Tag Archives: Budweiser

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Page Managers Will See Names of Admins Who Made Posts and Comments
Facebook announced to page admins today that their names will start showing up next to their posts and comments. The feature, which will only be visible to other admins, will launch on February 20, but will not be retroactive.

LInkedIn Acquires Bright
This week, LinkedIn announced that it has agreed to buy Bright, a data-focused job search service for $120 million. The deal marks LinkedIn’s largest acquisition to date. Bright launched in 2010 and uses data science to match up job seekers with employers.

Twitter Unveils Redesign
This week, Twitter unveiled a new design. Twitter profiles now have a larger, more prominent toolbar across the top, which is now white instead of black, and features a larger font and bigger icons. The change is more cosmetic than functional – no updates at this time are needed for profile images, wallpapers, etc. In other Twitter news, the microblog has partnered with 300 Entertainment to give “full access” of its user data to the music industry.

Google Goes to War on Fraudulent YouTube Video Views
Google has announced a crackdown on “fraudulent views” on YouTube, from channels seeking to artificially inflate their view counts. YouTube has always audited videos in an effort to try to spot inflated counts, but the company is now stepping up its efforts. Starting immediately, Google will periodically validate the video’s view count and remove fraudulent views. YouTube’s motivation for the crack down is partly about making the service more appealing to advertisers, so they can be sure their ads are being seen by real people.

Global Social Media

Despite Claims of a Decline in the West, Facebook is Stronger Than Ever in the Rest of the World
Though some studies suggest that Facebook is losing popularity with younger audiences in the U.S., globally the social network is still going strong. In fact, it is still growing in many parts of the world. In Asia, Africa and other emerging markets, Facebook is THE Internet for the minority of people who have access. That’s to say that they spend the majority of their time using the platform.  And there is plenty of room for additional growth in these areas.   In the Middle East, Facebook is seen by many as entirely separate to the Internet.  Because it’s on their phone, they consider it to be its own entity. Globally the platform is transcending merely being a social network. it’s become like the Yellow Pages and in many places it is simply unthinkable to not be on or regularly use the service.

Noteworthy Campaigns

Hacked Instagram Feed Morphs Into An Interactive Timeline When Sideways
To celebrate Charlie Chaplin’s 100 years on film, the Toronto Silent Film Festival has crated a campaign that uses their Instagram feed to fuse old and new. When placed sideways, the feed acts like a Time Machine to reveal a flowing, interactive timeline, complete with factoids and video clips.  See how it works here.

McDonald’s Serves Up An Answer to the McNugget Mystery
McDonald’s gets a lot of flack for a variety of issues. In response, the Canadian division decided to take on a few of these issues a couple of years ago with its “Our Food Your Questions” campaign that aimed to dispel rumors and misinformation floating around about the company. The chain has tackled everything from the sawdust in burgers urban myth to its salads being fattier than its sundaes. Now the restaurant is tackling the ultimate urban myth: The McNugget.  The campaign takes viewers behind the scenes, right through the production process, from full chicken to ground meat mixture chopped into one of four McShapes, frozen and shipped to your local McD’s. Many are applauding the company for being so open and transparent, but this strategy is a risky one. Showing the slimy meat mixture on camera is not exactly appetizing.  Some of the videos released as part of the campaign have over 2.3 million views on YouTube.

Bud, Bud Light Win the Social-Media Super Bowl
Two Bud ads and Bud Light’s hidden-camera adventure generated the most social media activity out of the Super Bowl ads that aired this past Sunday.  Budweiser’s “Puppy Love” generated over 283,000 social actions and received 4.3 million video views. Budweiser’s second spot “A Hero’s Welcome” generated 210,000 social actions and 2.4 million video views. And finally,  Bud Light’s “Ian Up For Whatever,”  generated 56,000 social actions and 4.3 million views. Despite winning great social media traction, purchase consideration for Bud after the Super Bowl actually dropped according to this study. M&M’s (another Super Bowl advertiser) saw an increase in purchase consideration after the Super Bowl according to that same study.

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Instagram’s New Feature Lets Brands ‘Tag’ Consumers in Photo Stream
There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention. Dubbed “Photos of You,” the feature lets you tag other Instagram users, whether they’re people or brands, directly in photos. In functions similarly to photo tagging on Facebook, Instagram users who wanted to link another user to their photo would take the Twitter-like approach of @ – mentioning them in the attached text. They key difference is that tagging will now create an archive of photos that can be viewed by any user’s profile – provided they’ve granted permission for them to appear there. For brands who are on Instagram, the new feature could help drive follower counts and foster more personal connections with fans. For example, Nike could tag photos with sponsored athletes like LeBron James, which could increase  their user engagement.  Instagram has 100 million active users per month.

LinkedIn Lets You Illustrate Your Talents With Pics & Video
LinkedIn added the ability to showcase users’ talents in a whole new way this week: pictures and video. Now, LinkedIn users can add visual content to their profile Pages, giving more depth to the written content already displayed. For instance, a photographer might choose to include several of her best photos, a copywriter might upload a video of the ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Nielsen Launches Digital Ratings to Measure TV Viewers
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video “program” content — called Nielsen Digital Program Ratings. A number of TV networks and media companies have signed — A&E, ABC, AOL, CBS, the CW, Discovery, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July. Nielsen says the effort will use the same methodology of its anticipated Nielsen Online Campaign Ratings. Nielsen says Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online.  The two metrics – Nielsen Digital Program Ratings and Nielsen  Online Campaign Ratins will povied a more holistic view of the online and TV audience for both programming and advertising. Both services will combine ‘traditional Nielsen TV and online panel data with aggregated anonymous demographic information from participating online data providers, including Facebook.”

Twitter Advertising Now Open to All U.S. Users
This week, Twitter opened up its advertising options to all U.S users. The company had previously made advertising to the platform invite-only.

Global Social Media

Facebook Rolls Out Promoted Pages Globally
Facebook has rolled out its Promoted Page Likes platform to a global audience, following a successful trial run in the U.S. Promoted Page Likes provide marketers with an easier way to run ads that will promote their Pages. Whilst similar features have been available on the social network, this new addition is set to boost newer brands looking to build the number of likes they have at the start of a campaign.

Noteworthy Campaigns

Budweiser Lets You Make Facebook Friends with the Clink of Your Pint
Budweiser Brazil is changing up the way we connect with each other through the “Buddy Cup.” The cups are embedded with a chip that when clinked together, the two drinkers become friends on Facebook. The cups will be used during Budweiser events. Check out the cup in action here.

Victoria’s Secret Strengthen’s Loyalty Program Via Timely Instagram Contest

Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through their own mobile application. The initiative targets Victoria’s Secret Pink Nation loyalty program members.  Each week of the campaign, consumers are encouraged to take a photo of a letter from the word “pink.” Consumers can take their photos with Instagram and tag it with the appropriate hashtag (I..e #GimmeP). VS will judge entries based on creativity, photo quality, originality and consistency with the brand image. Four winners will be chosen each week for a total of 16. Each winner will receive $500 to shop Victoria’s Secret Pink.