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	<title>Digitally Approved &#187; ikea</title>
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		<title>Best of &#8216;09 &#8211; Sites</title>
		<link>http://www.digitallyapproved.com/2009/12/21/best-of-09-sites/</link>
		<comments>http://www.digitallyapproved.com/2009/12/21/best-of-09-sites/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 19:52:18 +0000</pubDate>
		<dc:creator>Natalie Svider</dc:creator>
				<category><![CDATA[Just For Fun]]></category>
		<category><![CDATA[Things We Love]]></category>
		<category><![CDATA[Buzz Feed]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[downforeveryoneorjustme]]></category>
		<category><![CDATA[go forth]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[textxfromlastnight]]></category>
		<category><![CDATA[tumblr]]></category>

		<guid isPermaLink="false">http://www.digitallyapproved.com/?p=1067</guid>
		<description><![CDATA[As with the hip apps and gadgets, we are constantly discovering Websites that address some of our most basic or compelling needs. Sites like People of Walmart, Posterous and Wonderwall are fun and allow for us to embarrass people we know, write a little something or catch up on our celeb gossip all while putting [...]]]></description>
			<content:encoded><![CDATA[<p>As with the hip apps and gadgets, we are constantly discovering Websites that address some of our most basic or compelling needs. Sites like <a title="People of Walmart" href="http://www.peopleofwalmart.com/" target="_blank">People of Walmart</a>, <a title="Posterous home page" href="http://posterous.com/" target="_blank">Posterous</a> and <a title="Wonderwall home page" href="http://wonderwall.msn.com/" target="_blank">Wonderwall</a> are fun and allow for us to embarrass people we know, write a little something or catch up on our celeb gossip all while putting a little dent into that eight-hour work day.  2009 also brought us some other pretty cool sites that are a combination of functional,  useful and amusing. At least we think so.</p>
<p>Talk about functional: <a title="downforeveryoneorjustme.com" href="http://downforeveryoneorjustme.com/" target="_blank">downforeveryoneorjustme</a> is one of the most minimalistic sites you’ll ever come across, but one of the most useful. Having a problem accessing a particular Website? Just type the name of the site in the box provided and click the ‘or just me’ hyper link and in a nanosecond you’ll know whether or not it’s just you that is experiencing problems. No need to IM your co-workers or friends, this site works just fine.</p>
<p><a href="http://downforeveryoneorjustme.com/"><img class="aligncenter" title="downforeveryoneorjustme screen shot" src="http://www.digitallyapproved.com/wp-content/uploads/2009/12/downforeveryoneorjustme-screen-shot-300x76.jpg" alt="downforeveryoneorjustme screen shot" width="300" height="76" /></a>Want to keep up on what people are chatting about in one fancy little destination? Check out <a title="Buzz Feed" href="http://www.buzzfeed.com/" target="_blank">Buzz Feed</a>, the kind of stuff you want to send your friends. Sure it was founded in 2006, but this site never fails to deliver and 2009 was a great year for <a title="Buzz Feed" href="http://www.buzzfeed.com/" target="_blank">Buzz Feed</a>. Where do you think we found some of the funny sites we&#8217;ve already brought your way?</p>
<p><a href="http://www.buzzfeed.com/"><img class="aligncenter size-medium wp-image-1069" title="Buzz Feed Screen Shot" src="http://www.digitallyapproved.com/wp-content/uploads/2009/12/Buzz-Feed-Screen-Shot-300x232.jpg" alt="Buzz Feed Screen Shot" width="300" height="232" /></a></p>
<p><a title="Tumblr" href="http://www.tumblr.com/popular" target="_blank">Tumblr</a> has been gaining traction this year, especially with it’s (pardon our French) “fuckyeah” trend. You love something “fuckyeah” it and follow. This lovely micro-blog moniker is really about people loving something enough to let everyone know. As a co-worker once told me, <a title="Tumblr" href="http://www.tumblr.com/popular" target="_blank">Tumblr</a> is like Twitter on steroids. Indeed.</p>
<p><a href="http://www.tumblr.com/popular"><img class="aligncenter size-medium wp-image-1071" title="FY Tumblr copy" src="http://www.digitallyapproved.com/wp-content/uploads/2009/12/FY-Tumblr-copy-273x300.jpg" alt="FY Tumblr copy" width="273" height="300" /></a></p>
<p>Companies like<a title="Coke home page" href="http://cokeusa.com/" target="_blank"> Coca-Cola</a> and <a title="Ikea home page" href="http://www.ikea.com/us/en/" target="_blank">Ikea</a> have been making moves in the social media space this year and have been pretty impressive. Coca-Cola&#8217;s <a title="Expedition 206 DA" href="http://www.digitallyapproved.com/2009/10/28/brand-ambassadors-go-global-with-help-of-social-media/" target="_blank">Expedition 206</a> is off and running and the <a title="Ikea Facebook Campaign" href="http://search.aim.com/search/search?&amp;query=IKEA%E2%80%99s+Facebook+Campaign+Gets+Praise&amp;invocationType=tb50fftrab" target="_blank">Ikea Facebook campaign</a> has been generating much praise. Then there&#8217;s the good old scavenger hunt that has been gaining a whole lot of online attention this year. One in particular that stood out for us here at Fanscape is the <a title="Levi's Go Forth" href="http://goforth.levi.com/fortune" target="_blank">Go Forth</a> campaign brought to us by Levi&#8217;s.</p>
<p><a href="http://goforth.levi.com/fortune"><img class="aligncenter size-medium wp-image-1072" title="GO Forth" src="http://www.digitallyapproved.com/wp-content/uploads/2009/12/GO-Forth-300x128.jpg" alt="GO Forth" width="300" height="128" /></a></p>
<p>One of the most creative campaigns we&#8217;ve seen this year. We were most impressed with the amazing amount of time that went into creating the back-story, hiding the $100,000 and the dig for the Grayson Ozias IV ( G.O. Forth) treasure.</p>
<p>Rounding out the brief  year in sites is one of the best things ever, <a title="Texts From Last Night" href="http://www.textsfromlastnight.com/" target="_blank">Texts From Last Night</a>. Not much explaining to do here, but a piece of advice, be careful what you drunk text because it could wind up right here.</p>
<p><a href="http://www.textsfromlastnight.com/"><img class="aligncenter size-medium wp-image-1075" title="Texts From Last Night" src="http://www.digitallyapproved.com/wp-content/uploads/2009/12/Texts-From-Last-Night-300x233.jpg" alt="Texts From Last Night" width="300" height="233" /></a></p>
<p>Next up: Tweeters of &#8216;09</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Dooce.com &amp; IKEA</title>
		<link>http://www.digitallyapproved.com/2009/02/13/doocecom-ikea/</link>
		<comments>http://www.digitallyapproved.com/2009/02/13/doocecom-ikea/#comments</comments>
		<pubDate>Fri, 13 Feb 2009 18:03:05 +0000</pubDate>
		<dc:creator>Allie Wester</dc:creator>
				<category><![CDATA[Things We Love]]></category>
		<category><![CDATA[compensation]]></category>
		<category><![CDATA[dooce]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[mommy blogs]]></category>

		<guid isPermaLink="false">http://www.digitallyapproved.com/?p=88</guid>
		<description><![CDATA[I  regularly read Dooce.com – my favorite section of the site is the &#8220;Daily  Style&#8221; section.  The section features cute and admittedly frivolous buys –  unique home décor, luxurious beauty products, and handmade picks from Etsy.com, among other great items.  Browsing the “Daily Style”  section is like shopping at a boutique [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">I  regularly read <a title="http://www.dooce.com/" href="http://www.dooce.com/" target="_blank">Dooce.com</a> – my favorite section of the site is the &#8220;Daily  Style&#8221; section.  The section features cute and admittedly frivolous buys –  unique home décor, luxurious beauty products, and handmade picks from <a title="http://www.etsy.com/" href="http://www.etsy.com/" target="_blank">Etsy.com</a>, among other great items.  Browsing the “Daily Style”  section is like shopping at a boutique where it’s obvious the owner has  meticulously picked out each and every item.  Heather (the woman behind Dooce)  has great taste! </span></span></p>
<p><span style="font-family: Arial; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">Earlier this month, I noticed IKEA  products featured in the &#8220;Daily Style&#8221; section <a title="http://dooce.com/daily-style/2009/01/05/assorted-bowls" href="http://dooce.com/daily-style/2009/01/05/assorted-bowls" target="_blank">once</a>, then <a title="http://dooce.com/daily-style/2009/01/06/assorted-plants" href="http://dooce.com/daily-style/2009/01/06/assorted-plants" target="_blank">twice</a>, then <a title="http://dooce.com/daily-style/2009/01/07/assorted-white-vases" href="http://dooce.com/daily-style/2009/01/07/assorted-white-vases" target="_blank">again</a>, and <a title="http://dooce.com/daily-style/2009/01/13/metal-curtain-rod" href="http://dooce.com/daily-style/2009/01/13/metal-curtain-rod" target="_blank">again</a>, and <a title="http://dooce.com/daily-style/2009/01/12/ribba-frame" href="http://dooce.com/daily-style/2009/01/12/ribba-frame" target="_blank">again</a>, and…<a title="http://dooce.com/daily-style/2009/01/14/knappa-pendant-lamp" href="http://dooce.com/daily-style/2009/01/14/knappa-pendant-lamp" target="_blank">again</a>.  Furthermore, one of Heather&#8217;s <a title="http://dooce.com/2009/01/26/nesting" href="http://dooce.com/2009/01/26/nesting" target="_blank">recent blog posts</a> features her daughter&#8217;s newly furnished room, with photos that look like they  were ripped straight from the IKEA catalogue. </span></span></p>
<p><span style="font-family: Arial; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;"><span id="more-88"></span>IKEA is either extremely lucky to be  featured on <em><span style="font-style: italic;">the</span></em> top-ranked “mommy  blog,” or these features were coordinated by a public relations professional.   This reminds me of Chris Brogan&#8217;s <a title="http://dadomatic.com/sponsored-post-kmart-holiday-shopping-dad-style/" href="http://dadomatic.com/sponsored-post-kmart-holiday-shopping-dad-style/" target="_blank">&#8220;sponsored&#8221; Kmart post</a> on <a title="http://dadomatic.com/" href="http://dadomatic.com/" target="_blank">Dad-O-Matic</a>.  Chris Brogan was  given a $500 Kmart gift card and then  blogged about it.  Makes me wonder – did Dooce get some kind of monetary  compensation for featuring IKEA?  Did she get a shopping spree in exchange for  posting about IKEA a few times?  Maybe, maybe not. </span></span></p>
<p class="MsoNormal"><span style="font-family: Arial; font-size: x-small;"><span style="font-size: 10pt; font-family: Arial;">If the IKEA explosion on Dooce was  indeed compensated in some way, I actually think it&#8217;s great.  IKEA naturally  fits in with the content on Dooce – all of her IKEA posts are seamlessly  integrated.  They make sense.  IKEA is exactly something that is very &#8220;Heather,&#8221;  and as a longtime reader, I wouldn&#8217;t be surprised if she was just obsessed with IKEA and therefore  posted seven times about it. Heather isn&#8217;t a mommy blogger who endlessly posts  reviews and contests – she&#8217;s incredibly picky with her content, and very rarely  is there something that is obviously pitched by a PR professional.  Anything  pitched to Heather absolutely has to be the perfect fit – which you would only  know by being very familiar with Heather, her site, and her sense of style.  So  maybe the IKEA features were pitched for or paid for – but maybe IKEA is just  &#8220;lyckas&#8221; (that&#8217;s IKEA-speak for &#8220;lucky&#8221;).</span></span></p>
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