Tag Archives: mobile commerce

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. With the holiday season in full swing, this week’s post is focused on the expected habits of consumers during the busiest shopping season of the year.

The Average Shopper will do 44% of Holiday Shopping Online

An infographic from Shortstack reports that consumers who celebrate Christmas, Hanukkah and Kwanzaa will spend an average of $804.42 this year. The infographic also says mobile devices, social media and email will play large roles in customer’s holiday shopping habits this season.

Here’s a look at how consumers will use online and mobile:

  • The average shopper will do 44% of holiday shopping online
  • More than 80 percent (84 percent) of shoppers use their mobile devices before or during a shopping trip.
  • One in three shoppers uses his smartphone for information while shopping instead of asking an employee.
  • Mobile commerce will make up 33 percent of online holiday sales in the U.S. this year.
  • Twenty-five percent of shoppers say whether a retailer has an easy-to-use mobile website is an important factor in their decision to shop there.

Source: Ragan.com

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

4 out of 5 Millennials Shop Directly from Mobile Devices

One of the challenges facing small business owners during the holiday shopping season is marketing to millennials.

This demographic has a unique set of shopping habits. For example, four out of five millennials shop directly from mobile devices, and nearly 70 percent won’t wait more than five seconds for a page to load, according to survey data from cloud-based software company Instart Logic.

Their infographic below explains how to take advantage of millennial shoppers this holiday season by optimizing mobile shopping experiences.

Source: Inc. Magazine

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

62% of Consumers Expect Live Chat to be Available on Mobile Devices

Sixty-two percent of consumers expect live chat to be available on mobile devices, and 82% would use it, according to a new study commissioned by Moxie Software. Seventy-five percent of survey respondents stated that they would prefer to use live online chat versus calling to speak with an agent.

According to the study, consumers’ growing preference for online chat provides companies an opportunity to enhance the customer journey and increase customer satisfaction, specifically on mobile devices. Seventy-two percent of respondents reported they were satisfied or very satisfied with their customer support experience when shopping online, but the level of satisfaction increases to 92% when live chat is used on a mobile device.

“Today, people have their mobile phones with them at all times and they are primarily using them to research information, message family and friends and engage with apps,” said Nikhil Govindaraj, VP of products, Moxie.

Additional insights from the study reveal the following trends:

  • Holiday shoppers expect superior service and live chat: consumers who plan to make purchases on mobile devices this holiday season expect top-notch service and support. Sixty percent of consumers abandon their online shopping carts and never make purchases from an online retailer again if they experience poor customer service.
  • Men shop often on mobile devices: Twice as many men than women surveyed make daily purchases online and are making more weekly purchases as well;
  • Millennial men are active online shoppers: Millennial men are becoming the new power shoppers, and those living in the Pacific region (California, Oregon, Washington, Hawaii and Alaska) are among the most active online shoppers in the nation.

Source: Chain Store Age

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube to Run TV Ads Promoting Video Creators in 2014 Push
Next week, Google will introduce a campaign to promote three YouTube creators with ads appearing across Google-owned properties as well as TV, print and out-of-home.  YouTube’s ad campaign will highlight creators from beauty/fashion and cooking verticals – and later this year will showcase creators from other Google preferred verticals.  The three creators Google has chosen include: make-up star Michelle Phan (also a Dr. Pepper spokesperson and has a cosmetics line with L’Oreal), beauty-and-fashion vlogger Bethany Mota (also has a clothing line with Aeropostale) and baker Rosanna Pansino. Each of them have more than one million subscribers to their respective channels.

Twitter Acquires SecondSync & Mesagraph
Two social-TV companies announced they had been acquired by Twitter for undisclosed sums – France–based Mesagraph and UK based SecondSynch. The second had announced an international partnership with Facebook in January to analyze conversations about TV that take place on the social network. Facebook was looking to SecondSync to make the case that Twitter wasn’t the only medium that mattered for real-time conversations about TV happening at scale. They even published a white-paper with results learned from SecondSync’s efforts.  Now Twitter owns them. SecondSync is not commenting on their previous partnership with Facebook.

Amazon Announces Fire TV
Amazon has just announced Fire TV, an compact, streaming video set-top box that can also play games. Titles from Ubisoft, Double Fine, TellTale Games, EA, Disney, Sega, and Gameloft will be coming to the Fire TV.  The unit itself will be $99, the controller $39.99 and the average price of games will be $1.85 with free titles also available.  Video streaming services will include: Amazon, Netflix, Hulu, YouTube and WatchESPN. Music services will include: Pandora, iHeartRadio, and your Amazon library.

Vine Releases Private Messaging Feature
Vine released a new private messaging feature this week. Users can now send video and text messages to one another through the app. They can record a video message, add text, and send to those in their Vine network, as well as those in their phone’s address book.

Monthly Cost of an Instagram Ad Campaign Can Approach $1MM
Much like Pinterest, Instagram is out pitching advertisers on a premium ad offering. Following the conclusion of a test late last year with ten advertisers, the photo and video sharing platform is out pitching Instagram ads at CPMs that would put a month-long buy deep into six figures and verging on seven depending on the reach and frequency sought. Quotes ranging from $500,000 to $1 million for a month have been leaked by advertisers. No rates have officially been set in stone.

Global Social Media

China Surpasses U.S. In Mobile Commerce
China leaves the U.S in the dust when it comes to embracing m-commerce. Seven out of 10 smartphone users in China have used their devices to make a purchase in the last three months, compared to only 22% in the U.S. and 13% in France.

Noteworthy Campaigns

Pepsi Ad Changes the Plot With a Click
With the World Cup just two months away, Pepsi has released a new ad that celebrates Rio and the game of soccer with a few interactive detours that gives the viewer control over the narrative. There are 11 instances in the video where a viewer’s cursor turns into a symbol. Click on it and the video launches into a vignette that you wouldn’t see otherwise. For example, at one point there is a cameo from soccer superstar Lionel Messi, who is shown reading a newspaper. If you click, the scene changes to show the crowd discovering Messi and mobbing him. If you don’t click, the scene moves on quickly and Messi picks up the paper and just continues to read it.  Watch the ad here.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Travel

We were perusing travel specialists Frommer’s website recently and stumbled upon their 2011 Digital Travel Content and User Experience Consumer Survey and found some very interesting stats.  While the data might be a little older than we like, we think much of this still holds up.  Here are some highlights:

  • Facebook: 72% of 18-34 share travel experience via Facebook (33% general pop)
  • Photo Gallery: 69% of 18-34 share travel experience (38% general pop)
  • Hotel Reviews: 52% of 18-34 share travel experience (51% general pop)
  • Travel Blog: 27% of 18-34 share travel experience (20% general pop)
  • Twitter: 26% of 18-34 share travel experience (8% general pop)
  • Foursquare/Gowalla: 9% of 18-34 share travel experience (2% general pop)

Source: Frommer’s

Social Channel: Instagram

Instagram had a banner day on Thanksgiving.  Per the folks at Instagram…

  • More than 10 million photos whose captions included Thanksgiving-related terms were posted
  • For several hours, more than 200 photos were being uploaded every second
  • Per Instagram, “Overall, the day broke all Instagram records as we saw the number of shared photos more than double from the day before, making it our busiest day so far.”

Source: Instagram

Industry Stuff: Cyber Monday

Cyber Monday ranks as the biggest online spending day ever.  MarketingCharts gathered all kinds of juicy data including:

  • American spent $1.465 billion online on Cyber Monday, up 17% from last year
    • making it the biggest day for US e-commerce in history
  • It also joins Black Friday as the second day of the season to pass the $1 billion online spending mark.
  • For the holiday season-to-date (November 1-26):
    • Americans have spent more than $16 billion online
    • representing 16% growth from the same period last year
  • Mobile devices accounted for 18.4% of site traffic on Cyber Monday, up from 10.8% a year earlier
  • Mobile’s percentage of total sales stood at 12.9%, almost double last year’s 6.6%
  • The iPad accounted for 7.1% of total site traffic, just ahead of the iPhone (6.9%), but further ahead of Android devices (4.5%)
  • The top gaining product categories on Cyber Monday were digital content and subscriptions (+28%), consumer electronics (+24%), computer hardware (+22%), video games, consoles, and accessories (+18%), and jewelry and watches (+17%)
  • 47.1% of dollars spent at US websites came from work computers
  • Online shopping peaked at 11:25 AM on Cyber Monday
  • Transaction volume was up, though average order value dropped 6% to $185.12

Source: MarketingCharts

Just for Fun

Top 5 Holiday Wish List from Twitter Users

  1. A new Smartphone… or anything from apple
  2. Kiss Justin Bieber Under the Mistletoe
  3. New Clothes and Shoes
  4. More Money and Food
  5. To be Healthy and Gather with Family

Source: SocialBakers