coupon and other specials to begin viral spread. In store flyers, circulars and emails also alert people to new Facebook pages. The first national promotion that the franchisees are offering on Facebook is the “Sears for Life Video Contest” where customers can upload a 25-second video telling a story about their relationship with Sears. The winners receive a $2,500 Sears gift card and a chance to be featured in a TV commercial.  The contest is promoted in multiple ways – storeowners are educated about how to update their timelines and set up a tab for the contest, in-store flyers and handouts are provided, as are press release templates to distribute to local press. The Facebook pages are also selling tools – an e-commerce app likes to Sears.com, which allows the storeowner to greatly expand product offerings beyond his or her store. As an incentive to move business through the app, any order placed through the app triggers a commission code to give owners credit.

Instagram Your Virgin America Experience For 30% Off Flights
Virgin is launching a new promotion highlighting the airline’s passenger “Experience” and will begin to use actual photos snapped onboard any flight. Passengers are being encouraged to take photos onboard Virgin America flights and upload to Instagram – tagging them with #MyVXExperience and sharing to Twitter. Instagram photos will be live-streamed to the NASDAQ board in Times Square. The first 1,000 who participated received a 30% discount code for a Virgin flight.

Obama Camp Launches Social-Media Effort to Motivate Youth Vote
This week, the Obama campaign unveiled “For All,” a campaign initiative designed to engage younger Americans between the ages of 18 and 29. The initiative aims to illustrate the shared values of the President and young Americans across the country. The effort launches on Instagram. Young voters are asked to write a message on their hands, put their hand over their hearts and take a photo, which they will then tweet with the hashtag #forall. There is also a dedicated website for this demographic.