Tag Archives: tv

Stats of the Week

Written by: Jackie Mendez
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Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

US Adults are Spending More Time with Digital Media Than Television

In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift. This year, that trend will continue, according to new figures from eMarketer, as time spent with mobile devices continues to grow much faster than usage of all other media.

US adults still spend considerably more time with TV than with any other single medium, and in 2014, they’ll be in front their televisions for an average of 4 hours 28 minutes per day, eMarketer estimates. That’s down from 2013, but by a mere 3 minutes.

Combining online and mobile devices, however, eMarketer expects US adults to spend 5 hours 46 minutes with digital media daily this year, increasing digital’s lead over television to well over 1 hour per day. Digital media, in our definition, includes all online, mobile and other nonmobile connected-device activities, such as video streamed through over-the-top services.

That increase is almost exclusively attributable to mobile. In 2014, US adults will spend 23.0% more time with mobile on an average day than in 2013, according to eMarketer’s forecast—and that’s led to mobile cannibalizing time spent with just about every other category. Even desktop time will drop this year, both in absolute terms and as a share of time spent with all media. Last year, mobile time (excluding voice calls) lined up evenly with time spent online on desktops and laptops, at 2 hours 19 minutes each. This year, mobile will pull far ahead, to 2 hours 51 minutes, vs. 2 hours 12 minutes spent online on PCs. Overall, TV will account for 36.5% of total time spent with media in 2014, compared with mobile at 23.3%, which is now firmly in second place.

To develop their time spent with media figures, eMarketer analyzed more than 500 data points collected from over 40 research institutions. With respect to TV in particular, they compared more than 140 data points from approximately 30 sources, each of which employed various research methodologies ranging from online surveys and in-person interviews to phone surveys and meter tracking. As another example, to forecast time spent on desktop and laptop computers, eMarketer compiled and evaluated figures from audience measurement companies, industry associations, academic institutions, major online media platforms and other research firms—all of which they analyzed to account for discrepancies and convergence in definitions, methodology and historical accuracy.

eMarketer’s estimates of time spent with media include all time spent within each medium, regardless of multitasking. Consumers who spend 1 hour watching TV while multitasking on tablet devices, for example, would be counted as spending 1 hour with TV and an additional hour on mobile. Such multitasking helps to contribute to the significant amount of time people spend with media each day. Despite that, time spent with media is a finite activity, and increases are slowing. According to our estimates, overall time spent with media increased 4.6% in 2012 to 11 hours 49 minutes; in 2013, 2.0% to 12 hours 3 minutes; and this year, 1.5% to 12 hours 14 minutes.

Continued smartphone and tablet adoption has boosted time spent with activities across mobile devices, including video content and social networking. For example, mobile still accounts for a relatively small share of overall TV/video content viewing time, with an average of 33 minutes per day in 2014 out of a total 5 hours 23 minutes across all devices, including TV, mobile and PCs. (This figure excludes digital video streamed directly to smart or connected TVs, which is not broken out from the “other digital” category.) Time spent with mobile video is tiny compared with TV’s figure, but the growth is all with mobile, which will rise 50.0% in 2014 as both online and TV viewing remain essentially flat.

Meanwhile, social network usage among US adults has made the switch to majority-mobile this year. More than half of mobile social networking will be conducted on smartphones, and tablets will account for an additional 15 minutes per day on average. Last year, US adults spent 33 minutes on social networks online vs. 29 minutes on mobile devices.

Source: eMarketer

Advertisers Should Hop On The Second Screen Bandwagon

Written by: Rita Mogilanski
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For many, advertisements before videos are 30 seconds of branded agony. When all you want is the sweet satisfaction of the newest Jenna Marbles video, those ads had better be great. Wheat Thins got it right with the latest iteration of their Spicy Buffalo spot. This funny video ad features icons on the bottom right corner of the screen that each link to their respective social platforms.

Wheat ThinsI came across this ad on a TV network’s website while watching an episode clip. The ad is clickable, but links to Wheat Thins’ Twitter account while most banner ads or video ads link to a brand’s main website. Wheat Thins demonstrated that they know their target audience – millennials – and where they will be consuming content and how they want to interact with a brand. Ads that only link to websites are a waste from both a business perspective and user experience. If I accidentally click on it, I quickly leave the site, driving up the bounce rate. As a user, I am much more likely to seek out the brand’s Twitter account if I have questions, their Facebook page if I want to interact with them, or their YouTube channel or Vine account if I love their video content or brand voice.  

The lines between TV, social media, and advertising have become extremely blurry. A whopping 72% of people use mobile devices for video viewing and 75% of people use mobile devices while watching TV. Studies also show that some people aren’t watching TV in the traditional way at all, with 34% of millennials watching mostly online video and no broadcast TV.

Television shows have embraced this shift in attention, while many television advertisers have not.

The integration of social into TV and media has a direct impact on marketing and advertising. With more viewers using social and digital for an enhanced TV experience, custom online and second screen content needs to be a priority for advertisers. Television ads or video ads should have a social component or social call-to-action that can get fans involved. This is especially true for live television programming like sporting events and award shows. During live TV events, fans feel even more inclined to engage in real time with other fans and to avoid spoilers later. Wheat Thins’ social channel links on their video advertisement allow the viewer to easily continue the conversation online after the ad is over.

“The Tonight Show Starring Jimmy Fallon” is a great example of a show that has strategically increased its emphasis to a digital audience. While NBC expects Fallon’s ratings to be below that of predecessor Jay Leno, Fallon’s content is much more digital and social, and therefore more appealing to the desirable and hard-to-reach millennial audience. Clips from Fallon’s episodes become viral regularly, in turn not only promoting the show but also attracting advertisers.

Jimmy Fallon Tweet

While traditional television ads are not going anywhere anytime soon, it is imperative that advertisers keep up with the shift toward second screen viewing and social media interaction. Be on the lookout for a pop-up on your iPad that drives you directly to the product being advertised on your TV, or mobile apps that can scan ads in magazines and locate the closest store with the item in stock.

In the meantime, if you need me, I’ll be live-tweeting commercials.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Adds TV Conversation Targeting
This week, Twitter announced a new feature that allows networks and brands to promote tweets to people who chatter about certain shows, whether or not the brand is running a TV spot during a given program.

Foursquare Opens Up Home Screen to Big Brands
In a bid to boost revenue, Foursquare will now let brands that don’t have a physical location advertise on its most prominent real-estate: the app’s home screen. MasterCard I the first business without a brick-and-mortar presence to place an ad on Foursquare’s home screen as part of a month long campaign.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins this week, enabling users to map out the locations of all the items they share on their pinboards. For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board. With these locations, users can create pinboards for trip planning and highlight hotspots in their neighborhood.

Snapchat Sees More Daily Photos Than Facebook
Snapchat now shares 400mm snaps each day, up 50mm since September of this year. This number surpasses the photo-sharing activity on both Instagram and Facebook. Facebook sees 350mm photos uploaded per day and Instagram sees around 50mm.

LinkedIn Announces Showcase Pages
LinkedIn is now letting brands create pages for specific products in a bid to bolster its positioning as a content-marketing channel. While LinkedIn already has Company Pages — more than 3mm of them — that allow businesses to post status updates and job openings, now it will let them give more granular updates about product offerings and divisions. Showcase Pages are connected to the primary Company Page and can be assigned separate admins. See examples in action here and here.

Global Social Media

Germany Set to Grab Top Social Networking Spot from the UK
The UK will lose its spot as the top social networking country in Western Europe by the end of 2014 with Germany set to push the British into second position. The number of social network users in Germany is expected to reach 35.4mm  by the forecast period, which is more than the UK’s estimated 33.9mm by that same time. In terms of Facebook the UK still tops with nearly 30mm residents accessing the site per month, compared to 22.1mm users in both France and Germany.

Noteworthy Campaigns

Inspiring Unilever Ad Gives You Hope for Future Children
This week, Unilever launched a new initiative called “Project Sunlight,” an online portal which showcases social missions of Unilever brands around the world, and invites consumers, especially parents, to share their own stories about improving health, education and the environment. The company has partnered with UNICEF and Save the Children in an effort to create 2 million “acts of sunshine” — things like supplying school meals, drinking water, and improved hygiene for kids, as part of the program. At the heart of the campaign is a tear-jerker (but yet hopeful)  video (released on Universal Children’s Day), directed by Academy Award-winning director Errol Morris, called “Why Bring a Child Into This World?” The video has just over 3.5mm views.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Experiments with Trending Topics
Two months after Facebook introduced hashtags, the social network is now testing another popular Twitter feature: trending topics. Facebook started experimenting with its own version of trending topics this week with a test group. Users will see a tile in their mobile news feed that lists one or more trending keywords (I.e. “Shark Week”). If you tap on that topic, you will be shown posts from other users – including those that you are not directly connected to.

Facebook Reveals Algorithm Changes to Newsfeed
This week, Facebook announced changes to the algorithm it uses to determine which stories appear in a user’s newsfeed. Key takeaways: 1. Every time someone visits their news feed, there are on average 1,500 potential stories from friends, people they follow and Pages for them to see. Only 300 of these stories will show up because of the new algorithm. 2. No major changes to how the newsfeed operates or how posts are ranked. 3. Organic stories that people did not scroll down far enough to see can reappear at the top of the news feed if the story is still getting a lot of likes and comments (Story Bumping). 4. People and Pages that are within the last 50 interactions that a user has will receive a small bump in ranking value (Last Actor). 5. Facebook will soon focus on real-time conversations by posting current events in chronological order at the top of the news feed.

Higher Tweet Volume Drives TV Tune-In

A study released by Nielsen has found that an increase in tweets can drive an increase in live TV viewership. According to the findings, a rise in live TV ratings drove up the number of tweets about programming among 48% of the episodes sampled. On the flip side, an increase in the volume of tweets drove up live TV ratings in 29% of the episodes it included in the study.

YouTube Co-Founders Release New Video App MixBit
The two men responsible for YouTube are releasing their latest endeavor, video clip-and-mix app, MixBit. Similar to Instagram Video and Vine, this app allows users to record 16-second clips of film, but MixBit allows users to edit and combine these clips to make longer videos.

Global Social Media

Facebook is “Friending” Latin America
Latin America – where one in three people already have Facebook accounts, will increasingly drive the network’s global profits, according to a Facebook spokesperson. With 84 million users accounts – roughly half the population – Brazil now vies with India as Facebook’s no. 2 market, after the U.S. Meanwhile, Mexico has a similar ratio, with 50 million users, while Argentina has 24 million, Colombia 19.8 million, and Venezuela and Chile each have roughly 11 million accounts.

Noteworthy Campaigns

General Electric Hosts a #6SecondScience Fair on Vine
GE is creating and curating posts showing quick science experiments as part of an effort to increase engagement on Vine. Using the hashtag #6SecondScience, the brand began touting the miracles of science after one video (experiment combining milk, food coloring and dish soap) became the company’s most successful Vine to date. The company is asking users to submit their own Vines, which they will retweet and blog the best examples. GE will also bring in Vine “celebrities” like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out and are buying Promoted Tweets, Facebook ads, Tumblr mobile promos and BuzzFeed and Mashable integrations to further promote the campaign.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Google Launches Balloons to Bring the Internet to Remote Regions
Google is launching huge balloons to bring the Internet to remote and difficult terrain (mountain ranges, archipelagos, jungles) – beginning with New Zealand. Last week, Google launched 30 Internet-enabling balloons in the Canterbury region, with plans to launch 20 more. The balloons, which resemble white jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky. The balloons communicate with antennas placed on the ground tends of thousands of feet below to provide Internet to those areas. The initiative, dubbed “Project Loon,” is part of Google’s master plan to bring the Internet to two-thirds of the world that do not have or simply can’t afford access.

Instagram Adds Video
Taking a page from Vine, Instagram integrated video into its existing platform this week. The feature will allow users to create 15-second videos (Vine allows just six seconds). Users can also choose between 13 different filters similar to the current photo capabilities. Brands have been quick to jump on board – including Nike, International Delight, Burberry, General Electric, Lululemon and more.

Vine Teases New Features
Not be outdone by Instagram, Vine teased new features this week including the ability to save drafts before sharing videos, a redesign of the video stream, curated video categories, and a private messaging experience.

Twitter is Developing Geo-Targeted Ads for Retailers

As soon as the end of this year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter.

Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.

Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting
Twitter last month revealed a TV ad targeting product, the first fruit of its February acquisition of Bluefin Labs. National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to TV ad campaigns. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.

Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers.

Global Social Media

Turkey Bans Fake Social Media Accounts
The Turkish government’s ill-advised war on social media continued this week with the announcement that it plans to ban “fake” social media accounts following the weeks of protests organized, in part, via social media. Turkey thus joins the likes of China, where Beijing has required microbloggers on Weibo to use their real names.

Noteworthy Campaigns

Travelers Transfer Virtual Food Between Outdoor Ads to End Hunger
The agency for the United Nations World Food Program created two bus stop advertisements – one featuring an impressive selection of food, the other a starving child. Using NFC, you can pick up a piece of food with your phone and carry it over to the child in need. The act of doing so also donates the value of that piece of food. People who make an effort to donate can share they did so via Facebook and will receive a video from the child they helped.

American Express Kickstarts Ordinary People’s Hobbies
Inspired by Kickstarter, American Express has launched a six-month social media competition that will provide ten people per month with one-off funding to pursue their passions. The competition, entitled #PassionProjects, requires entrants to answer two simple questions: ‘what is your passion project?’ and ‘why is it important to you?’ The response must be 120 characters in length, accompanied by the hashtag . Winners will receive $2k in gift cards which are supposed to be used to kickstart these hobbies but are free of limitations, so can actually be spent on anything.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Yahoo Announces Twitter Partnership
Yahoo has announced that they will now include tweets in relevant stories. Yahoo plans to roll out this feature to all U.S users over the next several days. In other Yahoo news, there are rumors swirling that the search platform has its eye on Tumblr.

YouTube Kicks Off Their First Ever Comedy Week
YouTube is debuting Comedy Week from May 19-25. To kick things off on Sunday, May 19 at 6pm PT, “The Big Live Comedy Show” premieres. It will be a live stream with comedians doing a mix of stand-up, sketches and musical performances. This is the first time YouTube is producing an entire week-long event around comedy. 150 comedians are onboard.

Google Announces 41 New Google+ Features
At the Google I/O developers conference this week, Google announced that Google+ would be getting 41 new features for the Stream, Hangouts and Photos. Google announced a new multi-column design within the Stream, which has already gone live (very Pinterest reminiscent). Other new features include photo enhancements, including the ability to click on a photo to flip it over and view related photos, as well as automatic hashtags, and upgrades to Hangouts, including a stand-alone Hangouts app.

White House Launches New Google+ Hangout Series: We the Geeks
This week, the White House launched a brand new Google+ Hangout series called #WeektheGeeks. The series will highlight the future of science, technology and innovation here in the U.S. The first hangout took place on Thursday and featured participants from Qualcomm, IBM, and Google.

Google Launches Spotify Competitor
Google unveiled a music subscription service, Google Play Music All Access, at their developers’ conference. The service, which is now available, allows users to stream millions of songs across multiple devices. It comes with a standard $9.99/mo price tag, following a free 30-day trial.

Facebook Adds Option for Star Ratings on Content in Timeline
Facebook completed its global rollout of the new Timeline design this week, with sections for movies, books, fitness and more. Now, it will begin letting users rate content from those sections from third-party apps. Facebook says users have added nearly 200m items to their sections daily.

ESPN and Twitter Expand Partnership
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related video on the service. ESPN will show video-highlight clips on Twitter of major sporting events. People can watch video clips on Twitter and through the mobile app shortly after the action happens on TV. ESPN will sell ads that will run inside the video clips and sponsors will also commit to buying ‘Promoted Tweets.’

Global Social Media

German Court Orders Google to Remove Auto-Complete Feature

A German federal court has ordered Google to remove auto-complete entries from the search engine after receiving complaints. The case centered on a complaint filed by an unnamed food supplements firm and CEO identified only as R.S. The person found that when they typed in their name into the search box of the site google.de, the auto-complete suggested results with the added words “Scientology” and “fraud.”

Noteworthy Campaigns

Instant Twitter Delivery Service Brings Sweaters to Chilly City Dwellers
Poncho shop Señor Tyrone now offers anybody in the LA area, free delivery of their scarves simply by sending them a tweet. The brand has just launched its mobile delivery service, the Señor Tyrone Pancho Express. If you happen to be in LA and are in need of some new outerwear, all you need to do is send a tweet to @senortyrone with the hashtag #ponchoexpress and, within one hour, the brand will dispatch one of their ‘Tyronistas,’ to you with a selection of nine colors to choose from. The delivery is free. You only pay for the garment.

 

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Instagram’s New Feature Lets Brands ‘Tag’ Consumers in Photo Stream
There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention. Dubbed “Photos of You,” the feature lets you tag other Instagram users, whether they’re people or brands, directly in photos. In functions similarly to photo tagging on Facebook, Instagram users who wanted to link another user to their photo would take the Twitter-like approach of @ – mentioning them in the attached text. They key difference is that tagging will now create an archive of photos that can be viewed by any user’s profile – provided they’ve granted permission for them to appear there. For brands who are on Instagram, the new feature could help drive follower counts and foster more personal connections with fans. For example, Nike could tag photos with sponsored athletes like LeBron James, which could increase  their user engagement.  Instagram has 100 million active users per month.

LinkedIn Lets You Illustrate Your Talents With Pics & Video
LinkedIn added the ability to showcase users’ talents in a whole new way this week: pictures and video. Now, LinkedIn users can add visual content to their profile Pages, giving more depth to the written content already displayed. For instance, a photographer might choose to include several of her best photos, a copywriter might upload a video of the ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.

Nielsen Launches Digital Ratings to Measure TV Viewers
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video “program” content — called Nielsen Digital Program Ratings. A number of TV networks and media companies have signed — A&E, ABC, AOL, CBS, the CW, Discovery, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July. Nielsen says the effort will use the same methodology of its anticipated Nielsen Online Campaign Ratings. Nielsen says Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online.  The two metrics – Nielsen Digital Program Ratings and Nielsen  Online Campaign Ratins will povied a more holistic view of the online and TV audience for both programming and advertising. Both services will combine ‘traditional Nielsen TV and online panel data with aggregated anonymous demographic information from participating online data providers, including Facebook.”

Twitter Advertising Now Open to All U.S. Users
This week, Twitter opened up its advertising options to all U.S users. The company had previously made advertising to the platform invite-only.

Global Social Media

Facebook Rolls Out Promoted Pages Globally
Facebook has rolled out its Promoted Page Likes platform to a global audience, following a successful trial run in the U.S. Promoted Page Likes provide marketers with an easier way to run ads that will promote their Pages. Whilst similar features have been available on the social network, this new addition is set to boost newer brands looking to build the number of likes they have at the start of a campaign.

Noteworthy Campaigns

Budweiser Lets You Make Facebook Friends with the Clink of Your Pint
Budweiser Brazil is changing up the way we connect with each other through the “Buddy Cup.” The cups are embedded with a chip that when clinked together, the two drinkers become friends on Facebook. The cups will be used during Budweiser events. Check out the cup in action here.

Victoria’s Secret Strengthen’s Loyalty Program Via Timely Instagram Contest

Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through their own mobile application. The initiative targets Victoria’s Secret Pink Nation loyalty program members.  Each week of the campaign, consumers are encouraged to take a photo of a letter from the word “pink.” Consumers can take their photos with Instagram and tag it with the appropriate hashtag (I..e #GimmeP). VS will judge entries based on creativity, photo quality, originality and consistency with the brand image. Four winners will be chosen each week for a total of 16. Each winner will receive $500 to shop Victoria’s Secret Pink.

Late Night With Jimmy Fallon Blog

Written by: Allie Wester
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Everyone has been abuzz lately about Late Night with Jimmy Fallon.  What I find most exciting is the fact the show has a blog that’s slated to be way more than just your typical television show blog. You know what I’m talking about – the lame show blogs that are rarely updated, and if they are updated, it’s rehashing information you saw on the show.

LateNightWithJimmyFallon.com promises to be “a destination site for the funniest stuff on the web, [with] original comedy brought to you by both our bloggers and the show’s writers, and of course behind-the-scenes stuff that you can’t find anywhere else.”

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Give It Away Now

Written by: Digitally Approved
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Showtime recently launched a new comedy series entitled “The United States of Tara.” This hour-long show comes after a string of comedy hits from Showtime that includes “Californication,” “Weeds” and “Dexter”. The show itself has an impressive pedigree – it is created by Steven Spielberg, written by recent Oscar winner Diablo Cody and stars past Oscar nominee Toni Collette. Showtime’s issue with the show, like any media company trying to launch a new show, movie, website, etc., is trying to figure out how to get people interested. Today’s media landscape is oversaturated with hundreds of entertainment options that battle for our attention. When launching “Tara,” Showtime had to ask itself, “What do we do to get the show in front of potential viewers who might be interested in watching our product?” The answer isn’t wall-to-wall publicity coverage, or a “viral” online stunt, and it might come as a surprise to many.


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