Digitally Approved » mouse http://www.digitallyapproved.com Thu, 09 Feb 2012 21:37:05 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 From Word-of-Mouth to Word-of-Mouse http://www.digitallyapproved.com/2009/06/05/from-word-of-mouth-to-word-of-mouse/ http://www.digitallyapproved.com/2009/06/05/from-word-of-mouth-to-word-of-mouse/#comments Fri, 05 Jun 2009 16:32:16 +0000 Christina Mejia http://www.digitallyapproved.com/?p=559 mousevsmouth2

Word-of-mouth has always driven behavior. What’s changed is that the Internet – social media in particular – has allowed WOM to scale. Take, for example, this classic shampoo ad…


Cute, right? “You’ll tell two friends, and they’ll tell two friends and so on and so on…”

Now imagine a woman on Twitter with over 600 friends just a few clicks away…

twitter_deb

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