Tag Archives: Flipboard

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics
Facebook and Twitter released a barrage of data this week to claim the title of most popular social network for spectators watching the Super Bowl. Facebook boasted that 65 million people chimed in about the game. Twitter reported 28.4 million game-related tweets, compared with 24.9 million last year.  Facebook claimed that 676,000 people per minute commented or liked someone’s comment after the game-ending interception. On Twitter, the same play generated a surge of 395,000 tweets per second.

Twitter Launches Vine Kids
Twitter recently created its first child-friendly app – Vine Kids.  The main feature is the same, six-second looping videos, but the focus is clearly for children with animated characters leading them through the experience.

Nielsen Pitching New ‘Tweets Per Impression’ Metric to Entertainment Marketers
Nielsen has begun engaging movie studios and TV networks on a new metric — tweets per impression (TPI) — that gauges the social impact of entertainment marketing efforts. TPI maps the number of impressions a commercial has on TV against the number of tweets referencing that particular impression just minutes after the commercial airs.  While TPI isn’t limited to the entertainment industry, there has been significant interest from studios, which can adjust their TV advertising plans in real time based on input from the metric.

Tweets Will Return to Google Search
Twitter has reached a deal with Google to add tweets back to Google’s search results later this year. Google previously had to crawl Twitter’s site for tweets, but now the company will provide the data directly to the search engine. As part of the new arrangement, tweets will appear in search results as soon as they are posted.

Twitter Expands Promoted Tweets
Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed on as the first platforms to participate in Twitter’s newly syndicated ad network.  Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.

Global Social Media

China Tightens Its Grip on the Internet
Over the last two weeks, China has been further tightening its grip on the Internet, blocking several tools that allow users inside the country to escape and circumvent what’s popularly known as the “Great Firewall of China.” Some popular Virtual Private Networks were the latest victims of the censorship system, with many reportedly unable to use them to connect to censored websites.  Though China has always been aggressive in trying to control the Internet, this new crackdown is seen as unprecedented.

Noteworthy Campaigns

Gap Debuts Love Story ‘Micro-Series’ on Instagram
Following Gap’s noirish brand campaign from David Fincher, and quirky holiday ads directed by Sofia Coppola, the brand has launched a “micro-series” on Instagram to promote its spring collection.  “Spring is Weird” is a 12-part love story starring actor Paul Dano and “Marcel the Shell” creator Jenny Slate. The 15-second episode will roll out each week on Gap’s Instagram account. The story will also be featured on dating websites and apps. Followers of #APerfectFit will also get special offers for trying the brand’s form-fitting “Resolution Denim” featured in the series.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Insights Get a Makeover
Facebook Insights is changing. A small, random group of beta testers got access to the new desktop design this week. A broader rollout is coming soon at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats like “People Talking About This,” have been broken into separate charts that allow Page owners to individually measure the reach and engagement of individual posts. Additional charts make it easier for users to see what kinds of posts have better reach or positive engagement than others. Owners can now break down demographic behavior to see if their Pages, for example, are better at engaging women ages 18-24 or men older than 65.

LinkedIn Unveils New Updates
LinkedIn unveiled two new updates this week that give users a more personalized home page. Called “Who’s Viewed Your Updates,” and “You Recently Visited,” the features are intended to provide users with more personalized insights on activities and engagement across the platform. “Who’s Viewed” is a snapshot of what a user has shared over the past two weeks. It also indicates who has seen the content. “You Recently Visited” indicates recent profiles that a user has viewed, searched or conducted discussions about.

FTC Warns Search Engines About Paid Ads
Search engines are increasingly blurring the differences between paid ads and organic listings, according to the Federal Trade Commission. Letters warning search engines that they need to clearly differentiate sponsored ads from organic results, were sent to dozens of companies including Google, Bing, AOL and Yahoo this week.

Facebook Developing Social Reader to Rival Flipboard
Facebook is working on a Flipboard-like social reader that will allow users to aggregate and read news stories from a range of sources. The project has been ongoing for a year. There has been no announcement about its release date.

Global Social Media

Turkey Hints a Twitter Censorship
The Turkish government is heading towards a showdown with Twitter after asking it to set up a “representative office” inside the country. The move could presage a censorship of the microblogging service it has accused of helping stir weeks of anti-administration protests.

Facebook Now Has 9 Million Users in Pakistan
Facebook is quickly growing in Pakistan. The social network just broke the 9 million user mark – an especially impressive feat considering it only reached 8 million users earlier this year. One million users in half a year suggests that Facebook could cross the 10 million threshold before 2014. For more on Facebook users in Pakistan – check out this infographic.

Noteworthy Campaigns

Amnesty International Campaign Finds Facebook Users Guilty of Crimes Based on Social Activity
Amnesty International’s New Zealand branch has an online tool that scans your Facebook Timeline and looks at how the freedom of your lifestyle measures up globally. As New Zealand was named one of the freest countries on earth, ‘Trial By Timeline,’ highlights what it might be like to be punished for attempting a quality of life that some take for granted.  The tool pulls out likes, words and updates you’ve posted that could have you arrested, tortured, fined or even sentenced to death in other parts of the world. Try it out here.