Tag Archives: tablets

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

84% of Smartphone and Tablet Users in the U.S Watch TV with a Second Screen

Social media and its connection with TV networks and brands keeps growing: Now 84% of smartphone and tablet users in the U.S. watch TV with a second screen.
Nielsen Social says when it comes to brands and people and using social media in conjunction with TV networks, some general trends have become clear when it comes to key advertising categories.

For “wireless network” advertising/brands the top “affinity” scores go to many sports networks: NFL Network (2.7), Adult Swim (2.7), CNN (2.5), WGN America (2.5), and NBA TV (2.4) get high marks. The average for all TV networks in this category is a 2.0 score.

Looking at other brand types: For “personal care” advertisers, young viewing networks did well: Adult Swim (2.8), Nickelodeon (2.7), E! (2.6), Teen Nick (2.6), and Oxygen (2.5) had the best results. The average here among all TV networks was a 2.0.

Household product brands earned the best marks with those networks heavy into reality TV shows. Here A&E (2.7), VH1 (2.5), FX (2.5), E! (2.4), and BET (2.4) did well. The average among all networks in this category was a 1.9 number.

Source: MediaPost

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

Young Adults Spend Two-Thirds of their Online Time on Mobile Devices vs. PCs

In January of this year, the total amount of time American adults spent accessing the internet from smartphones matched the amount of time they spent going online from PCs, details Millennial Media in a new report produced with comScore. But some demographics are spending considerably more of their time accessing the internet via mobile devices than others: as of January, 18-24-year-olds spent almost two-thirds (64%) of their online time using smartphones (54%) and tablets (10%).


Notably, though, 18-24-year-olds weren’t the heaviest mobile users. That distinction belonged to women in the 25-49 age bracket, for whom smartphones (54%) and tablets (13%) accounted for a full two-thirds of their internet time.

In the 25-49 demographic, women are spending far more of their online time with mobile devices than men, for whom smartphones and tablets combined for about half of time spent online. Essentially, the smartphone versus PC results were flipped when sorting by gender: women spent more of their online time accessing via smartphones (54%) than PCs (32%), while for men, online time spent with PCs (49% share) outpaced time spent with smartphones (41% share).

Not surprisingly, adults aged 50 and older skewed the most towards desktops, spending a majority 56% of their online time via PCs, compared to just 29% using smartphones. But, these adults were the heaviest relative users of tablets, spending 15% of their online time with those devices, versus 10-13% for the other demographics analyzed.

Overall, smartphone time online grew by 24% year-over-year in January, with tablet time online up 35%. Time spent accessing the internet via PCs was down by 6%. The report notes that since January, smartphone internet time has surpassed PC internet time. (Earlier this year, comScore reported that time spent in mobile applications overtook PC internet time for the first time in January.)

The online consumption figures are reflected to some extent in the study’s breakdown of multi-screen users by demographic. In January, men aged 25-49 were more likely than women of that age to be PC-only internet users (15% vs. 9%), while being less likely to be mobile-only (7% vs. 11%). In fact, a larger portion of connected women aged 25-49 are mobile-only (11%) than PC-only (9%), the only demographic for which this is the case.

Even so, the vast majority of 25-49-year-olds (roughly 8 in 10) count as multi-screen users, employing PCs and mobile devices to access the internet.

Despite spending a majority of their internet time using PCs, only 36% of the 50+ group accesses the internet via PC only. Some 62% are multi-screen users, while just 2% are mobile-only.

The 18-24 age bracket emerges as the most mobile-only, at 15% of the connected population. Two-thirds access the internet via PC and mobile, while 18% are PC-only.

Source: Marketing Charts

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

20% of Online Adults in the US use at Least Three Devices Every Day

6 in 10 online adults in the US and UK use at least 2 devices every day, while one-quarter in the UK and one-fifth in the US use 3 devices daily, reports GfK in the results of a study commissioned by Facebook. A large proportion of multi-device users sometimes start one activity on one device but transition to another to finish it; in fact this behavior extends to 40% of the online adults surveyed. Most commonly, the study found, users switch devices in order to finish a task on a larger screen.


Not surprisingly, the prevalence of device-switching increases alongside the number of devices owned. Within the US, a slight majority 53% of respondents who own 2 devices switch between them to finish tasks, while 77% of those who own 3 devices do so.

Among all the switches tracked in the study, 22% finished on a tablet and 58% on a laptop. (Among UK respondents, those figures were even higher, at 25% and 60%, respectively.)

That likely speaks to the types of activities that each device is considered most suitable for. Smartphones are the choice for more than three-quarters of online adults when it comes to communication and social activity on-the-go, while tablets are considered more to be entertainment devices typically used at home, shared with others by 50% of UK respondents and 43% of US respondents. When it comes to productivity, laptops and desktops are the preferred choice, with 80% of US respondents and 86% of UK respondents using them at home.

While not strictly dealing with device switching, other research has also tended to portray these devices in the same way. So while many tablet users, for example, say they’ve shifted product research from their PCs to their devices, fewer are using their tablets to actually complete purchases or to conduct non-entertainment activities such as paying bills and booking travel.

An August 2012 study from Google came to largely the same conclusions as Facebook’s study in terms of the roles played by each device and the sequential behavior of device users. In Google’s research, some 90% of respondents reported using multiple devices sequentially to accomplish a task over time, with 98% of those moving between the devices during the same day. When it came to the path to purchase, multi-device users tended to begin their activities on a smartphone but graduate to a PC/laptop to finish them.

About the Data: The data is based on a survey of 2,018 UK online adults and 2,004 US online adults carried out by GfK during November and December 2013.

Source: Marketing Charts

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week:


eMarketer compiled a report from Pew data that highlights the growth of eReaders.  Per eMarketer, “Tablets may be more attractive to many users as multifunctional devices, but single-purpose eReaders still enjoyed a strong 44.2% surge in adoption in 2012 and will continue moderate growth in ownership in the coming years.”

Stats from this report include:

  • More than 1 in 10 book readers have gone digital-only
  • 1 in 5 Internet users have an eReader
  • The fasted growth in eReaders users last year was among blacks, where the increase was 81%
  • Adults make up the largest eReader segment, but the fasted growth in 2013 will be children under 12.

eMarketer estimates that:

  • Nearly 50 million Americans used an eReader at least monthly in 2012
  • This year, the number of users is expected to increase 10.1% to 21.8% of internet users or 16.8% of the total population

*eMarketer’s estimates of eReader users include those using devices with e-ink displays, such as Amazon’s Kindle and Kindle Paperwhite. Devices with an LCD screen like the NOOK Color are considered tablets.

Source: eMarketer

Social Channel: Facebook

Social commerce firm 8thBridge, which measures the social commerce strategies of retailers, published their annual Social Commerce IQ list and found this to be true about social sharing of products via Facebook:

  • 6 in 10 FB users alerted their personal networks to products
  • 70 percent of respondents would rather hear about a new product from a Facebook friend, than from a brand
  • 57% have asked their friends on Facebook for advice before purchasing a product
  • 31% say they don’t share products on social networks, while 63% say they share on Facebook, 25% on Twitter, and 22% on Pinterest
  • 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product
  • 44% say they are most likely to discover new products on Facebook compared to 21% on Pinterest and 13% on Twitter, but 37% don’t pay attention to posts about products
  • 56% do not share things on social networks to get rewards.

Source: 8th Bridge

Industry Stuff: Global Popularity of Social Media eMags

  • For major eMags such as Mashable, TechCruch, and The Next Web, the audience, while heavy US-based, sees traffic from all over the world that combined trumps the US

Source: Zoomsphere

Just for Fun

  • The average person walks the equivalent of twice around the world in a lifetime
  • The Bible is the most-shoplifted book in the world
  • Slugs have 4 noses

Source:  www.thefactsite.com