Tag Archives: media

Interactive Marketing to Hit $55B in Five Years

Written by: Digitally Approved
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Industry News via DM News….

Interactive marketing will hit $55 billion and represent 21% of all marketing spending by 2014, as marketers continue to shift dollars from away from traditional media and toward search marketing, display advertising, e-mail marketing, social media and mobile marketing, according to Forrester Research.

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Michael Jackson Death Completely Overwhelms Media

Written by: Christy Wise
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The breaking news of Michael Jackson’s sudden death nearly two weeks ago dramatically slowed the internet, crippled Google, crashed Twitter, sent iTunes and BitTorrent downloads skyrocketing and made for a huge portion of TV news and radio airplay, according to The Nielsen Company, Billboard and a number of other analysts that tracked coverage of the event.

An Online Outpouring

Nielsen reported that Jackson-related news dominated web discussion on June 25, causing huge spikes in traffic and overwhelming social networks with bursts of information and updates from millions of users.

In comparison, the high volume of blog discussions about Jackson made recent buzz around the swine flu scare and President Obama’s inauguration seem paltry and insignificant. Continue reading

No, I Won’t Pay to Read Your Newspaper Online

Written by: Christy Wise
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With print media on the verge of extinction, publishers are starting to get desperate. Recently the Wall Street Journal announced they would be moving forward with charging their readers to view news content, with other media sure to follow suit. I think that web users have made it pretty clear since the dawn of the internet that they don’t want to pay for anything – not music, not games, not sports, and definitely not news. Slate Magazine tried moving their online magazine to a paid subscription model. The result? Continue reading