Tag Archives: Mashable

Using Behind-The-Scenes TV Content to Create Super Fans and Drive Viewership

Written by: Digitally Approved
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Catie Super Fans SNLIn a time where the future of broadcast television is uncertain and the viral video is king, it is essential that TV shows use social media to retain viewers and turn fans into loyal watchers. Every program ultimately wants loyal watchers, or “super fans,” but few programs achieve it. The key to generating super fans is creating an emotional connection between fans and the show. This calls for programs to go beyond posting segments of the show and to also create original content that is specific to social media.  The most natural way for TV shows to generate this connection is by posting behind-the-scenes content. 

Saturday Night Live, challenged by the departure of veteran cast members like Bill Hader, Fred Armisen, and Jason Sudeikis, has taken to social media to bond fans of the show with its new cast.  Through initiatives like #AskSNL on YouTube,  #Freshman15 on Instagram (short videos that feature first-year members), social profile takeovers, and exclusive backstage photos, SNL has found creative ways to let the cast’s personalities shine through.

Behind-the-scenes content, however, doesn’t always have to be visual. Take Late Night with Jimmy Fallon for example.  During the January airing of their “Best of Late Night” special, writers and cameramen alike took to social media to provide real-time commentary.  Fans who followed #BestofFallon got to read exclusive tidbits of information from the masterminds behind the segments.

Catie Super Fans 1Catie Super Fans 2Catie Super Fans 3

TV shows often forget that their writers are their greatest asset, both on the TV screen and the digital screen. The wit and sarcasm used to write Rob Ford jokes on a daily basis naturally makes for entertaining social content. Because of this, writers sometimes have followings that rival that of the show’s stars. In the case of The Tonight Show, Head Writer A.D. Miles has more than 67,000 followers on Twitter.  If The Tonight Show were to add up the number of followers every writer and producer has on Twitter, they would find themselves with more than 366,000 followers.  Employees should be encouraged to take advantage of their influence and display unique perspective behind-the-scenes, because this will ultimately make fans feel like they are a part of the show’s creation.

Mashable’s Max Knoblauch put it best when he said, “Social media, when done correctly, grants the audience more access, more transparency and a deeper connection to their favorite show.”

I’m 13 and None of My Friends Use Facebook

Written by: Digitally Approved
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We read this article on Mashable and just had to share it!

I’m 13 and None of My Friends Use Facebook

I’m a teen living in New York. All of my friends have social networks — Instagram, Vine, Snapchat, etc. Facebook used to be all I could talk about when I was younger. “Mom, I want a Facebook!” and other whining only a mother could put up with.

But now, at 13, I’ve been noticing something different. Facebook is losing teens lately, and I think I know why.

Part of the reason Facebook is losing my generation’s attention is the fact that there are other networks now. When I was 10, I wasn’t old enough to have a Facebook. But a magical thing called Instagram had just come out … and our parents had no idea there was an age limit. Rapidly, all my friends got Instagrams.

Now, when we are old enough to get Facebook, we don’t want it. By the time we could have Facebooks, we were already obsessed with Instagram. Facebook was just this thing all our parents seemed to have.

This leads me into my next point: Although I do have a Facebook, none of my other friends do. My friends just thought it was a waste of time. I decided to get a Facebook just to see what it was all about. I soon discovered that Facebook is useless without friends. My only friend is, like, my grandma.

Teens are followers. That’s just what we are. If all my friends are getting this cool new thing called Snapchat, I want it, too!  We want what’s trending, and if Facebook isn’t “trending,” teens won’t care.

All of our parents and parents’ friends have Facebooks. It’s not just the fact that I occasionally get wall posts like, “Hello sweetie pie!” But my friends post photos that get me in trouble with those parents.

Let’s say I get invited to a party, and there’s underage drinking. I’m not drinking, but someone pulls out a camera. Even if I’m not carrying a red Solo cup, I could be photographed behind a girl doing shots. Later that week, the dumb-dumb decides to post photos from that “amazing” party. If my mom saw I was at a party with drinking, even if I wasn’t participating, I’d be dead. This isn’t Facebook’s fault, but it happens there.

Facebook is also a big source of bullying in middle school. Kids might comment something mean on a photo of you, or message you mean things. This isn’t Facebook’s fault, but again, it does happen there. If my mom heard I was getting bullied on Facebook, she would tell me to quit right away.

When I was younger, my mom had a Facebook. I would always go on it. I would take quizzes, play games etc. Facebook used to be its own, unique thing. It was kind of big but at the same time, cool.

As the years went on, I always wanted a Facebook I could call my own. But once I got it, everything started changing. There’s too much going on. The change from the old Facebook to the Timeline was very all of a sudden.

Look at something like Twitter, where it’s four buttons — people like the “simple” design better.

It also became a huge marketing mouthpiece. Facebook takes your interests based on what you’ve “liked” and put ads on your feed. No offense, but when I’m looking through my News Feed I don’t really care about Pantene’s new product.

It wasn’t the Facebook it was when I was seven. It got complicated — it was just kind of like, “We liked it the way it was. Why are you changing it?”

In the end, Facebook has been trying too hard. Teens hate it when people try too hard; it pushes them away. It’s like if my mom told me not to do something — I immediately need to do it. When she forces something on me, I really don’t want to do it.

Teens just like to join in on their own. If you’re all up in their faces about the new features on Facebook, they’ll get annoyed and find a new social media.

Facebook needs teens, because we’ll be the people keeping it going very soon. And teens can see that, which freaks them out.

I love Facebook, really I do. I hope they can make a comeback and appeal to my peers. I think it’s a great idea for a website, and I wish Facebook the best of luck.


Ruby Karp

Ruby Karp is a 13-year-old New Yorker trying to figure out how to survive middle school. You can find her on Twitter @rubykarp, her Tumblr or via her weekly articles on HelloGiggles.

Predictions for 2013

Written by: Digitally Approved
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Each year everyone and their mother expound on what is likely to happen in the coming year. A couple of years ago we figured, hek, why re-invent the wheel, we’ll just steal other people’s ideas and make them our own. Just kidding. What we really do is read through everyone’s predictions and pick out the ones we like. Then we add our thoughts, drop in a few quotes and some pretty pictures and give you a quick snapshot of what may just be waiting around the new year corner. If you’d like to download this in pretty White Paper form, grab that HERE, meanwhile we’ve pasted most of it in below.  Enjoy and Happy New Year!


Social and Digital in 2013: Predictions from Fanscape and other notable sources 

(A Fanscape POV)



Yes, we have our point of view of what will happen in 2013, but you don’t need yet another prediction list, do you? Rather than pontificate exclusively on what we think will happen, we’ve sifted through the myriad of predictions from great minds and loud voices and distilled them down to a handful of common themes and good ideas.  We think you, our friends, clients, colleagues, and even family members should find these interesting.  We tried not to use too many big words and whenever possible, added some pretty pictures.  So, consider this a fun read and hopefully you’ll find a few nuggets to make you sound smart at that Vegan dinner party you committed to attend as a New Year’s resolution.


Your Friends at Fanscape

P.S. We’ll gladly entertain any feedback, just send it to our CEO – LarryW@Fanscape.com.


The Year of The Connected Me

The recurring and overarching theme in this year’s predictions is connectivity. Thanks to our phones, our tablets, even our clothing, we’re always on. The result is that we’re doing more, we’re tracking more, and we expect more.  We don’t need a bigger TV, rather we need our connected devices to see us, talk to us, and encourage us to keep going when we really want to stop.

It will take more to get us off our couches and into the stores, but that’s a challenge that will be met.



The 2013 TrendWatching Report calls this, “(Self) Actualized,” and says that thanks to technology, we can do so much more to make ourselves better.   In their (edited) words…

The motivation behind most all consumption can be traced to self-improvement or transformation, if not simply being ‘better’ – more successful, popular, attractive, healthier, smarter. In 2013, more consumers than ever will adopt new technologies, platforms, and experiences to identify, measure, compete and learn their way towards a better self.  Welcome to the (self)-transformation economy.

The (self)-Transformational Economy

Self-Tech: Tech-driven hyper-intensity encompassing everything from mobile self-tracking and monitoring, to social (but also self-centered) media.

Accessible aspiration: Online culture, social media and the long tail of celebrity have unlocked a culture of no-limits aspiration and ambition.

Internal improvement: They’re seeking new ways to improve, enhance, and cherish themselves and their lifestyles.

Lifestyle maximization: Not just health, consumers are quantifying all sorts of lifestyle metrics from mood to location to finances and beyond.

Ambient technology: Quantified relies on sensors, devices, and online platform.  Key development is that these are increasingly flexible, natural, and wearable. If not, almost invisible.

Gamification of Self: Games make us more willing to improve.

Supporting Stats

  • In 1976, 25,000 people competed in marathons
  • In 2000, 353,000 competed in marathons
  • In 2011, 518,000 competed in marathons
  • 7 of 10 adults wear self-trackers (weight, diet, exercise, even w/o technology) – Pew 2012


If the business community has learned anything in the past couple of years, it’s that you can’t rest on your laurels, if you do, someone will come and take your business. Putting the customer at the center is vital.

Frog Design’s Kalle Buschmann explains, “For a long time Apple has been the poster child for the product and business development of experience-driven technology—and its success. But in the last two to three years we have seen new players, such as Square and Dropbox enter the market. As a result, established companies are being pressed to change their game. Specifically, the big ecosystem players: Google, Microsoft, and Amazon have done their homework, redesigned their websites, applications, operating systems, services, and added self-developed hardware. They all have one common goal, no matter how different their businesses: to optimize and differentiate the customer experience. In 2012 many of these efforts saw the light of day, but it will be in 2013 that the recent developments will reach their climax as customers start to respond to the new product landscape.

One thing that these product ecosystems have in common is that they don’t focus on the technology as a key differentiator anymore. Customer experience has become the only source of long-term competitive advantages, and today the main barrier to great experiences isn’t the tech. It’s business cases, company cultures, and the capabilities to deliver and orchestrate the intended experience through all touchpoints over time.“


Big data is a big topic. It was all the rage in 2012 and now that we know we can collect so much, how do we deal with it?

Mashable’s Lance Ulanoff predicts that “in 2013, we’ll see the fruits of that data: targeted information on all channels, new discoveries that impact all walks of life based on deep data dives. We’ll have better products, sharper and more insightful predictions (on future elections, weather; basic needs like food, water, shelter and energy). We’ll also see the rise of the Data Scientist.”

Eric Savitz from Forbes claimed, “Big data will meet social. Five richest big data sources on the Web include social graph, intent graph, consumption graph, interest graph and mobile graph. Concept of single corporate data warehouse is dead. Multiple systems need to be tied together.”

Expect not only more data, but more people that can actually deal with the data. We’re severely lacking in a workforce that can pro-actively determine which data to collect, translate it, and then make it actionable. In the words of Annika Jiminez at Greenplum, Data Scientists “must have very strong programming skills and foundational statistical chops and communication skills.” In other words, someone has to be able to explain how that data helps your business as if they were talking to your grandmother.


Mashable’s Lance Ulanoff also predicts that “in 2013, consumers will spend more time cleaning house, assuming that whatever they have posted on social media, what they consume and where they go will be public info — unless they actively seek to keep it out of the digital domain. Perhaps 2013 will see the rise of digital-jamming tools — software and hardware that acts a bit like “incognito mode” in Google Chrome. Not only can your own hardware not see where you are or what you’re doing, but third-party sensors are rendered unable to see you as well.”


If you aren’t sitting with your phone in your hand, your tablet or laptop, well, on your lap, while watching Game of Thrones or Modern Family, then you are in the minority. Stop calling it the second screen, it’s your primary screen.  You’re not carrying your 50” LCD around with you, are you?  No, it’s your mobile device that is with you all the time, so doesn’t that make it your first screen and not second? We don’t need to belabor how mobile is changing our lives, just expect it to continue to enhance our viewing experience in 2013.


Remember Borders? You know, that place where you could not only buy a book, but you could also sip coffee, listen to some music, and peruse the latest Blu-Rays. It was the first time you were actually encouraged to relax and do more than just buy what the retailer had to offer. Well, Amazon put them out of business, but that doesn’t mean we have to give up hope that it can actually be fun to walk into a store. Retail has to improve. The cocktail of technology, creative thinking, and the need to get out of the house will inspire someone soon to make us excited to deal with traffic and risk getting a parking ticket.

Look forward to interactive gesture-based kiosks, personalized shopping experiences, facial recognition, and cash transactions that don’t require change purses. And look for new forms of gamification and loyalty programs.


Talk to any mobile expert and they’ll tell you, it’s not about the device it’s about the mindset. You have to break yourself of thinking of mobile as a phone loaded with apps. Soon you will be the phone. Ok, before we get too sci-fi and start talking about chip implants, let’s just look at 2013 as the year we start wearing mobile devices.

From watches to shoes, from shirts to glasses, we’ll see a lot of technology stitched into the fabric of what we wear, gathering data and helping us live better lives.

Frog Design’s Paul Pugh said this about wearables, “Devices on our bodies will multiply. Sensors, cameras, input methods, and displays will work their way into our clothing.

They’ll listen for commands and whisper in our ears. Our environment will respond to us in new and interesting ways. The proliferation of large displays and projection technologies will relegate the small display on our phone to private or a constrained set of tasks. A new layered interaction model of touch, voice, and gesture will emerge as important as consumption: the continuous exchange of what we are doing, where we are, and who we are with. “

Supporting Stat

  • The wearable device market will be worth $1.5B by 2014, up from $800M in 2012  – (Juniper, Oct., 2012)


An article in Forbes stated, “Promising to be the most disruptive technology since the World Wide Web, the Internet of Things is predicted to result in up to 100 billion Internet-connected objects by 2020. Relying on embedded computing and sensors, and driven by smartphone and tablet adoption, IoT in 2013 will witness an explosion of new uses by consumers and enterprises alike. The public is captivated by the vision of being able to control everything in their homes and offices, from temperature, lighting and security to using devices to brew cups of coffee, program entertainment, check health records, and conduct a myriad of other tasks. Enterprises are also beginning to embrace IoT for tracking physical assets, managing customer relationships, and creating efficiencies in business operations and supply chains.”

Just what is the Internet of Things?

“Over 50% of Internet connections are things. In 2011, there were over 15 billion things on the Web, with   50 billion+ intermittent connections. By 2020, three will be over 30 billion connected things, with over 200 billion with intermittent connections. Key technologies here include embedded sensors, image recognition and NFC. By 2015, in more than 70% of enterprises, a single exec will oversee all Internet connected things. Becomes the Internet of Everything.”  – Eric Savitz, Forbes


One of our favorites that we’re lifting straight from Trendwatching is the idea that as consumers we’re excited to buy from our home country.  All those political ads back in October and November made us want to bring back jobs and innovation to the good ole USA.  “The perfect storm of consumers’ ever-greater lust for NEWISM and niches, the expectation of (instantly!) getting just the right product, ongoing eco-concerns and the desire for more interesting stories will all combine with the spread of new local manufacturing technologies such as 3D-printing and make-on-demand, to trigger a resurgence in domestic manufacturing in established markets in 2013.”


We couldn’t cover everything, but we’ll also be keeping an eye out for:

  • mCommerce
  • Content Organization and Curation
  • Education / Digital Universities
  • Crowdfunding
  • Same-Day-Delivery
  • Google+… Yes, Google+


Facebook Messages Made Easy

Written by: Larry Weintraub
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Recently Facebook announced its new Facebook Messages platform.  The long-anticipated product, which was originally thought to be a Facebook email service, turns out to not be an email service at all but rather a complete reimaging of conversational messaging.  Modeled after Facebook Chat, Facebook Messages is comprised of three core components: seamless messaging, cross-platform conversation history, and the social inbox.

Seamless Messaging
The seamless messaging system provides users with a simple way to keep in constant contact with each other and carry on a conversation – in real time. This is different from email because the Facebook Message system is modeled after Facebook Chat. Facebook removed the subject line and encourages users to communicate with each other as if it were a verbal conversation. Users can send messages back and forth seamlessly and pick up conversations right where they left off.

Cross-Platform Conversation History
Once you’ve signed up to use the free Facebook Messages platform, you’ll be given an @Facebook.com email address. When you access your account, all conversations that take place going forward, whether they be via email, text messages, instant messaging, Twitter updates, and Facebook posts (just for starters), will record in one seamless stream. You will have a complete conversation history no matter where the conversation took place.

The Social Inbox
The new social inbox is intended to stay clean, spam-free, and well organized. When you log on to your Facebook Messages account, the only messages you’ll see are messages from your friends and their friends.  That’s it. You’ll have the ability to adjust your privacy settings to determine exactly what you see and will have the ability to filter everything you don’t want to bounce back or save into a folder called, “Other.”

Facebook Messages is rolling out slowly and is currently available to users on an invitation-only basis. It’s too early to tell just how successful it will be, but the screen shots and promotional video seems promising.  Will this be a game changer?  We’ll soon see.

(For more information on Facebook messages, including a promotional video about the new features, as well as a slide show with a Facebook Messages walkthrough check out this article on Mashable.Com.)

Meet Fanscape’s Manager of Social Strategy

Written by: Digitally Approved
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Andrew Germer is Fanscape’s Manager of Social Media Strategy. In this recently created position, Andrew oversees the company’s team of graphic designers, large-scale custom developers, programmers, technology partners and vendors. Andrew is central to Fanscape’s strategy department, providing recommendations for ways clients can bolster their social presence and improve the customer-centric experience.

Andrew received his MBA from Pepperdine’s Graziadio School of Business. When not maintaining his (Foursquare) Mayoral status at Fanscape, Andrew can be found rooting for his beloved Angels, mastering the art of Rock Band or catching his favorite dance music artists when they come to town.

Fanscape: We know you love Foursquare, but what are some of your other favorite social applications or widgets?

Andrew: It’s not a new app, but the MLB At Bat app was recently updated with a “ballpark check-in” feature that allows you to view stats, scores, and other highlights from all of the games that you attend live.  It’s a huge upgrade over saving my ticket stubs and looking up box scores.  I also love WorldCard, which scans business cards and turns them into contacts.

Fanscape: What are your favorite websites?

Andrew: In the social world of course I love Mashable and the newly revamped Digg.  I also grab news from ReadWriteWeb and for my Angels baseball news, I go to my favorite blog Halos Heaven.

Fanscape: Share with us one of your must-see pieces of branded entertainment?

Andrew: I think it’s pretty amazing what Trivial Pursuit did with YouTube.  Combining a rich flash-based trivia game and pitting users against viral celebrities is a unique way to brand themselves and appeal to a very wide audience.

Sites We Just Love

Written by: Digitally Approved
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I fully understand that the wheel is not being reinvented here, but if you ever wondered where we go for some of our daily web fixes, check out the following sites:


AOL Fanhouse – for the sports geek in all of us.


Funny or Die – Everyone needs a laugh, right?


Mashable – Such a great place to get your social media news and views.


TechCrunch – All the reporting you need on gadgets, gizmos and the web.

Tumblr logo

Tumblr – As one of my co-workers so aptly described, “it’s like Twitter on ‘roids.”

HOW TO: Customize Your YouTube Channel

Written by: Digitally Approved
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Mashable put out a helpful How To yesterday, to make YouTube channels more aesthetically pleasing…

“YouTube recently redesigned channel pages to make them more dynamic and easier to customize. The beta channels are now a hodgepodge of your uploads, favorites, playlists, and numerous in-channel editing options. Should you upgrade to the new design, you have a greater chance of creating an eye-catching channel that’s likely to keep your viewers engaged for longer.

YouTube originally made the redesigned channels available to a select group of elite members and new users. Now however, the video site is letting anyone upgrade their channel, and eventually they’ll be moving all remaining channels over to the new version.

As previously reported, the redesign allows for wider videos and better organized pages; the result is a viewer-friendly experience centered around your content. As such, we wanted to highlight some of the best ways to maximize the redesigned channels and show you how to customize them to your liking.”

To read the full article click here.