Digitally Approved » Coca-Cola http://www.digitallyapproved.com Thu, 02 Sep 2010 19:38:42 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Social Media and Thinking Green http://www.digitallyapproved.com/2010/04/19/social-media-and-thinking-green/ http://www.digitallyapproved.com/2010/04/19/social-media-and-thinking-green/#comments Tue, 20 Apr 2010 00:34:41 +0000 Digitally Approved http://www.digitallyapproved.com/?p=1295 With the 40th anniversary of Earth Day upon us, Irene Shin, a member of Fanscape’s Digital Communications team, highlights a few great ways for us to do our part using Social Media.

  • Join the Earth Day Network on Facebook and record your Acts of Green. This green advocacy and action organization is generating year-long engagement and participation through its use of Social Media, starting with Earth Day.

  • Save Your Water Calculator. Underwriters Laboratories created this online interactive calculator to help us better understand our water usage and how a few easy tweaks to our daily habits can save water. Living in California we all know that every drop counts, especially during fire season.

  • Join Coca-Cola and Ocean Conservancy for Earth Month. Coca-Cola will donate $1 for every person who uses the Facebook app, up to a total of $200,000. It will also contribute up to $50,000 through the MyCokeRewards points program.

  • Join Causeworld and donate your karma points to environmental charities. Have an iPhone or iTouch? Download this app and start checking into places you normally visit (ala Foursquare), build your karma points, then donate to the charity or your choice.  Environmental charities include Carbonfund.org and   AmericanForrests.org to name a few.

  • Check out Care2.com. Visit this 13+ Million member community and find your own way to make a difference.


About Irene Shin

As Fanscape’s Coordinator, Digital Communications, Shin fully supports the company’s marketing efforts by assisting on the campaigns, developing materials and keeping the department organized.

Shin earned her degree in Psychology & Social Behavior from University of California, Irvine.

]]> http://www.digitallyapproved.com/2010/04/19/social-media-and-thinking-green/feed/ 2 Best of ‘09 – Sites http://www.digitallyapproved.com/2009/12/21/best-of-09-sites/ http://www.digitallyapproved.com/2009/12/21/best-of-09-sites/#comments Mon, 21 Dec 2009 19:52:18 +0000 Natalie Svider http://www.digitallyapproved.com/?p=1067 As with the hip apps and gadgets, we are constantly discovering Websites that address some of our most basic or compelling needs. Sites like People of Walmart, Posterous and Wonderwall are fun and allow for us to embarrass people we know, write a little something or catch up on our celeb gossip all while putting a little dent into that eight-hour work day.  2009 also brought us some other pretty cool sites that are a combination of functional,  useful and amusing. At least we think so.

Talk about functional: downforeveryoneorjustme is one of the most minimalistic sites you’ll ever come across, but one of the most useful. Having a problem accessing a particular Website? Just type the name of the site in the box provided and click the ‘or just me’ hyper link and in a nanosecond you’ll know whether or not it’s just you that is experiencing problems. No need to IM your co-workers or friends, this site works just fine.

downforeveryoneorjustme screen shotWant to keep up on what people are chatting about in one fancy little destination? Check out Buzz Feed, the kind of stuff you want to send your friends. Sure it was founded in 2006, but this site never fails to deliver and 2009 was a great year for Buzz Feed. Where do you think we found some of the funny sites we’ve already brought your way?

Buzz Feed Screen Shot

Tumblr has been gaining traction this year, especially with it’s (pardon our French) “fuckyeah” trend. You love something “fuckyeah” it and follow. This lovely micro-blog moniker is really about people loving something enough to let everyone know. As a co-worker once told me, Tumblr is like Twitter on steroids. Indeed.

FY Tumblr copy

Companies like Coca-Cola and Ikea have been making moves in the social media space this year and have been pretty impressive. Coca-Cola’s Expedition 206 is off and running and the Ikea Facebook campaign has been generating much praise. Then there’s the good old scavenger hunt that has been gaining a whole lot of online attention this year. One in particular that stood out for us here at Fanscape is the Go Forth campaign brought to us by Levi’s.

GO Forth

One of the most creative campaigns we’ve seen this year. We were most impressed with the amazing amount of time that went into creating the back-story, hiding the $100,000 and the dig for the Grayson Ozias IV ( G.O. Forth) treasure.

Rounding out the brief  year in sites is one of the best things ever, Texts From Last Night. Not much explaining to do here, but a piece of advice, be careful what you drunk text because it could wind up right here.

Texts From Last Night

Next up: Tweeters of ‘09

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