Tag Archives: subscription service

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Instagram Rolls Out Video Ads
Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision, Lancome, Banana Republic, and The CW. The ads started appearing this week and will continue to roll out over the coming weeks.

Tumblr Rolls Out Video Ads
Instagram isn’t the only platform rolling out video ads this week. Tumblr began featuring autoplay video ads from advertisers including The CW, Lexus, Axe, Universal Pictures, JCPenney, and Hulu.  Ads will be featured in Tumblr’s new video player (unveiled last week), which supports Vine and Instagram video.

LinkedIn Ad Sales Soar
LinkedIn continued its tear in the third quarter, with revenue climbing to $568 million. That’s 45 percent higher compared to last year. The increase was led by sponsored updates – a product that allows advertisers to reach members who don’t follow their company. Sponsored updates generated 31 percent of ad revenue in the third quarter.

YouTube Considers a New Subscription Service
YouTube is in the early stages of exploring new subscription services. Though specifics aren’t available, one option would be an ad-free service that users could pay for.

Global Social Media

Thousands Protest in Hungary over Proposed Internet Tax
Trouble is brewing in Hungary, as thousands of concerned citizens took to the streets in Budapest to protest a new proposed tax on Internet use. Over 10,000 protesters marched through the capital to demand the proposal be scrapped, as they believe it would increase their tax burden and curtail their freedom of expression and access to information.  The proposal was part of a bill drawn up by the current Prime Minister.  Protest organizers, backed by a Facebook group with over 210,000 supporters, issued an ultimatum demanding the tax be scrapped or they would return to the streets for more protests.

Noteworthy Campaigns

Taco Bell Blacks Out Its Social Sites to Launch Mobile App
As part of the launch of its mobile-ordering and payment app this week, Taco Bell blacked out its social media channels including Facebook, Instagram, Twitter, and even its website. The idea was to play up the announcement and attract attention with a Twitter feed, Facebook page, and website all showing nothing but a black screen. Each of those pages only offered a link to the app download. The chain was hoping to prompt conversation using the #onlyintheapp hashtag. The stunt appears to have had some initial success – 75 percent of all Taco Bell stores had processed a mobile order one day after the app launch. Taco Bell plans to continue with their social media activity, but it will be limited until they feel they’ve properly promoted the app.  They have since started promoted tweets and other social ads.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook to Acquire Atlas from Microsoft
Facebook has agreed to acquire the Atlas Advertiser Suite from Microsoft. Atlas is said to be a leader in campaign management and measurement for marketers and agencies. Facebook hopes that Atlas will provide their customers with the much needed tools to let them see how effective their spend is across online channels.

Google Said to Be Developing Subscription Music Service
Google plans to start a subscription music-streaming service to challenge Spotify. Negotiations are underway with major record labels to license their music. Google is also discussing renewal deals that cover the use of songs in videos for YouTube. The worldwide service is targeted for a third quarter start.

Foursquare Adds Credit Card Specials
Foursquare is allowing members to link their Visa and MasterCard credit or debit cards to their accounts, to redeem money-back specials from participating merchants. The company will pocket a fee for every credit redemption it processes. This week’s announcement marks the first significant expansion to their credit card specials program, which Foursquare launched exclusively with American Express two years ago.

Facebook Showing Off ‘New Look’ For News Feed March 7
Facebook has invited reporters to its Menlo Park headquarters on March 7 to take a look at its new News Feed. A redesigned version of Timeline is already being tested in New Zealand, which features a new look for the toolbar at the top of the screen, a new About widget below your profile picture, and moves Timeline navigation to the top right of the Page.

Global Social Media

China’s Fast-Growing ‘WeChat’ Shakes Up Weibo
Weibo, China’s version of Twitter was the hot place to be as recently as last year. Now, marketers are clamoring to engage with WeChat and the 300 million users it has amassed in just two years. WeChat is a mashup of several existing applications, with fun features like “Shake Shake” and “Drift Bottle.” WeChat users trade text, audio and video messages with friends over mobile-data networks. There’s a popular group-messaging function and newly unveiled live chat capability. Photos can be posted on an Instagram-like “Moments” Page, while “Look Around” identifies other WeChat users nearby. There is also a QR-code reader. Brands including Durex, Nike, Intel and Starbucks are currently using the platform to reach consumers.

Noteworthy Campaigns

Oreo  Ramps Up YouTube Efforts
Oreo released a YouTube video this week that shows physicist David Neevel and his Oreo separator machine. Neevel – who is reportedly a physicist and copywriter, is featured in the first series of videos that Oreo plans to release displaying inventors’ solutions to solve the age old problem of twisting an Oreo apart to get at the crème filling. It’s an expansion to the “Cookie vs. Crème” campaign which Oreo launched on Instagram around the Super Bowl. The original campaign urged people to share photos, some of which were selected and turned into sculptures by a team of artists in Portland, Ore., using either cookie or crème. In this new portion of the campaign, Oreo will post videos to YouTube over the next two weeks that show high-tech robotic ways to eat the snack. Neevel’s is the first of four videos from Oreo lovers whose inventions that Oreo will post.