Tag Archives: Mobile Apps

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Instagram Rolls Out Video Ads
Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision, Lancome, Banana Republic, and The CW. The ads started appearing this week and will continue to roll out over the coming weeks.

Tumblr Rolls Out Video Ads
Instagram isn’t the only platform rolling out video ads this week. Tumblr began featuring autoplay video ads from advertisers including The CW, Lexus, Axe, Universal Pictures, JCPenney, and Hulu.  Ads will be featured in Tumblr’s new video player (unveiled last week), which supports Vine and Instagram video.

LinkedIn Ad Sales Soar
LinkedIn continued its tear in the third quarter, with revenue climbing to $568 million. That’s 45 percent higher compared to last year. The increase was led by sponsored updates – a product that allows advertisers to reach members who don’t follow their company. Sponsored updates generated 31 percent of ad revenue in the third quarter.

YouTube Considers a New Subscription Service
YouTube is in the early stages of exploring new subscription services. Though specifics aren’t available, one option would be an ad-free service that users could pay for.

Global Social Media

Thousands Protest in Hungary over Proposed Internet Tax
Trouble is brewing in Hungary, as thousands of concerned citizens took to the streets in Budapest to protest a new proposed tax on Internet use. Over 10,000 protesters marched through the capital to demand the proposal be scrapped, as they believe it would increase their tax burden and curtail their freedom of expression and access to information.  The proposal was part of a bill drawn up by the current Prime Minister.  Protest organizers, backed by a Facebook group with over 210,000 supporters, issued an ultimatum demanding the tax be scrapped or they would return to the streets for more protests.

Noteworthy Campaigns

Taco Bell Blacks Out Its Social Sites to Launch Mobile App
As part of the launch of its mobile-ordering and payment app this week, Taco Bell blacked out its social media channels including Facebook, Instagram, Twitter, and even its website. The idea was to play up the announcement and attract attention with a Twitter feed, Facebook page, and website all showing nothing but a black screen. Each of those pages only offered a link to the app download. The chain was hoping to prompt conversation using the #onlyintheapp hashtag. The stunt appears to have had some initial success – 75 percent of all Taco Bell stores had processed a mobile order one day after the app launch. Taco Bell plans to continue with their social media activity, but it will be limited until they feel they’ve properly promoted the app.  They have since started promoted tweets and other social ads.

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

44% of People Plan a Trip Using a Smartphone or Tablet

Somo, a mobile marketing specialist, has pulled together some of the latest mobile travel trends to give a snapshot of how mobile consumers are versus the travel industry.

The company, which works with players such as Air Asia Expedia, brings in information from recent studies such as the Expedia Travel report and the IAB Mobile Audit.
Key points include:

  • 30 million people now search for travel information via mobile devices each month.
  • 44% plan their trip with a mobile phone or tablet, 61% purchased air travel or a hotel stay on a tablet and 51% did the same via a smartphone.
  • 32% of the UK’s travel companies have no mobile presence.
  • Only two of the UK’s top 50 travel companies have a responsive website.
  • 62% of top carriers use mobile boarding passes but none have a responsive website.

Somo infographic

Source: tnooz

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. With March Madness in full swing, this week’s post takes a deeper look into how people plan to keep up with the wins, losses and bracket breaking upsets of this year’s tournament.

Over 50% of US Mobile Users Plan to Check Mobile Apps to Keep Track of March Madness

March Madness lovers who want to follow the games both day and night can breathe a sigh of relief—thanks to mobile apps. According to a study conducted by Harris Interactive for SOASTA, mobile users are turning to their second screen during the workday to keep up with this year’s National Collegiate Athletic Association (NCAA) basketball tournament.

March 2014 polling found that just over half of US smartphone and tablet users planned to check mobile apps during the workday to keep track of March Madness. Nearly three-quarters said they would take a peek at their mobile device when they took a break from work, and about two-thirds planned to check in on the games during downtime. Lunchtime appeared to be another popular time for catching up with the tournament, with over six in 10 saying they would do so while eating.

Part of the appeal of mobile apps are the live updates they provide: 41% of respondents said that these improved the March Madness experience. Being able to access and manage brackets on the go ranked second (29%), and easy access to team and player information was also popular (27%).

The fact that fans use mobile apps for easy, quick access to information may be why July 2013 research by Informate Mobile Intelligence found that US smartphone users who used sports apps spent little time with them, launching the apps 1.4 times a day and spending 3.7 minutes with them daily. With 41% of respondents to Harris Interactive/SOASTA’s survey planning to check for March Madness updates on their app more than once a day, usage may see an increase over the next few weeks.

Source: eMarketer

Social Media and the World Series

Written by: Digitally Approved
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With tonight’s kick off of the 106th edition of the World Series, Fanscape wanted to take a quick look at how MLB fans and fans of other big events are getting in on the game, via social media. Jon Swartz of USA Today wrote a great piece about this today – talking about how Facebook and Twitter are changing the way fans watch the World Series.

The MLB is doing their part, having launched a mobile application – iPhone, Android and Blackberry – that already has been accessed close to 2 million times a day.  On Facebook, 12 million people are either a fan of the MLB itself or one of the 30 team pages. And, another 3 million fans follow MLB-related posts on twitter, which features up to the minute baseball news and information. In fact, Twitter is so popular between athletes of all sports that website Tweeting-Athletes.com has been created to help fans keep track of it all. These numbers are close to triple of what it was just a year ago.

It should come as no surprise that big sporting and entertainment events are becoming more popular and the conversation surrounding them has extended exponentially due to social media. The Super Bowl for example generated more than 60,000 tweets per hour during the February 7th broadcast and the Oscars, nearly doubled that amount of tweets, with over 100,000 per hour during this year’s awards ceremony. Both events were huge trending topics and both saw huge spikes in ratings over the previous year’s telecast, due in part to social media.

With advancements in social technology and online/mobile social networking, businesses aren’t the only ones seeing the advantages. Sports teams, leagues and professional athletes in particular are seeing the benefits of engaging with fans on this level and are investing more and more resources into it to help ensure a positive image that resonates with their fans.

Whoever you’re rooting for in this series, you will surely find thousands of like-minded fans, just a mouse click or tap of the mobile device away.