Tag Archives: super bowl

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics
Facebook and Twitter released a barrage of data this week to claim the title of most popular social network for spectators watching the Super Bowl. Facebook boasted that 65 million people chimed in about the game. Twitter reported 28.4 million game-related tweets, compared with 24.9 million last year.  Facebook claimed that 676,000 people per minute commented or liked someone’s comment after the game-ending interception. On Twitter, the same play generated a surge of 395,000 tweets per second.

Twitter Launches Vine Kids
Twitter recently created its first child-friendly app – Vine Kids.  The main feature is the same, six-second looping videos, but the focus is clearly for children with animated characters leading them through the experience.

Nielsen Pitching New ‘Tweets Per Impression’ Metric to Entertainment Marketers
Nielsen has begun engaging movie studios and TV networks on a new metric — tweets per impression (TPI) — that gauges the social impact of entertainment marketing efforts. TPI maps the number of impressions a commercial has on TV against the number of tweets referencing that particular impression just minutes after the commercial airs.  While TPI isn’t limited to the entertainment industry, there has been significant interest from studios, which can adjust their TV advertising plans in real time based on input from the metric.

Tweets Will Return to Google Search
Twitter has reached a deal with Google to add tweets back to Google’s search results later this year. Google previously had to crawl Twitter’s site for tweets, but now the company will provide the data directly to the search engine. As part of the new arrangement, tweets will appear in search results as soon as they are posted.

Twitter Expands Promoted Tweets
Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed on as the first platforms to participate in Twitter’s newly syndicated ad network.  Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.

Global Social Media

China Tightens Its Grip on the Internet
Over the last two weeks, China has been further tightening its grip on the Internet, blocking several tools that allow users inside the country to escape and circumvent what’s popularly known as the “Great Firewall of China.” Some popular Virtual Private Networks were the latest victims of the censorship system, with many reportedly unable to use them to connect to censored websites.  Though China has always been aggressive in trying to control the Internet, this new crackdown is seen as unprecedented.

Noteworthy Campaigns

Gap Debuts Love Story ‘Micro-Series’ on Instagram
Following Gap’s noirish brand campaign from David Fincher, and quirky holiday ads directed by Sofia Coppola, the brand has launched a “micro-series” on Instagram to promote its spring collection.  “Spring is Weird” is a 12-part love story starring actor Paul Dano and “Marcel the Shell” creator Jenny Slate. The 15-second episode will roll out each week on Gap’s Instagram account. The story will also be featured on dating websites and apps. Followers of #APerfectFit will also get special offers for trying the brand’s form-fitting “Resolution Denim” featured in the series.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Page Managers Will See Names of Admins Who Made Posts and Comments
Facebook announced to page admins today that their names will start showing up next to their posts and comments. The feature, which will only be visible to other admins, will launch on February 20, but will not be retroactive.

LInkedIn Acquires Bright
This week, LinkedIn announced that it has agreed to buy Bright, a data-focused job search service for $120 million. The deal marks LinkedIn’s largest acquisition to date. Bright launched in 2010 and uses data science to match up job seekers with employers.

Twitter Unveils Redesign
This week, Twitter unveiled a new design. Twitter profiles now have a larger, more prominent toolbar across the top, which is now white instead of black, and features a larger font and bigger icons. The change is more cosmetic than functional – no updates at this time are needed for profile images, wallpapers, etc. In other Twitter news, the microblog has partnered with 300 Entertainment to give “full access” of its user data to the music industry.

Google Goes to War on Fraudulent YouTube Video Views
Google has announced a crackdown on “fraudulent views” on YouTube, from channels seeking to artificially inflate their view counts. YouTube has always audited videos in an effort to try to spot inflated counts, but the company is now stepping up its efforts. Starting immediately, Google will periodically validate the video’s view count and remove fraudulent views. YouTube’s motivation for the crack down is partly about making the service more appealing to advertisers, so they can be sure their ads are being seen by real people.

Global Social Media

Despite Claims of a Decline in the West, Facebook is Stronger Than Ever in the Rest of the World
Though some studies suggest that Facebook is losing popularity with younger audiences in the U.S., globally the social network is still going strong. In fact, it is still growing in many parts of the world. In Asia, Africa and other emerging markets, Facebook is THE Internet for the minority of people who have access. That’s to say that they spend the majority of their time using the platform.  And there is plenty of room for additional growth in these areas.   In the Middle East, Facebook is seen by many as entirely separate to the Internet.  Because it’s on their phone, they consider it to be its own entity. Globally the platform is transcending merely being a social network. it’s become like the Yellow Pages and in many places it is simply unthinkable to not be on or regularly use the service.

Noteworthy Campaigns

Hacked Instagram Feed Morphs Into An Interactive Timeline When Sideways
To celebrate Charlie Chaplin’s 100 years on film, the Toronto Silent Film Festival has crated a campaign that uses their Instagram feed to fuse old and new. When placed sideways, the feed acts like a Time Machine to reveal a flowing, interactive timeline, complete with factoids and video clips.  See how it works here.

McDonald’s Serves Up An Answer to the McNugget Mystery
McDonald’s gets a lot of flack for a variety of issues. In response, the Canadian division decided to take on a few of these issues a couple of years ago with its “Our Food Your Questions” campaign that aimed to dispel rumors and misinformation floating around about the company. The chain has tackled everything from the sawdust in burgers urban myth to its salads being fattier than its sundaes. Now the restaurant is tackling the ultimate urban myth: The McNugget.  The campaign takes viewers behind the scenes, right through the production process, from full chicken to ground meat mixture chopped into one of four McShapes, frozen and shipped to your local McD’s. Many are applauding the company for being so open and transparent, but this strategy is a risky one. Showing the slimy meat mixture on camera is not exactly appetizing.  Some of the videos released as part of the campaign have over 2.3 million views on YouTube.

Bud, Bud Light Win the Social-Media Super Bowl
Two Bud ads and Bud Light’s hidden-camera adventure generated the most social media activity out of the Super Bowl ads that aired this past Sunday.  Budweiser’s “Puppy Love” generated over 283,000 social actions and received 4.3 million video views. Budweiser’s second spot “A Hero’s Welcome” generated 210,000 social actions and 2.4 million video views. And finally,  Bud Light’s “Ian Up For Whatever,”  generated 56,000 social actions and 4.3 million views. Despite winning great social media traction, purchase consideration for Bud after the Super Bowl actually dropped according to this study. M&M’s (another Super Bowl advertiser) saw an increase in purchase consideration after the Super Bowl according to that same study.

Stats of the Week

Written by: Jackie Mendez
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Every week (or so) we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. This week we’re posting a little early because these stats are all about the Super Bowl. Turns out there are a lot of infographics about the Super Bowl and the role social media plays. Here are 3 we like…

Super Bowl Ad Shares

Unruly, a marketing technology company that specializes in video marketing strategy built this great infographic to showcase what is going on with Super Bowl advertising.

10 Facts Every Brand Should Know About the Super Bowl

 

Source: Unruly

Social Super Bowl

Meanwhile Crowdtap shared this infographic adding to the social sharing of all things Super Bowl (including the ads):

The-Social-Side-of-Super-Bowl-Ads-1

Source: Allfacebook.com

TV vs. Facebook vs. Twitter Super Bowl Infographic

Meanwhile social marketing company Ampush created this infographic to show the battle for supremacy between the TV networks, Facebook, and Twitter.

AmpushSuperBowlInfographic

Source: Allfacebook.com

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Foursquare Now Lets You Order From Over 20,000 GrubHub Restaurants
Foursquare recently announced it has partnered with GrubHub Seamless to offer its mobile users access to more than 20,000 restaurants in hundreds of cities across the U.S. In the app for Android or iOS, all you have to do is tap the GrubHub or Seamless icon and place your order.

Wikipedia Adding Celebrity Voices to Wiki Pages
A new project called WikiVIP was announced this week that seeks to add the voice of celebrities and other notable people to the online encyclopedia. The project sets out to make sure there is a public and freely reusable record of what notable people sound like for “current and future generations.”

Facebook Partners With Social TV Analytics Firm SecondSync
This week, Facebook announced a partnership with UK-based social TV analytics company SecondSync. The two companies will work together to help marketers understand how people are using Facebook to talk about TV.

Facebook Announced The Launch of Paper
Facebook announced that it will soon launch Paper, a mobile application that re-envisions how Facebook users discover and create content.  Paper heavily emphasizes the tools you use to post to Facebook. For example, you will be able to see what your status update will look like before you post it. Stories on the platform are also different than what you are used to in your main Facebook app; photos are full-bleed and navigable and videos take up the entire screen.  Paper also splits up different sections based on story topics like technology, cute animals, photography and top headlines. The sections contain a mix of stories from outside sources like the New York Times as well as status updates from Facebook users.  These stories will not be solely algorithmically based. Editors from Facebook will be picking out stories they think are best.

LinkedIn  Channels Six Degrees of Kevin Bacon
LinkedIn introduced a new tool that’s a twist on the “Six Degrees of Kevin Bacon” game – but for professionals. The social network launched “How You’re Connected,” a visual enhancement that explores your path to a contact.  When looking for an introduction to someone you may not know yet, you will be able to see who in your network knows them, and also how they know each other to help you decide the best contact to request an introduction from.

Global Social Media

Sina Weibo Users Set New Messaging Record
China’s Sina Weibo has broken its record for messages sent per minute, after 863,408 tweets were sent during the first minute of the Chinese New Year. The record surpasses the previous best of 731,102 posts for last year’s Lunar New Year.

Noteworthy Campaigns

Uber Offers On-Demand Halftime Shows For New York Fans
Uber and Pepsi recently teamed up to bring Super Bowl “half-time shows” to the streets of Manhattan. The free shows appeared as an icon on the Uber app and users were able to request them between 11am and 5pm Tuesday – Wednesday of this past week. When a user requested a show, a 12-person team including a band and a cheerleader arrived by bus and put on a four–minute show.

Marc Jacobs Opens Pop-Up Shop Where Fashionistas Pay With Tweets
Marc Jacobs plans to open a pop-up shop during New York Fashion Week where dollars will have no value. All transactions at the Daisy Marc Jacobs Tweet Shop will be carried out based on customers’ user of the hashtag #MJDaisyChain across various social platforms.  The store will be open to the public February 7-9.

Headlines & Stuff

Written by: Christy Wise
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Every week we recap the previous week’s headlines that pertain to social and digital media.  Since Monday is a holiday and because there was so much big news this week, we are publishing these Headlines a few days early.  Here are some cool things we read about this past week:

Facebook Will Now Tell You What’s Most Popular On Facebook
Facebook will now surface trending topics alongside the News Feed, using a product the company is calling simply: “Trending.” Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform.  In other Facebook news, the social network recently purchased Branch to help form their Conversations Group – which aims to help people  connect with one another around their interests.

YouTube Debuts Super Bowl XLVIII Ads
YouTube launched the Ad Blitz channel today, giving football fans a sneak peek of this year’s Super Bowl ads. The pre-game gallery features teasers from advertisers and highlights from Fox Sports. YouTube creators will post custom content, promoting Ad Blitz through videos powered by TrueView video ads. The site also provides post-game voting.

Google Buys Nest for $3.2 Billion
Google announced this week that it purchased Nest, the maker of high-tech thermostats and smoke detectors for $3.2 billion in cash.  Founded by former Apple engineers, Nest promises to save homeowners energy by learning their daily habits and adjusting the temperature accordingly.  Nest will retain its brand name within Google.

Twitter Can Now Target Ads Based on Email Addresses and User IDS
Twitter just announced some new capabilities in its recently launched Tailored Audiences program. The additions provide new ways to create Tailored Audiences, either using a CRM database or lists of Twitter usernames of User IDs. Advertisers will be able to exclude certain audiences from their advertising in the same way.

LinkedIn Adds Search for Volunteer Opportunities
LinkedIn added a new Volunteer Marketplace on Wednesday, allowing users to search for volunteer opportunities that require particular skill sets like open board seats and non-profits. The social network launched the marketplace with 500 postings and plans to add more in the coming weeks.

FDA Issues Social Media Guidelines for Pharma
The FDA has finally released guidelines for social media marketing and advertising by pharmaceutical companies. The new guidelines cover all manner of “tools and technologies that often allow for real time communications and interactions,” including social networks, microblogs, online communities and live podcasts.  Firms will be held responsible for all promotional content on any site or account controlled by the firm, including, for example, all marketing messages posted by the company to its Facebook or Twitter account, as well as the company’s own blogs. Marketers will also be responsible for any content posted on third-party sites where their firm has powers of editorial review. They won’t be held responsible for content on sites where they are merely paying to post marketing communications, with no control over the content. They will also be responsible for any content posted by an employee or other paid representative on a third party site.

Global Social Media

Instant Messaging Overtakes Texting in the UK
More messages are now sent via apps like WhatsApp and Snapchat than by SMS according to a study.  The number of text messages sent in the UK fell for the first time in 2013. An estimated 145 billion SMS messages were sent, down from 152 billion in 2012. 160 billion instant messages were sent in 2013, up from 57 million in 2012.

Think Sochi Olympics Are All About Facebook and Twitter? Wrong! Get Ready for VK.com
VK.com (formerly Vkontakte meaning “in touch”  or “in contact” in Russian) is the dominant social network in Russia. Social data provider Gnip has added data from VK.com to their platform to allow brands to better track conversations going on in Sochi.  VK.com led social network visitors in Russia with 49.2mm unique visitors. Facebook attracts 11.9mm visitors (5th place).  As a way to increase their presence in Russia, Facebook has recently partnered with Yandex (Google Rival) in a deal that will see the search engine index publicly posted content on the social network that comes from the countries Yandex covers:  Russia, Ukraine, Belarus, Kazakhstan, Turkey

Noteworthy Campaigns

Chicago Sun Times to Test Bitcoin and Twitter Paywall
The Chicago Sun Times will soon test a new paywall system that accepts bitcoins as well as tweets from readers in return for access to content. Starting February 1, the Sun-Times’s site will prompt readers to either donate to, in the form of bitcoins,  or tweet about the Taproot Foundation. The paywall will be up for 24 hours to test the technology.

Giant Pinboard Façade Lets Fans Become The Face of The Olympics
London-based architect Asif Khan’s “MegaFaces” structure will display the faces of Sochi spectators as rotating 3D portraits. Photo booths within the pavilion and in the MegaFon retail stores across Russia, will capture five images of the visitors face simultaneously from different angles.  The faces will then be displayed on the façade for 20 seconds each as an eight-meter image.

 

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:

Facebook Vacation

According to Pew, 66% of Americans use Facebook. But according to this study, people regularly take breaks from the site and young people are spending less time on it.

The study found that:

  • 61% of current Facebook users say that at one time or another in the past they have voluntarily taken a break from using Facebook for a period of several weeks or more.
  • 20% of the online adults who do not currently use Facebook say they once used the site but no longer do so.
  • 8% of online adults who do not currently use Facebook are interested in becoming Facebook users in the future.

You can read more HERE.

Twitter Users Tweet a Ton During the Super Bowl

The power outage at last week’s Super Bowl didn’t stop people from Tweeting, rather the opposite. During the power outage, 231,500 tweets per minute kept people busy. Meanwhile 24.1 Million tweets took place during the entire game and some of them were actually about football!

  • Beyonce’s performance generated 5.5 Million tweets
  • 108 yard kickoff return = 185,000 tweets
  • Time expires, Ravens win = 183,000

Last year’s Super Bowl generated 13.7 million tweets with a peak of 12,333 per second. While 2011 saw a peak of 4,064 per second.

Read more HERE.

Is Your CEO Social?

According to mega corporate communications firm, Weber Shandwick, CEO’s need to pick up the pace with respect to their own social media efforts.  With only 14% of Americans trusting corporate CEOs, maybe a little transparency would help. In their white paper titled, “Socializing your CEO” they claim that of the world’s largest company CEOs:

  • 97% communicated either through traditional or online channels
  • 64% are NOT engaged through company websites or in social media
  • 36% engaged through company websites or in social media
  • 28% posted letter or message on company websites
  • 18% incorporated video/podcast on company websites or YouTube channels
  • 16% have a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%)
  • 12% were featured on their corporate video channels

Download the entire White Paper HERE.

Just for Fun

  • It was projected that 1.23 billion chicken wings were eaten on Super Bowl Sunday
  • In the past 21 years, 18 Super Bowls have been won by the team that hails from the city with the lower unemployment rate
  • 92% of people surveyed said they have lost money gambling on the Super Bowl in the past.
  • An estimated 8 million pounds of avocado were expected to be used to make guacamole for the Super Bowl

Source: Fun Super Bowl Facts from Fox Sports

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Debuts Reusable Gift Card
This week, Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba Juice, Olive Garden and Sephora. After receiving a Facebook Card in the mail, subsequent card gifts will be automatically added to the balance for one or more of the participating stores. People can see gift balances in their account settings on Facebook in mobile or on the desktop.

Twitter Rolls Out Updates for Viewing Photos and Videos
Twitter announced several enhancements to the platform to make it easier to view photos and videos. Users can now click a photo from a profile page or in search results to see a larger photo without leaving the page. Media galleries now include videos from Vine, YouTube, Vimeo and other Twitter partners. Also, Tweet pages now let you see more of the conversation related to a Tweet.

Pinterest Introduces ‘News’ Feature to Improve Content Discovery

In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where you recent pins have been repined, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others. Pinterest is also testing out a new look, aiming to make navigation more intuitive. More on this here.

Foursquare Launches Dedicated iPhone App for Businesses

Foursquare has just launched Foursquare for Business, an app specifically designed for business managers. The new app allows managers to post local updates, view recent visitors and their tips, deactivate/activate specials and track analytics.

YouTube Set To Introduce Paid Subscriptions This Spring
YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs and advertiser dollars away from TV. YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. The first paid channels will cost between $1 and $5 per month. YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

Global Social Media

French Twitter Users are Saying “Au Revoir” to the Word ‘Hashtag’
In an effort to protect the French language from Anglicism’s, the word ‘hashtag’ will be replaced with ‘mot-diese,’ meaning “sharp word,” in English. The change comes from a French government agency  responsible for promoting the French language.

Twitter is Now the Fastest-Growing Social Platform on the Planet
New research suggests that Twitter is now the fastest growing platform on the planet, beating Facebook and Google+ for the top spot. The number of active users on the microblog grew 40% from the second quarter to the fourth quarter of 2012 – equal to 288 million monthly active users. Overall, 21% of the worldwide Internet population now actively uses Twitter on a monthly basis.

Noteworthy Campaigns

Super Bowl Ads That Enlist Viewer Help
Advertisers are finding new ways to get viewers into the game during Super Bowl XLVII, which airs on CBS on Sunday. Some campaigns that enlist viewer help include: Coca-Cola’s ‘The Chase’ (highlighted in last week’s Headlines)  asks viewers to vote on the commercial outcome;  Pepsi’s Halftime Show (also highlighted in a previous Headlines) asks viewers to upload photos to be featured in a video announcing Beyonce; Toyota  asked users to submit photos on Instagram and Twitter with the hashtag #wishgranted to win a spot on their upcoming Super Bowl ad;  Lincoln  enlisted the help of Jimmy Fallon to crowdsource road trip stores from Twitter for the commercial storyline; and Audi let users choose one of three possible endings for its Game Day spot through an online vote.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Introduces Vine for iOS
This week, Twitter introduced Vine, an app that allows you to share six second looping videos on the platform and in embedded tweets. The app is simple, allowing you to tap the screen to record video and lift your finger to stop. Chaining these clips together allows you to create short sound-optional movies that can be shared on Twitter. Note that Facebook is not playing nice with Vine. The network is cutting off access to its “find people” feature. More on this here.

Facebook is Hoarding Its Social Graph and Cutting Off Competitors
In the past week, Facebook has prevented multiple services from using its Social Graph. It wants to keep its most precious data — knowing who people’s true friends are  — out of competitor hands.  It is utilizing a line in its platform policy that states, “Competing social networks: (a) You may not use Facebook Platform to export user data into competing social network without our permission.” Recently, Facebook has prevented voice-messaging app, Voxer, from utilizing ‘Find Friends.’ It also blocked Twitter’s new acquisition Vine (see story above) and new social search app by Yandex called Wonder.

Facebook Launches New Conversion Measurement
Facebook has launched a new conversion measurement this week, allowing advertisers to measure their return on investment of their Facebook ads by tracking user actions including registrations and shopping cart checkouts motivated by people seeing the ads. It allows marketers to track when someone sees an ad on one platform and then switches to another to make a purchase. The conversion measurement and optimization can be used on all Facebook ads and sponsored stories, as well as in tandem with targeting capabilities.

Global Social Media

Twitter is Opening an Office in Brazil to Compete with Google and Facebook
Brazil is social media obsessed: It’s home to more than 65 million Facebook users, more than 40 million Twitter users and 29 million users on Orkut (Google owned service). Facebook and Google have already planted their flag by setting up offices in the country – and now Twitter is joining the fray by opening an office in Sao Paulo, the country’s largest city. The move is highly tactical, as many Brazilians have been switching away from Orkut.

Noteworthy Campaigns

Coca-Cola Builds Social-Media Game Around Super Bowl Spot
Coca-Cola is launching a 60-second spot that depicts three teams trying to get to a giant bottle of Coke- and asks viewers to help them via social media. On Facebook, the beverage giant unveiled a teaser video for the spot it calls “Mirage.” The ad features three factions – bandleaders, cowboys and showgirls – racing through the desert in pursuit of a bottle of coke.  The ad closes with a cliffhanger as the groups realize the bottle was simply a sign. Another sign points them to “50 miles ahead.” In a twist reminiscent of the “Choose Your Own Adventure” series, consumers will sabotage competitors and choose who wins the Coke, ultimately choosing the 30 second spot that will air post game. “Mirage” will run through Super Bowl. Prior to the ad’s TV debut, consumers will be able to share the spot and vote for the group they want to win the Coke via CokeChase.com. Sharing content unlocks more content including 50,000 coupons from a free 20 oz. Coke.

Hawaii 5-0 Becomes the First TV Show to Have its Ending Determined by Twitter
The CBS procedural Hawaii 5-0 made history when it became the first TV show to have its ending determined by Twitter. The plot revolved around the murder of a teacher at Oahu State University, for which there were three suspects – his boss, his assistant and a disgruntled student.  The ending shown was determined by the number of votes received on Twitter for each character. And because the show was on twice – once at 10pm on the East Coast and once at 10pm on the West Coast – the outcomes were different.  Hawaii 5-0 became a Twitter trending topic the night the show aired.

Social Media Bowl XLV

Written by: Digitally Approved
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More Americans watched this year’s Super Bowl than any other single television broadcast in history. Per a Reuters article:

The Green Bay Packers’ 31-25 victory over the Pittsburgh Steelers in Texas drew a U.S. TV audience of 111 million, topping the 2010 final tally by almost 5 million, according to data released on Monday by broadcaster Fox.

“The airing of Super Bowl XLV goes down as Fox’s most-watched night of prime time ever, as well as Fox’s highest-rated night ever among Adults 18-49. It’s also the most-watched night on any network in at least 20 years,” Fox said in a statement.

Last year, 106.5 million watched the New Orleans Saints beat the Indianapolis Colts, surpassing the 106 million who tuned in for the finale of the comedy “M*A*S*H” in 1983.

The Super Bowl in 2009 drew 98.7 million viewers, and the audience in 2008 was 97.5 million.

And it didn’t stop with game day. Over 31 Million people have watched little Darth Vader use his powers to start a Volkswagen on YouTube, and 30 other advertisers actually premiered their much anticipated commercials online in advance of the Super Bowl.

Some other corresponding and interesting stats include:

  • Harris Interactive Study. 25% of women exclusively watch for commercials. 12% of men.
  • Per Clearspring: Posts mentioning Pepsi Max increased by 3,000% followed by Super 8, and Carmax. Chrysler also experienced a 1300% increase in searches for the brand name followed by Pepsi Max at 950% and Chatter.com at 900%.
  • VW’s the Force was the most talked about ad on Twitter. 1 million views in 24 hours before Super Bowl even aired. Increased FB fans to the VW page by 20,000.
  • Bud Light spent 1.2 billion for Super Bowl naming rights + ad time (the biggest investment of any brand).

Yes $3 Million is a fortune for a spot, but one could argue the reach extended via social media helps make that number a little more digestible.