Tag Archives: holidays

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Video Games
Globally, the gaming industry is expected to bring in nearly $100 billion in sales, while the Hollywood box office is only anticipating $10.8 billion in revenue.

Source: Mashable

Demographic Shifts
The Millennial generation is expected to outspend Baby Boomers by 2017, yet retailers underestimate the size and purchasing power of this consumer, according to a new research study unveiled today by Berglass + Associates and Women’s Wear Daily. The study, “What Happens When Millennials Get the Wallet,” found that retailers do not fully understand the needs of Millennials and are employing business strategies and tactics that do not apply to this customer.

  • Approximately half of respondents are unaware that Millennials are expected to outspend Baby Boomers annually within five years.
  • Millennials rely most on their friends to make buying decisions, yet more than a quarter of respondents mistakenly believe that online advertising is the number one influencer of millennials’ purchasing activity.
  • Of the executives that were surveyed, more than 30% are CEO’s or Presidents, who plan to significantly increase their digital leadership over the next three years.
  • 60% of respondents are not conducting any research or analysis of the Millennial customer.
  • Only 36% of respondents from companies with both physical stores and e-commerce sites offer a seamless customer experience, yet Millennials expect the channels to be integrated.

Source: Berglass & Assoc. + Women’s Wear Daily

Holiday
This year is the shortest online shopping season since 2002, costing retailers $1.5 billion in potential sales

Online SalesSource: Adobe

Mobile Social App Use
1 in 3 smartphone users use Instagram
1 in 10 mobile phone users in the US are Snapchat users. Source:

Source: Pew

Top Website Traffic Drivers
Pinterest is a better driver than Twitter and Facebook drives 1 in 10 content views to websites

2013_11_01_PinterestSource: Shareaholic
Above Chart by Statista: http://www.statista.com/topics/1164/social-networks/chart/1549/social-traffic-sources/

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Instagram Launches Profile Badges
Instagram just launched Instagram badges, an easy way to help users promote and share their Instagram profiles across the web. Instagram badges are similar to buttons offered by Twitter, Facebook, Google+, etc. To get an Instagram badge click here.

Facebook Gifts Adds iTunes
Facebook Gifts has a big new retail partner: Apple. The social network has added the ability for people to send iTunes digital gifts through its own gifting service. Through the partnership, Facebook users can recommend albums, movies, games, apps, and iTunes credits in denominations of $10, $15, $25, or $50.

Pinterest Kicks Off 30 Days of Holiday Inspiration
Pinterest is getting into the holiday spirit this year with a new project, dubbed 30 Days of Pinspiration. The site will unveil a series of holiday boards each day through the New Year. The effort began with Katie Couric, Dale Partridge, Second Harvest, Anthropologie, Budget Savvy Diva, Babble and Parents Magazine. The campaign will continue until January 4 and will feature people, non-profits and organizations including the NBA, Jordan Ferney, Paula Deen, the U.S. Marine Corps and Starbucks. It will remain a mystery as to who is featured on what day – though you can get hints by hovering over the calendar here.

YouTube Now Lets You Link Your Channel With Google+
Google announced even more Google+ integration for YouTube that allows you to link your channel with a Google+ profile and still keep your channel name. Although the company is pushing out the prompt to all its users, if you want to opt in now, you can do so in your YouTube account settings.  You can still keep your channel name, or opt to change it to the Google+ name.

 

Global Social Media

Google Launches “Defend Your Net” Campaign in Germany
In its latest effort to bring attention to government action it considers threatening to the open web, Google is warning German citizens and lawmakers of the potential dangers posed by copyright changes being considered in Germany’s parliament. The campaign and petition is called Verteidige Dein Netz, German for “Defend Your Net.” The target is a proposed law that would allow German publishers to charge Google for short excerpts seen on sites such as Google News or remove content from the search engine entirely.  Germany isn’t the first country to propose such a change. France recently had a similar spat with Google, demanding that the company pay French publishers for content. In Brazil, approximately 90% of newspapers pulled their content from Google News with similar complaints.

 

Noteworthy Campaigns

Sugar Brand Launches Racy Craigslist Personal Campaign
All natural sweetener company In The Raw has introduced fake Craigslist personals that direct people to its ‘racy’ food photography app for sharing pixelated images of mouthwatering culinary creations. Visitors to the website can view and post titillating food photos using In The Raw’s ‘Au Natural’ Facebook app, which gives foodies “all-access to the hottest action on the web.” They can use the tool to pixelate or blur images, then upload them to the gallery, where others can click to reveal the full-frontal food photos. Check out the campaign here.

Dunkin’ Sweeps Leverages Twitter Profile Redesign
Dunkin’ Donuts has redesigned its Twitter brand profile – and has launched a sweeps that leverages the new profile’s interactive capabilities. Through December 3, fans can share their favorite seasonal Dunkin’ coffee flavors for chances to win one of three daily $50 mGifts. Fans vote/enter by tweeting one of three hashtags (#DDWhiteChocolate, #DDPeppermintMocha, #DDGingerbread), along with the hashtag #entry. As fans vote, images of coffee cups with corresponding flavors will fill up in real time, allowing fans to track how flavors are trending.

Shopping Goes Social

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The holidays are just around the corner and no doubt you’ll be doing a lot of shopping. If the idea of going into a department store makes your skin crawl, then you are probably turning to the Internet to avoid those snarky sales clerks long lines and virtually non-existent parking spaces.

Have you noticed all the great features that retail sites now have to help you with your shopping experience?  Amazon started it a few years back when they introduced customer ratings.  This helped you decide which particular digital camera to buy based on comments from real people and not just professional critics.  Best Buy recently one upped Amazon by enabling you to ask your friends what they think of your potential TV purchase if you go to their Facebook page.

BB FB pageMeanwhile if you shop on Hot Topic’s website, you can tweet to your friends how you want to look like someone from Twilight this Christmas.  Go to a site like Kaboodle.com and you can entrench yourself in a whole social shopping experience where you can meet people just like you who are looking to make purchases and you can do comparison shopping and create wish lists. Trust us, holiday shopping has gotten a lot easier thanks to social shopping features that most retailers are utilizing this year.

Retailers got bit by the Social Media bug and bit hard. With this new found wild west of marketing opportunities in front of them, retailers big and small are gearing up for a very social season; which includes brand and product Facebook / Twitter sites, populating them with shipping offers and discount codes to developing online promotions and even scavenger hunts that engage as well as connect us to brands as consumers decide on their online expenditures.

The past few years alone has brought the modern-day shopper light years beyond the weekly circular and television ads. Even banner ads seem so yesterday when online communities such as I Like totally Love It and the aforementioned Kaboodle present and encourage a philosophy of how much more fun it is shopping with friends.

iltli

A spate of recent articles reflect the increasing popularity of the social shopping trend; a piece by Reuter’s, Nicole Maestri talks directly about companies keeping up with consumers thirst for social media, while AdWeek’s Brian Morrissey reported that the secret to brand social popularity is discounts.  All of this ties nicely into a recent statistic that comes from the Brand Experience Study stating that 97% of people’s digital experience had an influence on whether or not they purchased that particular product or brand. That’s pretty strong stuff.

Facebook and Twitter have become the social media outlets of choice for retailers that are trying to generate additional buzz around their product offerings this season according to a new Shop.org report. Brands that have jumped into social media with both feet from early on like Best Buy with its Twelpforce and Target with its Daily Deal are building a loyal community of followers and participants. Retailers that utilize social media to further brand themselves will only grow as they welcome more consumer interaction in the way products are sold, purchased and marketed.

Target Daily Deals

From free shipping and discount codes to a forum for discussing new products and accessing real-people reviews, consumers have a remarkably interactive connection to how to research and purchase, unimaginable just a few short years ago.

Shopping has not only gone social, it just got a little more exciting!