Tag Archives: facebook timeline

Red Bull Facebook Timeline Timewarp

Written by: Tom Edwards
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The roll-out of Facebook Timeline for brands on leap day proved to be a showcase for brands that were a part of the private beta prior to the roll-out. One of the clear winners out of the gate was Red Bull. Not only has the brand done a great job of seeding milestone content since it’s founding, they launched an incredibly compelling scavenger hunt that spans the history of the company and integrates brand milestones in a seamless manner with the hunt.

By pinning the contest, Red Bull is highlighting the campaign for 7 days and ensures that any user that drops onto their timeline is met with an inviting opportunity to join the hunt. Terms and conditions are linked to an app that houses the rules of the contest.

Here is the app housing the terms & conditions. Note that canvas apps now have a width of 810 px.

Step 1 – The initial clue called for a user to go back to the 1st Red Bull ever sold. The next step was to identify the date on the bottom of the can for the next clue.

Step 2 – By applying an Instagram type filter and a clue to “look outside the box” the next date was revealed as part of the image frame.

Step 3 – Next, Red Bull pulled in a Spotify play-list image to unlock the next clue.

Step 4 – This clue took a moment as the border states this is a clue. Pull up the image and step back and “clear your mind” and the next date is revealed.

Step 5 – This clue took the longest for me to work through. Driven by a clue by Red Bull in the comments RE: CAPS, I took the first capped letters in the message to unveil the phrase “Find the Timecodes”. This referenced the 4 images below and the time in the YouTube video where they appear to reveal the next date.

Step 6 – This clues photo was tagged with “Anna Graham” and the comment clue was “a rag man” or anagram. Which is simply a puzzle to unscramble the words to form a new phrase. By taking the clues I was able to unlock the final clue.

Step 7 – The final step proved to be the most difficult of the 7 as it was based on clues using prime numbers combined with the final clue of 2=a & 3=x to decipher the final location of the Timeline Timewarp web-site along with the password to complete the scavenger hunt.

Once you decipher the last riddle you are taken to a “secret” landing page for one final challenge ;)

Yes, I won a prize!!!

The level of complexity associated with the hunt and the true integration into elements of timeline made the experience fun and engaging, but I question the duration of engagement for the average consumer to stay engaged throughout. I would love to see the level of fall-off at each given stage of the promotion.

You can tell some people really enjoyed the challenge

Regardless, it is the first example of a compelling brand promotion leveraging Timeline.

Facebook Timeline for Brand Pages

Written by: Digitally Approved
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We’ve all been waiting for two things from Facebook: 1) the IPO and 2) the new “Timeline” layout for brand pages.  We’re not sure which one’s secrets are more heavily guarded.  While the IPO is imminent, the word on Timeline for brand pages is that the unveiling is only days away.  Facebook is hosting their FMC conference in New York City on February 29, and rumor has it that all will be revealed on that day.  Here are some things we’ve been reading about Facebook…

What brand timelines might look like

Facebook Timeline for Brand Pages Expected to Arrive February 29

Several media outlets are reporting that Facebook is in the process of launching Timeline for brand pages with an official announcement to be made on February 29, during its invitation only Facebook Marketers Council. Considering the narrative style look of Timeline, brands will have to find different ways of engaging with their audience in the new format. Mashable provides some insights into what Timeline brand pages might look like. You can view them here.

Timeline Apps Drive Traffic for Facebook Partners

A month after releasing 60 new Timeline apps, Facebook touted initial results showing a big increase in sign-ups and traffic for participating sites.  Pinterest has seen the number of Facebook visitors grow by more than 60% in the last month. Fab.com has had a 50% increase in Facebook traffic. Foodspotting enjoyed a threefold gain in visits and activities shared. Among the first batch of Timeline apps, Spotify, Songza and Deezer have collectively allowed people to share more than 5 billion songs.  Facebook has approved thousands of new actions for Open Graph apps in the last month with brands like Vogue Paris, Votizen, Identified, Boxee, MetaCafe and Shopkick introducing new offerings in recent weeks.

Facebook Launches Verified Accounts and Pseudonyms

Facebook will start allowing prominent public figures to verify their accounts and then opt in to display a preferred nickname instead of their birth name. Those with verified accounts will gain more prominent placement in Facebook’s “People to Subscribe To” suggestions. Birth names will still be shown on the user’s profile About page, but the verification prevents people from subscribing to public updates of imposters. It will also arm Facebook for its battle with Twitter to control the interest graph.