Here are some cool things we read about this past week:
FTC Sues Amazon
Amazon unfairly allowed young children to rack up charges on their parents’ credit cards by making in-app purchases, the FTC alleges in a lawsuit filed last week. The FTC is seeking a court order requiring Amazon to reimburse parents for charges their children incurred within apps. Earlier this year, Apple agreed to provide refunds of at least $32.5 million to settle a similar claim.
Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in an app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook this week began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar.
Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets
Twitter today released a new analytics dashboard for advertisers, Twitter card publishers, and verified users. The company already gave advertisers data about tweets that they’d paid to promote, but there was nothing equivalent for “organic” tweets. Now, the new dashboard offers a broader view of an account’s entire Twitter strategy. The dashboard includes data including: total impressions, total engagements, and engagement rate for each tweet, and also aggregates the data for the past month.
You Can Now Embed Vine Videos on Tumblr
You can now embed your favorite Vine videos on your Tumblr blog. The platform announced the new integration over Twitter this week. To embed a video – simply add the URL or embed code into the video post box from your Tumblr homepage.
Global Social Media
Gmail Languages Expanded to Cover 94% of the Internet Population
Email is still the universal means of communication. You don’t need a proprietary app to send an email. What you do need is support of languages and regional dialects. To get more people connected, Google just announced it’s added 13 new languages to Gmail including: Afrikaans, Armenian, Azerbaijani, Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.
Sour Patch Kids Snapchat Effort
Earlier this week Sour Patch Kids launched a five-day Snapchat campaign featuring social media influencers, which marks a first for the brand and for the parent company Mondelez. The campaign dubbed “Real-Life Sour Patch Kid” enlists social media star Logan Paul to take over the brand’s Snapchat account while documenting pranks he pulled in New York this week. Logan began posting Snapchat Stories to the Sour Patch Kids account on Monday detailing his hijinks. The theme changed throughout the Story starting with ‘Sour’ pranks and moving to ‘Sweet’ snaps. The initiative aligns with the brand’s “first they’re sour and then they’re sweet” tagline. For example, the first message sent this week shows a giant Sour Patch character splashing water and throwing crackers at Logan, but at the end of the clip, the character shifts his attitude and gives Logan a cup of water to to drink. Logan will also post to his own Snapchat and Twitter account promoting the partnership.