Tag Archives: facts

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube has added new real-time reporting to its analytics dashboard that provides view counts down to the minute for your videos.  The new report is available for channels, groups with less than five videos, and content owners.

 

More changes are coming to Facebook’s News Feed Algorithm. When deciding which posts to show to which users, the social network will now give greater consideration to timeliness and activity-based relevancy. Facebook explains: “There are some instances where a post from a friend or a Page you are connected to is only interesting at a specific moment, for example when you are both watching the same sports game.” Users will now be more likely to see “trending” stories in their News Feed – but only after a “friend” expresses interest in such a story. Early testing showed that this change led to a 6% increase in post engagement.

 

YouTube this week announced that it will begin footing the bill for new videos from some of its top creators. The move is intended to help its homegrown stars produce high-quality content for their millions of fans.  More than 1 billion viewers visit YouTube every month, and daily watch time is growing at 50% annually.

 

Twitter released an internal study this week that found networks and studios that live-tweet during their popular programming can dramatically boost followers and Twitter mentions. Posting from a show’s Twitter handle, like @GameofThrones, increases total Twitter conversations by 7% during television premieres. Having a show’s cast members live-tweet is even better – increasing total tweets by 64%.

Global Social Media

Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. China is leading the way when it comes to mobile retail. A whopping 94% of those surveyed own a smartphone and regularly use it to make purchases, redeem coupons, and send gifts.

Noteworthy Campaigns

In the ’90s, Coca-Cola had a “fully-loaded citrus soda with carbos” called Surge. Internally it was developed under the moniker “MDK” or “Mountain Dew Killer.” Unfortunately that wasn’t the case, and the product didn’t last more than a couple of years. But, the soda is making a comeback (a reSURGEnce? Get it? Get it?) thanks to a Facebook campaign called “The Surge Movement,” which has 150,000 followers. Based on the demand, Coca-Cola decided to reinstate the product, selling it exclusively through Amazon at $14 for a twelve-pack (yet another sign that CPG brands are seeking more online sales). Within hours the first batch of Surge sold out.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
Let’s go way, way back for this fact: did you know the distillation process was invented about 4,000 years ago in ancient Mesopotamia? Next time you see a Babylonian you can buy them a drink.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Mouthfeel: Exactly how it sounds – the way the whisky feels in your mouth. It’s a weird one!

Lagniappe (a little something extra):
You can crowdsource anything these days, and according to Glenmorangie, even whisky can be crowdsourced. Not the distillation, though: fans were invited to upload pictures to create a moodboard to influence the design and marketing in addition to choosing the name of their new single malt brand. Check it out: http://www.thedrum.com/news/2014/04/23/glenmorangie-releases-image-crowd-sourced-new-whiskey

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
Why is whisky brown? Unless a coloring is added (which is the case in a lot of younger whiskies), it browns because of the aging inside the barrel. As cycles of heat and cold push the whisky into the wood of the barrel, it picks up flavor and color from the staves inside.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Rich: Tasting note used to describe a high intensity of character, but can also mean that there’s a sweet aroma associated with it as well.

Lagniappe (a little something extra):
We know for whisky to be Scotch whisky, it has to be made in Scotland (along with a few other rules). But, did you know a person must not manufacture any whisky in Scotland except Scotch Whisky?

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
So you brought your new bottle of whisky home, but how should you take care of your new bundle of joy? Make sure you keep it upright in a dark place at room temperature, and remember not to keep it crying for your attention too long after opening because once you open it, it begins to oxidize and change.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Rich: Tasting note used to describe a high intensity of character, but can also mean that there’s a sweet aroma associated with it as well.

Lagniappe (a little something extra):
If the price of some vintage whiskies hits in the thousands of dollars, is it worth investing in whisky? Some say it can do pretty well if you have a solid product and hold it over a good number of years, so that single malt you just bought might have some bonus value in a few decades. Of course, if it doesn’t end up doing that well financially, you could always drink it!

 Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
Canadian whisky is considered the lightest of all whisky because it traditionally consists of a blend of two components: a base whisky and a flavoring whisky. The base whisky is usually made from corn and the flavoring whisky made of a high rye content.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Clean: term used to describe the whisky being free from off-notes of any source. Different from “neutral”, though.

Lagniappe (a little something extra):
Do YOU have a whisky hoarding strategy? Be prepared: http://www.esquire.com/blogs/food-for-men/rare-whiskey-hoarding-strategy

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers! – Justin

Whisky Fact of the Week:
Whisky (and whiskey) is produced in 23 countries worldwide.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Body: Term used to describe the amount of appropriate product character. People usually say that a whisky is “full bodied” or “lacking in body” when they use the word.

Lagniappe (a little something extra):
You often see Scotch and cigars paired together, but Scotch and… shirts? Glenmorangie announced today that they’ve partnered with luxury shirt brand Thomas Pink to pair their single malt Scotch whiskies with different shirt styles. The partnership will kick off in New York City with a private shopping event, but you can also purchase them online here: http://www.reservebar.com//Glenmorangie-Thomas-Pink

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers!  – Justin
 
Whisky Fact of the Week:
Scotland has more distilleries in operation than any other country with nearly 100 distilleries. In second? The great United States!

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Swill: to drink something greedily or in large quantities. Something you never do with good whisky.

Lagniappe (a little something extra):
J&B Whisky recently did something a little strange: they commissioned 25 skin-colored bottles to be “tattooed” by an artist in Paris and sold them in two stores on the Champs Elysée. Check out a little video behind the designs here: https://www.youtube.com/watch?v=E9_L5oyn7zs#t=2

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
Bookmark and Share
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SCOTCH FACTS

If you know me, then you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers!  – Justin

Whisky Fact of the Week:
In every distillation run, there are three main ‘cuts’ of distillate. First, the ‘heads’ comes along as the first distilled liquid that trickles down. Then, the ‘heart of the run’ comes, which is the part that will be used for making whisky. Finally, the ‘tails’ finishes off the process. The heads and tails are considered substandard material and are re-distilled with another batch later on.

Drunken Vocabulary (Words and terms to impress your friends while drinking):
Terroir: A special set of natural characteristics of a region (geography, geology, etc.) that add to the essence of the whisky that is produced. There are five (or six) main terroirs named in Scotch production, but it can be argued that they do not necessarily really have an effect on the attributes of the whisky.

Lagniappe (a little something extra):
U.S. exports of whisky exceeded $1B for the first time ever in 2013 due to growing demand for Kentucky bourbon and Tennessee whisky from countries like Japan, Germany and France.

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.

Scotch Facts

Written by: Justin Runyon
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SCOTCH FACTSIf you know me, then  you know I enjoy the occasional cocktail after work. I’m specifically a fan of whisky, with a preference for Scotch whisky, and I consider myself our team’s whisky expert. Weekly I share what I call, “Scotch Facts: Your Weekly Dram of Whisky Wisdom” with my office friends and I thought you might like to see it too. Cheers!  – Justin

Whisky Fact of the Week:
The term cask strength means that the whisky is bottled directly from the cask without any dilution. Most whisky is diluted so that its ABV matches the preferred amount.

Bar Room Vocabulary (Words and terms to impress your friends):
Puncheon: type of cask used in aging whisky. It holds about 84 gallons.

Lagniappe (a little something extra):
The Rob Roy, a popular cocktail invented in 1894,  is similar to a Manhattan but is made exclusively with Scotch whisky, while the Manhattan is traditionally made with rye.

Got any Scotch Facts you want to send my way? Just tweet me @justrunyon.