Digitally Approved » Uncategorized http://www.digitallyapproved.com Thu, 29 Jul 2010 16:19:08 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Amazon vs. Apple http://www.digitallyapproved.com/2009/07/21/amazon-vs-apple/ http://www.digitallyapproved.com/2009/07/21/amazon-vs-apple/#comments Tue, 21 Jul 2009 17:22:31 +0000 Larry Weintraub http://www.digitallyapproved.com/?p=694 Amazon vs. Apple
There is a fantastic and fascinating article in the latest Fast Company about Amazon’s attempt to do for publishing what Apple did for music.  The idea being that with the Kindle, Amazon has the premiere device that people will use for reading and downloading books, magazines, newspapers, and blogs.  Similar to what Apple did with the MP3 player.  The result for Apple is that they own the market and they have the power to control the music business.  Now Amazon can possibly do the same with the publishing world and soon authors might be able to cut a deal directly with Amazon and skip the publishers all together.

Sounds like a plan, huh?  Well, what if Apple decides to put out their own version of the Kindle and it’s sexier in a way that only Apple can produce?

Read this article!

]]> http://www.digitallyapproved.com/2009/07/21/amazon-vs-apple/feed/ 1 Michael Jackson Died-Not the Time to Twitter Deals http://www.digitallyapproved.com/2009/06/25/michael-jackson-died-not-the-time-to-twitter-deals/ http://www.digitallyapproved.com/2009/06/25/michael-jackson-died-not-the-time-to-twitter-deals/#comments Thu, 25 Jun 2009 23:39:16 +0000 My-lan Beauford http://www.digitallyapproved.com/?p=610 Michael Jackson died a few hours ago and I noticed that a few major companies and television shows were still tweeting deals and contests as the news unfolded. The rest of the Twitter world was consumed by Michael Jackson’s death, and these brands should have been monitoring to see that. To all brands, companies and corporations smart enough to utilize Twitter effectively, please make sure you practice smart marketing.

Pushing your brand at a time like this turns me off as a consumer and shows how truly out of touch your brand is with the Twitter public.

I plan on un-following a few companies today who chose to practice bad marketing, and I don’t think I’ll be alone.

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