Tag Archives: tumblr

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

FTC Sues Amazon
Amazon unfairly allowed young children to rack up charges on their parents’ credit cards by making in-app purchases, the FTC alleges in a lawsuit filed last week. The FTC is seeking a court order requiring Amazon to reimburse parents for charges their children incurred within apps. Earlier this year, Apple agreed to provide refunds of at least $32.5 million to settle a similar claim.

Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in an app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook this week began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar.

Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets
Twitter today released a new analytics dashboard for advertisers, Twitter card publishers, and verified users. The company already gave advertisers data about tweets that they’d paid to promote, but there was nothing equivalent for “organic” tweets. Now, the new dashboard offers a broader view of an account’s entire Twitter strategy. The dashboard includes data including: total impressions, total engagements, and engagement rate for each tweet, and also aggregates the data for the past month.

You Can Now Embed Vine Videos on Tumblr
You can now embed your favorite Vine videos on your Tumblr blog. The platform announced the new integration over Twitter this week.  To embed a video – simply add the URL or embed code into the video post box from your Tumblr homepage.

Global Social Media

Gmail Languages Expanded to Cover 94% of the Internet Population
Email is still the universal means of communication. You don’t need a proprietary app to send an email. What you do need is support of languages and regional dialects. To get more people connected, Google just announced it’s added 13 new languages to Gmail including: Afrikaans, Armenian, Azerbaijani, Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.

Noteworthy Campaigns

Sour Patch Kids Snapchat Effort
Earlier this week Sour Patch Kids launched a five-day Snapchat campaign featuring social media influencers, which marks a first for the brand and for the parent company Mondelez. The campaign dubbed “Real-Life Sour Patch Kid” enlists social media star Logan Paul to take over the brand’s Snapchat account while documenting pranks he pulled in New York this week.  Logan began posting Snapchat Stories to the Sour Patch Kids account on Monday detailing his hijinks. The theme changed throughout the Story starting with ‘Sour’ pranks and moving to ‘Sweet’ snaps.  The initiative aligns with the brand’s “first they’re sour and then they’re sweet” tagline.  For example, the first  message sent this week shows a giant Sour Patch character splashing water and throwing crackers at Logan, but at the end of the clip, the character shifts his attitude and gives Logan a cup of water to to drink.  Logan will also post to his own Snapchat and Twitter account promoting the partnership.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

LinkedIn Unveils a New App Dedicated to Job Searches
This week, LinkedIn added another app to its collection. The Job Search app (it’s sixth standalone app) is intended to do one thing very well: help users find and apply for new jobs. The app includes job search filters like seniority level, industry and location and both searches and individual jobs can be saved for a second look down the road. The app will also recommend positions to you based on openings you’ve viewed and saved job searches.

Facebook Officially Unveils Slingshot This Week
Facebook announced Slingshot this week, a messaging app to compete with Snapchat. Users can send photos and videos up to 15 seconds long using the app and once those messages are viewed and cleared by the recipient, they disappear from their phone for good. The only catch: Users are required to respond with an image or video in order to “unlock” those they receive.  This is a way for users to force users to share more frequently.  You do not need a Facebook account to use the app. Though the app was one of the top 50 most downloaded this week, it was topped by a new app that just arrived on the scene – called ‘Yo.’ The app simply lets users send the word “Yo” or “YoYo” to their contacts. Nothing else.  Stephen Colbert can explain further here.

Twitter Buys SnappyTV
As a broader effort to help users, brands and publishers connect more closely, Twitter has agreed to buy SnappyTV, which powers a popular platform for the live-clipping, editing and distribution of video across the web. The service is already a go-to for many of Twitter’s brand and media partners via its Amplify ad program. Twitter will invest in SnappyTV as a standalone product, as well as further integrate it into the platform.

Snapchat Launches ‘Our Story,’ Builds Community Perspective
As part of a broader shift away from ephemeral exchanges, Snapchat debuted “Stories” late last year – a feature that lets users share photos for up to 24 hours. Adding a collaborative component to the service, the start-up just unveiled “Our Story” so people at the same events can combined their own “snaps” into a single story.

FDA Finally Suggests Social Guidelines
The FDA has finally suggested some guidelines for how pharma and medical device manufacturers can use social media to market products and correct misinformation. The marketing guidelines acknowledge that third-party social media venues like Facebook and Twitter often have limited space to explain products and make disclaimers. However, the FDA emphasized that drug and device manufacturers must still comply with the original rules governing promotional messages, including the requirement to give information about specific indications, and balanced disclosures about the product’s risks as well as its benefits in each individual communication – meaning a statement about risks has to be in every Tweet, Facebook Post and so on. If it’s not possible to include every risk, the most serious should be prioritized. In all cases the company should also provide a link to more complete discussions of risks associated with the product. If there isn’t enough room to make a reasonable disclosure on the social media venue, the FDA suggests reconsidering using that venue.

Obama Hosted His First Tumblr Q&A
World Leaders are going social.  This week, President Obama participated in a Tumblr question-and-answer session. Obama held a press conference to discuss an expansion relating to the government’s “Pay As You Earn” student loan repayment program. The program limits the monthly payment amount of recent grads to 10% of their discretionary income. It raised many questions for students, so instead of hosting another press conference, the President decided to host a session on Tumblr, entitled #ObamaIRL.

Global Social Media

On Facebook, the World Cup is Bigger Than Olympics and Super Bowl Combined
Through one week of the World Cup, Facebook has already seen more people having more interactions about the tournament on the site than it has for Sochi, Super Bowl and the Academy Awards combined. A total of 141 million people have commented about, “liked,” or shared posts on Facebook about the World Cup. There have been 459 million different interactions. Much of the action is international: 85% of the people talking about the World Cup on Facebook are from outside of the U.S. There are 1.28 billion people on Facebook worldwide, 80% of which are outside of the U.S.

Noteworthy Campaigns

Jamba Juice Launches YouTube Dance-Off To Promote Healthy Smoothies
Jamba Juice, one of the biggest smoothie chains in the country, will soon be offering their own green juices to keep up with the growing green trend. To promote the new products, the company has launched a contest called “Blend In the Good,” which asks people to upload videos of them dancing, to signify the good both inside and outside of the drink. Jamba Juice teamed up with popular YouTube channel DanceOn, and is uploading the choreographed entries both to their YouTube channel and their website. Prizes for the top three entires include a trip to NYC, LA or SF in August along with a Jamba Juice gift card.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

YouTube in Talks to Purchase Game-Streaming Network Twitch for $1 Billion
YouTube could be purchasing Twitch, the largest video game live-streaming network for $1 billion. According to sources, the deal will be an all-cash transaction. Twitch averages 45mm unique monthly viewers with a million gamers broadcasting their own content. Twitch has become fully integrated with XboxOne and Playstation 4 consoles, allowing players to stream and watch content from their televisions.

LinkedIn Now Shows How Your Profile Ranks in Your Network
LinkedIn announced this week that is expanding on the Who’s Viewed Your Profile section with a new feature that shows how your profile ranks compared to others at your company and to everyone you’re connected with on the social network. The ranking is based on the number of times your profile has been viewed during the previous 30 days.

Facebook Adds Audio Matching to Get You Posting More About TV
Facebook announced a new feature  this week that uses a phone’s microphone to identify a show or movie airing on one of 160 TV channels. Then, if users wish, it pre-populates a post with the name of the movie or TV show, identifying TV shows’ specific season and episode so friends can avoid spoilers. The service can also identify songs and start a post with the title of the song plus a 30-second snippet.

Pinterest Unveils New Tech to Become More Measurable For Brands
Now open for business with new ad offerings, Pinterest has taken the long-awaited step towards making itself more measurable to brands. The social network is finally opening up its business insights API, letting a small group of developers who build software for marketers tap into intelligence about how pins are performing across its network of 30 billion. Now brands on Pinterest can learn which of their products are most popular across the network, what type of images are being shared and liked the most, and which pins are driving the most traffic and sales via services like Percolate and Spredfast that they may use to manage their social presences on other social networks.

Facebook is Reportedly Preparing to Take on SnapChat with a New Messaging App
Facebook is planning an effort to take on Snapchat with the upcoming launch of ‘Slingshot,’ a new a standalone app apart from Facebook Messenger. Slingshot is also said to be different form Snapchat in that users tap or hold a friend’s profile picture to send a photo or short video clip, which can be viewed only once.

Global Social Media

Facebook Adds Video Ads Internationally
Facebook is expanding its new video ads beyond the U.S. to countries including Australia, Brazil, Canada, France, Germany and the UK. The international launch comes two months after Facebook introduced the 15-second video ads that play automatically in user feeds with the sound muted until clicked on.

Noteworthy Campaigns

AMC’s New Drama Premieres on Tumblr – 2 Weeks Before TV
AMC released the premiere episode of its newest drama, Halt and Catch Fire on Tumblr, AMC.com and video on demand this week, two weeks before the show makes its broadcast debut. It’s not uncommon for TV shows to debut digitally before they appear on broadcast cable, but this is notable because its the first ever TV series premiere on Tumblr. This is also the first time AMC has premiered a show on a social media platform. AMC sees synergy between Tumblr and the show, which depicts  renegade computer programmers working out of Texas in the early 1980’s. AMC will also be launching a branded network Tumblr page that will be integrated into AMC.com.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Pinterest Seeks 7-Figure Spend Commitment from Advertisers 
Pinterest hasn’t brought its ads to market yet, but it is asking for a hefty spending commitment: between $1-2 million from prospective advertisers and it’s looking to price CPMs between $30 and $40. The pricing makes it clear that Pinterest intends to have a premium ad offering – similar to Instagram. Pinterest began testing promoted pins on the web and mobile apps almost six months ago with a set of undisclosed businesses.

Facebook is Ending the Free Ride
Facebook is in the process of slashing organic paid reach down to 1-2%. This will impact all brands – meaning companies will have to pay to reach their Facebook fans moving forward.  Expect the changes to take place in the next month or so.

Viacom is Taking Tumblr to the Upfronts
Tumblr has struck a major ad deal with Viacom ahead of this year’s upfronts. Per the exclusive deal, Tumblr plans to host content from MTV, Comedy Central and other Viacom properties, while the network will offer ad partners the option of extending their campaigns across Yahoo’s social network. Last year, Yahoo paid $1.1 billion for Tumblr. Tumblr now claims an audience of more than 300 million unique visitors per month.

Will Twitter Be Removing @Replies?
Twitter is experimenting with a new version of its Android app that removes @ replies entirely, hinting at the possibility that it will phase out the communication feature sometime in the future. Twitter’s Head of News recently told an audience that hashtags and @ replies are “arcane,” and hinted they would be reworked to provide a more streamlined approach to the service to help new users understand the concept of Twitter.  @ replies may be replaced for Facebook-like mentions, although it is only an experiment at this stage.

Global Social Media

Twitter Blocked in Turkey
Turkish Prime Minister Recep Tayyip Erdogan announced during a rally in Bursa that he will “eradicate Twitter.” Following his announcement, the Prime Minister’s office issued a statement saying that Turkish officials had “no option” other than to ban Twitter. Shortly afterwards, tweets and screenshots began to show that Twitter (and possibly Facebook) was being blocked in the country. Many users were sharing a forum on Wikileaks with advice no how Turkish users can still access the site. #TwitterisblockedinTurkey and #DictatorErdogan were the top trending hashtags worldwide by Thursday afternoon.  There are 10 million Twitter users in Turkey.

Here Come China’s Tech Giants: Weibo, Alibaba to IPO in the U.S.
Weibo, China’s Twitter, filed for its U.S IPO last week. The service, being spun off its parent company Sina Corp. is looking to raise $500 million from the public offering. Although Weibo’s 241 million active users are nearly all inside China, the company listed a variety of international services as its rivals including Facebook and Twitter.  Meanwhile, e-commerce giant Alibaba is looking to file an IPO as soon as April. If that pans out, it could be one of the largest tech IPOs in recent U.S history. It is worth roughly $150 billion. Yahoo owns a quarter of Alibaba.

Noteworthy Campaigns

Delta Wants to Put You on a Flight With An Inspirational Business Leader
Delta Airlines has teamed up with LinkedIn for an initiative called Innovation Class. The campaign is offering customers who are LinkedIn members, the opportunity to meet and fly with select industry leaders on designated Delta flights. The first winner was CEO of Patten Studio, James Patten who won a seat next to Pebble Technology CEO Eric Migicovsky on a flight from Salt Lake City to Vancouver for TED, and now stars in a brand video for the campaign.  The airline will host three other Innovation Class flights throughout 2014, including one en route to The James Beard Awards in NYC on May 5th with Sean Brock, finalist for outstanding chef the year.  The Innovation Class site  asks users to submit ideas for more mentors to offer flights with, hinting that the campaign may continue on beyond the initial four opportunities.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook Updates Design For Business Pages
Only days after debuting a new look for the News Feed, Facebook this week began rolling out an updated design for brand Pages. Among the changes, all posts now appear on the right-side column of the Timeline, so all updates appear the same on a brand’s page and in the News Feed. The left-hand column will feature information about a company’s business, including a map, hours of business, phone number and website, as well as photos and videos. Also noteworthy –  Tabs are now hidden behind the “More” option, which is yet another step towards Facebook’s quest to focus entirely on the News Feed. Apps are still present but are featured on the left-hand side and are much less prevalent.

Tumblr Lets Bloggers Dial-In to Add New Content
Tumblr’s latest feature allows you to call a toll-free number and record a short audio message that becomes your latest blog post. The feature is easy to use – just add a telephone number to your Tumblr settings that you want to be able to record a message, and then dial 1-866-584-6757. As soon as you hang up, the message will get posted to your Tumblr account. Watch the fun video explaining how it works here.

Facebook Introduces 15-Second Video Ads
Facebook just introduced 15-second video ads, which will start playing without sound as they appear on screen and stop if you scroll pass. If you tap the video, it will expand into full screen view with sound. Users can expect to start seeing these ads over the next few months.

Pinterest Debuts Gifts Feed
Aiming to boost e-commerce activity, Pinterest this week introduced a new Gifts Feed showcasing all things that users can buy through the platform. This feed only shows Product Pins and includes pricing and availability details. The new feed also indicates price range through a system of one to four dollar signs.

Google Changes Search Results
Google is rolling out a new design of search to desktop users that includes changes to both organic search results and ads. The new design removes underlines, increases font size and changes the way ads are labeled in search results. Google’s AdWords-targeted ads no longer have the pink shading. Instead they are preceded by a small yellow box labeled “ad.”

Vine’s Hottest New Trend: #Whaling
Vine stars are looking to get in on the platform’s newest trend: #whaling. Whaling has even enticed news anchor teams to join in. Much like planking, whaling involves contorting your body into a shape resembling a real-life creature: in this case, a whale. More specifically, a breaching whale.

Global Social Media

China’s Sudden WeChat Crackdown
The social networking app, WeChat, also known as Weixin in China, fell victim to a very abrupt and unexpected crackdown this week, with dozens of politically active accounts deleted. Politically active users driven from censorship on Weibo, are finding the relative oasis of WeChat not as safe from the government as previously thought. Some of the squashed accounts had hundreds of thousands of followers. Some new sources were also shut down.  WeChat is slowly approaching the 300 million user mark, but if censorship like this continues, it may have a huge impact on the app. China’s crackdown on Weibo resulted in a 10% decline in users last year.  37% of those users that left Weibo flocked to WeChat.

Noteworthy Campaigns

Starbucks Begins Testing Mobile Orders, Payments
Starbucks plans to begin testing a service that lets customers place orders ahead of time via smartphone at some of its U.S. stores later this year. The coffee giant plans to let customers choose coffee or food while inline or before entering an outlet through the Starbucks mobile app. The step would build on Starbucks’ mobile payments business and loyalty program. The company currently processes almost 5 million mobile transactions a week through its payments app, which boasts 10 million monthly active users.

Is 2014 The Year of Tumblr?

Written by: Tom Edwards
Bookmark and Share
Bookmark and Share

In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… Tumblr.

tumblr

What makes Tumblr unique? The platform is a hybrid of social & the web. Tumblr provides a massive (225m monthly uniques) and highly engaged audience as well as complete creative control over the look & feel of the experience. This is a valuable proposition for extending the equity & discoverability of a brand’s digital presence.

Tumblr Web Social

Tumblr can serve as a campaign destination or social hub which has become a lost element within the social ecosystem. Most social platforms have moved away from a destination approach and are focused on atomized content engagement. Meaning the emphasis is on making sure your content is engaging enough to capture users attention within a short amount of time.

Tumblr Hub

With Tumblr, brands are not limited to a single media type, there are no design restrictions and no character limits. A brand can create a compelling experience that transcends the social stream and maps to discovery through traditional channels such as search.

Here is an example of THE SIGNAL from Lexus. Note the design freedoms of the platform.

Screenshot 2014-02-18 22.00.05

Other key elements to consider: Tumblr blogs can support custom URL’s which are ideal for campaign landing pages. SEO has been a key focus area for Tumblr and the platform is optimized for mobile.

Here is an IFC example of a custom URL solution

IFC Spoils of Babylon

Here is the IFC example as the #1 search result for Spoils of Babylon

ifc spoils of babylon - Google Search

Regarding engagement, Tumblr content tends to have a longer shelf life compared to some of the other social platforms that integrate time decay of the content into their algorithms. With Tumblr as content is re-blogged it continues to earn impressions over time.

Tumblr Impressions over time

In a recent briefing by the Tumblr team, I was pleasantly surprised by the composition of their audience. Let’s just say that breakdowns are consistent with today’s millennial focused campaigns. And the rate at which Tumblr’s daily users are actively creating original content, re-blogging content and/or “hearting” content is significantly higher than I was expecting. All of this with a very healthy daily growth rate.

A recent Social Media Intelligence Report from Adobe referenced that in Q4 2013 Tumblr’s RPV (Revenue per visit) rose 340% year over year, with a healthy $1.10 revenue per visit. Facebook is currently #1 with a $1.22.

Tumblr RPV

Another shocking revelation was the amount of time spent per visit with an average session of 20 minutes with 66 pages visited per day.

How Brands are using Tumblr

Community Driven – Some brands are relying on their users to power their Tumblr presence. Here are a few standout examples:

Disney The Looking Glass

Disney Tumblr
Samsung Camera

Samsung

Commerce-Driven – Here a few brands who are extending commerce and maximizing the referral revenue potential of Tumblr

Target On the Dot

Target

GameStop

GameStop

Angry Birds

Angry Birds Tumblr

AT&T

Screenshot 2014-02-18 22.22.38

Tumblr now supports a more robust paid amplification offering as well, allowing for targeting that covers both desktop & mobile.  At a later date I’ll get further into to paid amplification on Tumblr.

With all of this momentum, in my opinion, Tumblr will be a force to be reckoned with in 2014.

Follow Tom Edwards @BlackFIn360

Stats of the Week

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. Here are some we thought we’d share with you from this past week:

How We Hear About New Products

Global market research company, Ipsos published a report based on interviews with over 18,000 adults between the ages of 18 – 64 in the US / Canada and 16 – 64 in other countries about how we actually hear about new products.  The main takeaway from the report is this:

  • The top 3 ways we learn about new brands and products are:
    • The Internet (68%)
    • TV Advertising (61%)
    • Friends and Family (53%)

Source: Ipsos

Social Networking Kids

For those of you who prohibit your kids from using social networking sites, you may want to stop reading this now.  Turns out a lot of kids are finding their way onto the Facebooks and Tumblrs despite your best efforts.  There is a pretty infographic below, and here are some of the top line stats:

  • Over 5 million users below the age of ten use Facebook
    • Over 200,000 of them are aged 6 or younger
  • The average age for a child to start regularly consuming online media is now 8 years old

Source: Letterbox

Just For Fun

As our favorite TV show, “Breaking Bad” prepares to air it’s last 8 episodes, we figured we’d list some little known facts about the show (thanks to THIS blog post for the info):

  • Breaking bad was originally supposed to be set in Riverside, CA but instead is based in Albuquerque, NM.
  • The formula for Meth is C10H15N, as can be seen in the opening credits
  • Jesse Pinkman was supposed to be killed off in season 1 but Aaron Paul’s performance was so good, they kept him around.
  • Bryan Cranston has “BR BA” tattooed on his ring finger (If you’ve seen the show, you know what this means)
  • The scene where Walter throws a pizza on the roof was done in one miraculously perfect take.
  • Walter’s alter ego, Heisenberg, is a tribute to 20th century physicist Werner Heisenberg, a key creator of quantum physics.
  • Aaron Paul was on an episode of The Price is Right.

 

 

Stats of the Week

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape. As we approach the middle of the year, we thought we’d share some stats from the first half of this year.  The University of North Carolina posted a blog citing a Brief History of Social Media and for this year they noted:

  • YouTube tops one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.
  • Facebook user total climbs to 1.11 billion.
  • Twitter has 500 million registered users, with more than 200 million active.
  • Apple boasts over 50 billion app downloads
  • Yahoo purchase Tumblr blogging-social media network, with 170 million users and 100 million blogs.
  • Flickr has 87 million users and stores 8 billion photos, while Instagram has 100 million users storing 4 billion photos.
  • LinkedIn has 225 million users, while MySpace has 25 million users.
  • Pinterest has 48.7 million users, while WordPress hosts 74 million blogs.
  • Dropbox has more than 100 million users with 1 billion files uploaded daily.
  • Google+ has 343 million users.
  • Reddit has 69.9 million monthly users, with 4.8 billion monthly page views.
  • There are 156 million blogs.
  • An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.

Compiled by: University of North Carolina

Headlines & Stuff

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook Launches Verified Accounts
Much like verified accounts on Twitter, verified Facebook pages will now display a small blue check next to their owner’s name. The check mark will also appear beside the profile name in search results, as well as anywhere else on Facebook where it appears. Also just like Twitter, Facebook’s verified status won’t be offered to everyone. They will be available to public figures with large audiences, namely celebrities, government officials, popular brands and some journalists.

Twitter Expands Lists
Twitter announced that its is updating its “List” feature, expanding it so that users can now have up to 1,000 lists with a maximum of 5,000 accounts in each one. In other Twitter news, the microblog is rolling out an ad-retargeting exchange similar to Facebook’s that would let brands retarget people who visit their site with ads on Twitter.

LinkedIn Adds Photo Sharing
LinkedIn has added the ability for users to upload photos, documents and presentations to their status updates. The new capability, which allows users to upload images and other content through the share box on the home page, will roll out to all members over the next few weeks. The sites’ 2.9 million Company Page owners now have the ability to directly upload images and files as well.

Tumblr Adds In-Stream Ads Online

A week after Tumblr was acquired by Yahoo for $1.1 billion, the blogging platform has announced that it will be rolling out its first sponsored web posts next month. These ads will be integrated into users’ streams, which until now on the desktop version of the site have only been populated next to content posted by other users they follow.

BuzzFeed, CNN and YouTube Plan Online Video Channel

This week, BuzzFeed launched “CNN BuzzFeed,” a YouTube channel featuring content from CNN that is designed to be shared via social networks.  The move is part of BuzzFeed’s plan to become a news destination for young adults.

Global Social Media

Social Media Marketing Increasingly Annoying UK Users
Details from a recent study indicate that UK users’ acceptance of ads on social sites is fairly low. Only 5% claim to have clicked on an ad in the past year and less than 1 in 10 feel that targeted advertising is relevant to them. Also, there has recently been an increase in the percentage of respondents who have stopped using social media altogether because they’ve had enough of promotions. The majority of users displayed negative attitudes towards social media marketing (just 10% of Europeans professed to trust social media marketing). 35% of respondents say they regularly hide companies’ updates if they update too often and 1 in 5 claim to have stopped using social media because they fear their information is being shared or used by 3rd party sites.

Noteworthy Campaigns

Taco Bell  Sends Custom Made Rings To Social Savvy Super Fans
Taco Bell sent glitzy, unique rings engraved with special Taco Bell script to eight young women who regularly tweet and post photos on Instagram about all things Taco Bell. The custom-rings were sent to both fans and celebrities including Chrissy Teigen, a Sports Illustrated swimsuit model, Jessica Lu an actress on MTV’s Awkward and Leah Cecil, Miss California 2012. The  handmade gold-wire rings were designed for Taco Bell by an Orange Country, CA based designer (sourced on Etsy). A handwritten note accompanied each ring. Pictures of the rings have been showing up on Twitter and Instagram.

Corona Invites Fans to “Live It, Share It, Win It.”
Crown Imports’ Corona Extra and Corona Light brands are offering fans the opportunity to enhance their summer experience through the “Live it. Share it. Win it.” promotion. Through July 31, Corona fans are encouraged to capture and upload photos enjoying Corona inspired summer activities and tag them on CoronaSummer.com for a chance for their photo to appear in an upcoming ad for the brand. Corona will also be giving away weekly prizes and one of four U.S. Travel package grand prize experiences through codes on specially marked packages of Corona.