Tag Archives: Brazil

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook introduced a new feature this week called Save that lets people bookmark links, photos, and videos shared on the social network and check them out later. After users save a post on Facebook, they can pull up a new “Saved” tab to view their stockpile of time-delayed content. People will be able to save ads from their news feeds and posts from brands’ Facebook pages, like any other content on Facebook.  Advertisers will not (yet) be able to target ads to people who save ads or page posts.
Reddit’s live thread feature has been rolled out to all users. Reddit live is the site’s first project that exists primarily outside of the subreddit system that the site uses to organize topics, links, and comments.  The project had been in “semi-open beta” for a few months, and generated popular, long-running threads on Syria and Ukraine, as well as numerous smaller ones around topics like Twitch Plays Pokemon.
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate posts on their LinkedIn Company Page.  Dubbed “Direct Sponsored Content,” the service represents an expansion of the company’s Sponsored Updates product.
Starting this week, users of Foursquare will no longer be able to check-in using the app. If you want to check-in, you will need to install and use the new app Swarm. The Foursquare app will move to focus primarily on local discovery and recommendations. But the transition won’t come without a challenge. Google this week announced a new “Explore” feature for Google Maps on Android and iOS which allows users to pull up venue information near their destination and provide personalized recommendations as it learns more about you.

Global Social Media

Latin America, particularly Brazil, is continuing rapid growth in its online economy. And the boom in e-commerce is good news for Amazon. Latin America as a whole remains the world’s second fastest growing e-commerce market – only trailing behind China. And Brazil is leading the way, thanks to high internet penetration rates, a booming market for affordable mobile devices and an increasingly digital culture. Amazon raked in $475 million in web sales in Latin America in 2013, a growth in retail of over 140 percent. The Brazilian-led Latin American market was the fastest growing foreign segment for Amazon in 2013 – outgrowing Amazon’s other e-commerce markets at a rate 3.7 times faster than China, seven times faster than North America, and 8.3 times faster than Europe.

Noteworthy Campaigns

Mercedes-Benz is using LinkedIn to promote its 2015 C-Class line. This week, the luxury car brand introduced a new contest “Drive to Perform,” in which a LinkedIn user will win a two-year lease of a Mercedes C300. Unlike typical giveaways, users will not enter the contest on their own behalf, but rather will nominate someone in their LinkedIn network. In the spirit of recommendations that users contribute to one another’s profiles, Mercedes is asking LinkedIn users to nominate colleagues by highlighting their professional accomplishments and attributes in short recommendations, along with how the nominees “personal qualities meet the sophistication of the Mercedes-Benz brand.” The brand will also weigh how popular and active nominees are on social networks.

 

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Launches TV Ad Targeting
Twitter, this week, announced Twitter Amplify, a way of bringing real-time video into the site, with initial partners including BBC America, FOX, Fuse and the Weather Channel. Twitter Amplify will be very closely tied to ads and video on the platform. Similarly to what Twitter has already been doing with partners like the NBA where a video also features a link to an ad.  Twitter also announced TV ad targeting, which works like this: an advertiser uses a special dashboard which lets a brand monitor when an ad has aired on TV. Through this, the campaign manager can then send out Promoted Tweets that coordinate with them. They synchronize, using “video fingerprinting technology to automatically detect when and where a brand’s commercials are running on TV, without requiring the advertiser to do any manual tracking.” Twitter is banking on a crucial stat as the leap of faith that this will all work: 64% of mobile users on Twitter use it in front of the TV at home.

YouTube Enables Viewers to Shop Products on Videos
Google is releasing a new ‘channel gadget’ that will aim to shorten the path to purchase and translate video views to sales. The new technology will finally allow brands to sell products through their YouTube Channels. The new ‘shoppable’ videos will allow brands to partner with third party technology providers to allow viewers to click on a product and make a purchase.

Pinterest Launches New Format
Pinterest just got an upgrade that makes it easier for users to gather information by navigating in its site. Instead of exclusively linking back to the original source, pins from certain brands will now display information such as recipes, movie reviews, and price information. Pinterest has partnered with several brands, including eBay, Target, ModCloth, Sony and Netflix to introduce these descriptive pins – being called ‘Rich Pins.’

Twitter Launches Ad That Can Collect Personal Information for Marketers
Twitter announced a new kind of Tweet this week, designed specifically to allow marketers to easily collect information from Twitter users, if they chose to provide it. The format, an expanded Tweet called the “Lead Generation Card,” includes a button that with one click allows the user to provide their name, email address and a Twitter handle to the marketer as a request for a deal, more information or further communication.

Foursquare Debuts ‘Super-Specific’ Search Filters
Foursquare has refined its search capabilities to make it easier for users to look for particular venues. The location-based social network unveiled what it’s calling “super-specific searches” for iOS and Android this week.  Users can filter their searches based on criteria including: ‘I’ve checked in before,’ ‘I haven’t checked in,’ ‘my friends have checked in,’ ‘offering specials,’ ‘open now,’ and ‘I’ve saved.’

Twitter Announces Two-Factor Authentication

Twitter announced a new verification process to protect Twitter accounts. When activated, it means a second step to sign into your account, thus reducing the chances of someone hacking your profile.

Global Social Media

Two Out of Three Aussie Tweens Use Social Media
Even though children below 13 aren’t supposed to be allowed on most social media sites, 67% of Australian ‘tweens’ (ages 8-12) are socializing online. 28% use Skype and 26% use Facebook. 19% of Aussie tweens say they’ve chatted with someone online who they don’t know. 65% of the Australian internet population as a whole uses social networks, with the majority accessing it 5+ times per day.  There is very little information available about U.S. Tween social media.

Noteworthy Campaigns

Cereal Brand Lets Users Decide Ad Endings On Vine
Cereal brand Weetabix launched its latest campaign to promote its new breakfast line, ‘On The Go Breakfast Biscuits,’ using Vine. Weetabix released a Vine video series and asked their Twitter followers to decide the next step, whether to #getup or #hitsnooze, or #getbreakfast or #getout. The campaign produced four Vine videos with each sequence shot live depending on the responses of their Twitter followers. The videos reached over 262k users on Twitter.  Check out one of the Vine’s here.

Brazil’s Sky TV Let’s Subscribers Record Shows by Hashtag

Sky is testing a way for subscribers to record shows via Twitter. The technology generates a Twitter hashtag that works like a record button. The concept is in response to noticing that consumers were turning to Twitter for information about TV shows rather than the schedule programming on Sky’s website. Sky (majority owned by DirectTV) rolled out the service to subscribers this week.  Here’s how it works: Customers register on the Sky website and link their Twitter handles. When customers see @skybrasil tweet about shows they want to record, they retweet and add #skyrec. Sky connects the Twitter handles with the customers home DVRs and automatically record the program.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Instagram’s New Feature Lets Brands ‘Tag’ Consumers in Photo Stream
There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention. Dubbed “Photos of You,” the feature lets you tag other Instagram users, whether they’re people or brands, directly in photos. In functions similarly to photo tagging on Facebook, Instagram users who wanted to link another user to their photo would take the Twitter-like approach of @ – mentioning them in the attached text. They key difference is that tagging will now create an archive of photos that can be viewed by any user’s profile – provided they’ve granted permission for them to appear there. For brands who are on Instagram, the new feature could help drive follower counts and foster more personal connections with fans. For example, Nike could tag photos with sponsored athletes like LeBron James, which could increase  their user engagement.  Instagram has 100 million active users per month.

LinkedIn Lets You Illustrate Your Talents With Pics & Video
LinkedIn added the ability to showcase users’ talents in a whole new way this week: pictures and video. Now, LinkedIn users can add visual content to their profile Pages, giving more depth to the written content already displayed. For instance, a photographer might choose to include several of her best photos, a copywriter might upload a video of the ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Nielsen Launches Digital Ratings to Measure TV Viewers
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video “program” content — called Nielsen Digital Program Ratings. A number of TV networks and media companies have signed — A&E, ABC, AOL, CBS, the CW, Discovery, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July. Nielsen says the effort will use the same methodology of its anticipated Nielsen Online Campaign Ratings. Nielsen says Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online.  The two metrics – Nielsen Digital Program Ratings and Nielsen  Online Campaign Ratins will povied a more holistic view of the online and TV audience for both programming and advertising. Both services will combine ‘traditional Nielsen TV and online panel data with aggregated anonymous demographic information from participating online data providers, including Facebook.”

Twitter Advertising Now Open to All U.S. Users
This week, Twitter opened up its advertising options to all U.S users. The company had previously made advertising to the platform invite-only.

Global Social Media

Facebook Rolls Out Promoted Pages Globally
Facebook has rolled out its Promoted Page Likes platform to a global audience, following a successful trial run in the U.S. Promoted Page Likes provide marketers with an easier way to run ads that will promote their Pages. Whilst similar features have been available on the social network, this new addition is set to boost newer brands looking to build the number of likes they have at the start of a campaign.

Noteworthy Campaigns

Budweiser Lets You Make Facebook Friends with the Clink of Your Pint
Budweiser Brazil is changing up the way we connect with each other through the “Buddy Cup.” The cups are embedded with a chip that when clinked together, the two drinkers become friends on Facebook. The cups will be used during Budweiser events. Check out the cup in action here.

Victoria’s Secret Strengthen’s Loyalty Program Via Timely Instagram Contest

Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through their own mobile application. The initiative targets Victoria’s Secret Pink Nation loyalty program members.  Each week of the campaign, consumers are encouraged to take a photo of a letter from the word “pink.” Consumers can take their photos with Instagram and tag it with the appropriate hashtag (I..e #GimmeP). VS will judge entries based on creativity, photo quality, originality and consistency with the brand image. Four winners will be chosen each week for a total of 16. Each winner will receive $500 to shop Victoria’s Secret Pink.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Ads Will Soon Display AdChoices Icon
Facebook display ads will soon sport the advertising industry’s AdChoices icon, allowing users to opt out of the billions of monthly behavioral targeted ads that appear on the social network. The icon will begin appearing on ads served via the Facebook Exchange by the end of Q1. Facebook will add the AdChoices icon to the “about this ad” link available in the drop down menu, which appears when users click on the gray “x.”

Facebook is Creating a Location Sharing App
Facebook is developing a new app that keeps track of a user’s location, and reports information to friends when they are nearby. The app will be released in mid-March, and will run even when it isn’t open on users’ phones.

Twitter Buys Bluefin Labs
Twitter has acquired Bluefin Labs, a social TV analytics company. Twitter continues to ramp up their ties to social TV, and with good reason, as we continue to see a strong correlation between people watching shows and tweeting about them.  The microblog hired a Head of TV last fall and secured a multi-year partnership with Nielsen in December to produce the first-ever social TV ratings.  Bluefin Labs offers detailed reports about which brands are discussed the most on social media. It can provide Twitter with the ammo it needs to hook advertisers by showing who needs to spend money to up their social media status and who needs to spend money to retain their place at the time.

Instagram Now Lets You View Your Feed on the Web
Instagram announced this week that users can now browse their feeds on the Web, just like they can already do on their mobile devices. To check yours out, go to Instagram.com and login to your account. The feed works similarly to the one on your mobile phone. You can browse through the latest photos from people you follow and get updates in real time as they post new ones. You can ‘like’ and comment on phones from the feed as well.

Global Social Media

Brazil: The Social Media Capital of the World?
Brazil is becoming a bright spot for social media companies as they seek more and  more growth outside of the U.S. Brazil is particularly appealing because China, the world’s biggest emerging market, currently blocks sites including YouTube and Facebook. Facebook has 65 million users in Brazil, which makes it the company’s second largest market outside of the U.S. By the end of 2012, Brazil was also the biggest market outside of the U.S for YouTube. Twitter says Brazil has become one of their top-five active markets. Globally, the average time spent on Facebook dropped 2% in 2012, but in Brazil, Facebook time grew 208%. The average time spent on YouTube grew 5%, though usage dropped 3% world-wide.

Noteworthy Campaigns

Banana Republic, Match.com, and Oh Joy Spread V-Day Love
Banana Republic is launching its new Spring clothing line with a global marketing campaign called “Love,” and is even trying to translate the ads into real-life, sponsoring in-store Valentine’s Day events with Match.com. The meet-and greet mixers are scheduled to happen after hours in New York, Los Angeles, San Francisco and Chicago. BR has also enlisted the help of fashion and lifestyle blogger Joy D. Cho of “Oh Joy” to share her personal love story. Cho and her husband have recreated their first date in Banana Republic clothing, with photos appearing on Facebook, Instagram, Twitter and Pinterest. Banana Republic fans can participate too, by sharing their favorite photos of hearts on Instagram or Twitter, for the chance to be included in a Valentine’s Day album posted on Facebook.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

In the News

Facebook Rolls Out Gift Giving Feature
Facebook is rolling out a gift-giving feature which users can buy and send items to friends. The gift service will have hundreds of options with more added daily from partners including Starbucks and 1-800-Flowers. Facebook will share an undisclosed percentage of revenue with partners.

Facebook Begins Eliminating Fake Likes
This week Facebook began weeding out “likes” caused by compromised accounts, deceived users and malware or purchased bulk likes. Less than 1% of “likes” on a page would be removed, “providing they and their affiliates have been abiding by our terms,” Facebook stated. Among pages with the most total “likes,” Texas Holdem Poker saw a loss of more than 96k “likes,” Rihanna lost 28,000, Shakira lost 26,000, Lady Gaga dropped 34,000, and Farmville lost 45,000.

Create a Mini Store Out of Pins on Pinterest
ShopInterest turns Pinterest boards into mini-shops, so instead of clicking through to the website where the product can be found, people can buy it directly from the Pinterest page. The new e-commerce platform is great for independent sellers, helping them create a fully-featured online store to generate sales from their followers. To start a store, users need to sign in and select boards where their products are. They then can add a description, prices, shipping charges, and the payment method they’d like to accept. ShopInterest handles the rest. Check out the video here to see how it works.

GetGlue Redesigns Site To Be a Personalized Viewing Guide
Social entertainment platform, GetGlue this week revealed its redesigned website, which transforms GetGlue.com from just a check-in service to a personalized viewing guide for TV, movies and sports. Unlike other TV guides often presented in grid format, the revamped GetGlue.com shows your guide as a scrolling list prioritized by what’s on right now with labels for recommendations and new content. The guide also integrates friends’ “likes” and check-ins. GetGlue uses your check-ins to personalize the guide.

Tweets Will Be Downloadable By The End Of The Year
Twitter CEO Dick Costolo announced a the Online News Association conference that users will soon have the ability to download their tweets. Many Twitter users have been asking for the ability to download a record of their tweets without taking the time to copy and paste everything. It appears they will now get their wish as soon as by the end of this year.

MySpace Redesigns Site
MySpace revealed this week a video that teases the future of the once wildly popular social network, now that Justin Timberlake and others have steered it in a new direction. According to the company, the fan and entertainment-focused service is being rebuilt “entirely from scratch.” As you can see in the teaser here, MySpace is debuting a media-focused social network which emphasizes imagery, a static footer navigation bar with a built in music player and a left-to-right timeline of posts. There is no official launch date for the new services as of yet. Request an invite here.

Facebook Now Tracks Consumer Retail Purchases
Facebook is working with a data mining firm to show marketers that consumers who see ads on the social network actually buy advertised products. The company purchased data on 70 million U.S. households from Datalogix, which culls information from loyalty cards and programs for more than 1,000 retailers.  Datalogix matches emails and data associated with loyalty cards and programs with emails and information required to set up a Facebook account. Using this information, the company can say whether or not a consumer purchased an item after seeing it advertised on Facebook. Datalogix and Facebook have tracked 45 campaigns. In 70% of those campaigns, a dollar spent on Facebook resulted in $3 in sales. This news comes after Facebook last month started allowing marketers to match user email addresses and phone numbers with their own data profiles. The change means that brands can now target users on Facebook even if those consumers haven’t “liked” the brand.

LinkedIn Launches “Endorsements”
LinkedIn this week announced Endorsements, a new feature that allows you to recognize professions for their expertise. Endorsements has launched in English across the U.S., India, New Zealand and Australia. LinkedIn plans to expand Endorsements for all languages and all members “over the next few weeks.” It takes just one click to endorse your connections for a skill they’ve listed on their profile or recommend one they haven’t added yet. Think of LinkedIn Endorsements as “Facebook Likes for Professionals.”

Always Keep Tabs On Your Friends With New Foursquare Notifications
Foursquare has unveiled updated notifications this week that lets users keep tabs on their friends no matter where they go. With the new settings, users can opt to “always” receive notifications when family or close friends check-in somewhere “even when they are not nearby or you have all check-in notifications turned off.” The notifications will allow you to keep up with globe-trekking friends when they are backpacking abroad or to see if they’ve arrived safely at the airport for example.

Global Social Media

Brazil Orders the Arrest of Google’s President of Operations
The president of Google’s Brazil Operations, Fabio Jose Silva Coelho, was arrested after failing to remove YouTube videos that reportedly attacked a mayoral candidate. It’s not the first of Google’s legal concerns in Brazil. The company has been battling government restrictions for months. Brazil has led the charge when it comes to removal requests for content provided by Google. The company had previously reported that it had a total of 669 removal requests from Brazil, with the majority of them being attributed to the Google’s refusal to give up blogger identities.

8 in 10 British Internet Users Are Active on Social Media, with 68% on Facebook
Facebook is the most popular social media site in the UK, with 68% of internet users being active on the site, followed by Twitter (28%) and LinkedIn (26%). A recent study found that the increasing number of smartphones worldwide is leading to an increase in social media use; with 66% of smartphone users active on social media daily, as opposed to 48% of people without a smartphone.  It was also found that 5% of internet users in the UK use Pinterest and Instagram.

Salamworld, Social Network for Muslims, Launches
In order to provide a social media environment that is sensitive to Muslim sensibilities, a group of Turkish, Russian and Central Asian businessmen have funded a new social network for Muslims called Salamworld.  The site is said to be like Facebook, but with more attention paid to “core Muslim values.” There are 250 million Muslim Facebook users, and the founders of the site believe that there is no halal (Islam-compliant) alternative.  In addition to the Facebook-like features, Salamworld will offer advice from Muslim clerics, a virtual religious library, city guides, and Muslim news. The founders hope to attract 50 million users in the next five years.

Noteworthy Campaigns

Print Ad For The CW To Feature Tiny Screen With Live Twitter Feed
The promote its fall TV lineup and take advantage of the social nature of viewers, CW is using a new kind of insert within Entertainment Weekly. The October 5 edition of the magazine will feature an ad with a small LCD screen that will display a video preview of new shows and a live Twitter feed of the last six tweets from @CW_Network. An in-house social media team managing the feed will delete any content that includes profanity or other unacceptable language, but negative comments about CW shows won’t be edited out.

Oreo Creates Their Version of the Daily Google Doodle Using Cookie Icing
From celebrating Gay Pride on June 25 with a multi-colored Oreo, memorializing Curiosity’s landing on Mars with red tire treads on August 5th, and even marking the start of Shark Week with a bitten Cookie on August 12th, Oreo has created a playful, relevant ad each day for nearly 100 days. The campaign is dubbed “The Daily Twist,” and was launched in honor of Oreo’s 100th Birthday Celebration. The campaign will end on October 2, with a live, crowd-sourced ‘twist.’ Oreo will set up a ‘temporary ad agency’ in Times Square, and will take suggestions for the last ad from Facebook and Twitter fans. The suggestions will be narrowed down to eight and opened up to a public vote via Facebook as well as broadcast via a Times Square billboard. The winning idea (Oreo’s 100th Daily Twist) will be unveiled at 2pm. Check out the gallery of ‘Twists’ here.

In London, Kellogg’s Swaps Snacks for Tweets to #tweetshop
Kellogg is bridging the gap between social currency and real-life money by letting customers at a central London pop-up store, pay for Special K Cracker Crisps with a tweet. Allowing consumers to spend their social currency isn’t just a good gimmick, it’s an illustration of the value that Twitter holds in the real world. The twittersphere has been active, not only with tweets from customers claiming their free snacks in-store, but with people spreading the word about the novel idea of products for tweets. The pop-up store is open for four days in Soho and is selling only Special K Cracker Crisps. A live community board that displays #tweetshop tweets as they happen is featured in the store. Kellogg isn’t the only brand to try this tactic. In South Africa this summer, a Cape Town vending machine was set up to deliver free BOS iced team when it received a tweet with the hashtag #tweet4t.