Tag Archives: NFL

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Finally Lets You Edit Posts
Facebook introduced the ability to edit status updates this week. The editing feature will roll out to all Facebook users on the web and Android devices over the next day or so. The editing feature is NOT included in the latest iOS app, but will be pushed through during the next update.

Twitter and the NFL Agree to Sell Video Ad Packages Together
Twitter is currently working with the NFL to sell packages of promoted tweets. The partnership is the latest in a string of deals Twitter has done with more than 30 publishers, sports leagues and TV networks since January (most recently with CBS). Under the program, sponsors including Verizon will be mentioned in promoted tweets sent out from NFL’s Twitter handle during the regular season and postseason, and given pre-roll placements in the attached videos. A minority of tweets will be highly valuable video content of game highlights posted in near-real-time (a minute after the play occurs) from the 13 Thursday night games that air on the NFL network.

LinkedIn Pushes In-Stream Promoted Jobs Ads
This week, LinkedIn began sticking its “promoted jobs” product into users’ main streams. The ads are a form of native content for the network – a paid way for recruiters and employers to stick their open positions in front of job seekers.

Facebook Starts Up its Mobile Ad Network Again
After a nine-month pause, Facebook is taking its mobile ad network out for another spin. The social network is currently running a second test to show Facebook ads off Facebook in mobile ads and on mobile sites.

YouTube Launches Comment Word Blocking & More Google+ Integration
YouTube is now allowing moderators to block inappropriate words in comments. The video platform will also be restructuring the order of comments – moving relevant comments to the top of the list including mentions from the video creator, popular personalities, engaged discussions about the video and people in user Google+ circles. Users can also now choose to start a conversation publicly or privately on the platform. Also starting this week, YouTube comments will be powered by Google+ on the channel discussion tab.

Global Social Media

Facebook and Other Banned Sites to be Open in China Free Trade Zone
Facebook, Twitter and other websites currently banned by the Chinese government will be accessible in a planned free-trade zone (FTZ) in Shanghai according to the South China Morning Post. Citing unidentified sources, the Hong Kong newspaper said that authorities would welcome bids from foreign telecoms firms for licenses to provide Internet services in the zone. The recently approved FTZ is slated to be a test bed for convertibility of China’s yuan currency and further liberalization of interest rates. The idea of unblocking websites in the FTZ was to make foreigners “feel like at home.”

Noteworthy Campaigns

Urban Outfitters New Social Network Offers Members Deals for Data
Urban Outfitters is integrating marketing and social media with a new rewards system to revamp their Urban On app. The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are rewarded with points that will provide exclusive perks including advance warnings of sales, as well as early access to merchandise and concert tickets. The intention of the app is to provide the company with data about its customers while also giving them something in return.

Walmart Launches Online Reality Series and Invites American Consumers to Pick Its New Big Products
This week, Walmart launched its first-ever original reality series developed for the web. The first episode can be viewed at getontheshelf.walmart.com, and Walmart is asking the public which new products from American entrepreneurs will appear on shelves this fall. The new weekly series highlights 20 finalists in its Get on the Shelf contest. Each week, four different finalists will showcase their product in an effort to gain public votes and get their item sold on Walmart.com and possibly in Walmart stores. The episodes go live Tuesdays at 12:01am ET from 9/24 – 10/22.  Viewers can watch the episodes and cast their votes online.

Thanksgiving is here, are you ready?

Written by: Digitally Approved
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Thanksgiving, one of the most social of all holidays, is upon us; bringing families and friends together to celebrate our lives and to give thanks for what we have and are about to receive.

Since the late 20th century, Thanksgiving also meant the official start to the holiday shopping season. Are you ready?

As we’ve previously mentioned in our Shopping Goes Social piece, many retailers are leveraging their social media clout to connect with consumers by offering them something extra they can’t see on a particular retail site or in a weekly circular. Other sites are there to aggregate this information for you – like Black-Friday.net.

Black Friday Page

Want to get a head start on those Black Friday deals? This site simply lays out the ads and deals in advance of the biggest shopping day of the year. You can see preview circulars, online deals of the day and even create your own shopping list.

Know what you’re cooking on the big day? Want the best pumpkin pie or green bean casserole recipe or have one to offer? Several popular recipe sites offer not only great recipes and tips, they also offer real reviews from real people who have made that particular dish. Sites like allrecipes.com are offering a free Webscast to show how dishes are made – you can watch it on their .tv site or from your iPhone.

Watch live streaming video from allrecipeslive at livestream.com

And what would Thanksgiving (or one of my posts) be without the time-honored tradition of the NFL. Since the league’s inception in 1920 fans have been able to skip away from the Thanksgiving table to catch the games. Since the advent of the television, it makes getting up from the table a tad bit easier. As our mobile devices have become more sophisticated, we don’t even have to leave the table to get the scores. But don’t tell my family about that.

NFL Mobile

When all is said and done, it’s all about being with your loved ones, celebrating being together and giving a little bit of thanks. So to everyone out there, have a great Thanksgiving weekend, wherever and however you may be spending it.

Football Season: Getting into the Game

Written by: Digitally Approved
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Football Logos

Now that football season is in full swing, we here at Fanscape think it’s about time to take a little look at one of the most successful sports in US history. Whether you’re an every now and then fan or one of the most passionate – you know who you are you face painting season ticket holders and fantasy leaguers – the NCAA and NFL completely captivate us in the Fall and Winter months. And at Fanscape, we’re no exception.

In recent years the game has gone well beyond just what is seen on TV or in the stands; it has become a virtual communications juggernaut. Fans now have unprecedented access to players and teams: fan & team groups on Facebook; message boards galore; Twitter accounts, player websites; and UStream activity, all connecting us in such an intimate way. Because of the expansive amount of options that have been created to link fans to their respective teams and/or players, the doors have swung wide open for brands to captivate their audience in creative new ways.

Contests, promotions, players’ involvement and a team’s interaction all are important aspects of reaching fans, but as marketers we need to make sure our efforts are getting the right message across without being too intrusive. With the every day fan becoming increasingly more savvy on both the consumer and social media front, taking contests beyond entering a name and email is key to a campaign’s success. Some of the best we’ve seen thus far have been those that bring fans directly into the fold; e.g. Dorito’s Crash the SuperBowl and the NFL’s Super Ad.

Football has always been a social affair: gathering with friends, family or a group of fellow fans to watch your favorite team; tailgating, an experience in and of itself; and let’s not forget about actually being in the stadium for the game. True, football has always been about fans coming together to celebrate, but with social media in the mix, fans have the added rush of instant connections and instant interaction on a global scale, whether sitting at a sports bar, at home or in the stands.