Tag Archives: social media

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Teenagers are Snapchat’s Biggest Fans

Snapchat ran its first advertisement this past weekend. So, who’s been using the service? According to July 2014 polling by NuVoodoo, teenagers are the platform’s biggest fans.

Among 14-to-17-year-old US internet users surveyed, 36.8% said they used Snapchat at least weekly. Meanwhile, 18- to 34-year-olds trailed by nearly 16 percentage points, and a mere 4.2% of those ages 35 to 54 smiled, snapped and sent. In all, the total percentage of internet users who said they accessed Snapchat once a week or more came in at just 14.2%—so to say teens overindex in usage is a big understatement.

Q2 2014 research by GlobalWebIndex found similar results. While just 14% of US mobile internet users ages 16 to 64 said they had accessed Snapchat in the past month, a far higher 42% of the teens in that group (16- to 19-year-olds) reported doing so.

And of course, when teens are taken out of the picture, the percentage drops even more: A September 2014 study by Raymond James found just 11% of US adult internet users actively used Snapchat.

Source: eMarketer

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

84% of Smartphone and Tablet Users in the U.S Watch TV with a Second Screen

Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.
Nielsen Social says when it comes to brands and people and using social media in conjunction with TV networks, some general trends have become clear when it comes to key advertising categories.

For “wireless network” advertising/brands the top “affinity” scores go to many sports networks: NFL Network (2.7), Adult Swim (2.7), CNN (2.5), WGN America (2.5), and NBA TV (2.4) get high marks. The average for all TV networks in this category is a 2.0 score.

Looking at other brand types: For “personal care” advertisers, young viewing networks did well: Adult Swim (2.8), Nickelodeon (2.7), E! (2.6), Teen Nick (2.6), and Oxygen (2.5) had the best results. The average here among all TV networks was a 2.0.

Household product brands earned the best marks with those networks heavy into reality TV shows. Here A&E (2.7), VH1 (2.5), FX (2.5), E! (2.4), and BET (2.4) did well. The average among all networks in this category was a 1.9 number.

Source: MediaPost

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the news feed. To that end, the social network will start asking users why they choose to hide an ad as soon as that user does so. Users can select from a variety of reasons including: irrelevant, offensive, spam, too frequent, or “something else.” Taking into account the reasons why an ad was hidden, Facebook said it will show the ad to fewer people.

 

Spotify’s video ads are coming. The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption. Spotify will start testing video ads in the fourth quarter with a limited number of brands, and plans to extend them to advertisers in the first quarter of 2015. Coca-Cola, Ford, McDonald’s, and Universal Pictures have signed on as the first global buyers. Kraft Foods, Target, and Wells Fargo will be the U.S. only launches.

 

In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. The capability is only available on certain posts, currently.  This is Facebook’s attempt yet again to take on Snapchat.

 

This week, Twitter introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and throughout its mobile app.  The company is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Only 26 nonprofits and musical artists were handpicked to deploy the feature, including country singer Brad Paisley, rap artists Eminem and Wiz Khalifa, and metal band Megadeth (yes, Megadeth).

 

Facebook has reached out to some of Google’s biggest content producers and encouraged them to test distributing their videos on the social network. Facebook’s push reflects a desire to become a bigger competitor in web video and get more content on its site. Right now, content creators use Facebook to promote their programming but prefer people to watch the videos on YouTube and other platforms, where they can make money through ad sales more easily.  Facebook and content creators are discovering how advertising might be incorporated into these videos. It’s likely that some sort of ad product will be rolled out by the end of the year.

 

Global Social Media

China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largest Internet market tighten online control. Video sites need to register foreign TV shows and films by the end of March. Starting April 1, unregistered content can’t be shown online. This year, China barred video websites from airing four U.S. TV shows, including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%.

Noteworthy Campaigns

During New York Fashion Week, Adidas showcased their new Fall/Winter 2014 collection dubbed #NeoRunway. The event, which was the world’s first tweet-powered fashion show, was created entirely by teens.  Teens had the power to decide everything from music, lighting, and the set design to styling the fresh new looks of the models walking down the catwalk. Teens participated in the show using the in-card voting mechanic from Twitter to choose between options. NEOLovers voted for two weeks prior to the show to decide what clothing, hairstyles, and makeup the models should wear. Participants could vote right up to the last seconds of the show. In addition, a team of young bloggers were on-site, bringing the show to life across social media channels.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook Seeks Patent for Tech to Let Kids on Its Network 
Facebook currently restricts users to those over the age of 13. But it now appears that the social network wants to create a new way for young people to join — and still comply with the law.  In a patent application recently made public, Facebook describes a system to let parents authorize and supervise accounts for younger children in compliance with COPPA.

LinkedIn Rolls Out New Design
LinkedIn is rolling out a new profile design for its premium members. The new look includes a larger profile photo and customizable header image that spans the width of the screen. The new look is similar in style to Facebook and Twitter profiles. The new look is only available for premium members currently. The rest of the LinkedIn community will get the new look “in a few months.”

Facebook Rolls Out One-Column Design to All Pages
Facebook has started rolling out its streamlined desktop look for Pages to everyone worldwide. All Pages should have access to the new design by today. Admins accessing their Pages will see a tour of the refreshed design, and can switch to the updated design two weeks after the tour has been viewed.

Pinterest to Launch Self-Serve Ad Auction
Pinterest unveiled its first paid ads last month with a select group of marketers. Now the social network plans to roll out a self-serve, auction-based ad system aimed at small and medium businesses. Unlike the CPM-based ad business it has launched with big brands like Kraft and Nestle, the self-serve auction will take bids on a CPC basis. And while Pinterest has set a high spending threshold for brands to experiment with its “promoted pins” — asking for $1 to $2 million commitments – pricing in the auction will be set by the marketplace.

Google Search Intent Comes to Facebook
Google search intent can now be harnessed for Facebook ad targeting. Advertisers can target people who have clicked on their search ads on Google, Bing, and Yahoo, effectively bringing together search-intent data.  Here’s how it works: Hypothetically, Cadbury could target ads to Facebook users who’ve already clicked on Google ads yielded by searches for “chocolate,” “Easter egg,” and “Easter Bunny” – terms that signify a high degree of interest in their product. Facebook’s demographic and interest-level targeting parameters can also be applied to refine the audience.

Instagram Added 10 New Features This Week
Instagram announced 10 new editing tools this week for both iOS and Android. In addition to new adjustments like contrast, brightness, and saturation, Instagram’s filters have also been tweaked; users can now adjust the filter’s intensity with a slide bar.  Other tools include adjust (crop and straighten photos), warmth, highlights, shadows, vignette, and sharpen.

Global Social Media

Google Introduces an Online Form  to Let EU Users Request the Removal of Outdated Links
The Court of Justice of the European Union (ECJ) ruled last month that individuals should have the right to remove outdated information about themselves from search engine results. The so-called “right to be forgotten” means that an individual should be allowed to request that irrelevant or outdated information is removed from a company’s servers and therefore removed from being publicly available on the web. In response to this ruling, Google has launched an online form which will allow users to submit an official request. 12,000 requests were submitted the first day of the form’s launch.  Google handles nearly 80% of all searches in Europe.

Noteworthy Campaigns

Sephora’s Augmented Reality Mirror
For their latest project, beauty retailer Sephora has teamed up with augmented reality and virtual reality technology company ModFace to launch a mirror that may change the way people shop for makeup.  Sephora’s new mirror will simulate makeup on a person’s face in both real time and 3D. This unique technology tracks a person’s facial features and “applies” eye shadow to your face via a camera’s video stream. Customers can try out multiple colors and textures by tapping the color on the screen and see how it looks from all angles by merely turning their faces.  The product will help the store eliminate the need for tester products and utensils used to apply and remove them. The mirror is currently only available at the Milan store, but should it become a success, it will be placed in locations around the world.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Strikes Billboard Deal For Real-Time Music Stats
Twitter has struck a deal with Billboard Magazine to serve up real-time stats on the top trending music. The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artist charts. More than 1 billion tweets were sent about music in 2013. Seven of the top 10 most-followed accounts on Twitter are musicians.

Facebook Cuts Down Automatic Updates in Your Friends’ News Feeds
Facebook announced this week that from now on fewer “Implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps. From the Facebook Blog: “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in the News Feed than stories shared from third party apps without explicit action.”

Psy’s Gangnam Style Nears 2 Billion Views
K-Pop legend Psy’s “Gangnam Style” is nearing the two billion mark, almost double Bieber’s “Baby,” which is in second place. It is the undisputed champion of YouTube’s most watched videos list. Though music videos became a thing of the past on television, they continue to see huge success on YouTube. Twenty-nine out of the 30 most watched YouTube videos are music videos.

Global Social Media

Twitter will hit nearly 400mm users by 2018, with over 40% in Asia-Pacific. 
eMarketer has released a forecast of Twitter users worldwide and projects that the social network will have nearly 400 million users by 2018, with over 40% in the Asia-Pacific region. By the end of this year alone,  AsiaPac will account for 32.8% of all Twitter users, exceeding its 23.7% share in North America. This is despite the ban on Twitter in China, which represents the region’s largest portion of internet users. India and Indonesia are strong markets for Twitter. Both countries have seen user numbers increase by more than 50% this year, becoming the third and fourth largest Twitter populations, at 18.1mm and 15.3mm users respectively,  passing the UK for the first time.

Iranian Judge Summons Facebook CEO For Breach of Privacy
A conservative Iranian court opened a case against instant messaging services WhatsApp and Instagram while summoning Facebook CEO Mark Zuckerberg over complaints of privacy violation.  The Zuckster is unlikely to heed the summons, which is asking him to appear in court to “defend himself and pay for possible losses,” after some citizens in the region issued a complaint. On a separate note, Iran recently sentenced eight Facebook users to a combined 123 years in jail for various charges  including insulting the country’s supreme leader on the social network.

Noteworthy Campaigns

IBM Crowdsources Latest Smarter City Effort
In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities. The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures like benches, rain shelters and ramps that improved or enhanced some aspect of urban life.  This new push was done via partnership with Zooppa, a community made up of 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected. Videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment. Awards ranged from $500 to $10,000. The videos are available on the branded People for Smarter Cities site as well as through IBM social channels.

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

One in Three U.S. Adults use Three or More Social Platforms

“So this is America; they must be out of their minds.” Ringo Starr’s first words on landing in the U.S. rang truer than ever today when I perused data from a survey of 500 U.S. adults by 140 Proof and IPG Media Lab, showing that among the 52% of Americans who use multiple social networks, 23% (or 12% of the total) uses seven or more social platforms. To repeat with emphasis, they use seven or (and this is the really crazy part) more social platforms — like the true number will never be known because the survey respondents ran out of room on the form. Could it be 30 platforms? 40? 50? At what point do you start having seizures?

Although not everyone is so prolifically promiscuous, most U.S. online adults qualify as multiplatform users, broadly speaking: as noted, over half of the online population uses two or more social networks, with 73% of these (38% of the total) using three or more, 56% (29% of the total) using four or more, 40% (21% of the total) using five or more, and 30% (15.6%) using six or more. On that note, the 140 Proof/IPG study also uncovered some interesting data about the behavior of multi-platform users.

Among the key findings for marketers, 72% of multiplatform users agreed that “different platforms are better suited to different interests of mine,” and 60% of respondents said they use different social platforms to connect with different types of people, media, and brands — implying that users are strategically shifting between social platforms to expose different aspects of their identity on different networks. And the effects seems to be cumulative, in terms of identity, with 43% of multi-platform users surveyed agreeing that the more social platforms you connect with them on, the better you know them.

Oh, they’re also not afraid to dump your brand if the content isn’t relevant any more: among Americans who use two or more social networks, 61% said they have “un-liked” or “un-followed” a brand when its personal relevance for them decreased.

Turning to ad targeting, 58% of multi-platform users said they preferred to receive advertising based on their specific interests, as expressed in social media, compared to just 22% who said they preferred ads based on their past browsing behavior, and 20% who said they preferred ads based on their age and gender.

Source: MediaPost

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Pinterest Launches First Paid Ads with Kraft, Gap and Others
Pinterest (which just raised another round of funding, valuing the platform at $5bn) has more than a dozen marketers lined up to run campaigns with three to six month commitments including Kraft, General Mills, Ziploc, Nestle, Lululemon, Gap, ABC Family and Expedia. The site is taking a “consultative approach” to ad selling, which means they will work closely with the brands to help them understand what type of creative resonates with Pinterest users. According to their head of partnerships, Pinterest will eventually “get to the place where we’re answering RFP’s.”  In other Pinterest news, the platform teamed up with FYI Network to launch a new home design show called “We’re Moving In,” which follows new housemates using Pinterest as a source of inspiration.

Foursquare’s New Swarm App is Here
Foursquare’s new app called Swarm has arrived this week. The company announced in early May that it would split its experience into two apps. Swarm is intended to be a convenient way to keep up with what your friends are doing, letting you check into venues, just like the Foursquare app, but also lets you automatically share which neighborhood you are in. The app includes stickers (similar to emoji), a new revamped version of Mayorships, and the ability to make quick plans with friends around you.

Twitter Adds “Mute” Button for More Feed Control
Twitter feeds are often noisy. Addressing the issue, Twitter debuted a “mute” button this week. In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you want to hear from less.

Twitter Introduces Language Targeting for Promoted Tweets
Twitter recently launched targeting for promoted tweets and promoted accounts. As a result, advertisers can now target both in 20 different languages while users will be able to see “highly relevant ads” in their language.

Global Social Media

Twitter Takes Aim at Real Politics in Latin America
After seeing explosive growth across Latin America, Twitter is now tapping into the region’s other big passion besides soccer – politics. The company dispatched its top political strategist to Brazil this week to give senators in one of its biggest global markets a pep talk on tweets and how to use the social network ahead of the October general election.

Noteworthy Campaigns

Birds Eye Offers Fan Food in Exchange for Instagram Pics
Birds Eye is opening up a pop-up restaurant that allows diners to settle the bill by paying with a picture of their meals as part of its wider experimentations with social commerce. Diners who tag Instagram snaps of their food with #BirdsEyeInspirations will get a free meal. The pay-by-picture restaurant is the latest social commerce test from Birds Eye as it looks to better measure the results social provides. Links to purchase foods in social media posts have been trailed by the brand in recent months, as has forging stronger ecommerce ties with supermarkets.

Rewards and Risks of UGC Webinar Video

Written by: Tom Edwards
Bookmark and Share
Bookmark and Share

On April 30th I participated in a webinar with the head of global social for Levi’s as well as the legal counsel for Thismoment. We discussed the rewards and risks of UGC and our view on best practices for getting started with UGC. My commentary starts around 14:29 and continues throughout the remainder of the webinar.

UGC Webinar 2014-05-01 21-12-04

Here is the Full Rewards and Risks of User Generated Content Webinar

 

Follow Tom Edwards @BlackFin360

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Launches New Look
Twitter’s new design starting rolling out this week along with some other changes to the platform. The profile page now comes with a Facebook style large photo at the top and profile picture inset. Tweets with more engagement appear larger than ones with less engagement. Users can choose to pin their favorite tweets at the top of their profile feed. Users can now incorporate emojis into their tweets. In addition, users will start to see pop-up notifications when others on the platform engage with them. And finally, Twitter launched several new ad varieties including app installs, click-to-call and email signup options. Check out the new layout here, here and here.

Facebook Updates Ad Design 
In the coming months, Facebook will be rolling out a new design for ads in the right-hand column. This updated look will make right-hand column ads more visually consistent with the ads that appear in the News Feed (aka bigger). In early tests, Facebook reported seeing 3x the engagement from people who saw the new design. Some advertisers will start seeing this option later this month. The rest, later this year.

Facebook Aims to Clean Up News Feed Spam
Facebook this week announced a series of improvements to the News Feed to reduce spam from pages that are deliberately trying to game the system to get more distribution. The update targets three broad categories of feed spam behavior including: “Like-Baiting” (when a post asks News Feed readers to like, comment or share a post in order to get additional distribution beyond what it would normally receive),  Frequently Circulated Content (posting repeated content over and over), and Spammy Links (stories that use inaccurate language or formatting to trick people into clicking through to a website that contains only ads). Facebook is updating its algorithm to remove or adjust the frequency of all of the above.

You Can Buy Nielsen Ratings on YouTube Starting Next Month
Google is now confident enough in Nielsen’s Online Campaign Ratings product that it’s going to start selling guarantees to advertisers based on OCR ratings one month from today. And as of the end of 2014, Google will have OCR integrated direction into its Doubleclick platform.

Global Social Media

Yelp Goes Live in Japan
Yelp stepped into Asia when it launched in Singapore in September 2012 and now, nearly a year and a half later, its finally expanding its presence in the continent after going live in Japan. The move into Japan is a good one considering that the country overtook the US on global mobile app spending last year.  Yelp is now available in 26 countries.

Noteworthy Campaigns

SodaStream Targets Ocean Pollution
SodaStream has launched a cause-related campaign that aims to raise awareness of the “Great Pacific Garbage Patch,” a collection of mostly plastic waste that is twice the size of Texas. The campaign encourages consumers to sign a petition (hosted on Change.org) that will be sent to world leaders “urging them to work to address the issue of plastic pollution in our oceans.”  Additionally, the initiative incorporates contests, social media sharing tools and branded entertainment to humorously take a dig at the soda industry – which it blames for environmental damage. SodaStream dubs the Pacific garbage patch “The Secret Continent” and using satire treats it like a “resort” destination. Visitors to the Secret Continent site are invited to explore the “fun plastic heaven in the heart of the Pacific Ocean.” They can scroll through colorful images of the “rare and enchanting fish,” including the “Plastic Fish” (water bottle), the “Common Piranha-Cola” (soda bottle), the “Carryfish” (plastic shopping bag) and the “Rubber Snail” (condom).  In case you miss the irony, an FAQ section explaining the joke is made clear on the site. If users can come up with catchier names for The Secret Continent or design its flag they can win SodaStream machines.