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	<title>Digitally Approved &#187; Gaming</title>
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		<title>The Socialization of Gaming</title>
		<link>http://www.digitallyapproved.com/2009/09/11/the-socialization-of-gaming/</link>
		<comments>http://www.digitallyapproved.com/2009/09/11/the-socialization-of-gaming/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 20:02:01 +0000</pubDate>
		<dc:creator>Digitally Approved</dc:creator>
				<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Things That Make You Go Hmm...]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[videogames]]></category>

		<guid isPermaLink="false">http://www.digitallyapproved.com/?p=847</guid>
		<description><![CDATA[The stereotype of the video gamer as a hapless loner cloistered in his parents&#8217; basement is increasingly as antiquated as the floppy disk. Today&#8217;s gamers are social animals &#8211; whether they&#8217;re trash-talking friends over XBox Live, wasting time at work playing Mafia Wars on Facebook, or even passing the Wiimote around their retirement homes, no [...]]]></description>
			<content:encoded><![CDATA[<p>The stereotype of the video gamer as a hapless loner cloistered in his parents&#8217; basement is increasingly as antiquated as the floppy disk. Today&#8217;s gamers are social animals &#8211; whether they&#8217;re trash-talking friends over <a title="XBox Live" href="http://www.xbox.com/en-US/live" target="_blank">XBox Live</a>, wasting time at work playing Mafia Wars on Facebook, or even passing the Wiimote around their retirement homes, no one games alone anymore.</p>
<p>Of course, this development is hardly accidental &#8211; every major gaming platform introduced since 2003, handhelds and consoles alike, includes a significant online component to permit gamers around the world to meet and play. Every day new games are released which take advantage of these fresh horizons in innovative new ways &#8211; <a title="LittleBigPlanet's Tool page" href="http://www.littlebigworkshop.com/en-us/Tools" target="_blank">LittleBigPlanet&#8217;s</a> level creation tools, for instance, or <a title="Rock Band Network" href="http://creators.rockband.com/" target="_blank">Rock Band Network&#8217;s </a>content distribution system. And as gaming hardware becomes as inseparable from the modern lifestyle as the cell phone or the microwave, social sites such as <a title="Facebook home page" href="http://www.facebook.com" target="_blank">Facebook</a> and <a title="YouTube home page" href="http://youtube.com" target="_blank">YouTube</a> have raced to support interaction and playback on devices such as the <a title="Nintendo DSi" href="http://www.nintendodsi.com/" target="_blank">DSi</a> and the <a title="Playstation3" href="http://www.us.playstation.com/PS3" target="_blank">Playstation 3</a>.</p>
<p>Gamers, for their part, have responded to this industry push with great enthusiasm. Research indicates that gamers are more than 10% as likely to make use of social-networking sites during any given week &#8211; and the activity on pages such as <a title="Call of Duty 4 XBOX360 Fan page" href="http://www.facebook.com/search/?q=Call+of+Duty+4&amp;init=quick#/pages/Call-of-Duty-4-XBOX-360/5754178894?ref=search&amp;sid=885035456.4086875011..1" target="_blank">Call of Duty 4&#8217;s XBox 360 Facebook Fan page</a> (over 300,000 fans) or <a title="GameStop's Twitter page" href="http://twitter.com/search/users?q=GameStop&amp;category=people&amp;source=find_on_twitter" target="_blank">GameStop&#8217;s</a> corporate Twitter account (nearly 17,000 followers) certainly bears this trend out.</p>
<p>But not all socialization takes place online. As anyone who&#8217;s ever played Wii Tennis in a room full of people can confirm, motion controls are every bit as significant a social component as XBox Live; people see other people playing and instantly want to join in. It&#8217;s also apparent from sales data that social gaming such as this can be just as much of a purchase-driver as social-media outreach, as best evidenced by the success of titles such as <a title="Mario Kart Wii" href="http://www.mariokart.com/wii/launch/" target="_blank">Mario Kart Wii</a> or <a title="Wii Play" href="http://www.nintendo.com/games/detail/4SpUUl3-7XKbSPJqBG_aHrThj_sGyJHL" target="_blank">Wii Play</a>. Small wonder that both Microsoft and Sony have announced that they&#8217;ve been working on making motion controls a central feature of the XBox 360 and the PS3 &#8211; both <a title="Project Natal" href="http://www.xbox.com/en-US/live/projectnatal/" target="_blank">Project Natal</a> and <a title="PS3 Motion Controll news - Engadget" href="http://www.engadget.com/2009/06/02/sony-announces-new-ps3-motion-controller/" target="_blank">Playstation 3 Motion Controller</a> are both scheduled to be released next year.</p>
<p>It&#8217;s becoming rapidly obvious that &#8220;gaming&#8221; (core and casual) as an activity is migrating from consoles to handhelds. This speaks to the increased socialization of gaming &#8211; not only are these devices multifunctional and web-integrated, but people are playing games around other people rather than ensconcing themselves in high-def nerd-caves. Furthermore, it’s proof that gaming has something for everyone and will continue to expand, as our appetite for social interaction through technology grows.</p>
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