Tag Archives: television

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

LinkedIn Unveils a New App Dedicated to Job Searches
This week, LinkedIn added another app to its collection. The Job Search app (it’s sixth standalone app) is intended to do one thing very well: help users find and apply for new jobs. The app includes job search filters like seniority level, industry and location and both searches and individual jobs can be saved for a second look down the road. The app will also recommend positions to you based on openings you’ve viewed and saved job searches.

Facebook Officially Unveils Slingshot This Week
Facebook announced Slingshot this week, a messaging app to compete with Snapchat. Users can send photos and videos up to 15 seconds long using the app and once those messages are viewed and cleared by the recipient, they disappear from their phone for good. The only catch: Users are required to respond with an image or video in order to “unlock” those they receive.  This is a way for users to force users to share more frequently.  You do not need a Facebook account to use the app. Though the app was one of the top 50 most downloaded this week, it was topped by a new app that just arrived on the scene – called ‘Yo.’ The app simply lets users send the word “Yo” or “YoYo” to their contacts. Nothing else.  Stephen Colbert can explain further here.

Twitter Buys SnappyTV
As a broader effort to help users, brands and publishers connect more closely, Twitter has agreed to buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the web. The service is already a go-to for many of Twitter’s brand and media partners via its Amplify ad program. Twitter will invest in SnappyTV as a standalone product, as well as further integrate it into the platform.

Snapchat Launches ‘Our Story,’ Builds Community Perspective
As part of a broader shift away from ephemeral exchanges, Snapchat debuted “Stories” late last year – a feature that lets users share photos for up to 24 hours. Adding a collaborative component to the service, the start-up just unveiled “Our Story” so people at the same events can combined their own “snaps” into a single story.

FDA Finally Suggests Social Guidelines
The FDA has finally suggested some guidelines for how pharma and medical device manufacturers can use social media to market products and correct misinformation. The marketing guidelines acknowledge that third-party social media venues like Facebook and Twitter often have limited space to explain products and make disclaimers. However, the FDA emphasized that drug and device manufacturers must still comply with the original rules governing promotional messages, including the requirement to give information about specific indications, and balanced disclosures about the product’s risks as well as its benefits in each individual communication – meaning a statement about risks has to be in every Tweet, Facebook Post and so on. If it’s not possible to include every risk, the most serious should be prioritized. In all cases the company should also provide a link to more complete discussions of risks associated with the product. If there isn’t enough room to make a reasonable disclosure on the social media venue, the FDA suggests reconsidering using that venue.

Obama Hosted His First Tumblr Q&A
World Leaders are going social.  This week, President Obama participated in a Tumblr question-and-answer session. Obama held a press conference to discuss an expansion relating to the government’s “Pay As You Earn” student loan repayment program. The program limits the monthly payment amount of recent grads to 10% of their discretionary income. It raised many questions for students, so instead of hosting another press conference, the President decided to host a session on Tumblr, entitled #ObamaIRL.

Global Social Media

On Facebook, the World Cup is Bigger Than Olympics and Super Bowl Combined
Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the site than it has for Sochi, Super Bowl and the Academy Awards combined. A total of 141 million people have commented about, “liked,” or shared posts on Facebook about the World Cup. There have been 459 million different interactions. Much of the action is international: 85% of the people talking about the World Cup on Facebook are from outside of the U.S. There are 1.28 billion people on Facebook worldwide, 80% of which are outside of the U.S.

Noteworthy Campaigns

Jamba Juice Launches YouTube Dance-Off To Promote Healthy Smoothies
Jamba Juice, one of the biggest smoothie chains in the country, will soon be offering their own green juices to keep up with the growing green trend. To promote the new products, the company has launched a contest called “Blend In the Good,” which asks people to upload videos of them dancing, to signify the good both inside and outside of the drink. Jamba Juice teamed up with popular YouTube channel DanceOn, and is uploading the choreographed entries both to their YouTube channel and their website. Prizes for the top three entires include a trip to NYC, LA or SF in August along with a Jamba Juice gift card.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

YouTube in Talks to Purchase Game-Streaming Network Twitch for $1 Billion
YouTube could be purchasing Twitch, the largest video game live-streaming network for $1 billion. According to sources, the deal will be an all-cash transaction. Twitch averages 45mm unique monthly viewers with a million gamers broadcasting their own content. Twitch has become fully integrated with XboxOne and Playstation 4 consoles, allowing players to stream and watch content from their televisions.

LinkedIn Now Shows How Your Profile Ranks in Your Network
LinkedIn announced this week that is expanding on the Who’s Viewed Your Profile section with a new feature that shows how your profile ranks compared to others at your company and to everyone you’re connected with on the social network. The ranking is based on the number of times your profile has been viewed during the previous 30 days.

Facebook Adds Audio Matching to Get You Posting More About TV
Facebook announced a new feature  this week that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. Then, if users wish, it pre-populates a post with the name of the movie or TV show, identifying TV shows’ specific season and episode so friends can avoid spoilers. The service can also identify songs and start a post with the title of the song plus a 30-second snippet.

Pinterest Unveils New Tech to Become More Measurable For Brands
Now open for business with new ad offerings, Pinterest has taken the long-awaited step towards making itself more measurable to brands. The social network is finally opening up its business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion. Now brands on Pinterest can learn which of their products are most popular across the network, what type of images are being shared and liked the most, and which pins are driving the most traffic and sales via services like Percolate and Spredfast that they may use to manage their social presences on other social networks.

Facebook is Reportedly Preparing to Take on SnapChat with a New Messaging App
Facebook is planning an effort to take on Snapchat with the upcoming launch of ‘Slingshot,’ a new a standalone app apart from Facebook Messenger. Slingshot is also said to be different form Snapchat in that users tap or hold a friend’s profile picture to send a photo or short video clip, which can be viewed only once.

Global Social Media

Facebook Adds Video Ads Internationally
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany and the UK. The international launch comes two months after Facebook introduced the 15-second video ads that play automatically in user feeds with the sound muted until clicked on.

Noteworthy Campaigns

AMC’s New Drama Premieres on Tumblr – 2 Weeks Before TV
AMC released the premiere episode of its newest drama, Halt and Catch Fire on Tumblr, AMC.com and video on demand this week, two weeks before the show makes its broadcast debut. It’s not uncommon for TV shows to debut digitally before they appear on broadcast cable, but this is notable because its the first ever TV series premiere on Tumblr. This is also the first time AMC has premiered a show on a social media platform. AMC sees synergy between Tumblr and the show, which depicts  renegade computer programmers working out of Texas in the early 1980’s. AMC will also be launching a branded network Tumblr page that will be integrated into AMC.com.

Product Integration on Late Night TV

Written by: Digitally Approved
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The men of late night TV are killing it with viral videos. It’s no secret that Fallon, Kimmel, and Samberg (SNL, Lonely Island) are capable of producing videos for the masses – can you remember the last time you woke up and a Fallon video wasn’t trending or waiting in your newsfeed? We certainly can’t. These men churn out great, shareable content so consistently that brands can’t help but want to get involved. Check out this recent Purina integration from The Tonight Show with Jimmy Fallon. We could watch this all day. (And probably will!)  

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

US Adults are Spending More Time with Digital Media Than Television

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift. This year, that trend will continue, according to new figures from eMarketer, as time spent with mobile devices continues to grow much faster than usage of all other media.

US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3 minutes.

Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day. Digital media, in our definition, includes all online, mobile and other nonmobile connected-device activities, such as video streamed through over-the-top services.

That increase is almost exclusively attributable to mobile. In 2014, US adults will spend 23.0% more time with mobile on an average day than in 2013, according to eMarketer’s forecast—and that’s led to mobile cannibalizing time spent with just about every other category. Even desktop time will drop this year, both in absolute terms and as a share of time spent with all media. Last year, mobile time (excluding voice calls) lined up evenly with time spent online on desktops and laptops, at 2 hours 19 minutes each. This year, mobile will pull far ahead, to 2 hours 51 minutes, vs. 2 hours 12 minutes spent online on PCs. Overall, TV will account for 36.5% of total time spent with media in 2014, compared with mobile at 23.3%, which is now firmly in second place.

To develop their time spent with media figures, eMarketer analyzed more than 500 data points collected from over 40 research institutions. With respect to TV in particular, they compared more than 140 data points from approximately 30 sources, each of which employed various research methodologies ranging from online surveys and in-person interviews to phone surveys and meter tracking. As another example, to forecast time spent on desktop and laptop computers, eMarketer compiled and evaluated figures from audience measurement companies, industry associations, academic institutions, major online media platforms and other research firms—all of which they analyzed to account for discrepancies and convergence in definitions, methodology and historical accuracy.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend 1 hour watching TV while multitasking on tablet devices, for example, would be counted as spending 1 hour with TV and an additional hour on mobile. Such multitasking helps to contribute to the significant amount of time people spend with media each day. Despite that, time spent with media is a finite activity, and increases are slowing. According to our estimates, overall time spent with media increased 4.6% in 2012 to 11 hours 49 minutes; in 2013, 2.0% to 12 hours 3 minutes; and this year, 1.5% to 12 hours 14 minutes.

Continued smartphone and tablet adoption has boosted time spent with activities across mobile devices, including video content and social networking. For example, mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices, including TV, mobile and PCs. (This figure excludes digital video streamed directly to smart or connected TVs, which is not broken out from the “other digital” category.) Time spent with mobile video is tiny compared with TV’s figure, but the growth is all with mobile, which will rise 50.0% in 2014 as both online and TV viewing remain essentially flat.

Meanwhile, social network usage among US adults has made the switch to majority-mobile this year. More than half of mobile social networking will be conducted on smartphones, and tablets will account for an additional 15 minutes per day on average. Last year, US adults spent 33 minutes on social networks online vs. 29 minutes on mobile devices.

Source: eMarketer

Using Behind-The-Scenes TV Content to Create Super Fans and Drive Viewership

Written by: Digitally Approved
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Catie Super Fans SNLIn a time where the future of broadcast television is uncertain and the viral video is king, it is essential that TV shows use social media to retain viewers and turn fans into loyal watchers. Every program ultimately wants loyal watchers, or “super fans,” but few programs achieve it. The key to generating super fans is creating an emotional connection between fans and the show. This calls for programs to go beyond posting segments of the show and to also create original content that is specific to social media.  The most natural way for TV shows to generate this connection is by posting behind-the-scenes content. 

Saturday Night Live, challenged by the departure of veteran cast members like Bill Hader, Fred Armisen, and Jason Sudeikis, has taken to social media to bond fans of the show with its new cast.  Through initiatives like #AskSNL on YouTube,  #Freshman15 on Instagram (short videos that feature first-year members), social profile takeovers, and exclusive backstage photos, SNL has found creative ways to let the cast’s personalities shine through.

Behind-the-scenes content, however, doesn’t always have to be visual. Take Late Night with Jimmy Fallon for example.  During the January airing of their “Best of Late Night” special, writers and cameramen alike took to social media to provide real-time commentary.  Fans who followed #BestofFallon got to read exclusive tidbits of information from the masterminds behind the segments.

Catie Super Fans 1Catie Super Fans 2Catie Super Fans 3

TV shows often forget that their writers are their greatest asset, both on the TV screen and the digital screen. The wit and sarcasm used to write Rob Ford jokes on a daily basis naturally makes for entertaining social content. Because of this, writers sometimes have followings that rival that of the show’s stars. In the case of The Tonight Show, Head Writer A.D. Miles has more than 67,000 followers on Twitter.  If The Tonight Show were to add up the number of followers every writer and producer has on Twitter, they would find themselves with more than 366,000 followers.  Employees should be encouraged to take advantage of their influence and display unique perspective behind-the-scenes, because this will ultimately make fans feel like they are a part of the show’s creation.

Mashable’s Max Knoblauch put it best when he said, “Social media, when done correctly, grants the audience more access, more transparency and a deeper connection to their favorite show.”

Advertisers Should Hop On The Second Screen Bandwagon

Written by: Rita Mogilanski
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For many, advertisements before videos are 30 seconds of branded agony. When all you want is the sweet satisfaction of the newest Jenna Marbles video, those ads had better be great. Wheat Thins got it right with the latest iteration of their Spicy Buffalo spot. This funny video ad features icons on the bottom right corner of the screen that each link to their respective social platforms.

Wheat ThinsI came across this ad on a TV network’s website while watching an episode clip. The ad is clickable, but links to Wheat Thins’ Twitter account while most banner ads or video ads link to a brand’s main website. Wheat Thins demonstrated that they know their target audience – millennials – and where they will be consuming content and how they want to interact with a brand. Ads that only link to websites are a waste from both a business perspective and user experience. If I accidentally click on it, I quickly leave the site, driving up the bounce rate. As a user, I am much more likely to seek out the brand’s Twitter account if I have questions, their Facebook page if I want to interact with them, or their YouTube channel or Vine account if I love their video content or brand voice.  

The lines between TV, social media, and advertising have become extremely blurry. A whopping 72% of people use mobile devices for video viewing and 75% of people use mobile devices while watching TV. Studies also show that some people aren’t watching TV in the traditional way at all, with 34% of millennials watching mostly online video and no broadcast TV.

Television shows have embraced this shift in attention, while many television advertisers have not.

The integration of social into TV and media has a direct impact on marketing and advertising. With more viewers using social and digital for an enhanced TV experience, custom online and second screen content needs to be a priority for advertisers. Television ads or video ads should have a social component or social call-to-action that can get fans involved. This is especially true for live television programming like sporting events and award shows. During live TV events, fans feel even more inclined to engage in real time with other fans and to avoid spoilers later. Wheat Thins’ social channel links on their video advertisement allow the viewer to easily continue the conversation online after the ad is over.

“The Tonight Show Starring Jimmy Fallon” is a great example of a show that has strategically increased its emphasis to a digital audience. While NBC expects Fallon’s ratings to be below that of predecessor Jay Leno, Fallon’s content is much more digital and social, and therefore more appealing to the desirable and hard-to-reach millennial audience. Clips from Fallon’s episodes become viral regularly, in turn not only promoting the show but also attracting advertisers.

Jimmy Fallon Tweet

While traditional television ads are not going anywhere anytime soon, it is imperative that advertisers keep up with the shift toward second screen viewing and social media interaction. Be on the lookout for a pop-up on your iPad that drives you directly to the product being advertised on your TV, or mobile apps that can scan ads in magazines and locate the closest store with the item in stock.

In the meantime, if you need me, I’ll be live-tweeting commercials.

CES 2014 Recap

Written by: Larry Weintraub
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cesI returned yesterday from a fairly quick jaunt to Las Vegas for my annual CES pilgrimage.  Each year I go with high hopes, seeking technological inspiration, and this year did not disappoint.

The big guys like Panasonic, LG, Samsung, and others had massive sections but I tend to spend a little more time navigating the areas a little less traveled. CES did a good job this year of creating clusters around new technologies with areas dedicated to topics like Wearables, 3D Printing, Health and Fitness, and Robots in which multiple companies playing in those spaces were situated together.

Robots

Last year I saw the dancing robot from TOSY. The robot was there again this year, but I’m not sure he has become much more practical since he first debuted. That said, what if a robot could clean your BBQ grill while you are inside enjoying your meal? Grillbot to the rescue! I actually stood there watching this little robot clean a grill and I inundated the guy with questions like, “Can it work on a hot grill? “Do the brushes last long?” “Does it shut off automatically?” And the guy answered all of my questions in a way that made me think it might just be worth the $119 to be a little lazier.  Look, it’s not as sexy as a moonwalking robot, but if it can get me back to watching the Super Bowl that much sooner, I’m in.

(See my video of the Grillbot HERE and watch the company’s fancy version below.)

I love the idea that robots are being created to solve simple problems vs. trying to become my friend. First the Roomba swept my floor now the Grillbot cleans my grill, we’re on the right track!

Connected home

This is what I am most excited for, but it’s still not there.  I don’t necessarily need my fridge to talk to my dishwasher who in turn talks to my vacuum cleaner, but I would like an automated system that helps me manage my life a little better.  All the big guys like Samsung and LG had Connected Home areas. But when I asked the guy at Samsung if he could point me to the refrigerator that scanned my food as it went in and then sent me a text when I needed more eggs, he said, “I don’t know about that, but we have a cool fridge over there.” Needless to say, the technology we all REALLY want from our connected home still has a ways to go.

Below you can see how LG’s “HomeChat” is their entry into the Connected Home concept and what they explain as a way to text with your appliances.

Trending closer to the “make my life better” concept, I did like some of what I saw at the Cisco booth. They were showing some examples under their “Internet of Everything” banner wherein you can control and track all of your appliance usage and the corresponding bills.

ciscoWhat we really need now is for someone like Apple to make all of this stuff simple, intuitive, and elegant. The products being created by Nest are more of what I was looking for and sadly if they were there, I didn’t see many of them (though I did notice there were suddenly a lot of companies making Thermostat’s that synced with your iPhone).

nestWearables

Wearables could be seen in full effect in the Fitness Tech area. A plethora of companies were showcasing all the ways to track your health and workouts using bracelets, chest straps, and head gear. All of it synced with your smartphone and provided reasonable utility, but nothing on the floor cried ‘must have!’

Patrons wearing Google Glass and sporting their Samsung and Pebble connected watches were seen in large quantities.  The latter announced it’s new Pebble Steel watch at CES which appeared to be well regarded.

pebble-steel-3qtr-trio-zoomI know there is a lot happening in this space, but I left CES feeling like the real innovations are being kept under wraps because what was being shared openly wasn’t in line with what I’ve been reading about.

Solar electronics

A large part of my Vegas trip was spent attempting to stop my iPhone’s battery from dying and looking constantly for ways to charge it.  I was excited to see several smaller manufacturers offering products powered by the sun. (I hope someone from Apple was as excited to see this as I was.) Portable Bluetooth stereos at one booth caught my fancy and said products even had USB ports to charge your (previously referenced) phone and tablet while you tan to the sounds of your Spotify playlist.

TVs

Every year the televisions get larger and thinner. This year they curved, bended, and produced 4K images dwarfing the already impressive HD that we just got used to.  My question is, “do we need this right now?” You can tell me all day long how the curved TV is a more immersive experience but I heard a friend say that now it won’t fit in his entertainment center! Meanwhile, while the 4K picture is truly amazing, unless the networks are planning to roll out a slew of programs filmed with 4K in mind, you will be watching Game of Thrones with a picture so clear it actually takes away from the Hollywood magic.

Without a doubt, the most conversations around Curved TVs centered on the Michael Bay meltdown at the Samsung press conference!

3D Printers

My business partner, Terry, was enthralled with the 3D Printing area. Numerous manufactures showcased their printers and peripheral 3D scanners for an approving crowd.  The future for this sector is truly inspiring and we should be seeing great things from this in the years to come. If I had one critique for this area, I wish there had been more examples of how 3D printers are churning out actual useful household, automotive, and medical items and less examples of dolls and figurines.  That said, the band playing the classic rock soundtrack using instruments generated from 3D printers was quite impressive.

Photo: Ben Pimentel/MarketWatch

Photo: Ben Pimentel/MarketWatch

Random

Another favorite was less about the technology and more about the creative integration of existing technology.

TreadmilliFit showed off their “Everything Inside” concept which came to life in the form of a flat screen television positioned above a NordicTrack treadmill enabling the exerciser to virtually tour the world via Google Street View maps.  The idea that you could “hike” the Grand Canyon without leaving your house was almost inspiring enough to, well, not leave the house.

Overall it was a good CES and I’m glad I was there. The promise of what is to come was more impressive than what I actually saw, but as a creative dreamer always looking for inspiration, there was plenty oozing from the Las Vegas Convention Center this year.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Instagram Launches Direct Messages
This week, Instagram launched Instagram Direct.  The feature allows users to capture moments using the app and send directly to friends as opposed to broadcasting them on their feed to their entire network. Though many are claiming this is Facebook’s version of SnapChat (which it recently tried to purchase for $3 billion), there are differences. You cannot mark up photos with avatars or text and the images do not disappear.

Twitter “See It” Button Adds More TV Networks and Cable Companies
Comcast is expanding its See It Platform, which essentially turns Twitter into a remote control, by adding several broadcast and cable networks as well as rival pay-TV providers. ABC, A&E, AMC, Crown Media Family Networks, Discovery and Fox Networks will soon promote certain programming via See It, while Cablevision and Time Warner Cable will make the functionality available to their subscribers.

Facebook Videos Now Auto-Play on Mobile
Facebook is bringing auto play for native videos to all users after testing the feature in September. Previously, any video uploaded and posted to the News Feed would appear the same as YouTube videos — locked behind a play button. The auto-play feature is available to most iOS and Android users and will reach all of them soon. Facebook is also currently testing the feature for desktop users.

YouTube Expands Live Streaming to All Channels
YouTube announced its expanding its live streaming service to all YouTube channels provided your account is verified and in good standing. The update also adds the option to launch a Google+ Hangout On Air directly from the YouTube Live Events Manager.

Google+ Extends Reach Across the Web With New Social Ads
Google has been testing new social ads composed of posts published by brands to Google+, which they can now promote and target across the Google Display Network.  Dubbed +Post ads, these new units have already launched with Toyota, Ritz Crackers and Cadbury UK.

Twitter Releases Tailored Audiences Ad-Targeting Tool
Twitter recently released an ad targeting tool that allows advertisers to reach users who have shown interest in specific brands or categories, even off the site, by bringing their own audience data from a long list of third-party providers. Tailored Audiences requires brands to share with Twitter browser-related information through an advertising network partner. Twitter then matches that information with the user’s account to serve a Promoted Tweet.

Global Social Media

Saudi Arabia’s War on Twitter
Saudi Arabia loves Twitter. 41% of online users  in the country are active on the platform. This has renewed interest in the potential for social media to facilitate mobilization in the kingdom. Indeed, The Saudi Twittersphere reveals significant public discontent with the government.  This has caused the religious establishment and the Saudi government to take a closer look at the platform in an effort to ban its use in the country and punish those that use it to express their dissent. The Saudi Ministry has ramped up their  monitoring efforts on Twitter, paying close attention to users with influence. The government has also been recruiting experts to work on intercepting encrypted data from mobile apps including Twitter and WhatsApp. The government also has plans to link Twitter accounts to national ID numbers to keep track of citizens using the platform.

Noteworthy Campaigns

Sprint Hijacks Fans Twitter Feed in Latest Ad Stunt
For Sprint’s latest ad featuring actors James Earl Jones and Malcolm McDowell reading everyday texts out loud, the network is exclusively debuting it on one fan’s Twitter feed. The video launched via a tweet from Sprint to Danielle Gray’s Twitter account.  After tweeting her support for TV ads, Gray was contacted by Sprint and was asked if she wanted to get involved in the “Thinking About You” spot.  Watch the ad here.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Experiments with Trending Topics
Two months after Facebook introduced hashtags, the social network is now testing another popular Twitter feature: trending topics. Facebook started experimenting with its own version of trending topics this week with a test group. Users will see a tile in their mobile news feed that lists one or more trending keywords (I.e. “Shark Week”). If you tap on that topic, you will be shown posts from other users – including those that you are not directly connected to.

Facebook Reveals Algorithm Changes to Newsfeed
This week, Facebook announced changes to the algorithm it uses to determine which stories appear in a user’s newsfeed. Key takeaways: 1. Every time someone visits their news feed, there are on average 1,500 potential stories from friends, people they follow and Pages for them to see. Only 300 of these stories will show up because of the new algorithm. 2. No major changes to how the newsfeed operates or how posts are ranked. 3. Organic stories that people did not scroll down far enough to see can reappear at the top of the news feed if the story is still getting a lot of likes and comments (Story Bumping). 4. People and Pages that are within the last 50 interactions that a user has will receive a small bump in ranking value (Last Actor). 5. Facebook will soon focus on real-time conversations by posting current events in chronological order at the top of the news feed.

Higher Tweet Volume Drives TV Tune-In

A study released by Nielsen has found that an increase in tweets can drive an increase in live TV viewership. According to the findings, a rise in live TV ratings drove up the number of tweets about programming among 48% of the episodes sampled. On the flip side, an increase in the volume of tweets drove up live TV ratings in 29% of the episodes it included in the study.

YouTube Co-Founders Release New Video App MixBit
The two men responsible for YouTube are releasing their latest endeavor, video clip-and-mix app, MixBit. Similar to Instagram Video and Vine, this app allows users to record 16-second clips of film, but MixBit allows users to edit and combine these clips to make longer videos.

Global Social Media

Facebook is “Friending” Latin America
Latin America – where one in three people already have Facebook accounts, will increasingly drive the network’s global profits, according to a Facebook spokesperson. With 84 million users accounts – roughly half the population – Brazil now vies with India as Facebook’s no. 2 market, after the U.S. Meanwhile, Mexico has a similar ratio, with 50 million users, while Argentina has 24 million, Colombia 19.8 million, and Venezuela and Chile each have roughly 11 million accounts.

Noteworthy Campaigns

General Electric Hosts a #6SecondScience Fair on Vine
GE is creating and curating posts showing quick science experiments as part of an effort to increase engagement on Vine. Using the hashtag #6SecondScience, the brand began touting the miracles of science after one video (experiment combining milk, food coloring and dish soap) became the company’s most successful Vine to date. The company is asking users to submit their own Vines, which they will retweet and blog the best examples. GE will also bring in Vine “celebrities” like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out and are buying Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations to further promote the campaign.