Tag Archives: Turkey

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook Launches New Places Directory to Rival Yelp
Facebook has quietly launched a new Places Directory, which lets you search for the best destinations in cities across the world. The results are ranked by user ratings and show comments from friends and others in your Facebook network.

Social Spend Will Double by 2018
Social media advertising spending will more than double in just five years, according to a new forecast from BI Intelligence. The group predicts social ad revenues will jump 40 percent from $6.1 billion in 2013 to $8.5 billion this year and 195 percent to almost $14 billion in 2018. Factors driving this growth: increased reach, improved targeting, improved measurement capabilities, and the rapid expansion of programmatic buying options.

Twitter Announces Several New Features
During Twitter’s Analyst Day event, the company promised to launch new services including new messaging, video creation, and content curation features in the coming months. The goal is to make the social network more engaging to new and existing users. Some of the new features announced include: Timeline Highlights, Instant Timeline, breaking news alerts, real-time video editing and sharing (native Twitter video), improvements to private messaging, and more stand-alone apps.

Facebook Debuts ‘Say Thanks’ Video Feature
Facebook launched a new feature called “Say Thanks” that helps users create “video cards” for friends and family. To create the cards, Facebook automatically combines content featuring users and the person they’ve chosen to commemorate. Users can then edit that content and choose from different card themes before sharing them.

YouTube Unveils Music Streaming Service
YouTube launched its new music streaming service this week. Music Key will be ad-free and begin on an invite-only basis with a promotional subscription price of $7.99 per month — discounted from $9.99. YouTube is also adding a music-focused tab that includes favorites and recommended playlists. YouTube’s Music Key also includes a subscription to Google Play Music.

Global Social Media

The Countries Where Facebook Censors the Most Content
As Facebook expands, countries are increasingly interested in making content on the social network disappear. Censorship on Facebook increased 19 percent between the first six months of 2014 and the last six months of 2013. But censorship isn’t distributed evenly. Some countries are more trigger-happy than others. India leads the list with 4,900 pieces of content restricted. Turkey and Pakistan follow closely with 1,800 and 1,700 “pieces of content” removed. Facebook only restricts content when it is “illegal under local law.”

Noteworthy Campaigns

JetBlue Launches Fly It Forward
JetBlue Airways recently introduced a new program called “Fly It Forward” that enables customers to spread goodness from one to the next. The program is inspired by the airline’s crew members and is carried on by customers passing along one ticket on a continuous journey throughout the JetBlue network. To celebrate the launch, JetBlue released a video featuring the first four fliers to participate in the program. The video also calls for the public to submit their own nominations for deserving travelers. Consumers can follow stories as they unfold at jetblueflyitforward.com and help write the next chapter by submitting their own entry through Twitter using #FlyItForward.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest Seeks 7-Figure Spend Commitment from Advertisers 
Pinterest hasn’t brought its ads to market yet, but it is asking for a hefty spending commitment: between $1-2 million from prospective advertisers and it’s looking to price CPMs between $30 and $40. The pricing makes it clear that Pinterest intends to have a premium ad offering – similar to Instagram. Pinterest began testing promoted pins on the web and mobile apps almost six months ago with a set of undisclosed businesses.

Facebook is Ending the Free Ride
Facebook is in the process of slashing organic paid reach down to 1-2%. This will impact all brands – meaning companies will have to pay to reach their Facebook fans moving forward.  Expect the changes to take place in the next month or so.

Viacom is Taking Tumblr to the Upfronts
Tumblr has struck a major ad deal with Viacom ahead of this year’s upfronts. Per the exclusive deal, Tumblr plans to host content from MTV, Comedy Central and other Viacom properties, while the network will offer ad partners the option of extending their campaigns across Yahoo’s social network. Last year, Yahoo paid $1.1 billion for Tumblr. Tumblr now claims an audience of more than 300 million unique visitors per month.

Will Twitter Be Removing @Replies?
Twitter is experimenting with a new version of its Android app that removes @ replies entirely, hinting at the possibility that it will phase out the communication feature sometime in the future. Twitter’s Head of News recently told an audience that hashtags and @ replies are “arcane,” and hinted they would be reworked to provide a more streamlined approach to the service to help new users understand the concept of Twitter.  @ replies may be replaced for Facebook-like mentions, although it is only an experiment at this stage.

Global Social Media

Twitter Blocked in Turkey
Turkish Prime Minister Recep Tayyip Erdogan announced during a rally in Bursa that he will “eradicate Twitter.” Following his announcement, the Prime Minister’s office issued a statement saying that Turkish officials had “no option” other than to ban Twitter. Shortly afterwards, tweets and screenshots began to show that Twitter (and possibly Facebook) was being blocked in the country. Many users were sharing a forum on Wikileaks with advice no how Turkish users can still access the site. #TwitterisblockedinTurkey and #DictatorErdogan were the top trending hashtags worldwide by Thursday afternoon.  There are 10 million Twitter users in Turkey.

Here Come China’s Tech Giants: Weibo, Alibaba to IPO in the U.S.
Weibo, China’s Twitter, filed for its U.S IPO last week. The service, being spun off its parent company Sina Corp. is looking to raise $500 million from the public offering. Although Weibo’s 241 million active users are nearly all inside China, the company listed a variety of international services as its rivals including Facebook and Twitter.  Meanwhile, e-commerce giant Alibaba is looking to file an IPO as soon as April. If that pans out, it could be one of the largest tech IPOs in recent U.S history. It is worth roughly $150 billion. Yahoo owns a quarter of Alibaba.

Noteworthy Campaigns

Delta Wants to Put You on a Flight With An Inspirational Business Leader
Delta Airlines has teamed up with LinkedIn for an initiative called Innovation Class. The campaign is offering customers who are LinkedIn members, the opportunity to meet and fly with select industry leaders on designated Delta flights. The first winner was CEO of Patten Studio, James Patten who won a seat next to Pebble Technology CEO Eric Migicovsky on a flight from Salt Lake City to Vancouver for TED, and now stars in a brand video for the campaign.  The airline will host three other Innovation Class flights throughout 2014, including one en route to The James Beard Awards in NYC on May 5th with Sean Brock, finalist for outstanding chef the year.  The Innovation Class site  asks users to submit ideas for more mentors to offer flights with, hinting that the campaign may continue on beyond the initial four opportunities.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Insights Get a Makeover
Facebook Insights is changing. A small, random group of beta testers got access to the new desktop design this week. A broader rollout is coming soon at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats like “People Talking About This,” have been broken into separate charts that allow Page owners to individually measure the reach and engagement of individual posts. Additional charts make it easier for users to see what kinds of posts have better reach or positive engagement than others. Owners can now break down demographic behavior to see if their Pages, for example, are better at engaging women ages 18-24 or men older than 65.

LinkedIn Unveils New Updates
LinkedIn unveiled two new updates this week that give users a more personalized home page. Called “Who’s Viewed Your Updates,” and “You Recently Visited,” the features are intended to provide users with more personalized insights on activities and engagement across the platform. “Who’s Viewed” is a snapshot of what a user has shared over the past two weeks. It also indicates who has seen the content. “You Recently Visited” indicates recent profiles that a user has viewed, searched or conducted discussions about.

FTC Warns Search Engines About Paid Ads
Search engines are increasingly blurring the differences between paid ads and organic listings, according to the Federal Trade Commission. Letters warning search engines that they need to clearly differentiate sponsored ads from organic results, were sent to dozens of companies including Google, Bing, AOL and Yahoo this week.

Facebook Developing Social Reader to Rival Flipboard
Facebook is working on a Flipboard-like social reader that will allow users to aggregate and read news stories from a range of sources. The project has been ongoing for a year. There has been no announcement about its release date.

Global Social Media

Turkey Hints a Twitter Censorship
The Turkish government is heading towards a showdown with Twitter after asking it to set up a “representative office” inside the country. The move could presage a censorship of the microblogging service it has accused of helping stir weeks of anti-administration protests.

Facebook Now Has 9 Million Users in Pakistan
Facebook is quickly growing in Pakistan. The social network just broke the 9 million user mark – an especially impressive feat considering it only reached 8 million users earlier this year. One million users in half a year suggests that Facebook could cross the 10 million threshold before 2014. For more on Facebook users in Pakistan – check out this infographic.

Noteworthy Campaigns

Amnesty International Campaign Finds Facebook Users Guilty of Crimes Based on Social Activity
Amnesty International’s New Zealand branch has an online tool that scans your Facebook Timeline and looks at how the freedom of your lifestyle measures up globally. As New Zealand was named one of the freest countries on earth, ‘Trial By Timeline,’ highlights what it might be like to be punished for attempting a quality of life that some take for granted.  The tool pulls out likes, words and updates you’ve posted that could have you arrested, tortured, fined or even sentenced to death in other parts of the world. Try it out here.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Launches Balloons to Bring the Internet to Remote Regions
Google is launching huge balloons to bring the Internet to remote and difficult terrain (mountain ranges, archipelagos, jungles) – beginning with New Zealand. Last week, Google launched 30 Internet-enabling balloons in the Canterbury region, with plans to launch 20 more. The balloons, which resemble white jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky. The balloons communicate with antennas placed on the ground tends of thousands of feet below to provide Internet to those areas. The initiative, dubbed “Project Loon,” is part of Google’s master plan to bring the Internet to two-thirds of the world that do not have or simply can’t afford access.

Instagram Adds Video
Taking a page from Vine, Instagram integrated video into its existing platform this week. The feature will allow users to create 15-second videos (Vine allows just six seconds). Users can also choose between 13 different filters similar to the current photo capabilities. Brands have been quick to jump on board – including Nike, International Delight, Burberry, General Electric, Lululemon and more.

Vine Teases New Features
Not be outdone by Instagram, Vine teased new features this week including the ability to save drafts before sharing videos, a redesign of the video stream, curated video categories, and a private messaging experience.

Twitter is Developing Geo-Targeted Ads for Retailers

As soon as the end of this year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter.

Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.

Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting
Twitter last month revealed a TV ad targeting product, the first fruit of its February acquisition of Bluefin Labs. National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to TV ad campaigns. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.

Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers.

Global Social Media

Turkey Bans Fake Social Media Accounts
The Turkish government’s ill-advised war on social media continued this week with the announcement that it plans to ban “fake” social media accounts following the weeks of protests organized, in part, via social media. Turkey thus joins the likes of China, where Beijing has required microbloggers on Weibo to use their real names.

Noteworthy Campaigns

Travelers Transfer Virtual Food Between Outdoor Ads to End Hunger
The agency for the United Nations World Food Program created two bus stop advertisements – one featuring an impressive selection of food, the other a starving child. Using NFC, you can pick up a piece of food with your phone and carry it over to the child in need. The act of doing so also donates the value of that piece of food. People who make an effort to donate can share they did so via Facebook and will receive a video from the child they helped.

American Express Kickstarts Ordinary People’s Hobbies
Inspired by Kickstarter, American Express has launched a six-month social media competition that will provide ten people per month with one-off funding to pursue their passions. The competition, entitled #PassionProjects, requires entrants to answer two simple questions: ‘what is your passion project?’ and ‘why is it important to you?’ The response must be 120 characters in length, accompanied by the hashtag . Winners will receive $2k in gift cards which are supposed to be used to kickstart these hobbies but are free of limitations, so can actually be spent on anything.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Spices Up Search Data with Nutritional Data
Google announced that users can type to ask the search engine questions about calories, carbohydrates and other information.  This means you can now ask how many grams of fat is in a banana or how many calories are in an egg, and the results show on a panel above linked results, similar to how Google’s calculator search works. The feature is live now.

FourSquare Testing Paid Promotions With NYC Small Businesses
Foursquare has started allowing a handful of local NYC merchants to promote their store listing within the service, meaning they will be able to target Foursquare users within the vicinity. Until recently, promoted listings were limited to large national merchants.

Twitter Releases Vine for Android
Twitter has released Vine for Android, bringing the 6-second video sharing service to Google’s mobile OS for the first time. The Vine app is available for Android smartphones now and is a free download for anyone running Android 4.0 or higher. The Vine app for Android arrives five months after it arrived on iPhone. It has managed to amass an impressive 13 million users on iOS alone.

Amazon Launches Online Grocery Delivery
Amazon has been quietly testing their online grocery business for years, and now it seems that they are ready to start rolling out the service in cities outside of their home territory.  Initial plans are to offer grocery delivery in Los Angeles, followed by San Francisco later this year. Depending on the success of the program, Amazon may expand to other urban areas in 2014 – some of which may be international.

Facebook Drops ‘Sponsored Stories’ As it Pares Down Ad Formats

Facebook announced today that it’s reducing the number of available ad products from 27 to less than half that amount over the next six months. One thing that’s on the chopping block is “sponsored stories,” as a standalone product.  The feature will be integrated into other ad offerings, it is not disappearing entirely.

Twitter Strikes Another Big Ad-World Deal With WPP
WPP Group has signed a global strategic partnership with Twitter meant to let WPP take advantage of Twitter data to inform more effective campaigns and enhance ad targeting. The company’s plan is to introduce new data products and services and to integrate Twitter data into WPP media and analytics platforms.

Google Adds Social Features to DoubleClick
Google has finally added new social capabilities to its DoubleClick online display advertising system, even as it faces new questions from the Federal Trade Commission over its growing dominance of the $36B U.S. digital ad market.  Google is incorporating social features made possible by the acquisition of Wildfire.  The new social marketing suite will allow advertisers to plug into the new version of DoubleClick to track the performance of non-paid social media campaigns such as polls and promotions along side display and search campaigns.

Global Social Media

Turkish Twitter Users Arrested
This week, several dozen Turkish Twitter users were arrested for allegedly spreading misinformation and making “libelous” comments on the microblog, as well as “inciting rebellion,” which may or may not refer to simply using Twitter to organize protests against the government. Up to 25 Twitter users have been detained by police, and 13 more are being sought.

Russia Today Hits One Billion Views on YouTube
Russia Today (RT) celebrated reaching one billion views on YouTube this week. The government funded broadcaster, which describes itself as an “autonomous non-profit organization,” launched a YouTube channel in 2007, as since then has delivered a range of video content including documentaries and interview-style programs. Russia Today has an engaged audience on YouTube. Compared to a traditional broadcast audience,  the audience accessing video on YouTube is younger and more technologically progressive. Because of this reason, RT is much more interactive.  Every video posted is meant to provoke a response.

Noteworthy Campaigns

Electric Car Powered by Social Media Rolls Across USA
An electric car fueled by social interaction completed a 1,000 mile journey from Kansas City, MO to Washington, DC yesterday. A group of 17 high schoolers and eight mentors left KC on May 31 in a restored 1967 Karmann Ghia to travel across the country. They were members of Minddrive, an educational non-profit program that uses hands-on projects to teach at-risk kids about math and science. The social good endeavor, dubbed the “social fuel tour,” was about social media and awareness. The car, rebuilt with an Arduino device that monitored social media activity, triggered the vehicle’s motor based on the number of tweets and posts about the project.

Headlines & Stuff

Written by: Digitally Approved
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In the News

Twitter Rolls Out Surveys
Twitter advertisers will now get the chance to survey the users they advertise to. Twitter began rolling out the tool this week, which it will provide for free to some of its biggest advertisers and eventually offer more widely. Here’s how it works: Some users will see a tweet asking them to take a survey, and if they click on it, the message will expand within their timeline, and trigger a series of brief questions. Nielsen will work with Twitter to audit and analyze the results. Twitter hopes that it will be able to use the feature to convince advertisers that they are getting their money’s worth, and to help them tweak and optimize their campaigns.

Facebook Launches Promoted Posts for Users
Facebook just announced this week that users in the U.S. will be able to promote their personal posts to friends for a fee, effective immediately. Although testing first started in New Zealand in May, and has since rolled out to more than 20 countries, the feature is now available in the U.S. for the first time. The price to promote your news is “about $7.” This new feature has some in the industry crying foul.  A recent Mashable article titled “Facebook is Rigged,” points to the fact that Facebook may start purposely hiding your updates from friends as a way to convince you to pay for them to see your updates.  The article goes on to talk about how Facebook is rigging the supply of something to create inflated demand, known in economist circles as artificial scarcity.

Facebook Hits One Billion Users Worldwide
Facebook announced this week that “one billion people are using Facebook actively each month,” and released their first ad campaign in honor of the milestone. Other facts released by Facebook include: The media age of users is 22, the top five countries are Brazil, India, Indonesia, Mexico and the U.S. (not in order), and Facebook now has 600 million mobile users.  One of the more amazing stats released is that there are 140.3 billion total friendships on Facebook. Which means that we each have 140.3 friends. Download the fact sheet here and check out this handy infographic here.

LinkedIn Allows You To Follow Key Influencers On The Network
LinkedIn begun allowing its members to follow companies over two years ago, giving professionals a way to easily access company updates, such as job openings, new developments, and more. But the network has not allowed users to follow individuals – until this week. LinkedIn is now allowing users to follow certain key influencers from a variety of sectors, who can broadcast their news, blog posts and more across the network.  Starting now, you can pick who you want to follow from 150 of what LinkedIn calls “the most influential thought leaders.” These include Richard Branson, Tony Robbins, Salie Krawcheck, Craig Newmark, Barack Obama, and Mitt Romney. You can read what they are saying, like and comment directly on their posts, and share with your network. Posts from influencers also include videos, photos and slideshare presentations. Over the next few months, LinkedIn will begin expanding this list. Members who are interested in becoming an influencer, can submit their request to LinkedIn.

Global Social Media

Mark Zuckerberg Visits Russia
Mark Zuckerberg met with Russian Prime Minister Dmitry Medvedev for 20 minutes this week, during which the two reportedly discussed the tech industry, copyright issues, and the possibility of Facebook opening up a research center in Moscow. For Facebook, Russia, with a population of more than 140 million, represents a significant growth opportunity. Facebook lags behind two other social networks in Russia – including Vkontakte and Odnoklassniki (which translates to classmates).  Zuckerberg is also said to be interested in recruiting more Russian engineers to work for Facebook.

YouTube Goes Legit in Turkey
YouTube is already the number-five web service in Turkey. Now it will have to work under the fast-growing country’s laws. Turkey has successfully convinced YouTube to operate at YouTube.com.tr – which means that the video site will need to comply with the country’s own domestic laws on censorship.  According to the Transport and Communications Minister, YouTube “will now be in a binding and critical position to implement court decisions and remove any objectionable publications. Furthermore, it will also pay taxes on its operations.” One issue already stated by the government: the controversial “Innocence of Muslims” video must be censored in Turkey.  Turkey is not considered a wildly oppressive state, but its stance of freedom of expression has been a sticking point in Turkey’s efforts to gain European Union membership. Turkey’s online penetration surged from 15% in 2005 to 45% by late 2011. Turkey is the number three country for time spent online per user. For more on Turkey’s internet behaviors check out this presentation.

Noteworthy Campaigns

Zappos Creates Lookbook Store So Fans Can Inspire Others To Shop
Zappos is about to join forces with the social fashion site Chicisimo, a global community of fashionistas who share photos of their personal style and inspire each other. The collaboration will see the launch of a social commerce microsite where users can upload photos of themselves wearing items from brands that are featured on Zappos. The community will be able to vote for outfits they like and receive product recommendations from brands based on the fashion items they are browsing. The most inspiring looks will receive the Zappos Flower (a virtual award that is featured on the user’s Chicisimo profile) and one lucky person will be awarded a $500 gift certificate. Sign up here to get notified when the site launches.

Moe’s Southwest Grill  Social & Mobile Loyalty Program
Restaurant Moe’s Southwest Grill has launched “Check-In Club,” a multi-platform loyalty program for their customers. Users register at a check-in area on Moes.com, connect to either their Facebook or Foursquare accounts, and accumulate “chips” towards earning prizes each time they check in at any of Moe’s 440+ U.S. locations across 34 states. To drive awareness, the chain ran a kickoff “Take the Queso to the Banko” sweeps, offering a grand prize of a  $500 Moe’s gift card, and give $100 gift cards. The Check-In Club site features a leaderboard highlighting individual chip leaders, photos from fans, links to the chain’s Facebook and Twitter accounts, and more. Since launching in August, the club has seen 127,000 check-ins in Florida, 74,000 check-ins in Georgia and 52,000 check-ins in North Carolina.

Curiosity Makes First Foursquare Check-In On Mars

Curiosity is NASA’s most digitally savvy rover yet. She tweets regularly, posts her pictures and now she is the first Foursquare user to ever check-in on Mars. Curiosity’s first check-in was this week at the Gale Crater, where she made her first landing on the night of August 5.  Curiosity will continue to check-in and share updates throughout her 23-month expedition. Since Curiosity is the first to post from Mars, she will regularly give travel tips for future space tourists including: “Mars is cold, dry and rocky. Extra moisturizer and sturdy shoes would be a good idea, plus oxygen for those of you who breathe.”