CEO, Larry Weintraub

I have been dropping hints for an Ice Cream Maker.

President, Terry Dry

I am really hoping for new Formula 1 Racing Game for the Wii.

CTO, Kevin Glickmann

I don’t want anything. I have everything I need.

COO, Greg Boles

I couldn’t limit it to one. I want a Netbook and a good pair of earbuds for my iPod.

VP, Account Management, Melissa Taylor

I wish that someone would pay off my mortgage.

Social Media Strategist, Christy Wise

I am wishing for a fancy-schmancy iPad.

Sr. Account Executive, Liza Patriana

I want iPad and/or a Kindle because I have neither. I would love if a Prius would fall into my lap and a duplex in Los Filez. Can you tall I want it all?

Sr. Manager, Social Media Marketing, Ben Arnold

I want a bike!

Manager, Corporate Communications, Natalie Svider

I wish for a 2010 AFC West title for my Oakland Raiders and an iPad. Not that much to ask for really.

Manager, Social Media Marketing, Allie Wester

I am wising for the IKEA PS Maskros Pendant Lamp!

Manager, Social Media Strategy, Andrew Germer

Wishes that someone gets him Rock Band 3

Account Executive, Sherry Globman

I’m wishing for a new iPod. And an all-expenses paid vacation to Hawaii

Office Manager, Heather Overton

Only one wish? Ok, the Kindle, but what I REALLY want is the iPad

Community Manager, Charles Ryan

I want, I want I want. A Louis Vuitton iPad Case, and an otter costume for next year’s Halloween (yo, they’re pricey)

Funny Or Die’s “Between Two Ferns” – Speed Stick

One of the many funny series and videos on FOD is Zach Galifianakis’ “Between Two Ferns”. In the most recent edition, Galifianakis (as twin brother Seth) speaks uncomfortably with Sean Penn and endorses the product, Speed Stick. With almost 1.5 million people having watched this particular episode in less than two weeks, FOD and Speed Stick effectively pushed the boundaries of product placement.

Axe Detailer – Clean Your Balls

Launched at the beginning of the year, Unilever’s “Axe Detailer – “Clean Your Balls” campaign portrays an infomercial spoof, where Axe demonstrates the importance of keeping your “equipment” clean and showing off the features of the Axe Detailer tool. More than 3.5 million views of this unique online video have been racked up to date.

Gucci – Gucci Guilty

This premier brand has entered the online content market in a big way by teaming up with “Sin City” director, Frank Miller, to create a short film around the launch of its new woman’s fragrance, “Gucci Guilty”.  A trailer for the short was release at the end of August and the worldwide premier was aired during the MTV VMA’s this past weekend.

Old Spice – Old Spice Your Man

The resurgence of Old Spice is one of the best (re)branding stories of 2010. It all started with the commercial heard around the world on Super Bowl Sunday, “The Man Your Man Could Smell Like” inspired the ad world by creating over 200 individual online response videos aimed at influential bloggers and twitterers. In one day these videos were viewed more than 4 million times – well over 50 million times to date. Even more incredible, Old Spice claims to have seen sales grow 106% during the month of the online campaign.

Gillette – Gillette UNCUT

Gillette partnered with acclaimed rock photographer Danny Clinch to create a series of short films that take an intimate look at what goes through the minds of some of the world’s biggest artists before they take the stage. UNCUT is an introspective video backstage pass that features Will.I.Am, Tim McGraw, Mark Hoppus of Blink-182 and The All-American Rejects.

State Farm Insurance – OK Go’s “This Too Shall Pass Video

State Farm teamed up with viral video darlings OK Go to sponsor their Rube Goldberg-inspired music video of “This Too Shall Pass. The video made its worldwide premier on Ustream that kicked off with a live discussion with band members and within the first week had been watched more than 8 million times. Close to 17 million have seen the video to date.

Ikea – Easy To Assemble

In this web series, Hollywood actress, Illeana Douglas is followed as she decides to quit her acting career and work for Ikea in Burbank, CA. The series garnered more than 5 million views and was so popular, it was picked up for a second season.

Proctor & Gamble – “Buppies” and “My Black Is Beautiful”

P&G co-produced two web series for BET to draw attention to the company’s cache of beauty products for African American women. “Buppies” was a scripted drama that featured sponsorship and product integration from CoverGirl. “My Black Is Beautiful” showcased products such as Pantene, CoverGirl and Olay in makeover-type settings. In addition to attracting millions of views, P&G saw product sales increases of 14% for Pantene, 4% for CoverGirl and 3% for Olay.

Edge Shave Gel – “Anti-Irritation Zone”

Edge Shave Gel recently launched a branding initiative with Funny Or Die that features comedian John Caparulo.  The campaign plays off of everyday irritations, and explains how Edge Gel prevents irritation during shaving. In addition to viewing and voting for your favorite “irritation” video, visitors are invited to upload their own videos about things that irritate them for a chance at weekly cash prizes and a grand prize trip to Las Vegas.

Talk about functional: downforeveryoneorjustme is one of the most minimalistic sites you’ll ever come across, but one of the most useful. Having a problem accessing a particular Website? Just type the name of the site in the box provided and click the ‘or just me’ hyper link and in a nanosecond you’ll know whether or not it’s just you that is experiencing problems. No need to IM your co-workers or friends, this site works just fine.

Want to keep up on what people are chatting about in one fancy little destination? Check out Buzz Feed, the kind of stuff you want to send your friends. Sure it was founded in 2006, but this site never fails to deliver and 2009 was a great year for Buzz Feed. Where do you think we found some of the funny sites we’ve already brought your way?

Tumblr has been gaining traction this year, especially with it’s (pardon our French) “fuckyeah” trend. You love something “fuckyeah” it and follow. This lovely micro-blog moniker is really about people loving something enough to let everyone know. As a co-worker once told me, Tumblr is like Twitter on steroids. Indeed.

Companies like Coca-Cola and Ikea have been making moves in the social media space this year and have been pretty impressive. Coca-Cola’s Expedition 206 is off and running and the Ikea Facebook campaign has been generating much praise. Then there’s the good old scavenger hunt that has been gaining a whole lot of online attention this year. One in particular that stood out for us here at Fanscape is the Go Forth campaign brought to us by Levi’s.

One of the most creative campaigns we’ve seen this year. We were most impressed with the amazing amount of time that went into creating the back-story, hiding the $100,000 and the dig for the Grayson Ozias IV ( G.O. Forth) treasure.

Rounding out the brief  year in sites is one of the best things ever, Texts From Last Night. Not much explaining to do here, but a piece of advice, be careful what you drunk text because it could wind up right here.

Next up: Tweeters of ’09

Earlier this month, I noticed IKEA products featured in the “Daily Style” section once, then twice, then again, and again, and again, and…again.  Furthermore, one of Heather’s recent blog posts features her daughter’s newly furnished room, with photos that look like they were ripped straight from the IKEA catalogue.

IKEA is either extremely lucky to be featured on the top-ranked “mommy blog,” or these features were coordinated by a public relations professional.  This reminds me of Chris Brogan’s “sponsored” Kmart post on Dad-O-Matic.  Chris Brogan was given a $500 Kmart gift card and then blogged about it.  Makes me wonder – did Dooce get some kind of monetary compensation for featuring IKEA?  Did she get a shopping spree in exchange for posting about IKEA a few times?  Maybe, maybe not.

If the IKEA explosion on Dooce was indeed compensated in some way, I actually think it’s great.  IKEA naturally fits in with the content on Dooce – all of her IKEA posts are seamlessly integrated.  They make sense.  IKEA is exactly something that is very “Heather,” and as a longtime reader, I wouldn’t be surprised if she was just obsessed with IKEA and therefore posted seven times about it. Heather isn’t a mommy blogger who endlessly posts reviews and contests – she’s incredibly picky with her content, and very rarely is there something that is obviously pitched by a PR professional.  Anything pitched to Heather absolutely has to be the perfect fit – which you would only know by being very familiar with Heather, her site, and her sense of style.  So maybe the IKEA features were pitched for or paid for – but maybe IKEA is just “lyckas” (that’s IKEA-speak for “lucky”).