Tag Archives: Coca-Cola

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube has added new real-time reporting to its analytics dashboard that provides view counts down to the minute for your videos.  The new report is available for channels, groups with less than five videos, and content owners.

 

More changes are coming to Facebook’s News Feed Algorithm. When deciding which posts to show to which users, the social network will now give greater consideration to timeliness and activity-based relevancy. Facebook explains: “There are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game.” Users will now be more likely to see “trending” stories in their News Feed – but only after a “friend” expresses interest in such a story. Early testing showed that this change led to a 6% increase in post engagement.

 

YouTube this week announced that it will begin footing the bill for new videos from some of its top creators. The move is intended to help its homegrown stars produce high-quality content for their millions of fans.  More than 1 billion viewers visit YouTube every month, and daily watch time is growing at 50% annually.

 

Twitter released an internal study this week that found networks and studios that live-tweet during their popular programming can dramatically boost followers and Twitter mentions. Posting from a show’s Twitter handle, like @GameofThrones, increases total Twitter conversations by 7% during television premieres. Having a show’s cast members live-tweet is even better – increasing total tweets by 64%.

Global Social Media

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail. A whopping 94% of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts.

Noteworthy Campaigns

In the ’90s, Coca-Cola had a “fully-loaded citrus soda with carbos” called Surge. Internally it was developed under the moniker “MDK” or “Mountain Dew Killer.” Unfortunately that wasn’t the case, and the product didn’t last more than a couple of years. But, the soda is making a comeback (a reSURGEnce? Get it? Get it?) thanks to a Facebook campaign called “The Surge Movement,” which has 150,000 followers. Based on the demand, Coca-Cola decided to reinstate the product, selling it exclusively through Amazon at $14 for a twelve-pack (yet another sign that CPG brands are seeking more online sales). Within hours the first batch of Surge sold out.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the news feed. To that end, the social network will start asking users why they choose to hide an ad as soon as that user does so. Users can select from a variety of reasons including: irrelevant, offensive, spam, too frequent, or “something else.” Taking into account the reasons why an ad was hidden, Facebook said it will show the ad to fewer people.

 

Spotify’s video ads are coming. The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption. Spotify will start testing video ads in the fourth quarter with a limited number of brands, and plans to extend them to advertisers in the first quarter of 2015. Coca-Cola, Ford, McDonald’s, and Universal Pictures have signed on as the first global buyers. Kraft Foods, Target, and Wells Fargo will be the U.S. only launches.

 

In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. The capability is only available on certain posts, currently.  This is Facebook’s attempt yet again to take on Snapchat.

 

This week, Twitter introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and throughout its mobile app.  The company is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Only 26 nonprofits and musical artists were handpicked to deploy the feature, including country singer Brad Paisley, rap artists Eminem and Wiz Khalifa, and metal band Megadeth (yes, Megadeth).

 

Facebook has reached out to some of Google’s biggest content producers and encouraged them to test distributing their videos on the social network. Facebook’s push reflects a desire to become a bigger competitor in web video and get more content on its site. Right now, content creators use Facebook to promote their programming but prefer people to watch the videos on YouTube and other platforms, where they can make money through ad sales more easily.  Facebook and content creators are discovering how advertising might be incorporated into these videos. It’s likely that some sort of ad product will be rolled out by the end of the year.

 

Global Social Media

China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largest Internet market tighten online control. Video sites need to register foreign TV shows and films by the end of March. Starting April 1, unregistered content can’t be shown online. This year, China barred video websites from airing four U.S. TV shows, including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%.

Noteworthy Campaigns

During New York Fashion Week, Adidas showcased their new Fall/Winter 2014 collection dubbed #NeoRunway. The event, which was the world’s first tweet-powered fashion show, was created entirely by teens.  Teens had the power to decide everything from music, lighting, and the set design to styling the fresh new looks of the models walking down the catwalk. Teens participated in the show using the in-card voting mechanic from Twitter to choose between options. NEOLovers voted for two weeks prior to the show to decide what clothing, hairstyles, and makeup the models should wear. Participants could vote right up to the last seconds of the show. In addition, a team of young bloggers were on-site, bringing the show to life across social media channels.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Tests Promoted Videos for Advertisers 
Twitter has announced a beta launch of promoted video, a new advertising option that allows advertisers to upload videos and track user engagement. Promoted video is an extension of the Twitter Amplify Program, which is a way for marketers to promote TV clips on Twitter. The new ad unit will feature many of Twitter’s recent upgrades to its video offerings, including one-tap playback.

Vevo Partners with Pinterest, Adds Pin It and Drives Referral Traffic
Vevo will start adding ‘Pin It’ to the existing share options alongside all its videos on Vevo.com and in its apps. Its music videos can also now be freely shared among Pinterest users.  The alliance is a great opportunity for Vevo to drive significant referral traffic back to its core property. Following YouTube and Vimeo, Vevo is only the third external video player to be integrated into Pinterest.

Facebook Launches Cross-Device Reporting
Being able to track campaign performance across devices has become increasingly crucial to advertisers. To that end, Facebook this week rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web.  For example, an advertiser can view the number of customers who clicked on an ad on an iPhone but then later converted onto a desktop, or the number of people who saw an ad on desktop and later converted to an Android tablet.

Spotify Adds Buy Button
Spotify has added a Buy Button to its service, making it possible for its 40 million music fans to buy directly from musicians. The direct-to-fan service (BrandPage) allows musicians to link to an existing online store or build a new one in Spotify. Aside from traditional merchandise, the feature aims to create fan experiences like private online concerts, Skype chat, meet and greets, and song collaborations.

Global Social Media

China’s Weibo Ups Media Focus
Chinese microblogging service Weibo, typically known as ‘China’s Twitter,’ has just introduced video recording and direct video playback to its iOS and Android apps. This comes as a likely move by Weibo to increase user activity on its platform, amid concerns that users are spending more time on rival Tencent’s WeChat service.

Noteworthy Campaigns

Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by Coca-Cola, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos. It’s a seven-figure campaign for Fanta, aimed at appealing to teens and young adults. The first episode of “Fanta For The Funny,” which premiered yesterday on CollegeHumor.com and across Fanta’s social and digital channels, is comprised of dozens of Vine clips depicting gags from some of the platform’s most popular personalities.  In the first episode, Fanta doesn’t actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run for six weeks.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest’s Web Search is About to Get Much More Powerful
Pinterest’s new Guided Search Feature, which the company first unveiled on mobile in April, is coming to the web. Pinterest users will soon see a new search bar when they visit Pinterest.com. The search feature will recommend keywords intended to help generate more specific queries or better search results. For example, searching for “BBQ” on Pinterest might surface other keywords like “wings,” “recipes,” or “chicken.”

Twitter’s Video Hashtags Automatically Add Video to Text
Twitter has joined forces with Visa and Adidas (two World Cup advertisers) to experiment with video hashtagging. When a user types #visa and then a space, they will see a paper clip prompt, which will allow you to attach a video when clicked. Adidas is also testing the feature using the hashtag #allin, which will lead to this video.

Amazon Starts Prime Music
Amazon has introduced an ad-free music streaming service with more than one million songs.  Prime Music, designed to compete with Apple, Beats Music, Spotify, and Pandora, is available to subscribers of Amazon’s $99/year Prime Program.

Facebook Extends Ad Targeting to Web, App Use
Facebook is significantly expanding how it targets ads by including information about the sites that users visit and mobile apps they use outside of Facebook. The social network is taking the controversial step of extending that data collection to include the third-party sites and apps they use to improve the relevance of their own ads. Example: If you are thinking about buying a new TV and you start researching TVs on the web and in mobile apps, Facebook may show you ads for deals on a TV.

Global Social Media

Less Than Half of the Earth’s Population Has Internet Access
The Internet continues to grow at a rapid pace, but there’s still a long way to go in terms of extending access, especially in poor and developing countries. The number of people with access to the Internet is expected to reach three billion by 2015. That’s up from one billion in 2005 — but still just 41% of the earth’s total projected population of 7.3 billion people in 2015. Internet access is of course higher in more advanced economies like North America, Europe, and Asia, and is lower in Africa, The Middle East, India, and parts of Latin America.

Instagram Introduces Advertising in UK, Canada, and Australia
Instagram users in the UK, Canada, and Australia will start seeing advertisements in their feeds. The platform has amassed 200 million users since its launch. Growth outside of the U.S. is particularly strong, with an estimated 165 million hailing beyond U.S. shores.

Noteworthy Campaigns

“Share a Coke” Bottles & Campaign Hit U.S.
Over the summer, Coca-Cola will replace its brand logo on some of its 20-ounce bottles with one of the 250 most popular names of U.S. teens and millennials. In addition, the logos on 1.25 and 2-liter bottles of Coke, Diet Coke, and Coke Zero will be replaced by group names like “Family” and “Friends.” 12-ounce cans will feature nicknames like “BFF,” “Star,” “Bestie,” “Legend,” “Grillmaster,” “Buddy,” and “Wingman.” 8-ounce cans will bear the “Share a Coke” message.  In addition, Coca-Cola Freestyle fountain dispensers will offer to consumers who have the Freestyle mobile app the ability to scan a QR code to send a friend a coupon for a free Coke. Also, as part of the campaign, consumers who share Coca-Cola related stories using the hashtag #ShareaCoke will earn chances to be featured on brand billboards across the country and on the ShareaCoke.com gallery.  Starting this week, users can visit the campaign website to create virtual personalized bottles and share them on social media channels.  For those whose names aren’t featured on the real bottles, Coke is launching a national 500-stop tour where people can get customized mini-cans with their names for themselves and a friend.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Testing New Local Discovery Features
Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location. The idea is to surface relevant activity based on on where you are in the world, serving up tweets from others around you – whether you follow them or not.

Twitter Signs Lucrative Deal with Advertising Agency
Twitter has signed a deal this week with Starcom Media Vest Group, part of Publicis Groupe. The multiyear deal, comes at the beginning of upfront season. The deal will include a virtual lab where the two companies will conduct research that will help advertisers connect Twitter and TV together. The companies will combine some of their resources they use for measuring and tracking data and advertising.

YouTube Lowers Prices to Attract Advertisers
YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season: lowering prices. The video platform isn’t  exactly lowering ad rates, but it’s re-thinking the way it structures up front ad deals for premium content in the eve of its ‘Brandcast,” a big show for marketers and agencies in NYC next week. Last year, YouTube came out with packages requiring advertisers to make commitments to spend in excess of $10 million across YouTube. This year, YouTube is dropping those requirements. The new minimum is about $1 million for a wide variety of YouTube content that allows bigger advertisers to buy more and smaller advertisers to buy less.

Facebook is Testing a New Prompt Asking Users to Complete Their Profiles
Facebook has started prompting some of its 1 billion users on the desktop version of the site to complete their profile. Similar to LinkedIn, Facebook has started telling users the percentage of their profile they have yet to complete.  Facebook of course needs this info to serve its users more relevant ads.

Global Social Media

Unilever & Coca-Cola Join Facebook UK Advisory Board
Facebook has created an advisory board made up of representatives from brands and agencies, in a bid to improve marketing best practices. The UK Advisory Board will meet approximately four times a year to discuss product development, campaign measurement and marketing best practices. The board will be led by Facebook UK & Pan-Euro director Christian Hernandez and UK sales director Stephen Haines. Brand representatives include Tesco CMO, Unilever UK & Ireland media directors, PepsiCo UK & Ireland VP of Sales, and Coca-Cola UK & Ireland general manager.

Noteworthy Campaigns

Cap’n Crunch Gets YouTube Late Night Talk Show
Cap’n Crunch is looking for a comeback and is placing bets on social media to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35pm ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7. The Cap’n will conduct interviews with animated celebrities and fictional characters within a giant cereal bowl.  Topics of conversation include pop culture and social media.

Comedy Central Hosts Comedy Festival on Twitter
Next week, Comedy Central will host a five-day comedy festival that includes a lineup of legends like Mel Brooks and Carl Reiner alongside popular comics like Amy Schumer and Paul Feig. The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and roundtables and posting jokes using the hashtag #ComedyFest.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Debuts Reusable Gift Card
This week, Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba Juice, Olive Garden and Sephora. After receiving a Facebook Card in the mail, subsequent card gifts will be automatically added to the balance for one or more of the participating stores. People can see gift balances in their account settings on Facebook in mobile or on the desktop.

Twitter Rolls Out Updates for Viewing Photos and Videos
Twitter announced several enhancements to the platform to make it easier to view photos and videos. Users can now click a photo from a profile page or in search results to see a larger photo without leaving the page. Media galleries now include videos from Vine, YouTube, Vimeo and other Twitter partners. Also, Tweet pages now let you see more of the conversation related to a Tweet.

Pinterest Introduces ‘News’ Feature to Improve Content Discovery

In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where you recent pins have been repined, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others. Pinterest is also testing out a new look, aiming to make navigation more intuitive. More on this here.

Foursquare Launches Dedicated iPhone App for Businesses

Foursquare has just launched Foursquare for Business, an app specifically designed for business managers. The new app allows managers to post local updates, view recent visitors and their tips, deactivate/activate specials and track analytics.

YouTube Set To Introduce Paid Subscriptions This Spring
YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs and advertiser dollars away from TV. YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. The first paid channels will cost between $1 and $5 per month. YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

Global Social Media

French Twitter Users are Saying “Au Revoir” to the Word ‘Hashtag’
In an effort to protect the French language from Anglicism’s, the word ‘hashtag’ will be replaced with ‘mot-diese,’ meaning “sharp word,” in English. The change comes from a French government agency  responsible for promoting the French language.

Twitter is Now the Fastest-Growing Social Platform on the Planet
New research suggests that Twitter is now the fastest growing platform on the planet, beating Facebook and Google+ for the top spot. The number of active users on the microblog grew 40% from the second quarter to the fourth quarter of 2012 – equal to 288 million monthly active users. Overall, 21% of the worldwide Internet population now actively uses Twitter on a monthly basis.

Noteworthy Campaigns

Super Bowl Ads That Enlist Viewer Help
Advertisers are finding new ways to get viewers into the game during Super Bowl XLVII, which airs on CBS on Sunday. Some campaigns that enlist viewer help include: Coca-Cola’s ‘The Chase’ (highlighted in last week’s Headlines)  asks viewers to vote on the commercial outcome;  Pepsi’s Halftime Show (also highlighted in a previous Headlines) asks viewers to upload photos to be featured in a video announcing Beyonce; Toyota  asked users to submit photos on Instagram and Twitter with the hashtag #wishgranted to win a spot on their upcoming Super Bowl ad;  Lincoln  enlisted the help of Jimmy Fallon to crowdsource road trip stores from Twitter for the commercial storyline; and Audi let users choose one of three possible endings for its Game Day spot through an online vote.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Introduces Vine for iOS
This week, Twitter introduced Vine, an app that allows you to share six second looping videos on the platform and in embedded tweets. The app is simple, allowing you to tap the screen to record video and lift your finger to stop. Chaining these clips together allows you to create short sound-optional movies that can be shared on Twitter. Note that Facebook is not playing nice with Vine. The network is cutting off access to its “find people” feature. More on this here.

Facebook is Hoarding Its Social Graph and Cutting Off Competitors
In the past week, Facebook has prevented multiple services from using its Social Graph. It wants to keep its most precious data — knowing who people’s true friends are  — out of competitor hands.  It is utilizing a line in its platform policy that states, “Competing social networks: (a) You may not use Facebook Platform to export user data into competing social network without our permission.” Recently, Facebook has prevented voice-messaging app, Voxer, from utilizing ‘Find Friends.’ It also blocked Twitter’s new acquisition Vine (see story above) and new social search app by Yandex called Wonder.

Facebook Launches New Conversion Measurement
Facebook has launched a new conversion measurement this week, allowing advertisers to measure their return on investment of their Facebook ads by tracking user actions including registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and then switches to another to make a purchase. The conversion measurement and optimization can be used on all Facebook ads and sponsored stories, as well as in tandem with targeting capabilities.

Global Social Media

Twitter is Opening an Office in Brazil to Compete with Google and Facebook
Brazil is social media obsessed: It’s home to more than 65 million Facebook users, more than 40 million Twitter users and 29 million users on Orkut (Google owned service). Facebook and Google have already planted their flag by setting up offices in the country – and now Twitter is joining the fray by opening an office in Sao Paulo, the country’s largest city. The move is highly tactical, as many Brazilians have been switching away from Orkut.

Noteworthy Campaigns

Coca-Cola Builds Social-Media Game Around Super Bowl Spot
Coca-Cola is launching a 60-second spot that depicts three teams trying to get to a giant bottle of Coke- and asks viewers to help them via social media. On Facebook, the beverage giant unveiled a teaser video for the spot it calls “Mirage.” The ad features three factions – bandleaders, cowboys and showgirls – racing through the desert in pursuit of a bottle of coke.  The ad closes with a cliffhanger as the groups realize the bottle was simply a sign. Another sign points them to “50 miles ahead.” In a twist reminiscent of the “Choose Your Own Adventure” series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30 second spot that will air post game. “Mirage” will run through Super Bowl. Prior to the ad’s TV debut, consumers will be able to share the spot and vote for the group they want to win the Coke via CokeChase.com. Sharing content unlocks more content including 50,000 coupons from a free 20 oz. Coke.

Hawaii 5-0 Becomes the First TV Show to Have its Ending Determined by Twitter
The CBS procedural Hawaii 5-0 made history when it became the first TV show to have its ending determined by Twitter. The plot revolved around the murder of a teacher at Oahu State University, for which there were three suspects – his boss, his assistant and a disgruntled student.  The ending shown was determined by the number of votes received on Twitter for each character. And because the show was on twice – once at 10pm on the East Coast and once at 10pm on the West Coast – the outcomes were different.  Hawaii 5-0 became a Twitter trending topic the night the show aired.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week

Google+ Launches Tools For Businesses
After a private beta test period, Google this week released a suite of business tools for Google+ users. The tools are available for free through the end of 2013, at which point users will need a paid subscription to Google Apps, for continued access. The new features include: Private Sharing: when you create a post you can now label it as “restricted,” limiting the visibility to those inside your organization; Administrative Controls: admins can set up company-wide sharing defaults for posts or Hangouts; Hangout & Calendar Integration: users can now attach Hangouts to Google Calendar events, enabling attendees to join a hangout directly from the Calendar or invite.

Economists Prove Link Between Online Reviews & Restaurant Bookings
UC Berkeley, Professors Michael Anderson and Jeremy Magruder, published in this month’s edition of the Economic Journal, the first attempt to gauge the relationship between online star ratings and customer purchasing decisions. The pair focused on the effects of positive online ratings on 300 San Francisco restaurants that were then collated to form a star system on Yelp.com. They found that a restaurant with a rating improved by just a half a star – on a scale of 1 to 5, was much more likely to be full at peak dining times. Indeed, an extra half-star rating caused a restaurants 7pm bookings to sell out from 30% to 49% of the evenings it was open for business. Significantly, the two economists found that the increase in trade happened without any change in prices or quality of food/service, confirming it was the reviews that brought in the new customers.

Reddit Reached 3.4 Billion Pageviews in August
The popular social news site announced this week that it had over 3.4 billion pageviews for the month of August. That’s roughly an 8.8% increase over the previous month, where the site topped 3.1 billion. Reddit also saw in increase in unique visitors. In July, the company reported 39.5 million uniques. For August that number climbed to 42.9 million – an 8.6% gain from the previous month. The surge in traffic is likely attributed to President Obama’s Ask Me Anything session on August 29, which single-handedly brought in 1.6 million uniques that Wednesday and 1.2 million the following Thursday.

YouTube Brings Movie Rentals to Connected TVs
This week, YouTube revealed that it would add paid movie rentals to its app across hardware partner TP Vision’s line of Philips-branded TV assets. According to reports, the companies will begin offering movie rentals in “select European countries” later this year, and “Philips Smart TV will be among the first TV platforms” to offer access to these rentals, indicating YouTube rentals will be coming to more Connected TVs soon. It is still unclear whether YouTube plans to enter the VOD market to compete directly with existing providers like VUDU or Amazon Instant Video.

Twitter Announces Tool to Embed Interactive Timeline of Tweets to Any Site
Twitter has announced a new tool that will allow users to embed not just single tweets, but an entire timeline of tweets on web pages. The tool will allow the embed of a single stream, not a collection of tweets, though it can be customized in a variety of ways. When you browse websites that have embedded a Twitter timeline, you can now interact with it in the same way you do on Twitter.com. Expand tweets to see photos, media, etc. Start a conversation from the Tweet box, follower users that you discover, and reply to, retweet, or favorite Tweets directly from the page. It is currently being used by ESPN, London Fashion Week and writer Margaret Atwood, as well as Twitter itself on its official blog. The embed code is a single line of HTML. You create the timeline from the Twitter widgets page (create new) , which allows you to choose the source for your timeline, favorited tweets, a list, or search/hashtag. You can customize the height of a widget, as well as its theme and whether it expands photographs.

Social Media Breaks Barriers in South Africa
Social networking in South Africa has crossed the age barrier and the urban/rural divide according to new research by World Wide Worx. According to the South African Social Media Landscape 2012 study, the fastest growing age group among Facebook users in South Africa is the over-60 set. From August 2011 to August 2012, the number of over 60’s on Facebook grew by 44% compared to less than 30% from those aged 30-60, less than 20% for 19-30 and less than 10% for teenagers. At the end of August, 5.33 million South Africans were using Facebook via the web, while 6.8 million access Facebook via mobile device. Twitter use has also grown in the region. There are currently 2.43 million Twitter users in South Africa, with 100,000 being added monthly. Additionally, both Facebook and Twitter have crossed the urban/rural divide. The proportion of urban adults using Facebook is less than double rural users – but rural users are now at the level that urban users were 18 months ago. Twitter’s urban penetration is a little more than double its rural penetration, but the rural population has also caught up to where the urban population was 18 months ago.

Instagram’s Had a Good Run in China, But Will the Facebook Buyout Change Things?
Despite Instagram’s lack of an office in China, the company has seen steady adoption in the world’s most populous nation. However, with the Facebook’s acquisition on the horizon, Instagram could be in danger of being blocked in the country. Because Facebook has been inaccessible in China for several years, mainland Instagram users have voiced their concerns that the service will be disrupted after Facebook takes over the reins. Instagram’s early success in China was independent of marketing efforts in the country. Last fall, Instagram downloads reached 100,000 per week in China. The app has become one of the most powerful social media tools in the country. It is one of the few applications that supports posting to both domestic Sina Weibo and overseas services like Twitter and Facebook. Circumvention of the so-called Great Firewall is required to authorize a Twitter or Facebook account, but, once linked, Instagram can post to those services without the need of a VPN. Though Facebook has refused to comment on plans for Instagram in China, the social networks’ shaky relationship with the country may soon signal the end of the popular platform.

Coca Cola is the First Brand to Pass 50 Million Facebook Fans
Celebrities like Lady Gaga and Rihanna have more than 50 million Facebook fans, as do services like YouTube and Facebook, but Coca-Cola is the first retail brand to hit this milestone. Disney, Converse and Starbucks, three of the other most popular retail brands, each have fewer than 40 million fans currently. To celebrate this major threshold, Coca-Cola launched a new Facebook application which encourages fans to submit ideas for inventions and causes that this online community of 50 million can turn its energy towards to improve the world. Coca-Cola will ultimately provide support for one of these ideas and unveil the finished result sometime this year.

Lincoln Trailer To Debut in Google+ Hangout With Steven Spielberg
The first trailer for Steven Spielberg’s Lincoln will debut in a Google+ Hangout on Thursday, September 13. This is the first time that a film trailer has launched in a Google+ Hangout. In addition to the trailer, Steven Spielberg and Joseph Gordon-Levitt will partake in a live chat about the film. The hangout will broadcast live online and via the ABC SuperSign in Times Square. Fans can RSVP to the hangout via lincolnmoviehangout.com – but those that want to participate will need to submit a YouTube video with the hashtag #LincolnHangout explaining their interest in the film – as well as what questions they would like to ask Spielberg and Gordon-Levitt.

Social Media and Thinking Green

Written by: Digitally Approved
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With the 40th anniversary of Earth Day upon us, Irene Shin, a member of Fanscape’s Digital Communications team, highlights a few great ways for us to do our part using Social Media.

  • Join the Earth Day Network on Facebook and record your Acts of Green. This green advocacy and action organization is generating year-long engagement and participation through its use of Social Media, starting with Earth Day.

  • Save Your Water Calculator. Underwriters Laboratories created this online interactive calculator to help us better understand our water usage and how a few easy tweaks to our daily habits can save water. Living in California we all know that every drop counts, especially during fire season.

  • Join Coca-Cola and Ocean Conservancy for Earth Month. Coca-Cola will donate $1 for every person who uses the Facebook app, up to a total of $200,000. It will also contribute up to $50,000 through the MyCokeRewards points program.

  • Join Causeworld and donate your karma points to environmental charities. Have an iPhone or iTouch? Download this app and start checking into places you normally visit (ala Foursquare), build your karma points, then donate to the charity or your choice.  Environmental charities include Carbonfund.org and   AmericanForrests.org to name a few.

  • Check out Care2.com. Visit this 13+ Million member community and find your own way to make a difference.


About Irene Shin

As Fanscape’s Coordinator, Digital Communications, Shin fully supports the company’s marketing efforts by assisting on the campaigns, developing materials and keeping the department organized.

Shin earned her degree in Psychology & Social Behavior from University of California, Irvine.

Best of ’09 – Sites

Written by: Digitally Approved
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As with the hip apps and gadgets, we are constantly discovering Websites that address some of our most basic or compelling needs. Sites like People of Walmart, Posterous and Wonderwall are fun and allow for us to embarrass people we know, write a little something or catch up on our celeb gossip all while putting a little dent into that eight-hour work day.  2009 also brought us some other pretty cool sites that are a combination of functional,  useful and amusing. At least we think so.

Talk about functional: downforeveryoneorjustme is one of the most minimalistic sites you’ll ever come across, but one of the most useful. Having a problem accessing a particular Website? Just type the name of the site in the box provided and click the ‘or just me’ hyper link and in a nanosecond you’ll know whether or not it’s just you that is experiencing problems. No need to IM your co-workers or friends, this site works just fine.

downforeveryoneorjustme screen shotWant to keep up on what people are chatting about in one fancy little destination? Check out Buzz Feed, the kind of stuff you want to send your friends. Sure it was founded in 2006, but this site never fails to deliver and 2009 was a great year for Buzz Feed. Where do you think we found some of the funny sites we’ve already brought your way?

Buzz Feed Screen Shot

Tumblr has been gaining traction this year, especially with it’s (pardon our French) “fuckyeah” trend. You love something “fuckyeah” it and follow. This lovely micro-blog moniker is really about people loving something enough to let everyone know. As a co-worker once told me, Tumblr is like Twitter on steroids. Indeed.

FY Tumblr copy

Companies like Coca-Cola and Ikea have been making moves in the social media space this year and have been pretty impressive. Coca-Cola’s Expedition 206 is off and running and the Ikea Facebook campaign has been generating much praise. Then there’s the good old scavenger hunt that has been gaining a whole lot of online attention this year. One in particular that stood out for us here at Fanscape is the Go Forth campaign brought to us by Levi’s.

GO Forth

One of the most creative campaigns we’ve seen this year. We were most impressed with the amazing amount of time that went into creating the back-story, hiding the $100,000 and the dig for the Grayson Ozias IV ( G.O. Forth) treasure.

Rounding out the brief  year in sites is one of the best things ever, Texts From Last Night. Not much explaining to do here, but a piece of advice, be careful what you drunk text because it could wind up right here.

Texts From Last Night

Next up: Tweeters of ’09