Tag Archives: Nissan

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest Acquires Image Recognition Startup VisualGraph
This week, Pinterest acquired VisualGraph, an image recognition startup. Pinterest already offers a search tool on the platform, but it relies on image captions to decipher what’s in the picture. The new technology could help Pinterest build out its search feature to return results that aren’t clearly marked.

Facebook Set to Eliminate Sponsored Stories in April
Facebook will retire Sponsored Story ads starting April 9. After that date, Sponsored Stories will transition to other ad formats. For example – a Sponsored Story highlighting a page Like will simply turn to a ‘Page Like ad.’

Gmail Now Lets You Email Your Google+ Connections
Google announced a new integration between Gmail and Google+ that sees your social connections show up in auto-complete when you’re composing an email. Google says the feature is rolling out “over the next couple of days” to everyone that uses Gmail and Google+.  Note: your email address isn’t visible to a Google+ connection unless you send a reply.

Biz Stone Launches Jelly – a New Search Engine That Asks Friends For The Answers
Twitter co-founder, Biz Stone, unveiled his new project – Jelly, a social search engine app that uses your social networks – as well as friends of friends – to help users seek out answers to queries. In addition, it makes inventive use of photos; you and your friends can zoom, crop, annotate and draw on images to make everything more specific.

Google Begins Inserting User Profile Information In Targeted Ads
One month ago, Google announced that it would update its terms of service to allow the company to insert your profile information into targeted advertisements. Starting this week, Google can automatically attach info from your profile – like photos, your name and endorsements – to advertisements aggregated by their system. You can choose to opt out by clicking here.

Global Social Media

E-Commerce Giant Alibaba Integrates Its Payment Service With China’s Twitter – Sina Weibo
Imagine Twitter with shopping and payment options. That’s exactly what China’s version of Twitter, Sina Weibo, is looking like as it steps into 2014. The platform has introduced ‘Weibo Payment,’ which allows users to connect their Aliplay accounts with their Weibo accounts and buy items without having to log in. Aliplay and Weibo are also working to integrate their QR code systems to boost the online to offline shopping experience. In the future, Weibo users will be able to scan QR codes  to buy products at vending machines or store registers.

Noteworthy Campaigns

Nissan Lets People Order New Cars Through Amazon
As part of a promotion for the Nissan Versa Note, Nissan promised to deliver three cars in an oversized Amazon box, just so long as shoppers went through a promotional link on Amazon first. The first of those deliveries, which was meant to be kept a secret until this image appeared on Reddit, happened last weekend.  The delivery was filmed by Nissan and was supposed to debut as a social media video next week, but the cat is already out of the bag (or car already out of the box).

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

LinkedIn Redesigns Group pages
LinkedIn’s group pages are getting an overhaul, bringing them into line with its redesigned profile and company pages. That means a more streamlined look, with an oversized image at the top above the group’s stream of updates. The right column features “top influencers” in a given group. It also shows a snapshot of the latest activity. LinkedIn says there are 2 million groups, with 8,000 new ones added each week.

LinkedIn Launches University Pages
LinkedIn recently launched University Pages, which allow students to tap into the network at the school they are considering, ask current students and alumni questions and explore the career path of graduates from the University for an idea of what to expect after they get their degree. LinkedIn has also opened the platform for students 14 and up, allowing them to interact with these new pages to get a head start on networking.

Google Reportedly in Talks with the NFL to Show Games on YouTube
Top execs from Google and YouTube met with the NFL this week to discuss the possibility of picking up the Sunday Ticket package, which broadcasts games not being show in the local market.

Spotify in Talks with Brands to Create Twitter-Like Follow Feature
Spotify is in talks with brands to beta-test a “follow” feature so that marketers can push content like branded playlists to the music-streaming service’s users. The feature would be the Spotify equivalent of a Facebook Page or Twitter account.

iTunes Radio to Debut in September With McDonald’s, Nissan, P&G and Pepsi
iTunes Radio, Apple’s answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald’s, Nissan, Pepsi, and P&G. The deals range from the high single-digit millions of dollars to tens of millions of dollars and include a 12-month advertising campaign to run with the streaming music service for each of the participating brands. In addition to being a part of the publicity that comes with the highly-anticipated Apple product launch, the partners also get exclusivity within their respective industries through the end of 2013. Come January 2014, however, ads on iTunes Radio will become widely available, for the $1 million minimum buy.

Global Social Media

Internet Population in India Hits 74 Million – 3rd Largest in the World
India with 73.9 million internet users is the world’s third largest Internet population, overtaking Japan but behind China and the U.S. Rising numbers of mobile audiences, devices and consumption habits reveal that consumers are being more platform agnostic in their digital media consumption and switch devices to stay up to date on email, news, and social media.

Noteworthy Campaigns

J.Crew Debuts Catalogue on Pinterest
J.Crew’s at-home catalogue subscribers won’t be the first to get a glimpse at the brand’s September issue: That honor will fall for the first time to J.Crew’s Pinterest followers. J.Crew claims it is the first to debut its catalogue on the platform. In addition to the Pinterest promotion, J.Crew has a number of other digital initiatives planned including a short online film series on monogramming, an Instagram feature on the company’s in-store Style Sessions, and a Tumblr Fashion Week diary.

Headlines & Stuff (Year End)

Written by: Digitally Approved
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We said we were done with these, but hek, we’re still working so we figured we’d share. Happy New Year!

Nielsen & Twitter To Start Social Media TV Rating Service
Nielsen and Twitter are creating a social media TV rating service – all to capture TV-related content activity to trend rapidly growing second-screen activity. The new service, called The Nielsen Twitter TV Rating, will complement Nielsen’s existing TV ratings, giving TV networks and advertisers real-time metrics for understanding the social activity of the TV audience.

New COPPA Rules Will Allow Facebook to Advertise to Children
The Children’s Online Privacy Protection, or COPPA, allows the FTC to set rules protecting the privacy of Internet users younger than 13. The most important of changes: no notice or parental consent will be required if a website users children’s data “for the sole purpose of supporting the website or online service’s internal operations, such as contextual advertising, frequency capping, legal compliance, site analysis, and network communications.” This means that sites like Facebook can allow children under 13 to use the site and deliver first party advertising to those new young users. However, only contextual is allowed. Behavioral advertising is still forbidden.

Facebook Set to Change Your Timeline Again
Facebook is experimenting with some significant changes that are already showing up for a small number of users – and may roll out to the masses very soon. The new version of Timeline is a return to tabs. Gone are the thumbnail pictures of “Friends,” “Photos,” and “Map.”  There is a new “About” tab at the top of the page, which includes all the info you’ve given the social network about yourself plus your list of friends.  Check out a screen shot of the new design here.

Twitter Begins Rolling Out Downloadable Tweets to All Users
Twitter confirmed this week that it has begun rolling out the ability to download all of your tweets. All of your tweets and retweets can be downloaded, going back to the beginning. Once the Twitter archive is downloaded, you can view tweets by month, or search the archive to find tweets with certain words, phrases, hashtags or @usernames.

Relax everyone. Instagram Doesn’t Want to Sell Your Photos.
Instagram released a new privacy policy that sent the Internet into a tizzy earlier this week. The photo sharing app announced that as part of their terms & conditions, Instagram user photos could be used in advertising and for promotional purposes. Users responded in outrage and even threatened to boycott the platform. Many assumed this meant that Instagram would be selling user images and likenesses to advertisers for a profit. However, that was never the intention. Instagram responded to user concerns by revising their T&C’s to quiet any further dissent. The company made it clear that they will NOT be selling your images to advertisers but instead will be experimenting with ways that they can monetize their platform. They have since reverted back to their original policy from 2010.

Global Social Media

How the Middle East Uses Social Media
A new report issued two years after the Arab Spring, suggests that social media in users in Lebanon, Tunisia, Egypt, and Jordan still take to social media to discuss politics at nearly twice the rate of their Western counterparts. The report also found that Middle Easterners post about religion and community issues far more frequently than the rest of the world. Six of every 10 Egyptian, Tunisian and Jordanian social media users post about religion; in Western Europe, that number plummets to barely one in 10. The report also finds that Middle Eastern users see social networks as places to engage on critical issues.

 

Noteworthy Campaigns

Nissan Launches New Car In A Video Game
Nissan is launching the new Juke Nismo in the popular mobile driving game Asphalt 7: Heat, enabling players to ‘test drive’ the car on their iOS or Android device before it goes on sale in early 2013. The game features a meticulously recreated virtual Juke Nismo that incorporates the car’s motorsport-style dynamics and performance. It also includes a virtual version of the Nissan Juke-R and special Nissan Race Track set in Tokyo, which passes the Nissan Omori factory.

Heineken Challenges Fans to Meet Someone From Every Country, In One City
Heineken recently launched ‘Meet The World in One City,’ a campaign that challenged two ordinary guys, Barnaby and Mick, to meet someone from all 194 internationally recognized countries worldwide…  in two weeks… without leaving Amsterdam.  The two used Facebook to encourage fans to get involved and become a part of the global Heineken community and help them achieve this seemingly impossible mission. The Heineken Facebook page asked users to send names of their friends and family who would be in Amsterdam that would be willing to meet Barnaby and Mick. The Facebook Page also allows you to check out individual stories and videos from people they meet and learn more about the countries they are from.  The competition ended yesterday, and unfortunately Barnaby and Mick fell just short of their goal. They met people from 151 out of the 194 countries on their list. Still quite impressive.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Automotive

Dealer.com, DriverSide and GfK Automotive Research partnered to conduct the most extensive study to date on the impact of social media on car buying. Here are some of the highlights:

  • 38% will use social media to research their next vehicle.
  • 37% research a dealership
  • 31% learning about the expected price range
  • 29% learning about vehicle features
  • 28% narrow down brands for consideration
  • 26% find out where to service their vehicle

Social media is also used in discussing post-purchase experiences

You can also watch the video of the results of the survey HERE.

Some of the notable quotes from key industry members include:

  • “We know that more than 90% of folks are doing their auto research online.” – Jon Brancheau, VP of Nissan marketing at Nissan North America
  • “Social works best in the upper part of the funnel.  That’s not to say there aren’t specific initiatives you can apply in the lower funnel, but we find social is great to build brand consideration with different audiences.” – Carolin Probst-lyer, Manager of Digital Consumer Engagement at Chevrolet

Social Channels / Properties – Twitter

Track Social prepared an analysis on optimizing your performance on Twitter which was discussed recently on Social Media Today. Here are some of the highlights:

  • Photos outperform text by 91%
    • But, Photo Tweets only compose 2.3% of all total tweets
    • By far, the strongest way to generate Retweets is by Retweeting.
  • This is followed by hashtag
  • Questions and Captions have the lowest performance for most large brands in the study.

Social: Content Marketing

Per eConsultancy’s Content Marketing Survey Report:

  • Over 90% of respondents believe that content marketing will become more important over the next 12 months.
  • Nearly 3 in 4 believe “brands are becoming marketers.”
  • 4 in 10 brand marketers have a defined content marketing strategy.
  • In contrast, only 1 in 10 agencies have a defined content marketing strategy.

Fun Stats (Political Editiion)

Paul Ryan has about 10X more Facebook fans than Joe Biden