Category Archives: Weekly Roundup

Weekly Roundup

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics
Facebook and Twitter released a barrage of data this week to claim the title of most popular social network for spectators watching the Super Bowl. Facebook boasted that 65 million people chimed in about the game. Twitter reported 28.4 million game-related tweets, compared with 24.9 million last year.  Facebook claimed that 676,000 people per minute commented or liked someone’s comment after the game-ending interception. On Twitter, the same play generated a surge of 395,000 tweets per second.

Twitter Launches Vine Kids
Twitter recently created its first child-friendly app – Vine Kids.  The main feature is the same, six-second looping videos, but the focus is clearly for children with animated characters leading them through the experience.

Nielsen Pitching New ‘Tweets Per Impression’ Metric to Entertainment Marketers
Nielsen has begun engaging movie studios and TV networks on a new metric — tweets per impression (TPI) — that gauges the social impact of entertainment marketing efforts. TPI maps the number of impressions a commercial has on TV against the number of tweets referencing that particular impression just minutes after the commercial airs.  While TPI isn’t limited to the entertainment industry, there has been significant interest from studios, which can adjust their TV advertising plans in real time based on input from the metric.

Tweets Will Return to Google Search
Twitter has reached a deal with Google to add tweets back to Google’s search results later this year. Google previously had to crawl Twitter’s site for tweets, but now the company will provide the data directly to the search engine. As part of the new arrangement, tweets will appear in search results as soon as they are posted.

Twitter Expands Promoted Tweets
Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed on as the first platforms to participate in Twitter’s newly syndicated ad network.  Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.

Global Social Media

China Tightens Its Grip on the Internet
Over the last two weeks, China has been further tightening its grip on the Internet, blocking several tools that allow users inside the country to escape and circumvent what’s popularly known as the “Great Firewall of China.” Some popular Virtual Private Networks were the latest victims of the censorship system, with many reportedly unable to use them to connect to censored websites.  Though China has always been aggressive in trying to control the Internet, this new crackdown is seen as unprecedented.

Noteworthy Campaigns

Gap Debuts Love Story ‘Micro-Series’ on Instagram
Following Gap’s noirish brand campaign from David Fincher, and quirky holiday ads directed by Sofia Coppola, the brand has launched a “micro-series” on Instagram to promote its spring collection.  “Spring is Weird” is a 12-part love story starring actor Paul Dano and “Marcel the Shell” creator Jenny Slate. The 15-second episode will roll out each week on Gap’s Instagram account. The story will also be featured on dating websites and apps. Followers of #APerfectFit will also get special offers for trying the brand’s form-fitting “Resolution Denim” featured in the series.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook to Make Sure the Right People See Publishers’ Posts
Facebook unveiled new tools this week to give publishers a better shot at making sure people on Facebook see their stories. One tool lets publishers target their Facebook posts at a subset of their fans interested in certain topics. Another lets publishers put an expiration date on their posts so that timely stories don’t pop up in people’s feeds after the timely event has passed. A third tool called Smart Publishing identifies a story that a lot of people are linking to on Facebook and, for publishers who opt-in, posts it in the news feeds of people who like that publisher’s Facebook page.

Facebook Adds Call to Action Buttons to Its Pages
This week, Facebook announced seven “call to action” buttons for Pages. Page admins can now select one of seven buttons that use verbs to attempt to get user conversion and appear on the top of the cover photo. The options are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.  Dollar Shave Club has been trying the buttons and said that adding “Sign Up” converted 2.5x more users than previously.

YouTube Offering Its Stars Bonuses
Google’s YouTube is racing to lock up its top stars as rival online video services court them aggressively. Facebook and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months.  In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service. Bonuses are tied to how well videos perform.

Instagram has 300 Million Monthly Users
Instagram announced this week that 300 million people check out the photo-sharing service each month. That’s up from 200 million nine months ago and 100 million in February 2013. There are however, a lot of fake and spam accounts and Instagram has begun deleting them. This means that some Instagram users may see the number of people following them shrink. Instagram will also start authenticating real accounts, starting with brands and public figures.

Global Social Media

Google News to Shut Down in Spain Over  ‘Google Tax’
Google said this week that it will shut down its Google News service in Spain to prevent publishers’ content from appearing on it – ahead of a new law requiring the company to pay Spanish news organizations for linked content or snippets of news. The law goes into effect January 1 and is nicknamed “Google Tax.” The move marks the first time globally that Google will shutter Google News.

Noteworthy Campaigns

General Mills Revives French Toast Crunch in Latest Nostalgia Play
General Mills is now reviving a cereal brand that had its heyday in the late 1990s. The company has announced that French Toast Crunch, launched in 1995 and discontinued in the U.S. in 2006, is now back in some U.S. stores and will be available nationwide again as of January. It seems U.S. fans of the cereal have continued to ask General Mills to bring it back – creating a petition and a Facebook Page dedicated to the cause. Some consumers have even paid big bucks to have boxes of the cereal shipped to them from Canada, where it continues to be sold. The company has responded to requests and launched a marketing campaign in support of the revival. The new campaign includes a 30-second spot, digital video, a new website, and Tumblr, Facebook, and Twitter accounts featuring Miss Cleo, known for her telephone psychic services on TV during the ’90s. News about the brand’s comeback is also generating buzz through the hashtag #frenchtoastcrunchisback.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Launches New Places Directory to Rival Yelp
Facebook has quietly launched a new Places Directory, which lets you search for the best destinations in cities across the world. The results are ranked by user ratings and show comments from friends and others in your Facebook network.

Social Spend Will Double by 2018
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence. The group predicts social ad revenues will jump 40 percent from $6.1 billion in 2013 to $8.5 billion this year and 195 percent to almost $14 billion in 2018. Factors driving this growth: increased reach, improved targeting, improved measurement capabilities, and the rapid expansion of programmatic buying options.

Twitter Announces Several New Features
During Twitter’s Analyst Day event, the company promised to launch new services including new messaging, video creation, and content curation features in the coming months. The goal is to make the social network more engaging to new and existing users. Some of the new features announced include: Timeline Highlights, Instant Timeline, breaking news alerts, real-time video editing and sharing (native Twitter video), improvements to private messaging, and more stand-alone apps.

Facebook Debuts ‘Say Thanks’ Video Feature
Facebook launched a new feature called “Say Thanks” that helps users create “video cards” for friends and family. To create the cards, Facebook automatically combines content featuring users and the person they’ve chosen to commemorate. Users can then edit that content and choose from different card themes before sharing them.

YouTube Unveils Music Streaming Service
YouTube launched its new music streaming service this week. Music Key will be ad-free and begin on an invite-only basis with a promotional subscription price of $7.99 per month — discounted from $9.99. YouTube is also adding a music-focused tab that includes favorites and recommended playlists. YouTube’s Music Key also includes a subscription to Google Play Music.

Global Social Media

The Countries Where Facebook Censors the Most Content
As Facebook expands, countries are increasingly interested in making content on the social network disappear. Censorship on Facebook increased 19 percent between the first six months of 2014 and the last six months of 2013. But censorship isn’t distributed evenly. Some countries are more trigger-happy than others. India leads the list with 4,900 pieces of content restricted. Turkey and Pakistan follow closely with 1,800 and 1,700 “pieces of content” removed. Facebook only restricts content when it is “illegal under local law.”

Noteworthy Campaigns

JetBlue Launches Fly It Forward
JetBlue Airways recently introduced a new program called “Fly It Forward” that enables customers to spread goodness from one to the next. The program is inspired by the airline’s crew members and is carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. To celebrate the launch, JetBlue released a video featuring the first four fliers to participate in the program. The video also calls for the public to submit their own nominations for deserving travelers. Consumers can follow stories as they unfold at jetblueflyitforward.com and help write the next chapter by submitting their own entry through Twitter using #FlyItForward.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Instagram Rolls Out Video Ads
Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision, Lancome, Banana Republic, and The CW. The ads started appearing this week and will continue to roll out over the coming weeks.

Tumblr Rolls Out Video Ads
Instagram isn’t the only platform rolling out video ads this week. Tumblr began featuring autoplay video ads from advertisers including The CW, Lexus, Axe, Universal Pictures, JCPenney, and Hulu.  Ads will be featured in Tumblr’s new video player (unveiled last week), which supports Vine and Instagram video.

LinkedIn Ad Sales Soar
LinkedIn continued its tear in the third quarter, with revenue climbing to $568 million. That’s 45 percent higher compared to last year. The increase was led by sponsored updates – a product that allows advertisers to reach members who don’t follow their company. Sponsored updates generated 31 percent of ad revenue in the third quarter.

YouTube Considers a New Subscription Service
YouTube is in the early stages of exploring new subscription services. Though specifics aren’t available, one option would be an ad-free service that users could pay for.

Global Social Media

Thousands Protest in Hungary over Proposed Internet Tax
Trouble is brewing in Hungary, as thousands of concerned citizens took to the streets in Budapest to protest a new proposed tax on Internet use. Over 10,000 protesters marched through the capital to demand the proposal be scrapped, as they believe it would increase their tax burden and curtail their freedom of expression and access to information.  The proposal was part of a bill drawn up by the current Prime Minister.  Protest organizers, backed by a Facebook group with over 210,000 supporters, issued an ultimatum demanding the tax be scrapped or they would return to the streets for more protests.

Noteworthy Campaigns

Taco Bell Blacks Out Its Social Sites to Launch Mobile App
As part of the launch of its mobile-ordering and payment app this week, Taco Bell blacked out its social media channels including Facebook, Instagram, Twitter, and even its website. The idea was to play up the announcement and attract attention with a Twitter feed, Facebook page, and website all showing nothing but a black screen. Each of those pages only offered a link to the app download. The chain was hoping to prompt conversation using the #onlyintheapp hashtag. The stunt appears to have had some initial success – 75 percent of all Taco Bell stores had processed a mobile order one day after the app launch. Taco Bell plans to continue with their social media activity, but it will be limited until they feel they’ve properly promoted the app.  They have since started promoted tweets and other social ads.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Introduces Audio Cards
This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new tool lets you listen to music and podcasts directly from your timeline. The first Audio Cards will be shared by a small group of partners including NASA, David Guetta, and the White House.

Social, Digital Brands Lead 2014 Loyalty Index
Apple, Amazon, Whats App, Google, YouTube, and Kindle are the top dogs in consumer loyalty this year. In Brand Keys’ 2014 Loyalty Leaders List, an annual survey that gauges how connected consumers feel to 721 brands in 65 categories, 36 of the top 100 are new brands. Most new arrivals are around social and digital, including tablets, smartphones, and social networks. The only non-digital or non-social brand that rated in the top 20 was Dunkin’ Donuts.

Facebook Stickers are Now Available in Comments
Facebook expanded its stickers feature to comments on Timeline, Groups, and Event posts. Stickers, which are Facebook’s emoji-like icons, have been available within Messages and in the Messenger app for some time, but were not available elsewhere. Stickers in comments will work the same way – users begin with only a few stickers but can get more from Facebook’s in-app Sticker Store.

Google is Testing Video Chat with Real Doctors
Google has confirmed that it is testing a system that would offer video chats with doctors to people whose search terms involve medical symptoms. Google is paying for the feature while it’s in the testing phase. It is likely that it would be a paid feature if it is rolled out to the public at large.

Global Social Media

Global Millennials Share Ideas and Desires
According to the first-ever global “Cassandra Report,” millennials share attitudes about commerce, brand preferences, and life goals regardless of where they are in the world. The study argues that millennials are a world demographic (Global Y’s), representing half the population on earth. Seventy percent of global millennials surveyed said that they use social media as a source of news on current affairs. Seventy-five percent said that traveling the world is an important life goal. Thirty-eight percent said that they prefer to communicate with pictures instead of words (cue Instagram, Tumblr, Snapchat).  This global group is three times as likely to wear socially conscious brands over luxury brands, and 40 percent are willing to pay more for products/brands that are eco-friendly (especially in China and India).

Noteworthy Campaigns

McDonald’s Launches Transparency Campaign
In an effort to gain more trust from consumers, McDonald’s is launching a transparency program called “Our food. Your questions.” The move comes as the chain battles sliding sales and works to improve perception about McDonald’s food quality, particularly among millennials.  As part of the effort, McDonald’s has dedicated a section of its website to the campaign, as well as a video series featuring former MythBusters co-host Grant Imahara as he visits multiple suppliers for the chain. In addition to the company’s website, the videos will appear on Twitter, Facebook, and YouTube.  McDonald’s will respond to questions with behind-the-scenes webisodes and other social content that will provide facts on ingredients, how food is made, and how it’s prepared.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Snapchat Ads are Coming
Snapchat ads are coming soon, according to Snapchat CEO Evan Spiegel. The ads will be around the company’s “stories” product and will be optional to view.

LinkedIn Now Tells You Which Actions Led to Higher Profile Views
LinkedIn is giving users better information about which actions encourage people to look at their profile page. Under the “Who’s Viewed Your Profile” section, LinkedIn has added a new area listing the notable actions the user has taken. This could include posting a status update, joining a group, giving endorsements, or making new connections.  The hope is that when someone the user is keen to work with looks at their profile page, the user can deduce what they’ve done to trigger it.

Pinterest Pushing New Editorial Product with First Co-Marketing Campaign
Pinterest rolled out its first co-marketing campaign this week to promote a new editorial product called Pin Picks. The site has partnered with 10 companies including eHow, Cracked, and Funny or Die, as well as YouTube star Michelle Phan. Pin Picks are topic-specific collections of Pins and Pinterest profiles that the company has been testing since August. Pinterest is raising the profile of Pin Picks with a four-week Halloween campaign, each with their own themes: horror, villains and superheroes, humor, and last-minute ideas. Funny or Die and Michelle Phan are taking part in the horror phase; comedy site Cracked will be involved in humor; and eHow’s participation will span all four themes.

Facebook Messenger has Friend-to-Friend Payment Feature
Facebook could soon allow Messenger users to send mobile payments to their friends. A Stanford University student uncovered the feature via Cycript, a tool for developers.  The payment mechanism is said to be similar to that used in Square Cash, where Messenger uses it to debit one account, and then uses some means to look up the bank account number of the recipien, and deposit it.

Global Social Media

China’s Instagram Block is Here to Stay
For years, Instagram was one of the exceptions to China’s great firewall. It remained accessible even though Facebook, YouTube, and Twitter were blocked. It finally went dark in September when users began sharing photos of the pro-democracy protests in Hong Kong. It hasn’t come back since.  Of major US-based social media, LinkedIn is all that remains, and only because the social network agreed to play China’s game. Some people who post about sensitive topics get messages that their content is banned in China and cannot be seen by members there.

Noteworthy Campaigns

Dove is Trying Snapchat for Self-Esteem Effort
Unilever brand Dove is launching an initiative with Snapchat as part of its annual “Self-Esteem Weekend.” The brand has invited women to share their insecurities via Snaps, and as the Snaps disappear they can make room for more positive thoughts. Dove will have “Self-Esteem Ambassadors” on hand to respond to girls’ Snaps and provide real-time advice and feedback. The reason for using Snapchat, according to Unilever’s marketing director, is because “having a public conversation about your self-esteem can be intimidating.”

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Ello – the Anti Facebook
You may have already heard about Ello, the ad-free, invite-only, independent social network that has gone viral over the past week. The site has gained a reputation as being the ‘anti Facebook.’  Several reports have linked the rise of Ello to a recent firestorm caused by Facebook’s real name policy (Ello lets users use any name they choose).  The site is a cross between Twitter and Tumblr – users can post status updates, photos and GIFs, and comment on their friends’ posts.  Ello is receiving anywhere between 4,000 and 30,000 requests an hour for access to the site.  As noted by our own Tom Edwards here, one of the more attractive features of Ello is that the site promises not to sell your data to third parties. Could this be the next big thing? Or just a passing fad?

Twitter is Working on Its Own Native Polling Tool
Twitter is working on a new set of interactive Cards that would allow people to run polls natively across its social network. One key advantage of this offer is the ability for users to interact without being redirected away from Twitter, which would likely improve engagement rates with any polls.

Amazon Adds Twitter Product Tweets to Wish List
Amazon introduced #AmazonWishList this week, allowing customers to add items to their Amazon Wish List without leaving Twitter. Users can reply to any tweet that contains an Amazon product link with #AmazonWishList to add the product to their wish list.

Pinterest Lets Brands Target Ads to Existing Customers
Pinterest is working on a way for advertisers to target people in a brand’s customer database – like the consumers on an email subscription list – with ads on the site. The company is also building a measurement tool so that marketers can credit their ads on Pinterest with the purchase people make on a brand’s e-commerce site.

Twitter Tempts Studios with Targeted Ads
Twitter wants to help Hollywood studios reach moviegoers at precisely the right moments. With a soon-to-debut service, studios will be able to serve ads to Twitter users who have followed the accounts of specific movies, as well as users who have tweeted about particular movies in the past.

Global Social Media

Russia Orders Facebook, Twitter, and Google to Register as Social Networks — or be Blocked
Russia’s communications regulator has ordered Facebook, Twitter, and Google to join a register of social networks or face being blocked in Russia. By registering as “organizers of information distribution,” companies agree to store data about their users’ communications on servers in Russia, or pay a fine of 50,000 Russian rubles ($13,000). Companies that fail to register within 15 days of a second order from the regulator can be blocked in Russia.

Noteworthy Campaigns

Will Ferrell’s Video Game Battle to be Live-Broadcasted on Twitch for Charity
Will Ferrell’s SuperMegaBlastMax Gamer Challenge, hosted on Indiegogo, will allow one lucky winner and guest the chance to travel to San Francisco to play Will Ferrell for two hours on October 26. It will be hosted online on video game streaming platform Twitch. The winner will also get other contest-related gear, as well as a tour of Twitch’s headquarters.  In order to quality for the drawing to play Will Ferrell, you have to donate $10. All proceeds go to the nonprofit charities Cancer for College and Donate Games. With a goal of $375,000, the campaign is currently just over of $100,000 and has 12 days left.  If donors give more than $10 they can receive additional prizes, like exclusive sunscreen, t-shirts, hoodies, and a custom skateboard. Higher donation amounts also get more entries toward the grand prize.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube has added new real-time reporting to its analytics dashboard that provides view counts down to the minute for your videos.  The new report is available for channels, groups with less than five videos, and content owners.

 

More changes are coming to Facebook’s News Feed Algorithm. When deciding which posts to show to which users, the social network will now give greater consideration to timeliness and activity-based relevancy. Facebook explains: “There are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game.” Users will now be more likely to see “trending” stories in their News Feed – but only after a “friend” expresses interest in such a story. Early testing showed that this change led to a 6% increase in post engagement.

 

YouTube this week announced that it will begin footing the bill for new videos from some of its top creators. The move is intended to help its homegrown stars produce high-quality content for their millions of fans.  More than 1 billion viewers visit YouTube every month, and daily watch time is growing at 50% annually.

 

Twitter released an internal study this week that found networks and studios that live-tweet during their popular programming can dramatically boost followers and Twitter mentions. Posting from a show’s Twitter handle, like @GameofThrones, increases total Twitter conversations by 7% during television premieres. Having a show’s cast members live-tweet is even better – increasing total tweets by 64%.

Global Social Media

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail. A whopping 94% of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts.

Noteworthy Campaigns

In the ’90s, Coca-Cola had a “fully-loaded citrus soda with carbos” called Surge. Internally it was developed under the moniker “MDK” or “Mountain Dew Killer.” Unfortunately that wasn’t the case, and the product didn’t last more than a couple of years. But, the soda is making a comeback (a reSURGEnce? Get it? Get it?) thanks to a Facebook campaign called “The Surge Movement,” which has 150,000 followers. Based on the demand, Coca-Cola decided to reinstate the product, selling it exclusively through Amazon at $14 for a twelve-pack (yet another sign that CPG brands are seeking more online sales). Within hours the first batch of Surge sold out.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the news feed. To that end, the social network will start asking users why they choose to hide an ad as soon as that user does so. Users can select from a variety of reasons including: irrelevant, offensive, spam, too frequent, or “something else.” Taking into account the reasons why an ad was hidden, Facebook said it will show the ad to fewer people.

 

Spotify’s video ads are coming. The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption. Spotify will start testing video ads in the fourth quarter with a limited number of brands, and plans to extend them to advertisers in the first quarter of 2015. Coca-Cola, Ford, McDonald’s, and Universal Pictures have signed on as the first global buyers. Kraft Foods, Target, and Wells Fargo will be the U.S. only launches.

 

In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. The capability is only available on certain posts, currently.  This is Facebook’s attempt yet again to take on Snapchat.

 

This week, Twitter introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and throughout its mobile app.  The company is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Only 26 nonprofits and musical artists were handpicked to deploy the feature, including country singer Brad Paisley, rap artists Eminem and Wiz Khalifa, and metal band Megadeth (yes, Megadeth).

 

Facebook has reached out to some of Google’s biggest content producers and encouraged them to test distributing their videos on the social network. Facebook’s push reflects a desire to become a bigger competitor in web video and get more content on its site. Right now, content creators use Facebook to promote their programming but prefer people to watch the videos on YouTube and other platforms, where they can make money through ad sales more easily.  Facebook and content creators are discovering how advertising might be incorporated into these videos. It’s likely that some sort of ad product will be rolled out by the end of the year.

 

Global Social Media

China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largest Internet market tighten online control. Video sites need to register foreign TV shows and films by the end of March. Starting April 1, unregistered content can’t be shown online. This year, China barred video websites from airing four U.S. TV shows, including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%.

Noteworthy Campaigns

During New York Fashion Week, Adidas showcased their new Fall/Winter 2014 collection dubbed #NeoRunway. The event, which was the world’s first tweet-powered fashion show, was created entirely by teens.  Teens had the power to decide everything from music, lighting, and the set design to styling the fresh new looks of the models walking down the catwalk. Teens participated in the show using the in-card voting mechanic from Twitter to choose between options. NEOLovers voted for two weeks prior to the show to decide what clothing, hairstyles, and makeup the models should wear. Participants could vote right up to the last seconds of the show. In addition, a team of young bloggers were on-site, bringing the show to life across social media channels.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest this week launched its first global business tool in 31 languages that analyzes pinning behavior in profiles and boards. The platform will allow users to search and find specific metrics on profiles, common interests, impressions, highest-performing pins generating social actions, and more. The company’s analytics team worked with “sets” of translators to support local users worldwide.

 

Instagram has launched a new mobile video app featuring tools like tracking shots and time-lapse shooting. The new Hyperlapse app features stabilization technology for creating smooth time-lapse videos, even while in motion.

 

Amazon is taking direct aim at YouTube as the e-commerce giant acquires video-streaming service Twitch for $970 million in cash. YouTube had reportedly been in talks to buy Twitch, whose ad-supported service lets people stream live video of their video game play.

 

Advertisers can now target their Facebook ads based on how strong someone’s phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people with 4G connections and run light-bandwidth text ads for those on 2G connections.  In other Facebook ad news – the company recently expanded event ads to mobile and desktop newsfeed.

 

Twitter recently rolled out an updated analytics dashboard to marketers and verified users. It is now making these same analytics available to all users.  The dashboard lets users see how many impressions each tweet has received, the number of favorites, how many times users have clicked on their profiles, and the number of retweet and @replies.  In other Twitter news, the company has launched a training program for agencies called Flight School, which aims to familiarize marketers and advertisers with the service and help them keep abreast of new features.

 

Global Social Media

Nearly 86%  of Australian mobile customers plan to engage in mobile commerce in the next 12 months, an increase of 11%  over 2013. The rapid growth in smartphone adoption in Australia is creating a new wave of consumer behavior that is changing the mobile landscape. The average Australian mobile user consumes 6.7 hours of media per day, with mobile almost surpassing television in terms of time spent.  Around 55% of mobile web customers now use mobile as either their primary or exclusive means of going online, an increase from 40% in 2013.  Also noteworthy – around 55% of mobile users in Australia are now as comfortable with mobile advertising as they are with television or online advertising.

Noteworthy Campaigns

Leveraging Instagram “likes” for dollars,  Nordstrom and Target have launched Like2Buy platforms that look like Instagram and act like Instagram, but link photos directly to product pages on the retailer’s site to initiate a purchase. Instagram has 200 million engaged users who share roughly 60 million photos daily. Curalate, the company that built Like2Buy, and other social platforms are trying to comb through this data to present brands with social engagement metrics that can be interpreted into real-life sales leads.