Tag Archives: instagram

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Seeks Patent for Tech to Let Kids on Its Network 
Facebook currently restricts users to those over the age of 13. But it now appears that the social network wants to create a new way for young people to join — and still comply with the law.  In a patent application recently made public, Facebook describes a system to let parents authorize and supervise accounts for younger children in compliance with COPPA.

LinkedIn Rolls Out New Design
LinkedIn is rolling out a new profile design for its premium members. The new look includes a larger profile photo and customizable header image that spans the width of the screen. The new look is similar in style to Facebook and Twitter profiles. The new look is only available for premium members currently. The rest of the LinkedIn community will get the new look “in a few months.”

Facebook Rolls Out One-Column Design to All Pages
Facebook has started rolling out its streamlined desktop look for Pages to everyone worldwide. All Pages should have access to the new design by today. Admins accessing their Pages will see a tour of the refreshed design, and can switch to the updated design two weeks after the tour has been viewed.

Pinterest to Launch Self-Serve Ad Auction
Pinterest unveiled its first paid ads last month with a select group of marketers. Now the social network plans to roll out a self-serve, auction-based ad system aimed at small and medium businesses. Unlike the CPM-based ad business it has launched with big brands like Kraft and Nestle, the self-serve auction will take bids on a CPC basis. And while Pinterest has set a high spending threshold for brands to experiment with its “promoted pins” — asking for $1 to $2 million commitments – pricing in the auction will be set by the marketplace.

Google Search Intent Comes to Facebook
Google search intent can now be harnessed for Facebook ad targeting. Advertisers can target people who have clicked on their search ads on Google, Bing, and Yahoo, effectively bringing together search-intent data.  Here’s how it works: Hypothetically, Cadbury could target ads to Facebook users who’ve already clicked on Google ads yielded by searches for “chocolate,” “Easter egg,” and “Easter Bunny” – terms that signify a high degree of interest in their product. Facebook’s demographic and interest-level targeting parameters can also be applied to refine the audience.

Instagram Added 10 New Features This Week
Instagram announced 10 new editing tools this week for both iOS and Android. In addition to new adjustments like contrast, brightness, and saturation, Instagram’s filters have also been tweaked; users can now adjust the filter’s intensity with a slide bar.  Other tools include adjust (crop and straighten photos), warmth, highlights, shadows, vignette, and sharpen.

Global Social Media

Google Introduces an Online Form  to Let EU Users Request the Removal of Outdated Links
The Court of Justice of the European Union (ECJ) ruled last month that individuals should have the right to remove outdated information about themselves from search engine results. The so-called “right to be forgotten” means that an individual should be allowed to request that irrelevant or outdated information is removed from a company’s servers and therefore removed from being publicly available on the web. In response to this ruling, Google has launched an online form which will allow users to submit an official request. 12,000 requests were submitted the first day of the form’s launch.  Google handles nearly 80% of all searches in Europe.

Noteworthy Campaigns

Sephora’s Augmented Reality Mirror
For their latest project, beauty retailer Sephora has teamed up with augmented reality and virtual reality technology company ModFace to launch a mirror that may change the way people shop for makeup.  Sephora’s new mirror will simulate makeup on a person’s face in both real time and 3D. This unique technology tracks a person’s facial features and “applies” eye shadow to your face via a camera’s video stream. Customers can try out multiple colors and textures by tapping the color on the screen and see how it looks from all angles by merely turning their faces.  The product will help the store eliminate the need for tester products and utensils used to apply and remove them. The mirror is currently only available at the Milan store, but should it become a success, it will be placed in locations around the world.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Strikes Billboard Deal For Real-Time Music Stats
Twitter has struck a deal with Billboard Magazine to serve up real-time stats on the top trending music. The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artist charts. More than 1 billion tweets were sent about music in 2013. Seven of the top 10 most-followed accounts on Twitter are musicians.

Facebook Cuts Down Automatic Updates in Your Friends’ News Feeds
Facebook announced this week that from now on fewer “Implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps. From the Facebook Blog: “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in the News Feed than stories shared from third party apps without explicit action.”

Psy’s Gangnam Style Nears 2 Billion Views
K-Pop legend Psy’s “Gangnam Style” is nearing the two billion mark, almost double Bieber’s “Baby,” which is in second place. It is the undisputed champion of YouTube’s most watched videos list. Though music videos became a thing of the past on television, they continue to see huge success on YouTube. Twenty-nine out of the 30 most watched YouTube videos are music videos.

Global Social Media

Twitter will hit nearly 400mm users by 2018, with over 40% in Asia-Pacific. 
eMarketer has released a forecast of Twitter users worldwide and projects that the social network will have nearly 400 million users by 2018, with over 40% in the Asia-Pacific region. By the end of this year alone,  AsiaPac will account for 32.8% of all Twitter users, exceeding its 23.7% share in North America. This is despite the ban on Twitter in China, which represents the region’s largest portion of internet users. India and Indonesia are strong markets for Twitter. Both countries have seen user numbers increase by more than 50% this year, becoming the third and fourth largest Twitter populations, at 18.1mm and 15.3mm users respectively,  passing the UK for the first time.

Iranian Judge Summons Facebook CEO For Breach of Privacy
A conservative Iranian court opened a case against instant messaging services WhatsApp and Instagram while summoning Facebook CEO Mark Zuckerberg over complaints of privacy violation.  The Zuckster is unlikely to heed the summons, which is asking him to appear in court to “defend himself and pay for possible losses,” after some citizens in the region issued a complaint. On a separate note, Iran recently sentenced eight Facebook users to a combined 123 years in jail for various charges  including insulting the country’s supreme leader on the social network.

Noteworthy Campaigns

IBM Crowdsources Latest Smarter City Effort
In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities. The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures like benches, rain shelters and ramps that improved or enhanced some aspect of urban life.  This new push was done via partnership with Zooppa, a community made up of 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected. Videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment. Awards ranged from $500 to $10,000. The videos are available on the branded People for Smarter Cities site as well as through IBM social channels.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest Launches First Paid Ads with Kraft, Gap and Others
Pinterest (which just raised another round of funding, valuing the platform at $5bn) has more than a dozen marketers lined up to run campaigns with three to six month commitments including Kraft, General Mills, Ziploc, Nestle, Lululemon, Gap, ABC Family and Expedia. The site is taking a “consultative approach” to ad selling, which means they will work closely with the brands to help them understand what type of creative resonates with Pinterest users. According to their head of partnerships, Pinterest will eventually “get to the place where we’re answering RFP’s.”  In other Pinterest news, the platform teamed up with FYI Network to launch a new home design show called “We’re Moving In,” which follows new housemates using Pinterest as a source of inspiration.

Foursquare’s New Swarm App is Here
Foursquare’s new app called Swarm has arrived this week. The company announced in early May that it would split its experience into two apps. Swarm is intended to be a convenient way to keep up with what your friends are doing, letting you check into venues, just like the Foursquare app, but also lets you automatically share which neighborhood you are in. The app includes stickers (similar to emoji), a new revamped version of Mayorships, and the ability to make quick plans with friends around you.

Twitter Adds “Mute” Button for More Feed Control
Twitter feeds are often noisy. Addressing the issue, Twitter debuted a “mute” button this week. In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you want to hear from less.

Twitter Introduces Language Targeting for Promoted Tweets
Twitter recently launched targeting for promoted tweets and promoted accounts. As a result, advertisers can now target both in 20 different languages while users will be able to see “highly relevant ads” in their language.

Global Social Media

Twitter Takes Aim at Real Politics in Latin America
After seeing explosive growth across Latin America, Twitter is now tapping into the region’s other big passion besides soccer – politics. The company dispatched its top political strategist to Brazil this week to give senators in one of its biggest global markets a pep talk on tweets and how to use the social network ahead of the October general election.

Noteworthy Campaigns

Birds Eye Offers Fan Food in Exchange for Instagram Pics
Birds Eye is opening up a pop-up restaurant that allows diners to settle the bill by paying with a picture of their meals as part of its wider experimentations with social commerce. Diners who tag Instagram snaps of their food with #BirdsEyeInspirations will get a free meal. The pay-by-picture restaurant is the latest social commerce test from Birds Eye as it looks to better measure the results social provides. Links to purchase foods in social media posts have been trailed by the brand in recent months, as has forging stronger ecommerce ties with supermarkets.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Everything Facebook Announced at F8
Anonymous Logins: When a user logs into an app for the first time they can now login anonymously before deciding if they want to keep using the app. FbStart Developer Tools: Developers can apply to the FbStart program for access to free tools and services “to get your app up and running fast.” Audience Network: Facebook introduced its mobile ad network with three formats: banner, interstitial and native. Mobile Like for Apps: Facebook introduced a “like” button on mobile giving developers access to users’ Timelines.  Local Datastore for Offline App Use: Facebook announced offline data storage, allowing developers to keep apps running while a mobile device is no longer connected to the internet. Two-Year Stability and 48-Hour Bug Fixes: Facebook’s core APIs  will come with a two-year stability guarantee and the company promises to handle all major bug fixes within 48 hours. AppLinks: Developers can now link between apps. New Media APIs:  Facebook announced four new APIs for media organizations: Trending, Topic Insights, Topic Feed, and Hashtag Counter. Test Apps: Developers can create Facebook App Ids quickly for development and staging.

Meet Swarm: Foursquare’s Ambitious Plan to Split its App in Two
This week, Foursquare announced a new app called Swarm that will exist alongside the current Foursquare app. Swarm will be a social heat map, helping users find friends nearby and check in to share their location. A completely rewritten Foursquare app will launch in a month. The new Foursquare will ditch the check-in and focus solely on exploration and discovery – taking on Yelp.

Twitter Considers “Whisper Mode”
Twitter is looking to encourage more private discussions on its service. CEO Dick Costolo would like to have a “whisper mode” that allows users to take public conversations and discuss them solely with friends.

SnapChat Rolls Out Text, Video Messaging
SnapChat is rolling out a text and video-messaging feature named Chat, while making it easier for users to save their exchanges with friends. The text and video messages will still disappear after users are through with them, but SnapChat is encouraging everyone to save whatever information they like.

LinkedIn Launches Sponsored Updates API and Partner Programs
LinkedIn this week announced two new types of Certified Marketing Partners – Sponsored Updates Partners and Content Partners  – to make it easier for brands and agencies to scale their content marketing efforts on the platform. Sponsored Updates partners will have access to advanced tools to manage campaigns. Content Partners will provide access to high-quality content to enhance advertiser activities on LinkedIn.

Instagram Video Ads Are Coming Soon
Video ads on the platform are quietly being tested. Instagram says it’s still far off from offering self-serve advertising tools and still needs to vet and approve every sponsored photo (and soon video).

Global Social Media

Russia Orders Bloggers to Register; Outlaws Anonymous Blogging, Continues to Clamp Down on Social Media 
Russia has been steadily trying to bring the Internet under control with ever-more stringent measures. After tackling general Web sites through powers that allow them to be blocked more easily, it is now turning its attention to bloggers. A new law requires that bloggers declare their family name and email address on their blogs. Any authors whose personal site has more than 3,000 visitors per day must register on a special list and abide by mass media restrictions and laws pertaining “resistance to extremism.” Abuse will be punishable by fines  and website suspensions.  Russian  authorities have also tightened their grip on Vkontakte. The founder of the Russian Facebook fled the country after being threatened by Kremlin officials. The former CEO now claims that the site is now under “the complete control” of Vladimir Putin.

Noteworthy Campaigns

CB2 Invites Pinterest Users to Design an Apartment in Real Time
Home décor chain CB2 wanted to turn aspirational online home design daydreams into reality with APT CB2, a five day event in which five popular designers decorate one real-world apartment using furniture from the CB2 catalogue with the real-time input from the Pinterest community. Starting on May 7, each designer will have one day to transform one room in a vacant NYC apartment into a fully realized space, the progress of which will be shared over Pinterest and through a campaign microsite. Throughout the day, people can vote on a design choice an hour – for instance which chair or lamp to put in the space — all with the promise of winning $5,000 to spend at CB2 for their own dream apartment.

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. This week’s stat gives our audience a glimpse into Teens’ social networking platform preferences.

Instagram Surpasses Twitter as Teens’ Most Important Social Network

Teens’ social networking platform preferences are rapidly changing. According to the latest semi-annual survey from Piper Jaffray, Instagram has now surpassed both Twitter and Facebook to become teens’ single “most important” social network. In the previous survey, Twitter had assumed the lead, while in the two surveys before that, Facebook had been the top choice.


Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period. Twitter, meanwhile, has hovered in the 26-30% range for the past 4 surveys, taking the lead in the Fall 2013 study virtually by default as Facebook’s appeal slumped.

The other social networks measured – Google+, Tumblr and Pinterest – remain most important for only 5% or fewer teens, each. The survey did not list Snapchat as an option, a curious decision given indications that it is now more popular than Twitter among the 12-24 demographic. And, as a Pew study demonstrates, Snapchat’s user base skews young, much as does Instagram’s base. (Less than 5% of the respondents to Piper Jaffray’s survey chose the “other” option for their most important social network. One could reasonably expect Snapchat to have a higher figure than that were it to be listed as an option.)

It’s worth noting that Instagram’s status as teens’ “most important” social network doesn’t necessarily mean it’s the platform with the widest reach. According to an Edison Research study (see link above concerning Snapchat’s popularity), Facebook remains by far the most-used social network by the 12-24 age group, and brand pages’ reach among teens doesn’t appear to have tailed off. Nevertheless, the same Edison Research survey found Instagram to be second only to Facebook in popularity among 12-24-year-olds, and a recent forecast from eMarketer sees Instagram’s US teen user base growing by 1.7 million between this year and 2016, to 6.5 million.

Instagram’s growing popularity extends beyond the teen demographic, of course. The forecast from eMarketer sees strong growth in its 18-44-year-old user base, and comScore data indicates that among adult (18+) iOS and Android users, Instagram is the 10th-largest application by reach. Moreover, it recently passed the 200 million user mark.

As expected, this has not escaped the attention of top brands, whose activity on the platform has been growing.

About the Data: Piper Jaffray’s “Taking Stock With Teens” survey is a semi-annual research project. The results are from two unique surveys totaling approximately 7,500 teens with an average age of 16.4 years:

1) Upper-income student survey

Classroom visit & electronic surveys of 1,300 teens;
Average HH of $103k (representing the top 25% of US households).

2) Average-income study survey

Classroom visit & electronic surveys of 6,200 teens; average age 16.5 years;
HH income of $55k aligns more closely with the US median.

Source: Marketing Charts

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Instagram is on the Rise with U.S. Users up 35% in 2013

Look out, Twitter — Instagram is gaining on you. Use of the photo- and video-sharing service jumped 35% in the U.S. last year to nearly 35 million people on a monthly basis, according to new data from eMarketer. By the end of this year, the research firm projects that figure will grow another 25% to 40 million.

That would bring Instagram close to the level of U.S. Twitter users at the end of 2013, at 43.2 million. While the two services have clear differences, they share similar demographics and user counts. The microblogging service represented 17.6% of the total Internet user population compared to 16.1% for Instagram.

On smartphones, Instagram has already outpaced Twitter. That’s partly because activity on the photo app takes place almost exclusively on its app. Twitter’s 30.8 million users on smartphones fell short of Instagram’s 34.6 million last year. But eMarketer expects Twitter’s user base on smartphones to grow about 19% to 37.3 million this year.

With its step Wednesday to add photo-tagging and the ability to share multiple images per tweet to its iOS and Android apps, Twitter is taking more direct aim at Instagram, as well as parent company Facebook. It’s not the first time Twitter has taken a page from Facebook, and probably won’t be the last incidence of the two rivals adopting each other’s features.

Given that Twitter recently passed its eighth year, eMarketer reports that the make-up of its user base is maturing, mirroring the general population more closely. People aged 18 to 44 are estimated to account for 60% of Twitter users this year. By contrast, Instagram is still largely confined to Millennial and Gen X users, with 70% falling in that age range.

“Over time, Instagram’s user base in these age groups will approach but not surpass Twitter’s, and eMarketer does not expect significant shifts in usage by age for either site within our forecast period. Instagram’s user count among users aged 18 to 44 will remain about 1 million fewer than Twitter’s in each year throughout our forecast,” stated the eMarketer report.

One audience change that is well underway for Instagram is a shift toward more gender balance. In 2012, about two-thirds of its U.S. users were female. While women still make up the majority of users, the ratio is expected to reach 55% female vs. 45% male by 2016.

Source: MediaPost

Brands Are Learning to Say Cheese

Written by: Digitally Approved
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Our own Tom Edwards was quoted in a Fortune Magazine blog recently discussing visual storytelling and how photos and images are helping brands tell better stories via tools and sites like Instagram, Pinterest, and Tumblr.  You can read the whole article HERE and we’ve pasted it in below.  Enjoy!


Brands are learning to “Say Cheese”

The meteoric rise of Pinterest, Tumblr and Instagram has changed the way marketers from Whole Foods to American Airlines think about and use images to sell their products.

By Anthonia Akitunde, contributor

FORTUNE — Photos are having a moment. Companies such as Instagram, Pinterest and Tumblr, the big three image-based platforms on the Internet, seem to be reaching new milestones every week. Facebook bought Instagram for a whopping $1 billion, and the newly public company may be purchasing Face.com, which provides software that recognizes, well, faces. Meanwhile, virtual inspiration board Pinterest’s valuation skyrocketed to $1.5 billion and microblogging site Tumblr recently broke into comScore’s top 50 web properties with 23.5 million unique visitors.

Brands have taken notice.
Unlike the slow uptake by marketers of other new technologies — from early television advertising to social media — companies have jumped on this bandwagon quickly. Companies are creating Pinterest boards and Instagram accounts, hoping high-quality images will grab customers’ attention and, hopefully, encourage them to buy offline. “Visual storytelling is essential to building a strong online identity,” says Michael Bepko, global online community manager of Whole Foods (WFM), which started using Pinterest in July 2011. ” I think it allows us to tell a story – through posters, through banners, through text – we can get particular messages across through image sharing…in a very instantaneous way.”

It’s also following one of the first rules in business: go to where your audience is. “Ubiquitous camera phones and connected mobile devices has exponentially boosted social sharing of digital images,” says Nate Warner, Red Bull’s digital marketing director. “We saw a constant stream of people sharing their own images from our events as well as images pulled from [our] properties, or re-sharing images from Red Bull’s social media accounts,” he continues. “The ongoing growth validates this type of positive connection our fans feel with the brand.” Red Bull – one of the first and more popular brands on Instagram — has more than 230,000 followers and more than 87,000 user-submitted images tagged #redbull on the app.

One could argue that Tumblr started this relatively recent need for image-driven social connection between brands and their customers. Companies have flocked to the microblogging site to share behind-the-scenes photos that followers are only too eager to reblog thousands of times. With each repost, a user firmly aligns themselves not only with the brand, but the aesthetic being pushed through their curated images. The 2,275 people who interacted with a vintage photo of 50s era beach combers on Kate Spade’s Tumblr are collectively saying they get how the bygone look inspires the brand’s quirky prep creations today.

For some brands, having a presence on these platforms is just as necessary as having a Facebook page. “As a lifestyle brand you can’t not be on Pinterest right now,” says Vanessa Holden, creative director of West Elm. “It’s a bustling, incredibly vibrant place of inspiration and sharing around design, cooking, entertaining, crafting, making, you name it. Pinterest really enables us to have a visual conversation with our community.” Relative ease of use has been a big boost, says Alex Wheeler, vice president of global digital marketing at Starbucks (SBUX). “The beauty of that platform is its elegance and simplicity.” It allows Starbucks and its fans to show “shared values and product experiences that are very personal around life moments,” Wheeler says.

Some brand’s Pinterest and Instagram (FB) sites are a combination of brand-created and user-curated images — and that is creating a kind of brand ing that exists outside of the typical indenties. In the case of an American Airlines social photo campaign, travelers could submit pictures from their trips based on a single theme each week. “The visual images associated with the themes provided a more compelling call to action and structure for consumers to create on behalf of the brand versus a standard promotional call to action,” says Tom Edwards, vice president of digital strategy at The Marketing Arm, which worked on the campaign. “Via compelling images, brands enable consumers to drive the creation of branded content, which drives additional attention in a user’s social activity stream, thus driving additional consideration for the brand.”

But does 617,994 photos tagged #starbucks on Instagram equal more people coming in for Frappucinnos (which, by the way, is tagged 16,782 times)? The answer is still unclear. Wheeler of Starbucks says the company is focused on using the medium to get into customers’ conversations. And Whole Foods’ Michael Bepko told Fortune that “between December of 2011 and March of 2012 we saw a 337% increase in traffic referral from Pinterest to Wholefoodsmarket.com.” With metrics like those, brands are betting sales can’t be far off.


Visual Storytelling

Written by: Larry Weintraub
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(image credit: artist Koen Demuynck)

We love stories. When we were kids we insisted that our parents read us one more story every night before we went to bed. Or better yet, make one up! Look at the television shows we watch now. Shows like Game of Thrones and Mad Men are essentially mini movies that we get to watch every week. The quality. The stories. What about reality shows? American Idol, Deadliest Catch, Restaurant Impossible, The Bachelor. These are weekly stories that have villains, plots, resolutions. We’re so hungry for these fantastic stories and we are lucky that they just keep coming.

And we’re starting to watch these stories in new ways. Look at the KONY video.  Nearly 90 Million people have watched a 30 minute movie on YouTube. I repeat, a 30 minute movie! Not an 80 second video about a cat or talking babies, an important documentary.

Meanwhile our phones are quickly becoming both a primary tool for viewing movies, television, and Internet-based videos as well as a significant source of creation. That iOS or Android piece of technology you carry around in your pocket has the ability to take photos with the same high resolution quality that were previously only attributed to devices made by the likes of Nikon or Canon.  Remember when you carried a phone, a camera, and a video camera to your kid’s birthday party? Like most other parents, I only carry one now, my iPhone.

As we take these lusciously vivid new photos at a mammoth pace, inventions like Pinterest and Instagram are helping us share them with the world.  Each photo tells a story of where we are, where we’ve been, or where we hope to go.  And each time a friend comments on or re-pins our photos, the story takes on new meaning for that person.  Then there is the complete personification of visual storytelling, the new Facebook timeline.  Photos are now so rich and large and the timeline enables us to tell the chronological story of our brand or our lives.

Many brands are taking advantage of the new Facebook timeline, but one brand stands out head and shoulders above the rest.  That brand is Red Bull.  The company whose energy drink sold over four and half billion cans last year and boasts 60% market share over a thousand competitors doesn’t do a ton of traditional advertising.  Sure, you’ve seen the ads about Red Bull giving you wings, but for the most part, we don’t see a ton of commercials or billboards. What we do see is that colorful logo plastered on every crazy extreme athlete with a death wish.   Red Bull epitomizes a brand entrenched in visual storytelling.

When Facebook timeline went live, Red Bull jumped in head first.  From the lead graphic to the individual photos on their profile, every image tells a compelling story.  Some subtle, some overt.

To get you to discover all the fascinating images and the history of Red Bull, they even put together a scavenger hunt that asked you to navigate through all the rich content on their Facebook page.

And Red Bull does so much more than just great photos.  They are also highly focused on video and film.  Each of their events and all of their sponsored athletes are documented by some of the best action filmmakers on the planet.  Check out their YouTube channel and you’ll find nearly 2,000 videos with hundreds of thousands of subscribers and a quarter of a billion views.

And finally, look at Red Bull’s website.

The site is dedicated to sports, culture, events, music, film, games, and if you look really hard, you might find a link to their product.

Red Bull breaks the rules.  It is lifestyle, story, visuals, and culture first… product last.  And it works.

Red Bull has taken a serious stance on visual storytelling.  And yes, it can work for everyone.  We’re visual people.  We love great images and great stories, and we’re more apt to buy from those who can show us what they are about.  Visual Storytelling is a trend and it will only get bigger and better as technology makes it easier and easier to tell our stories.

Thoughts on Instagram Purchase

Written by: Digitally Approved
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Larry did a quick interview with The Marketing Arm’s ShareBlog, check it out…

30 Seconds With: Larry Weintraub, CEO and Co-founder of Fanscape

In the wake of Facebook’s very expensive acquisition of Instagram, the numbers are just a small part of the story.

Q: What’s behind Facebook’s billion-dollar Instagram buy?

A: What you often see with big technology companies is that they’re actually purchasing the people almost as much as the technology. Yes, they’re buying this photo sharing technology that makes their service more robust and knocking out a competitor, but they’re also buying the minds of the team and ultimately the creator of Instagram [Kevin Systrom].

For example, Facebook bought Gowalla not too long too ago. Meanwhile, you don’t hear about Gowalla anymore. So what did Facebook really buy? Some of the technology and some of the people, which just makes their offering better. A billion dollars may be a high price to pay for the Instagram team and that technology, but it’ll tell a better story when Facebook goes public.


Q: Speaking of storytelling, what role does that play in mobile photography? 

A: Photo sharing is exploding and Instagram is a leader in that service. We’re all getting caught up in Pinterest and Instagram, but the reason is because the quality of the photos that we take on our phones now are as good as a Nikon camera was two years ago – we’re talking 6 or 8 megapixels.

Then on the display side, if you look at the new iPad3 campaign, its focus is on the retina display. The iPad doesn’t seem to be that much different, but they’re hanging their hat on the quality of the photos because it’s the convergence of what I call “visual storytelling.” People are using these photo-sharing apps to tell stories. This is reflected in the rollout of Facebook’s new Timeline for brand pages where there’s a big emphasis on the cover image.

So is $1 billion crazy? Not for a great mobile-photo sharing experience, no.

Read more at: http://share.marketingarm.com