Tag Archives: online shopping

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. With the holiday season in full swing, this week’s post is focused on the expected habits of consumers during the busiest shopping season of the year.

The Average Shopper will do 44% of Holiday Shopping Online

An infographic from Shortstack reports that consumers who celebrate Christmas, Hanukkah and Kwanzaa will spend an average of $804.42 this year. The infographic also says mobile devices, social media and email will play large roles in customer’s holiday shopping habits this season.

Here’s a look at how consumers will use online and mobile:

  • The average shopper will do 44% of holiday shopping online
  • More than 80 percent (84 percent) of shoppers use their mobile devices before or during a shopping trip.
  • One in three shoppers uses his smartphone for information while shopping instead of asking an employee.
  • Mobile commerce will make up 33 percent of online holiday sales in the U.S. this year.
  • Twenty-five percent of shoppers say whether a retailer has an easy-to-use mobile website is an important factor in their decision to shop there.

Source: Ragan.com

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Online Grocery Sales will Grow from $23 Billion in 2014 to Nearly $100 Billion by 2019

Online shopping has exploded over the past decade with consumers avoiding busy stores for the convenience of shopping 24/7 anywhere that has Wi-Fi. We typically associate online shopping with the holiday season, but in reality, consumers are using the net to buy everything from flowers and clothing to electronics, music and even caskets (you gotta love Costco).

Over the past few years food and beverage marketers have used the internet and social media to promote their brands to billions of consumers worldwide, which creates an enormous potential for online sales.

While online grocery shopping is currently one of the smallest segments for food and beverage sales, this rapidly changing business is poised for tremendous growth over the next several years. According to a new report from Packaged Facts, online grocery sales will grow from $23 billion in 2014 to nearly $100 billion by 2019, capturing 12 percent of total grocery spending, according to a new report from Packaged Facts.

“Meeting at the crossroads of technology and service, online grocery shopping offers the grocery industry’s most exciting potential because it is the fastest-growing channel in the grocery arena,” said Packaged Facts research director David Sprinkle. “It’s clear that U.S. consumers have become increasingly comfortable with shopping for groceries via Internet and reliant upon home delivery and easy pickup of pre-picked orders.”

The online grocery business has become crowded with participants—some well-established, and many of which entered this business only in the past two years. To date, fewer than a dozen online grocery services with the potential to be viable on a national level or across a wide swath of the country have emerged from the fray. Although they are still at early stages of test-marketing, companies such as Amazon.com and Walmart have a leg up in operating nationwide online grocery services because of their large infrastructures of warehouses dotting the country, advanced logistics and delivery systems, clout with suppliers, and wide assortment of products—resulting in the potential to cross-sell and deliver high-ticket and more profitable items in the same order, shipment or truck.

In contrast, supermarkets (even the nation’s largest chains) operate primarily under regional or local banners. And while few major players have emerged as yet, all across the United States, both in cities and suburbs, a multiplicity of local grocers and shopping/delivery services are springing up under the radar.

But the online grocery business has unique challenges as it strives to reach its potential. According to the “Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing” report, over the next five years, online grocery service providers will develop models that solve the logistics problems while being profitable for the operators. As this happens, online services will become more widely available throughout the country and consumers will become more confident in shopping for food and beverages online. It’s expected for these developments to take place in leaps and bounds as, for example, Amazon Prime Pantry rolls out across the country, AmazonFresh spreads to more cities, and more retailers get on board the United States Postal Service’s planned delivery system.

Interestingly, a 2013 report by Packaged Facts found a trend of major changes in grocery retailing. According to the report, the greatest competition to supermarkets and grocery stores is from supersized stores like supercenters and warehouse clubs, however other retail channels like drugstores, dollar stores, limited assortment chains and online grocery shopping also pose a great threat. Data also showed 83 percent of shoppers cited being satisfied with the store(s) where they usually shop for groceries, 56 percent enjoy grocery shopping and 18 percent actively dislike grocery shopping. This suggests that retailers have room to improve in making grocery shopping easier, less burdensome and enjoyable for a significant amount of their customers.

Source: FoodProductDesign.com

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

62% of Consumers Expect Live Chat to be Available on Mobile Devices

Sixty-two percent of consumers expect live chat to be available on mobile devices, and 82% would use it, according to a new study commissioned by Moxie Software. Seventy-five percent of survey respondents stated that they would prefer to use live online chat versus calling to speak with an agent.

According to the study, consumers’ growing preference for online chat provides companies an opportunity to enhance the customer journey and increase customer satisfaction, specifically on mobile devices. Seventy-two percent of respondents reported they were satisfied or very satisfied with their customer support experience when shopping online, but the level of satisfaction increases to 92% when live chat is used on a mobile device.

“Today, people have their mobile phones with them at all times and they are primarily using them to research information, message family and friends and engage with apps,” said Nikhil Govindaraj, VP of products, Moxie.

Additional insights from the study reveal the following trends:

  • Holiday shoppers expect superior service and live chat: consumers who plan to make purchases on mobile devices this holiday season expect top-notch service and support. Sixty percent of consumers abandon their online shopping carts and never make purchases from an online retailer again if they experience poor customer service.
  • Men shop often on mobile devices: Twice as many men than women surveyed make daily purchases online and are making more weekly purchases as well;
  • Millennial men are active online shoppers: Millennial men are becoming the new power shoppers, and those living in the Pacific region (California, Oregon, Washington, Hawaii and Alaska) are among the most active online shoppers in the nation.

Source: Chain Store Age

Selling Girl Scout Cookies Online

Written by: Allie Wester
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The other day I read an article about little Wild Freeborn, a girl scout who utilized online methods to sell Girl Scout cookies. With a goal of selling 12,000 boxes of cookies, Wild created a YouTube video with a cute sales pitch and had her dad help set up an online ordering system. Great idea, right? Yes, but due to the competitive nature of cookie selling, Wild’s approach was deemed an unfair advantage. After she sold 1,000 boxes of cookies, Wild was forced to dismantle her online ordering system. It’s interesting to note that Wild’s online ordering form was more of a request form. You couldn’t pay online – that had to be done when Wild delivered the cookies to you.

When I first read this article, I wished Wild lived in my neighborhood. It’s no wonder Wild sold so many cookies – if there was a little girl utilizing online efforts in my neighborhood, I’d be online and ordering Samoas in no time. Online ordering is so much easier than staking out Girl Scout stands at grocery stores and Wal-Marts. Who has time for that?

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