Tag Archives: Apple

Beacons in Retail: Will Eddystone be a Game Changer?

Written by: Eric Fransen
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In July, Google announced their answer to Apple’s iBeacons — Eddystone. It is an open source beacon that is not only accessible by both Android and iOS platforms, but can also operate without the need for an app by the sending of a URL. This kind of flexibility could open up a world of possibilities for interested retailers. Here are just a few ideas:

Real-Time Inventory
Departments, aisles, and product sections feature beacons that help users locate the product they’re looking for and alert them if it is in stock. If it is out of stock, users could be pushed to complete a transaction through the mobile app or e-commerce site to order for home delivery. App users could instantly connect to an expert through chat or messaging to ask product questions or get help with an order.

Real-Time Content Delivery
Product sections feature beacons that trigger access to exclusive product reviews, content from content creators, and lifehacks featuring the products. For example, a shopper in the Home and Bath section of a store may receive a video of interior design inspirations with complementary products that are curated by a popular YouTuber, or featured Pinterest boards from a Pinfluencer.

Real-Time Social Reviews and Tips
Shoppers can leave reviews, tips, and complementary product suggestions through an app experience that are tied to physical locations in stores. For example, a shopper may have had a better experience with a particular brand of cleaning materials — they could leave that preference in the form of a social sticky note for the next shopper to discover.

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Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Introduces Audio Cards
This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new tool lets you listen to music and podcasts directly from your timeline. The first Audio Cards will be shared by a small group of partners including NASA, David Guetta, and the White House.

Social, Digital Brands Lead 2014 Loyalty Index
Apple, Amazon, Whats App, Google, YouTube, and Kindle are the top dogs in consumer loyalty this year. In Brand Keys’ 2014 Loyalty Leaders List, an annual survey that gauges how connected consumers feel to 721 brands in 65 categories, 36 of the top 100 are new brands. Most new arrivals are around social and digital, including tablets, smartphones, and social networks. The only non-digital or non-social brand that rated in the top 20 was Dunkin’ Donuts.

Facebook Stickers are Now Available in Comments
Facebook expanded its stickers feature to comments on Timeline, Groups, and Event posts. Stickers, which are Facebook’s emoji-like icons, have been available within Messages and in the Messenger app for some time, but were not available elsewhere. Stickers in comments will work the same way – users begin with only a few stickers but can get more from Facebook’s in-app Sticker Store.

Google is Testing Video Chat with Real Doctors
Google has confirmed that it is testing a system that would offer video chats with doctors to people whose search terms involve medical symptoms. Google is paying for the feature while it’s in the testing phase. It is likely that it would be a paid feature if it is rolled out to the public at large.

Global Social Media

Global Millennials Share Ideas and Desires
According to the first-ever global “Cassandra Report,” millennials share attitudes about commerce, brand preferences, and life goals regardless of where they are in the world. The study argues that millennials are a world demographic (Global Y’s), representing half the population on earth. Seventy percent of global millennials surveyed said that they use social media as a source of news on current affairs. Seventy-five percent said that traveling the world is an important life goal. Thirty-eight percent said that they prefer to communicate with pictures instead of words (cue Instagram, Tumblr, Snapchat).  This global group is three times as likely to wear socially conscious brands over luxury brands, and 40 percent are willing to pay more for products/brands that are eco-friendly (especially in China and India).

Noteworthy Campaigns

McDonald’s Launches Transparency Campaign
In an effort to gain more trust from consumers, McDonald’s is launching a transparency program called “Our food. Your questions.” The move comes as the chain battles sliding sales and works to improve perception about McDonald’s food quality, particularly among millennials.  As part of the effort, McDonald’s has dedicated a section of its website to the campaign, as well as a video series featuring former MythBusters co-host Grant Imahara as he visits multiple suppliers for the chain. In addition to the company’s website, the videos will appear on Twitter, Facebook, and YouTube.  McDonald’s will respond to questions with behind-the-scenes webisodes and other social content that will provide facts on ingredients, how food is made, and how it’s prepared.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook’s News Feed Ranking Algorithm Now Considers How Long You Watch
Videos Facebook announced changes to the video ranking algorithm for News Feed. From now on, the company will include whether video clips uploaded to personal accounts and Pages are watched and how long they’re watched when it calculates whether to show the content to others. As a result, users that tend to watch more frequently will have more videos surfaced in their feed. If you regularly skip over video uploads, you’ll start seeing them less. Other factors that Facebook looks at when ranking video posts include comments, likes and shares. Links to third-party video sites won’t be affected by the change.

iBeacons Usher In The Contextual Shopping Era
According to a study by inMarket, the use of beacons (Apple brands these as iBeacons, and has already shipped millions of capable devices) in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app usage in-store and a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phones. Beacons installed inside retail stores like Saks or grocery outlets can send proximity-based alerts to shoppers at the precise moment – and location – that they’re enabled to make a decision on a purchase. This is the holy grail of retail advertising, which normally takes a scattershot approach to “pre-advertising” shoppers or tries to guesstimate when they’re in the vicinity of a product. When a beacon knows you’re within a couple of feet of a Zatarain’s rice mix and sends you a coupon, that can be much more effective than trying to mail you a coupon a month earlier in the off chance that you might be in the mood for creole. These initial inMarket statistics are enormously promising for retailers anyway.

Teens’ Favorite Social Network: Texting
Texting is far and away the most popular form of social media among teenagers, according to a survey of 7,000 graduating high school seniors conducted by Niche. Overall 87% of high school seniors said they texted every day, Niche found, considerably ahead of Facebook, with 61% of respondents reporting daily use of the latter. YouTube took third place, with 55% of respondents reporting daily usage, followed by Instagram at 51%, Snapchat at 46%, Pandora at 37%, and Twitter, at 35%. Regular old phone calls (remember those?) were in eighth place at 34%. Google+ was quite a bit further down the totem pole, with 23% reporting daily usage, followed by Pinterest and Vine at 16%, and Tumblr at 15%. Just 1% of teens said they use LinkedIn every day (and 92% don’t use LinkedIn at all).

Global Social Media

Most Pinned Places On Earth
Pinterest shared with Mashable the top most-pinned places on Earth. And while some are instantly recognizable (hello, Big Ben!), others, like Canada’s Abraham Lake, are lesser known. Destinations that broke the top 30 based on more than 750mm place pins include: Paris, Eiffel Tower, London, NYC, Abraham Lake, The Blue Lagoon, Amsterdam, Central Park, Taormina, Venice, Glacier National Park, Rome, The Crags, the Caves Resort, Barcelona, Ennis Bluebonnet Festival, Brooklyn Bridge, The Louvre, Prague, Viewpoint Ingang Jachthaven Reitdiep Groningen, Bagan, Big Ben, Budapest, Westminster Abbey, Portknockie, Instanbul, Santorini, Florence, Yosemite, and Masjid Putra.

Noteworthy Campaigns

Lincoln Lets People Test Drive Their New Model In A High Speed Pursuit
In order to drive interest leading up to a Summer 2014 launch, and to highlight some of the impressive features, both technological and aesthetic, which put the 2015 Lincoln MKC miles ahead of competitors in the Small Premium Utility class, the Lincoln Motor Company wanted to try something new. The result is an immersive virtual test-drive called the Lincoln Dream Ride. Instead of passively watching a commercial, potential car buyers are invited to ride along in an engaging narrative right alongside celebrity driver Sam Page. Thanks to 360 degree cameras one can look around at the vehicle’s interior craftsmanship; the DeepSoft Bridge of Weir leather, French-stitched upholstery, and fine Wolsdorf leather-wrapped steering wheel. Turn to look out the windows at the surrounding world moving past, or see the sky through the Panoramic Vista roof.

General Mills, Whole Foods Generate Buzz For Bees
Count Whole Foods and General Mills’ Cascadian Farms as the latest champions of the challenged honeybees. To raise awareness, Whole Foods stores are busy talking up the powers of pollinator with “Human Bee-In” events and “Give Bees A Chance” promotions. And General Mills, which launched Buzz Crunch Honey Almond cereal exclusively at Whole Foods Market stores nationwide back in April, says it is now donating $1 for every box sold, up to $100,000 to the The Xerces Society, an Oregon-based nonprofit and leader in pollinator conservation. Whole Foods and Xerces say they will continue to share the buzz through July 1, raising awareness of the role bees play in food supply through a social media campaign.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. As we approach the middle of the year, we thought we’d share some stats from the first half of this year.  The University of North Carolina posted a blog citing a Brief History of Social Media and for this year they noted:

  • YouTube tops one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.
  • Facebook user total climbs to 1.11 billion.
  • Twitter has 500 million registered users, with more than 200 million active.
  • Apple boasts over 50 billion app downloads
  • Yahoo purchase Tumblr blogging-social media network, with 170 million users and 100 million blogs.
  • Flickr has 87 million users and stores 8 billion photos, while Instagram has 100 million users storing 4 billion photos.
  • LinkedIn has 225 million users, while MySpace has 25 million users.
  • Pinterest has 48.7 million users, while WordPress hosts 74 million blogs.
  • Dropbox has more than 100 million users with 1 billion files uploaded daily.
  • Google+ has 343 million users.
  • Reddit has 69.9 million monthly users, with 4.8 billion monthly page views.
  • There are 156 million blogs.
  • An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.

Compiled by: University of North Carolina

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

Buzz-worthy Numbers

  • Google processes 100 billion searches a month
  • 50 Billion apps have been downloaded from the iTunes app store
  • 75% of smartphones shipped in Q1 2013 use Android
  • 100 Hours of Video Are Uploaded to YouTube Every Minute
  • Mobile traffic in 2012 was 12X all internet traffic in the year 2000.

Our Math: Visitors on Tumblr Worth $47 Each

Yahoo’s acquisition of Tumblr for $1.1 billion is one of the biggest purchases of a social networking site since Facebook acquired Instagram for about $1 billion. Yahoo, which still has one of the most visited home pages on the Internet, has struggled to keep up with the rise of social media giants such as Facebook, Twitter, Instagram and more. By acquiring Tumblr, Yahoo will position itself to compete in a marketplace with an increased emphasis on social networks.

  • Based on the Traffic listing from compete.com, Tumblr receives 23.2MM site visitors a month; equating to a value of $47 / unique visitor

Brand Influence on Purchase Decisions Increase with Income Level

Retail incentive marketing company Parago published their annual Shopper Behavior Study for 2013 and here are some of the things they found:

  • Price sensitivity is up 75% across all income levels
  • Price is 3X more influential on purchase decision than any other criteria
  • 58% participate in social media content to receive exclusive rebates
  • 8 in 10 people:
    • Look for deals before they Shop
    • Will drive 10 minutes out of their way for a $10 rebate
    • Want rebates online and in-store

Source: Parago

Shopper Marketing Stats: The Death of Retail is Highly Exaggerated

A new study conducted by Nielsen shows that 77% of smartphone users who make a purchase after looking up retail-related information on their device buy in-store.

  • 2 in 3 Americans prefer to shop in a store rather than online, Link
    • 2 in 3 respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
    • 3 in 4 respondents would rather receive personalized coupons (such as those based on their purchases) than generic coupons.
    • 3 in 4 say they typically make more purchases in a store if they’re in a good mood.
    • The least favorite aspects of in-store shopping are dealing with crowds and waiting in the checkout, cited by 74% and 73% of respondents, respectively, as among their top 3 least favorite aspects.
    • 62% would find the checkout process more enjoyable if they received personalized coupons based on their purchases.

War Casualty Stats

Usually we reserve this section for Fun Stats. Well, in honor of Memorial Weekend here in the US, we’ve decided to take the fun out and remind ourselves that the price of conflict goes far beyond money.

WAR/CONFLICT                                                         TOTAL DEATHS
Revolutionary War   1775 – 1783                                4,435
Franco-American Naval War    1798 – 1800               20
War of 1812      1812 – 1815                                       2,260
Spanish – American War  1898 – 1899                       2,446
World War I     1917 – 1918                                         116,516
World War II    1941 – 1946                                        405,399
Korean War    1950 – 1953                                          36,574
Cuba Bay of Pigs    1962 – 1962                                 9
Vietnam     1965 – 1975                                               58,209
Persian Gulf War     1990 – 1991                                  382
Kosovo     1999 – 1999                                                1
Operation Endure Freedom – Afghanistan ’01             1,745
Operation Iraqi Freedom     2003 – 2010                      4,420
Operation New Dawn     2010                                       66

Top Retweets: Top 5 Funniest Fake Facebook Pages

Written by: Digitally Approved
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Everyone knows that Barack Obama doesn’t have an official Facebook page and neither does Steve Jobs or even…God. But we can always wonder, “If any of these people had their own profile page, what would it look like?” And furthermore, “what would they be saying?” Thanks to the people over at Mashable, they garnered as many fake Facebook pages as they could and chose 5 of the most humorous profile pages. With over 1810 retweets and counting, that makes this tweet one of the most talked about this week!

Full article found here.

My favorite update comes from Steve Jobs:
“Hey Bill (Gates), you like Apples? I made the iPod, how do you like them apples?”
Response from Bill Gates: “Thanks a lot Steve. Hope you liked the Zune.”

Jobs facebook

-Christian

Amazon vs. Apple

Written by: Larry Weintraub
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Amazon vs. Apple
There is a fantastic and fascinating article in the latest Fast Company about Amazon’s attempt to do for publishing what Apple did for music.  The idea being that with the Kindle, Amazon has the premiere device that people will use for reading and downloading books, magazines, newspapers, and blogs.  Similar to what Apple did with the MP3 player.  The result for Apple is that they own the market and they have the power to control the music business.  Now Amazon can possibly do the same with the publishing world and soon authors might be able to cut a deal directly with Amazon and skip the publishers all together.

Sounds like a plan, huh?  Well, what if Apple decides to put out their own version of the Kindle and it’s sexier in a way that only Apple can produce?

Read this article!