Tag Archives: India

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Launches New Places Directory to Rival Yelp
Facebook has quietly launched a new Places Directory, which lets you search for the best destinations in cities across the world. The results are ranked by user ratings and show comments from friends and others in your Facebook network.

Social Spend Will Double by 2018
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence. The group predicts social ad revenues will jump 40 percent from $6.1 billion in 2013 to $8.5 billion this year and 195 percent to almost $14 billion in 2018. Factors driving this growth: increased reach, improved targeting, improved measurement capabilities, and the rapid expansion of programmatic buying options.

Twitter Announces Several New Features
During Twitter’s Analyst Day event, the company promised to launch new services including new messaging, video creation, and content curation features in the coming months. The goal is to make the social network more engaging to new and existing users. Some of the new features announced include: Timeline Highlights, Instant Timeline, breaking news alerts, real-time video editing and sharing (native Twitter video), improvements to private messaging, and more stand-alone apps.

Facebook Debuts ‘Say Thanks’ Video Feature
Facebook launched a new feature called “Say Thanks” that helps users create “video cards” for friends and family. To create the cards, Facebook automatically combines content featuring users and the person they’ve chosen to commemorate. Users can then edit that content and choose from different card themes before sharing them.

YouTube Unveils Music Streaming Service
YouTube launched its new music streaming service this week. Music Key will be ad-free and begin on an invite-only basis with a promotional subscription price of $7.99 per month — discounted from $9.99. YouTube is also adding a music-focused tab that includes favorites and recommended playlists. YouTube’s Music Key also includes a subscription to Google Play Music.

Global Social Media

The Countries Where Facebook Censors the Most Content
As Facebook expands, countries are increasingly interested in making content on the social network disappear. Censorship on Facebook increased 19 percent between the first six months of 2014 and the last six months of 2013. But censorship isn’t distributed evenly. Some countries are more trigger-happy than others. India leads the list with 4,900 pieces of content restricted. Turkey and Pakistan follow closely with 1,800 and 1,700 “pieces of content” removed. Facebook only restricts content when it is “illegal under local law.”

Noteworthy Campaigns

JetBlue Launches Fly It Forward
JetBlue Airways recently introduced a new program called “Fly It Forward” that enables customers to spread goodness from one to the next. The program is inspired by the airline’s crew members and is carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. To celebrate the launch, JetBlue released a video featuring the first four fliers to participate in the program. The video also calls for the public to submit their own nominations for deserving travelers. Consumers can follow stories as they unfold at jetblueflyitforward.com and help write the next chapter by submitting their own entry through Twitter using #FlyItForward.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Introduces Audio Cards
This week, Twitter announced that it is introducing a new type of Card to your timeline: the Audio Card. The new tool lets you listen to music and podcasts directly from your timeline. The first Audio Cards will be shared by a small group of partners including NASA, David Guetta, and the White House.

Social, Digital Brands Lead 2014 Loyalty Index
Apple, Amazon, Whats App, Google, YouTube, and Kindle are the top dogs in consumer loyalty this year. In Brand Keys’ 2014 Loyalty Leaders List, an annual survey that gauges how connected consumers feel to 721 brands in 65 categories, 36 of the top 100 are new brands. Most new arrivals are around social and digital, including tablets, smartphones, and social networks. The only non-digital or non-social brand that rated in the top 20 was Dunkin’ Donuts.

Facebook Stickers are Now Available in Comments
Facebook expanded its stickers feature to comments on Timeline, Groups, and Event posts. Stickers, which are Facebook’s emoji-like icons, have been available within Messages and in the Messenger app for some time, but were not available elsewhere. Stickers in comments will work the same way – users begin with only a few stickers but can get more from Facebook’s in-app Sticker Store.

Google is Testing Video Chat with Real Doctors
Google has confirmed that it is testing a system that would offer video chats with doctors to people whose search terms involve medical symptoms. Google is paying for the feature while it’s in the testing phase. It is likely that it would be a paid feature if it is rolled out to the public at large.

Global Social Media

Global Millennials Share Ideas and Desires
According to the first-ever global “Cassandra Report,” millennials share attitudes about commerce, brand preferences, and life goals regardless of where they are in the world. The study argues that millennials are a world demographic (Global Y’s), representing half the population on earth. Seventy percent of global millennials surveyed said that they use social media as a source of news on current affairs. Seventy-five percent said that traveling the world is an important life goal. Thirty-eight percent said that they prefer to communicate with pictures instead of words (cue Instagram, Tumblr, Snapchat).  This global group is three times as likely to wear socially conscious brands over luxury brands, and 40 percent are willing to pay more for products/brands that are eco-friendly (especially in China and India).

Noteworthy Campaigns

McDonald’s Launches Transparency Campaign
In an effort to gain more trust from consumers, McDonald’s is launching a transparency program called “Our food. Your questions.” The move comes as the chain battles sliding sales and works to improve perception about McDonald’s food quality, particularly among millennials.  As part of the effort, McDonald’s has dedicated a section of its website to the campaign, as well as a video series featuring former MythBusters co-host Grant Imahara as he visits multiple suppliers for the chain. In addition to the company’s website, the videos will appear on Twitter, Facebook, and YouTube.  McDonald’s will respond to questions with behind-the-scenes webisodes and other social content that will provide facts on ingredients, how food is made, and how it’s prepared.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

The Internet Thinks Facebook is Creepy
Internet users have reacted angrily to news that Facebook researchers manipulated content some users were shown in their News Feeds in an attempt to gauge their emotional response. For one week in 2012, Facebook changed the content mix in the News Feeds of 690,000 users. Some people were shown a higher number of positive posts, while others were shown more negative posts. The results of the experiment (conducted by Cornell, UCSF, and Facebook) were published this month and found that users that were shown more negative content were slightly more likely to produce negative posts. Users in the positive group responded with more upbeat posts. Success! Facebook was able to manipulate the emotional state of its users. Facebook’s TOS  gives it permission to conduct this kind of research, but many users have reacted in anger at the news, calling it a “dangerous social experiment.” Facebook responded to the controversy in a blog post here.

Twitter “Buy Now” Button Appears For First Time
A new “Buy Now” button appeared on multiple tweets this week, all of which included products that link back to the shopping site Fancy. While the buttons appear in both the Timeline and expanded-tweet view, nothing happens when you actually click the button (yet). It is likely the button appeared as an experiment. In other Twitter news, the company just acquired TapCommerce for $100mm. TapCommerce is a mobile advertising platform that specializes in retargeting and re-engagement through smartphones.

Twitter Testing New Ways to Add Commentary to Tweets 
Twitter is experimenting with new features, including one that lets users add extra commentary to retweets. Previously, if someone wanted to add their own commentary to a retweet, they could click “Quote Tweet” to do so. This limited user comments by forcing both the original tweet and the added material to fit within the 140-character limit.  Another feature some users noticed last week placed images above the tweet instead of below it. Both changes appear to be only via mobile and are not yet available to all users.

Facebook to Buy LiveRail – the Third Biggest Video Ad Seller
Months after rolling out the first video-specific ad products on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. LiveRail automates the sale of video ads for publishers including MLB, ABC Family, and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail, which solicits buyers via real-time auctions. The acquisition puts Facebook in the same league with Google and AOL atop the digital ad food chain.

Global Social Media

Facebook’s New Type of Ad in India Lets Users Place a “Missed Call” for More Information
To appeal to advertisers who want to target customers in emerging markets like Brazil, Indonesia, India, Turkey, and South Africa, Facebook has had to come up with ad products that are better suited to the needs of users and advertisers in such countries.  One of these experiments is taking place in India. Facebook is testing an ad product build around the “missed call” behavior in the country, which arose because of the high cost of voice calls. People dial a number and hang up before the call goes through as a way to save call time. It is used as a signal to the recipient that they are currently outside and/or a request for a return call. Now, when a person in India sees an ad on Facebook, they can place a “missed call” by clicking the ad from their mobile device. In the return call, the user then gets access to content such as music, cricket scores, or messages from celebrities, as well as a brand message from the advertiser — all without any airtime or data costs.

Noteworthy Campaigns

IKEA Creates a Website Inside the Instagram App
To promote this year’s new PS 2014 collection, IKEA’s Russian division produced a campaign that approaches Instagram in an entirely new way. With the collection’s mission statement of “Always on the move,” IKEA hacked the social platform to create a website out of the Instagram grid. The @Ikea_ps_2014 Instagram account serves as the website’s “home page,” with each post representing a product category – like Benches or Tables. When you tap an individual category picture, hidden tags reveal a link to each product within that category. Every one of the 34 items in the collection received their own Instagram accounts – like @ps_laptop_station and @ps_side_table. Within each product’s Instagram account lies videos of the items being used, product information, and snapshots from different angles.

 

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

LinkedIn Shows You Who Visits Your Profile – and Then Some
LinkedIn updated the “who’s viewed your profile” section of its platform this week, adding personalized tips for how users can generate more profile views. The new layout includes more detailed analytics about which LinkedIn members visit your page. Now users will be able to see which industries their viewers work in, and whether or not those who view their profile share the same job title.

Twitter Brings Ad Amplify Program to Movie Screens
Twitter is partnering with NCM Media Networks – a cinema network that shows ads to movie-goers before their film starts – to produce a branded entertainment series that will be fueled by Twitter data with insights about movies and stars that users are buzzing about. The minute-long segment will run prior to every movie on the 20,000 screens in 1,700 theaters within NCM’s network, once it secures a sponsor.

Facebook Showing Unsolicited Page Posts in the News Feed
Effective immediately, Facebook users are going to start seeing posts in their News Feed from Pages they don’t follow. Facebook said this week that it tweaked its News Feed formula yet again, this time to include posts that Pages you’ve “liked” are tagged in. The alteration means that you’ll find stories from Pages you don’t follow mentioning those that you do. Specifically, when a Page tags another Page in a post, Facebook may show that post to you if you like or follow the tagged Page. For example –  if you follow a celebrity on Facebook and that celebrity is tagged in a photo of a Page you don’t follow, Facebook may show you that post in your News Feed with the “celebrity mentioned in a photo” header.

Twitter Builds Search Relevancy With Promoted Accounts
Twitter released Promoted Accounts in Search on Tuesday, building on its Promoted Accounts in the Timeline feature that debuted a few months ago. With this launch, relevant Promoted Accounts are seen in search results along with recommendations of people to follow. As people search for information, the feature automatically selects search queries based on the advertisers targeting choices.

Global Social Media

UK Users Connected With Brands on Twitter
UK Twitter users are the most mobile in Europe, most engaged and are highly connected to brands. Nielsen found that users in the UK are more engaged with the social media platform than the average tweeter. Those who primarily use Twitter on their mobile devices are 1.2 times as likely to engage daily than average users and 58% access the platform several times per day. 62% of users are following brands on the platform.

Facebook Partners with Unilever to Launch Internet.org in Rural India
FMCG giant Unilever has partnered with Internet.org, a Facebook-led alliance, to show how Internet adoption can be increased in rural communities in India. As an initial step, Internet.org and Unilever will carry out a comprehensive study to examine the opportunities to increase internet adoptions in rural communities. Unilever will leverage the research it garners to inform on the development of a series of on-the-ground projects with the aim of improving lives in rural India through better connectivity. Internet.org is focused on enabling the next five billion people without access to come online and has companies like Facebook, Ericsson, MediaTek, Nokia and Samsung as founding members.

Noteworthy Campaigns

McDonald’s Joins SnapChat
McDonald’s quietly joined SnapChat last last week and publicly kicked off the account this week. The chain teased the account last Friday and attracted “several thousand” followers that same day. The account has since shared several snaps including a snap from basketball star LeBron James who filmed a commercial for McDonald’s. Several notable brands have joined SnapChat in recent months including Juicy Couture, HBO’s Girls, NPR and Taco Bell.

Free People Swaps Model Shots for Customer Photos Online
Fashion brand Free People has launched a new section called FP Me on their e-commerce website. The new section uses real customer photos instead of the usual model product shots to feature the brand’s items. The FP Me section lets women see the clothes on non-model body types and gives their customers a more realistic idea of how the clothes will look.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Pinterest First Ads Go Live
Last month, Pinterest announced its plans to begin experimenting with its first paid advertising product, Promoted Pins. The first of those advertisements went live for some users this week. Promoted Pins operate much like Twitter’s Promoted Tweets and Facebook’s Promoted ad products. Businesses will pay to show certain pins at the top of search results and category feeds. Ads will be contextual – a search for Halloween might produce an ad from an online costume shop.

Facebook Launches New Version of Insights
This week, Facebook released a new version of Page Insights. The tool’s newest version breaks down engagement and metrics into individual tabs, such as check-ins, likes and the number of people engaged. Managers can also compare these metrics to previous weeks or months to better understand how engagement on their brand page is changing. The update also lets managers view positive and negative interactions side-by-side to determine what content is working well with visitors.

Comcast Subscribers Can Soon Watch TV via Twitter

NBCUniversal and Comcast announced that they have entered into a partnership with Twitter that will let “millions” of Xfiniity TV customers view TV shows and movies via tweets through a new feature called See It. See It will be integrated into a show’s tweet, so that with the click of a button, a user can change the channel on their TVs right away, record a show or even watch the show on their mobile device. The See It button will start showing up in tweets later this year, and will let customers tune into shows online or from set top boxes, set their DVRs and even buy tickets through Fandango.

Snapchat Launches Stories
Stories, Snapchat’s latest invention, is a rolling compilation of snaps from the last 24-hours that your friends can see. You create your Story as you go about your day by tapping “My Story” above the friends you want to send a snap to. But unlike conventional snaps, Stories don’t disappear after you’ve watched them. You can watch a friend’s (or your own) Story over and over. Each Story is the sum of all the snaps that you’ve added over the last 24 hours.

Facebook Simplifies Ad Buying
This week, Facebook unveiled a major overhaul to its basic ad-buying platform, Ads Manager, and its more sophisticated offering, Power Editor, both of which now have a more streamlined interface. The platform now starts by asking advertisers to identify their objectives (sales conversion on a website, increase in mobile app downloads, increase page likes, increase engagement with a FB app, boosting in-store offer, RSVP’s to a Facebook Event, etc.). Once the objective has been identified, Facebook guides advertisers to the most appropriate ad. Users can also now upload multiple images for a single campaign, allowing five different ads to run at once. As part of the new analytics dashboard, they will be able to quickly assess which images are performing best.

Global Social Media

India May Have 91 Million Social Media Users By Year-End
The number of social media users are expected to grow 17% to reach 91 million in urban India by December 2013, on the back of rising Internet penetration due to increasingly affordable smartphones and availability of cost effective data plans. The number of social media users in urban India reached 78 million in June. Facebook is the leading website there, accessed by 96% of all users in the country.

Noteworthy Campaigns

Fruit of the Loom and LinkedIn Team Up For Ad Campaign
Global underwear company Fruit of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days. This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy”campaign.  Eligible LInkedIn users will receive a message that says the company is sending them a complimentary pair of underwear to help kickstart their workday at their “new gig.” The recipients will also be able to select the style and size of their free underwear. They will also be asked if they would like to share the promotion on LinkedIn, Facebook and Twitter. The free pair of undies arrive in a gift box after two weeks.

Win Eminem Tickets Using Waze
Waze and Eminem are giving away an all-expenses paid trip for two to a secret location concert as long as you use the app and follow the clues. Although no deadline was announced, beginning immediately Waze users can look for “Shady” and “Gold Shady” pins marked with Shady’s backwards “E.” When tapped, these pins bring users to a sweepstakes URL where they can enter to win Beats by Dre Pill portable speakers and all-expenses paid trip to an Eminem secret-location show.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Redesigns Group pages
LinkedIn’s group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, with an oversized image at the top above the group’s stream of updates. The right column features “top influencers” in a given group. It also shows a snapshot of the latest activity. LinkedIn says there are 2 million groups, with 8,000 new ones added each week.

LinkedIn Launches University Pages
LinkedIn recently launched University Pages, which allow students to tap into the network at the school they are considering, ask current students and alumni questions and explore the career path of graduates from the University for an idea of what to expect after they get their degree. LinkedIn has also opened the platform for students 14 and up, allowing them to interact with these new pages to get a head start on networking.

Google Reportedly in Talks with the NFL to Show Games on YouTube
Top execs from Google and YouTube met with the NFL this week to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being show in the local market.

Spotify in Talks with Brands to Create Twitter-Like Follow Feature
Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. The feature would be the Spotify equivalent of a Facebook Page or Twitter account.

iTunes Radio to Debut in September With McDonald’s, Nissan, P&G and Pepsi
iTunes Radio, Apple’s answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald’s, Nissan, Pepsi, and P&G. The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12-month advertising campaign to run with the streaming music service for each of the participating brands. In addition to being a part of the publicity that comes with the highly-anticipated Apple product launch, the partners also get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, for the $1 million minimum buy.

Global Social Media

Internet Population in India Hits 74 Million – 3rd Largest in the World
India with 73.9 million internet users is the world’s third largest Internet population, overtaking Japan but behind China and the U.S. Rising numbers of mobile audiences, devices and consumption habits reveal that consumers are being more platform agnostic in their digital media consumption and switch devices to stay up to date on email, news, and social media.

Noteworthy Campaigns

J.Crew Debuts Catalogue on Pinterest
J.Crew’s at-home catalogue subscribers won’t be the first to get a glimpse at the brand’s September issue: That honor will fall for the first time to J.Crew’s Pinterest followers. J.Crew claims it is the first to debut its catalogue on the platform. In addition to the Pinterest promotion, J.Crew has a number of other digital initiatives planned including a short online film series on monogramming, an Instagram feature on the company’s in-store Style Sessions, and a Tumblr Fashion Week diary.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Launches CheckIn
LinkedIn has just launched a new global product as part of its Talent Solution division called CheckIn. CheckIn is a mobile app that recruiters can use to better manage candidate information on the go. Here’s how it works: At an event, let’s say you stop by an employer booth and give your name and email address to a recruiter. Although, this is technically from a recruiter’s vantage point, the talent acquisition professional can send follow up messages to you through the site. In other LinkedIn news, the network revamped LinkedIn Today, adding a new content discovery feature called Channels. Through Channels, people can follow more than 20 broader topic areas cross over different industries, including Your Career, Economy, Social Impact, Big Ideas, Innovation, and Higher Education. More on this here.

YouTube Launches Paid Channels
YouTube launched its paid channels this week with 30 initial partners, allowing creators a business model beyond advertising. Among the first new channels launched today include sports, movies, music, fitness and children’s programming. Soon, one channel will launch that has never had advertising: “Sesame Street”. The initiative, will ultimately be self-serve for YouTube’s more than 1 million content partners which will be able to charge a fee starting at $0.99 a month for access.

Target Teams Up With Facebook For Deals You Can Share
Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off. The deals, eventually expected to reach about 1,000 are a part of the retailers new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline “A whole new spin on saving,” launched in beta this week and gives consumers the opportunity to curate and share deals with friend as well as redeem deals in store.

YouTube Now Emails You When Your Video is Live
YouTube is rolling out a couple of updates, kicking off with email notifications for new uploads. Now, when you log-in to YouTube, you will see a notification that says “we’ll send you an email once your video is processed and ready to be watched, “ and you can opt-out immediately. The idea behind this update is that you don’t have to keep checking back to see if your flick is good to go. You can also opt-out of these emails at any point in the future. Also, YouTube will soon start defaulting tall videos to ‘private’ viewing mode until the users gives the go-ahead to make it public. The ideas here is to give users more time to finish all the tagging and titling before its actually posted live.

Global Social Media

By 2017 India to Boast the Most Facebook Users – By Far
Facebook’s user base could reach 1.8 billion in 2017, fueled by new users in populous emerging markets. While Facebook’s user growth is tailing off in the U.S, U.K, Canada and western Europe, there’s plenty of room to grow in population centers such as Brazil, Russia and India, according to new estimates by eMarketer. The Facebook user base in North America is expected to grow by only 3.6% this year, compared to 34.4% in the Asia-Pac region, 29.5% in Latin America, 31.8% in the Middle East and Africa and 29.3% in central and eastern Europe. The explosive growth in places like Brazil, which is expected to grow its 69 million users to 103.9 million in 2017, explains why Facebook has been accelerating its business development efforts there. The end result of these regional growth rates is that by 2017, there will be 616 million Facebook users in Asia-Pac alone and 318.9 million in MENA. India is projected to be the country with the most Facebook users at 277.8 million.

Noteworthy Campaigns

MLB & Blackberry Host a Twitter Takeover
MLB is closing the virtual ballpark gates for a new Twitter promotion. From 12pm to 4pm today, @MLB will be closed to new followers to that its existing 2.8 million followers can take part in a BlackBerry-sponsored trivia contest. Participants have the chance to win a range of prizes, including 2013 World Series tickets, BlackBerry Z10 phones, tickets to the game of the winner’s choice, MLB.TV Premium annual subscriptions, and $100 in gift cards for  MLB.com.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook RTB Open For Business
Three months after it announced a beta round, Facebook has announced the general release of its Facebook Exchange (FBX) real time bidding option (RTB). FBX enabled advertisers and agencies to use cookie based targeting through Demand-Side platforms to reach their audiences on Facebook, with what Facebook promises are “more timely and relevant messages.” FBX dramatically increases the amount of brand-safe inventory available through RTB during 9-5 working hours,  and acquisition costs are substantially lower through FBX than through other programmatic channels. Facebook says that FBX enables marketers to user their own real-time consumer insight data to reach an audience on Facebook.

YouTube Unveils Official iOS App
YouTube this week unveiled its official app for iPhone and iPod Touch from the Apple Store. It will feature pre-roll and other ad formats that the native iOS app did not. And it taps far deeper into the YouTube bank of videos.  The app also includes a channel guide and subscription feature, along with new search tools and suggestions while you type. Users can also share videos to Facebook and Twitter and through email and text message.

Instagram Has 100 Million Users
Photo-sharing app Instagram, fresh from finalizing its acquisition by Facebook, has crossed the 100 million users mark, according to Mark Zuckerberg.  Last we heard from Instagram in July, the service had 80 million users, which suggests that the app is seeing an upward of 10 million downloads per month.

Facebook Has No Plans to Launch in China
Jayne Leung, Facebook’s North Asia director, revealed during the Social Media Matters event in Hong Kong last week that the social network still has no plan to launch in China. There have been rumors floating around that Facebook would enter China ever since 2007 when the company first registered the domain name .cn. Earlier this year, Zuckerberg visited China on vacation, fueling these speculations further. For Facebook, China represents an opportunity to vastly expand its user base. The country currently has more than half a billion internet users, while Facebook is just closing in on the one billion user mark. However, any plans to launch in the country have been complicated by the fact that the Chinese government has blocked access to Facebook since 2008.

India to Unveil New Rules to Regulate the Web
The Prime Minister’s Office is pushing for a multi-pronged strategy to “prevent and contain malicious use of internet and social media,” indicating the government’s seriousness about regulating cyberspace. At a meeting at the end of August, attended by heads of all intelligence agencies, as well as representatives from the ministries of home, telecom and IT, the government decided to set up an ‘appropriate regime’ that will address issues related to blocking content on the internet and social media in a ‘smart and timely manner.’ The regime will work out an effective monitoring system, lay out guidelines and operating procedures on the nature of online content that will be blocked, and specify penalties for perpetrators.

Volvo Test Drives Pinterest
Volvo is inviting Pinterest users to plan and share their ideal “joyride” by re-pinning their favorite images of the Volvo S60 T5 along with comments on where they’d like to go on a road trip, where they’d like to stop along the way, what they’d wear during their trip, and what music would enliven their travels.  Volvo kicked of the contest with 155 Pinterest followers and accumulated over 500 in less than a week.  Volvo will also be providing vehicles and funding road trips for the top three pinners with the most followers. In addition, Volvo  plans to expand their design-focused Pinterest strategy to Instagram in the coming weeks.

Grey Goose Employs Instagram and Pinterest for Launch
Bacardi’s Grey Goose has launched a digital program focused on Instagram and Pinterest, as part of its national advertising campaign for the launch of its Cherry Noir vodka. This marks the first time that a nationally recognized spirits brand has used Instagram photographers, or the Pinterest platform, to support a campaign story.  The campaign is centered around a fictitious “Hotel Noir,” where “fashion, music and mysterious characters intersect.” Grey Goose will be releasing a new Hotel Noir-themed story “chapter” each week, inspired by themes and events in a two minute Hotel Noir video. Instagram photographers were commissioned to take sets of photos inspired by chapter themes, to be released throughout the campaign. Each photographer’s photo story will be featured on greygoose.com and Instagram and site users are being encouraged to create their own #hotelnoir stories on Instagram and Twitter. In addition, each weekly chapter is accompanied by a Pinterest board, intended to expand on the narrative with images and content and encourage Pinterest users to engage with the brand and add content from around the web.