Tag Archives: Music

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Tests Promoted Videos for Advertisers 
Twitter has announced a beta launch of promoted video, a new advertising option that allows advertisers to upload videos and track user engagement. Promoted video is an extension of the Twitter Amplify Program, which is a way for marketers to promote TV clips on Twitter. The new ad unit will feature many of Twitter’s recent upgrades to its video offerings, including one-tap playback.

Vevo Partners with Pinterest, Adds Pin It and Drives Referral Traffic
Vevo will start adding ‘Pin It’ to the existing share options alongside all its videos on Vevo.com and in its apps. Its music videos can also now be freely shared among Pinterest users.  The alliance is a great opportunity for Vevo to drive significant referral traffic back to its core property. Following YouTube and Vimeo, Vevo is only the third external video player to be integrated into Pinterest.

Facebook Launches Cross-Device Reporting
Being able to track campaign performance across devices has become increasingly crucial to advertisers. To that end, Facebook this week rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web.  For example, an advertiser can view the number of customers who clicked on an ad on an iPhone but then later converted onto a desktop, or the number of people who saw an ad on desktop and later converted to an Android tablet.

Spotify Adds Buy Button
Spotify has added a Buy Button to its service, making it possible for its 40 million music fans to buy directly from musicians. The direct-to-fan service (BrandPage) allows musicians to link to an existing online store or build a new one in Spotify. Aside from traditional merchandise, the feature aims to create fan experiences like private online concerts, Skype chat, meet and greets, and song collaborations.

Global Social Media

China’s Weibo Ups Media Focus
Chinese microblogging service Weibo, typically known as ‘China’s Twitter,’ has just introduced video recording and direct video playback to its iOS and Android apps. This comes as a likely move by Weibo to increase user activity on its platform, amid concerns that users are spending more time on rival Tencent’s WeChat service.

Noteworthy Campaigns

Fanta Pouring Big Bucks Into Vine Video Comedy Series
Fanta, the soda brand owned by Coca-Cola, is sponsoring and co-creating a weekly digital comedy series, “Fanta For The Funny,” consisting entirely of six-second Vine videos. It’s a seven-figure campaign for Fanta, aimed at appealing to teens and young adults. The first episode of “Fanta For The Funny,” which premiered yesterday on CollegeHumor.com and across Fanta’s social and digital channels, is comprised of dozens of Vine clips depicting gags from some of the platform’s most popular personalities.  In the first episode, Fanta doesn’t actually appear in the Vine videos, though its branding is interspersed several times between segments. The series will run for six weeks.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Strikes Billboard Deal For Real-Time Music Stats
Twitter has struck a deal with Billboard Magazine to serve up real-time stats on the top trending music. The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artist charts. More than 1 billion tweets were sent about music in 2013. Seven of the top 10 most-followed accounts on Twitter are musicians.

Facebook Cuts Down Automatic Updates in Your Friends’ News Feeds
Facebook announced this week that from now on fewer “Implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps. From the Facebook Blog: “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in the News Feed than stories shared from third party apps without explicit action.”

Psy’s Gangnam Style Nears 2 Billion Views
K-Pop legend Psy’s “Gangnam Style” is nearing the two billion mark, almost double Bieber’s “Baby,” which is in second place. It is the undisputed champion of YouTube’s most watched videos list. Though music videos became a thing of the past on television, they continue to see huge success on YouTube. Twenty-nine out of the 30 most watched YouTube videos are music videos.

Global Social Media

Twitter will hit nearly 400mm users by 2018, with over 40% in Asia-Pacific. 
eMarketer has released a forecast of Twitter users worldwide and projects that the social network will have nearly 400 million users by 2018, with over 40% in the Asia-Pacific region. By the end of this year alone,  AsiaPac will account for 32.8% of all Twitter users, exceeding its 23.7% share in North America. This is despite the ban on Twitter in China, which represents the region’s largest portion of internet users. India and Indonesia are strong markets for Twitter. Both countries have seen user numbers increase by more than 50% this year, becoming the third and fourth largest Twitter populations, at 18.1mm and 15.3mm users respectively,  passing the UK for the first time.

Iranian Judge Summons Facebook CEO For Breach of Privacy
A conservative Iranian court opened a case against instant messaging services WhatsApp and Instagram while summoning Facebook CEO Mark Zuckerberg over complaints of privacy violation.  The Zuckster is unlikely to heed the summons, which is asking him to appear in court to “defend himself and pay for possible losses,” after some citizens in the region issued a complaint. On a separate note, Iran recently sentenced eight Facebook users to a combined 123 years in jail for various charges  including insulting the country’s supreme leader on the social network.

Noteworthy Campaigns

IBM Crowdsources Latest Smarter City Effort
In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities. The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures like benches, rain shelters and ramps that improved or enhanced some aspect of urban life.  This new push was done via partnership with Zooppa, a community made up of 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected. Videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment. Awards ranged from $500 to $10,000. The videos are available on the branded People for Smarter Cities site as well as through IBM social channels.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Expands Ad Targeting Based on Purchases
Facebook has launched a new ad program called Partner Categories. The offering is a new way to target ads to more categories of people. Partner Categories builds on Custom Audiences, a program it launched in September and then augmented in February using third-party shopping data. That February expansion let advertisers target by broad categories, including people who are in the market for a car. Now, advertisers can target 500 specific segments, including “Dairy and Egg Buyers,” and customers looking for a full sized sedan rather than just any car. The system does not identify users by name to Facebook and Facebook does not identify users by name to advertisers.

With Pulse, LinkedIn is Becoming the Newspaper of the Future
LinkedIn is sending a clear message with its acquisition of news-reader Pulse (purchased for $90mm): it’s a media company. Pulse makes an app that allows readers to browse articles from a variety of sources, including social networks. LinkedIn wants to broaden how users think of it beyond job-hunting. Already, LinkedIn publishes articles by high-profile business figures like Richard Branson and Michael Lazerow. “We believe LinkedIn can be a definitive publishing platform,” LinkedIn Product Chief Deep Nishar wrote in a company blog post.

Twitter’s Music App Set to Launch Soon
Twitter Music will reportedly launch as soon as this weekend. Twitter’s standalone music app will suggest tracks based on data gleaned from users’ accounts, including accounts that they follow. The app will allow users to listen to music using third party services like iTunes and Soundcloud.

Global Social Media

Adults in the UK Spend More Online and Own the Most Devices Out of Any EU5 Country
Adults living in the UK are some of the most connected citizens in Europe and own more devices than any other European Union Five country, according to Forrester. 83% of Brits aged 18 and above access at the Internet at least once a month, the highest online penetration in the EU5 (France, Germany, Italy, Spain and the UK). The study also found that UK adults were most likely to own a laptop, a smartphone or tablet, leading to higher engagement with online retailers.

China’s New Social Media Fad: Dogs Wearing Pantyhose
Gou gou chuan siwa, or “Dogs wearing pantyhose,” is a controversial practices that is catching on within China’s social networking sites. After a few memes of the dogs appeared in China earlier this month, more and more users decided to try what some call ‘pet shaming.’ The trend is said to have originated with a single image posted to Weibo (China’s Twitter) on April 2.

Noteworthy Campaigns

Ben & Jerry’s Celebrates Local Heroes With Free Ice-Cream
Every year, Ben & Jerry’s celebrate the opening of their first business by giving away free ice-cream for the whole day on April 9. To celebrate this year in the Netherlands, Ben & Jerry’s asked people to vote for their local heroes through a Facebook app. In return, everyone in the community has the potential to receive sweet treats on Free Cone Day. The campaign  asks fans the question: “Who deserves a free cone day?” Users answered on Facebook and pinpointed  their local heroes on a map. These virtual pins turned into “potential free cone day locations and reminders for people to vote for their local hero.” In each of the 12 regions in The Netherlands, three local heroes were chosen based on their initiatives and votes. One hero included a woman who wakes up every three hours to feed neglected dumped kittens and has been doing so for the last 30 years.

Hunky Plumbers Are Coming to Snake Your Drain In The Liquid Plumr “House Call Sweepstakes”
After the success of last year’s Double Impact commercial, featuring two hunky beefcakes who arrive at a woman’s door to fix a clog, the Clorox brand is launching an actual “House Call Sweepstakes.” Now you can win a visit from a similarly endowed beefcakes along with real plumbing and fix-it professional to give your bathroom the business.  Winners will be selected each week through May 20 and will receive $1000 in addition to a visit from some sexy guests. You can enter on the Clorox Facebook Page here.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook to Acquire Atlas from Microsoft
Facebook has agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is said to be a leader in campaign management and measurement for marketers and agencies. Facebook hopes that Atlas will provide their customers with the much needed tools to let them see how effective their spend is across online channels.

Google Said to Be Developing Subscription Music Service
Google plans to start a subscription music-streaming service to challenge Spotify. Negotiations are underway with major record labels to license their music. Google is also discussing renewal deals that cover the use of songs in videos for YouTube. The worldwide service is targeted for a third quarter start.

Foursquare Adds Credit Card Specials
Foursquare is allowing members to link their Visa and MasterCard credit or debit cards to their accounts, to redeem money-back specials from participating merchants. The company will pocket a fee for every credit redemption it processes. This week’s announcement marks the first significant expansion to their credit card specials program, which Foursquare launched exclusively with American Express two years ago.

Facebook Showing Off ‘New Look’ For News Feed March 7
Facebook has invited reporters to its Menlo Park headquarters on March 7 to take a look at its new News Feed. A redesigned version of Timeline is already being tested in New Zealand, which features a new look for the toolbar at the top of the screen, a new About widget below your profile picture, and moves Timeline navigation to the top right of the Page.

Global Social Media

China’s Fast-Growing ‘WeChat’ Shakes Up Weibo
Weibo, China’s version of Twitter was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it has amassed in just two years. WeChat is a mashup of several existing applications, with fun features like “Shake Shake” and “Drift Bottle.” WeChat users trade text, audio and video messages with friends over mobile-data networks. There’s a popular group-messaging function and newly unveiled live chat capability. Photos can be posted on an Instagram-like “Moments” Page, while “Look Around” identifies other WeChat users nearby. There is also a QR-code reader. Brands including Durex, Nike, Intel and Starbucks are currently using the platform to reach consumers.

Noteworthy Campaigns

Oreo  Ramps Up YouTube Efforts
Oreo released a YouTube video this week that shows physicist David Neevel and his Oreo separator machine. Neevel – who is reportedly a physicist and copywriter, is featured in the first series of videos that Oreo plans to release displaying inventors’ solutions to solve the age old problem of twisting an Oreo apart to get at the crème filling. It’s an expansion to the “Cookie vs. Crème” campaign which Oreo launched on Instagram around the Super Bowl. The original campaign urged people to share photos, some of which were selected and turned into sculptures by a team of artists in Portland, Ore., using either cookie or crème. In this new portion of the campaign, Oreo will post videos to YouTube over the next two weeks that show high-tech robotic ways to eat the snack. Neevel’s is the first of four videos from Oreo lovers whose inventions that Oreo will post.

Marketing using online Street Teams

Written by: Digitally Approved
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In response to the “Record Labels Are Losing Power to Fans, Artists” post last week, I’d like to highlight a shift in the effectiveness of marketing a new or upcoming artist through social media- based street teams.

George Howard, the former president of the Rykodisc label stated that “Record labels in the future will concern themselves with all the heretofore locked assets that an artist has, and [with] utilizing music as a sort of gateway to a more dynamic relationship between artist and constituent.”

George’s comment illustrates the exact positioning of Fancorps.com, an online hub for street team management and promotion for music, film, video games, politics and sports.  Recently, Fancorps has been utilized to assemble the street team for latest season of American Idol’s 4th place finisher, teenage pop-rocker Allison Iraheta.

Fancorps page

I received a Facebook notification about the launch of Allison’s Fancorps street team, where I am a member of her fan page.  Allison also has an official Twitter account where she posted information about the street team launch.  I’ve been eagerly awaiting her December 1st album release and this opportunity seemed like a perfect way to pass the time and help promote her debut record.

Allison was signed by 19 Recordings/Jive Records back in June, and the label is taking a grassroots, fan-based approach to her marketing efforts.  Social media is the main component of Allison’s street team, and members are prompted to choose which categories of street team promotions they want to be a part of: Allison’s Artists, Flyer Fans, MYSPACERS, Facebookers, Tweeps, and Telemundo Fans.

FB Street teaming

After joining Allison’s Fancorps street team, members are asked to complete “orders” which may include a variety of promotional tasks like posting Allison’s debut album cover to your Facebook Wall or submitting reasons why Allison should come to your hometown during her album press tour. Completed orders reward fans with points, which can be traded in for exclusive Allison merchandise.

Allison’s Fancorps page serves as a direct link to Allison herself and empowers her fans to spread the word about her new single and debut album. Fans get exclusive access to Allison’s music and assets, which help develop an intimate relationship between fan and artist.  Fancorps’s philosophy isn’t necessarily new, but its prominence and legitimacy in the digital marketing environment has grown exponentially since social media became valuable marketing channels.

Fancorps may not single-handedly make Allison Iraheta a star, but like Fanscape’s CEO, Larry Weintraub, mentioned in his assessment of the future of the music label, “The chances for becoming a star are slim. But they always have been.”

Brand Sponsored Music

Written by: Larry Weintraub
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If you’ve heard me speak over the past few years, I’ve often given an example of where I believe the distribution of recorded music is headed.

Brand sponsored music.

This doesn’t work for all bands, but it definitely works for the big ones. Let me set up a hypothetical scenario for you:

U2 has a new album due out in 2009. I know the economics of the record business and my estimate is that U2 may make $10 Million on the release of their next album. And that is generous. Figuring they have one of the old-school deals where they get a bunch of money every time they deliver an album, it is worth on the high end $10 Million.
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