Tag Archives: twitter

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

FTC Sues Amazon
Amazon unfairly allowed young children to rack up charges on their parents’ credit cards by making in-app purchases, the FTC alleges in a lawsuit filed last week. The FTC is seeking a court order requiring Amazon to reimburse parents for charges their children incurred within apps. Earlier this year, Apple agreed to provide refunds of at least $32.5 million to settle a similar claim.

Facebook Launches “Out-App Purchase” Ads
What if in-app purchases didn’t have to happen in an app? Rather than indirectly helping developers monetize with ads that drive them installs and re-engagement, Facebook this week began letting them sell Facebook desktop game virtual goods straight from ads in the News Feed or sidebar.

Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets
Twitter today released a new analytics dashboard for advertisers, Twitter card publishers, and verified users. The company already gave advertisers data about tweets that they’d paid to promote, but there was nothing equivalent for “organic” tweets. Now, the new dashboard offers a broader view of an account’s entire Twitter strategy. The dashboard includes data including: total impressions, total engagements, and engagement rate for each tweet, and also aggregates the data for the past month.

You Can Now Embed Vine Videos on Tumblr
You can now embed your favorite Vine videos on your Tumblr blog. The platform announced the new integration over Twitter this week.  To embed a video – simply add the URL or embed code into the video post box from your Tumblr homepage.

Global Social Media

Gmail Languages Expanded to Cover 94% of the Internet Population
Email is still the universal means of communication. You don’t need a proprietary app to send an email. What you do need is support of languages and regional dialects. To get more people connected, Google just announced it’s added 13 new languages to Gmail including: Afrikaans, Armenian, Azerbaijani, Chinese (Hong Kong), French (Canada), Galician, Georgian, Khmer, Lao, Mongolian, Nepali, Sinhala, and Zulu.

Noteworthy Campaigns

Sour Patch Kids Snapchat Effort
Earlier this week Sour Patch Kids launched a five-day Snapchat campaign featuring social media influencers, which marks a first for the brand and for the parent company Mondelez. The campaign dubbed “Real-Life Sour Patch Kid” enlists social media star Logan Paul to take over the brand’s Snapchat account while documenting pranks he pulled in New York this week.  Logan began posting Snapchat Stories to the Sour Patch Kids account on Monday detailing his hijinks. The theme changed throughout the Story starting with ‘Sour’ pranks and moving to ‘Sweet’ snaps.  The initiative aligns with the brand’s “first they’re sour and then they’re sweet” tagline.  For example, the first  message sent this week shows a giant Sour Patch character splashing water and throwing crackers at Logan, but at the end of the clip, the character shifts his attitude and gives Logan a cup of water to to drink.  Logan will also post to his own Snapchat and Twitter account promoting the partnership.

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

First Round of the World Cup Draws Over 300 Million Tweets

More than 300 million tweets related to the soccer World Cup in Brazil have been sent since the tournament started earlier this month, Twitter said in a blog post.

“Just over two weeks into the #WorldCup and the tournament is already becoming one of the most talked about events on Twitter of all time,” the social media firm said after the group stage of the tournament ended late Thursday. “To give you a sense of scale for this volume of tweets sent over a 15-day period: we saw more than 150 million tweets about the 2012 Summer Olympics in London over 16 days.”

The opening game between Brazil and Croatia drove the most Twitter conversation so far with more than 12.2 million tweets, followed by Brazil versus‎ Mexico (8.95 million) and Germany against Portugal (8.90 million).‎

Argentina star Lionel Messi and Brazil’s Neymar Jr., both on four goals after the group stage, are the most mentioned players so far on Twitter, followed by Uruguay striker Luis Suarez thanks to his biting an Italian defender.

The most-tweeted moment of the tournament so far is Brazilian defender Marcelo‎’s own goal in the opening match. It drew 378,085 tweets per minute, according to Twitter. U.S. captain Clint Dempsey’s‎ goal against Portugal ranks second with 304,603 tweets per minute.

The most reweeted post from a player so far is from Italy’s Mario Balotelli. In a reference to England’s f‎ate being in the hands of Italy, which had to beat Costa Rica to keep England’s hopes of advancing alive, he posted: “If we beat Costa Rica, I want a kiss, obviously on the cheek, from the UK Queen.” The post got more than 177,000 retweets and has been viewed over 17 million times, according to Twitter. Italy lost and, just like England, is out of the tournament.

Twitter’s introduction of hashflags for the Cup, meanwhile, has proven to be a hit with U.S. and Brazil fans. Their countries’ flags have been used the most in the new feature, followed by Mexico and Germany. Twitter didn’t provide exact figures.

Source: Hollywood Reporter

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Strikes Billboard Deal For Real-Time Music Stats
Twitter has struck a deal with Billboard Magazine to serve up real-time stats on the top trending music. The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artist charts. More than 1 billion tweets were sent about music in 2013. Seven of the top 10 most-followed accounts on Twitter are musicians.

Facebook Cuts Down Automatic Updates in Your Friends’ News Feeds
Facebook announced this week that from now on fewer “Implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps. From the Facebook Blog: “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in the News Feed than stories shared from third party apps without explicit action.”

Psy’s Gangnam Style Nears 2 Billion Views
K-Pop legend Psy’s “Gangnam Style” is nearing the two billion mark, almost double Bieber’s “Baby,” which is in second place. It is the undisputed champion of YouTube’s most watched videos list. Though music videos became a thing of the past on television, they continue to see huge success on YouTube. Twenty-nine out of the 30 most watched YouTube videos are music videos.

Global Social Media

Twitter will hit nearly 400mm users by 2018, with over 40% in Asia-Pacific. 
eMarketer has released a forecast of Twitter users worldwide and projects that the social network will have nearly 400 million users by 2018, with over 40% in the Asia-Pacific region. By the end of this year alone,  AsiaPac will account for 32.8% of all Twitter users, exceeding its 23.7% share in North America. This is despite the ban on Twitter in China, which represents the region’s largest portion of internet users. India and Indonesia are strong markets for Twitter. Both countries have seen user numbers increase by more than 50% this year, becoming the third and fourth largest Twitter populations, at 18.1mm and 15.3mm users respectively,  passing the UK for the first time.

Iranian Judge Summons Facebook CEO For Breach of Privacy
A conservative Iranian court opened a case against instant messaging services WhatsApp and Instagram while summoning Facebook CEO Mark Zuckerberg over complaints of privacy violation.  The Zuckster is unlikely to heed the summons, which is asking him to appear in court to “defend himself and pay for possible losses,” after some citizens in the region issued a complaint. On a separate note, Iran recently sentenced eight Facebook users to a combined 123 years in jail for various charges  including insulting the country’s supreme leader on the social network.

Noteworthy Campaigns

IBM Crowdsources Latest Smarter City Effort
In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities. The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures like benches, rain shelters and ramps that improved or enhanced some aspect of urban life.  This new push was done via partnership with Zooppa, a community made up of 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected. Videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment. Awards ranged from $500 to $10,000. The videos are available on the branded People for Smarter Cities site as well as through IBM social channels.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Pinterest Launches First Paid Ads with Kraft, Gap and Others
Pinterest (which just raised another round of funding, valuing the platform at $5bn) has more than a dozen marketers lined up to run campaigns with three to six month commitments including Kraft, General Mills, Ziploc, Nestle, Lululemon, Gap, ABC Family and Expedia. The site is taking a “consultative approach” to ad selling, which means they will work closely with the brands to help them understand what type of creative resonates with Pinterest users. According to their head of partnerships, Pinterest will eventually “get to the place where we’re answering RFP’s.”  In other Pinterest news, the platform teamed up with FYI Network to launch a new home design show called “We’re Moving In,” which follows new housemates using Pinterest as a source of inspiration.

Foursquare’s New Swarm App is Here
Foursquare’s new app called Swarm has arrived this week. The company announced in early May that it would split its experience into two apps. Swarm is intended to be a convenient way to keep up with what your friends are doing, letting you check into venues, just like the Foursquare app, but also lets you automatically share which neighborhood you are in. The app includes stickers (similar to emoji), a new revamped version of Mayorships, and the ability to make quick plans with friends around you.

Twitter Adds “Mute” Button for More Feed Control
Twitter feeds are often noisy. Addressing the issue, Twitter debuted a “mute” button this week. In the same way you can turn on device notifications so you never miss a Tweet from your favorite users, you can now mute users you want to hear from less.

Twitter Introduces Language Targeting for Promoted Tweets
Twitter recently launched targeting for promoted tweets and promoted accounts. As a result, advertisers can now target both in 20 different languages while users will be able to see “highly relevant ads” in their language.

Global Social Media

Twitter Takes Aim at Real Politics in Latin America
After seeing explosive growth across Latin America, Twitter is now tapping into the region’s other big passion besides soccer – politics. The company dispatched its top political strategist to Brazil this week to give senators in one of its biggest global markets a pep talk on tweets and how to use the social network ahead of the October general election.

Noteworthy Campaigns

Birds Eye Offers Fan Food in Exchange for Instagram Pics
Birds Eye is opening up a pop-up restaurant that allows diners to settle the bill by paying with a picture of their meals as part of its wider experimentations with social commerce. Diners who tag Instagram snaps of their food with #BirdsEyeInspirations will get a free meal. The pay-by-picture restaurant is the latest social commerce test from Birds Eye as it looks to better measure the results social provides. Links to purchase foods in social media posts have been trailed by the brand in recent months, as has forging stronger ecommerce ties with supermarkets.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Everything Facebook Announced at F8
Anonymous Logins: When a user logs into an app for the first time they can now login anonymously before deciding if they want to keep using the app. FbStart Developer Tools: Developers can apply to the FbStart program for access to free tools and services “to get your app up and running fast.” Audience Network: Facebook introduced its mobile ad network with three formats: banner, interstitial and native. Mobile Like for Apps: Facebook introduced a “like” button on mobile giving developers access to users’ Timelines.  Local Datastore for Offline App Use: Facebook announced offline data storage, allowing developers to keep apps running while a mobile device is no longer connected to the internet. Two-Year Stability and 48-Hour Bug Fixes: Facebook’s core APIs  will come with a two-year stability guarantee and the company promises to handle all major bug fixes within 48 hours. AppLinks: Developers can now link between apps. New Media APIs:  Facebook announced four new APIs for media organizations: Trending, Topic Insights, Topic Feed, and Hashtag Counter. Test Apps: Developers can create Facebook App Ids quickly for development and staging.

Meet Swarm: Foursquare’s Ambitious Plan to Split its App in Two
This week, Foursquare announced a new app called Swarm that will exist alongside the current Foursquare app. Swarm will be a social heat map, helping users find friends nearby and check in to share their location. A completely rewritten Foursquare app will launch in a month. The new Foursquare will ditch the check-in and focus solely on exploration and discovery – taking on Yelp.

Twitter Considers “Whisper Mode”
Twitter is looking to encourage more private discussions on its service. CEO Dick Costolo would like to have a “whisper mode” that allows users to take public conversations and discuss them solely with friends.

SnapChat Rolls Out Text, Video Messaging
SnapChat is rolling out a text and video-messaging feature named Chat, while making it easier for users to save their exchanges with friends. The text and video messages will still disappear after users are through with them, but SnapChat is encouraging everyone to save whatever information they like.

LinkedIn Launches Sponsored Updates API and Partner Programs
LinkedIn this week announced two new types of Certified Marketing Partners – Sponsored Updates Partners and Content Partners  – to make it easier for brands and agencies to scale their content marketing efforts on the platform. Sponsored Updates partners will have access to advanced tools to manage campaigns. Content Partners will provide access to high-quality content to enhance advertiser activities on LinkedIn.

Instagram Video Ads Are Coming Soon
Video ads on the platform are quietly being tested. Instagram says it’s still far off from offering self-serve advertising tools and still needs to vet and approve every sponsored photo (and soon video).

Global Social Media

Russia Orders Bloggers to Register; Outlaws Anonymous Blogging, Continues to Clamp Down on Social Media 
Russia has been steadily trying to bring the Internet under control with ever-more stringent measures. After tackling general Web sites through powers that allow them to be blocked more easily, it is now turning its attention to bloggers. A new law requires that bloggers declare their family name and email address on their blogs. Any authors whose personal site has more than 3,000 visitors per day must register on a special list and abide by mass media restrictions and laws pertaining “resistance to extremism.” Abuse will be punishable by fines  and website suspensions.  Russian  authorities have also tightened their grip on Vkontakte. The founder of the Russian Facebook fled the country after being threatened by Kremlin officials. The former CEO now claims that the site is now under “the complete control” of Vladimir Putin.

Noteworthy Campaigns

CB2 Invites Pinterest Users to Design an Apartment in Real Time
Home décor chain CB2 wanted to turn aspirational online home design daydreams into reality with APT CB2, a five day event in which five popular designers decorate one real-world apartment using furniture from the CB2 catalogue with the real-time input from the Pinterest community. Starting on May 7, each designer will have one day to transform one room in a vacant NYC apartment into a fully realized space, the progress of which will be shared over Pinterest and through a campaign microsite. Throughout the day, people can vote on a design choice an hour – for instance which chair or lamp to put in the space — all with the promise of winning $5,000 to spend at CB2 for their own dream apartment.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Launches New Look
Twitter’s new design starting rolling out this week along with some other changes to the platform. The profile page now comes with a Facebook style large photo at the top and profile picture inset. Tweets with more engagement appear larger than ones with less engagement. Users can choose to pin their favorite tweets at the top of their profile feed. Users can now incorporate emojis into their tweets. In addition, users will start to see pop-up notifications when others on the platform engage with them. And finally, Twitter launched several new ad varieties including app installs, click-to-call and email signup options. Check out the new layout here, here and here.

Facebook Updates Ad Design 
In the coming months, Facebook will be rolling out a new design for ads in the right-hand column. This updated look will make right-hand column ads more visually consistent with the ads that appear in the News Feed (aka bigger). In early tests, Facebook reported seeing 3x the engagement from people who saw the new design. Some advertisers will start seeing this option later this month. The rest, later this year.

Facebook Aims to Clean Up News Feed Spam
Facebook this week announced a series of improvements to the News Feed to reduce spam from pages that are deliberately trying to game the system to get more distribution. The update targets three broad categories of feed spam behavior including: “Like-Baiting” (when a post asks News Feed readers to like, comment or share a post in order to get additional distribution beyond what it would normally receive),  Frequently Circulated Content (posting repeated content over and over), and Spammy Links (stories that use inaccurate language or formatting to trick people into clicking through to a website that contains only ads). Facebook is updating its algorithm to remove or adjust the frequency of all of the above.

You Can Buy Nielsen Ratings on YouTube Starting Next Month
Google is now confident enough in Nielsen’s Online Campaign Ratings product that it’s going to start selling guarantees to advertisers based on OCR ratings one month from today. And as of the end of 2014, Google will have OCR integrated direction into its Doubleclick platform.

Global Social Media

Yelp Goes Live in Japan
Yelp stepped into Asia when it launched in Singapore in September 2012 and now, nearly a year and a half later, its finally expanding its presence in the continent after going live in Japan. The move into Japan is a good one considering that the country overtook the US on global mobile app spending last year.  Yelp is now available in 26 countries.

Noteworthy Campaigns

SodaStream Targets Ocean Pollution
SodaStream has launched a cause-related campaign that aims to raise awareness of the “Great Pacific Garbage Patch,” a collection of mostly plastic waste that is twice the size of Texas. The campaign encourages consumers to sign a petition (hosted on Change.org) that will be sent to world leaders “urging them to work to address the issue of plastic pollution in our oceans.”  Additionally, the initiative incorporates contests, social media sharing tools and branded entertainment to humorously take a dig at the soda industry – which it blames for environmental damage. SodaStream dubs the Pacific garbage patch “The Secret Continent” and using satire treats it like a “resort” destination. Visitors to the Secret Continent site are invited to explore the “fun plastic heaven in the heart of the Pacific Ocean.” They can scroll through colorful images of the “rare and enchanting fish,” including the “Plastic Fish” (water bottle), the “Common Piranha-Cola” (soda bottle), the “Carryfish” (plastic shopping bag) and the “Rubber Snail” (condom).  In case you miss the irony, an FAQ section explaining the joke is made clear on the site. If users can come up with catchier names for The Secret Continent or design its flag they can win SodaStream machines.

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts. This week’s stat gives our audience a glimpse into Teens’ social networking platform preferences.

Instagram Surpasses Twitter as Teens’ Most Important Social Network

Teens’ social networking platform preferences are rapidly changing. According to the latest semi-annual survey from Piper Jaffray, Instagram has now surpassed both Twitter and Facebook to become teens’ single “most important” social network. In the previous survey, Twitter had assumed the lead, while in the two surveys before that, Facebook had been the top choice.

PiperJaffray-American-Teens-Most-Important-Social-Network-Apr2014

Facebook has plummeted from being the most important social network for 42% of teens in the Fall 2012 survey to just 23% in this latest edition. By contrast, the percentage of teens citing Instagram as their most important has surged from 12% to 30% in the same time period. Twitter, meanwhile, has hovered in the 26-30% range for the past 4 surveys, taking the lead in the Fall 2013 study virtually by default as Facebook’s appeal slumped.

The other social networks measured – Google+, Tumblr and Pinterest – remain most important for only 5% or fewer teens, each. The survey did not list Snapchat as an option, a curious decision given indications that it is now more popular than Twitter among the 12-24 demographic. And, as a Pew study demonstrates, Snapchat’s user base skews young, much as does Instagram’s base. (Less than 5% of the respondents to Piper Jaffray’s survey chose the “other” option for their most important social network. One could reasonably expect Snapchat to have a higher figure than that were it to be listed as an option.)

It’s worth noting that Instagram’s status as teens’ “most important” social network doesn’t necessarily mean it’s the platform with the widest reach. According to an Edison Research study (see link above concerning Snapchat’s popularity), Facebook remains by far the most-used social network by the 12-24 age group, and brand pages’ reach among teens doesn’t appear to have tailed off. Nevertheless, the same Edison Research survey found Instagram to be second only to Facebook in popularity among 12-24-year-olds, and a recent forecast from eMarketer sees Instagram’s US teen user base growing by 1.7 million between this year and 2016, to 6.5 million.

Instagram’s growing popularity extends beyond the teen demographic, of course. The forecast from eMarketer sees strong growth in its 18-44-year-old user base, and comScore data indicates that among adult (18+) iOS and Android users, Instagram is the 10th-largest application by reach. Moreover, it recently passed the 200 million user mark.

As expected, this has not escaped the attention of top brands, whose activity on the platform has been growing.

About the Data: Piper Jaffray’s “Taking Stock With Teens” survey is a semi-annual research project. The results are from two unique surveys totaling approximately 7,500 teens with an average age of 16.4 years:

1) Upper-income student survey

Classroom visit & electronic surveys of 1,300 teens;
Average HH of $103k (representing the top 25% of US households).

2) Average-income study survey

Classroom visit & electronic surveys of 6,200 teens; average age 16.5 years;
HH income of $55k aligns more closely with the US median.

Source: Marketing Charts

Stats of the Week

Written by: Jackie Mendez
Bookmark and Share
Bookmark and Share

Every week we compile lots of interesting stats here at Fanscape and we try to share a lot of what we learn with you in these posts.

56% of Twitter Mobile Users are Influenced by Content on the Network when Making Purchases

Almost all (94 per cent) of Twitter users are engaging with mobile commerce, recent research from the social company has discovered, as part of its research with Nielsen.

The research, looking at the role Twitter plays in influencing consumers’ shopping behaviour on their mobiles, discovered that the Twitter users who engage with m-commerce span different phases of shopping: research and looking at product reviews, visiting a website and adding products to the basket and purchasing.

Nielsen found that 56 per cent of Twitter mobile users say they are influenced by content on Twitter when they are buying a product or service, while a third said something they have seen on Twitter has ‘contributed directly’ towards a purchase made on their mobile.

Twitter added: “While many (79 per cent) do follow brands for special offers and discounts, the research shows that Twitter users also follow brands because they are genuinely interested in what they have to say: Two in three of this user group follow to keep up-to-date with the brand.”

The research also stated that Twitter users engage in 40 per cent more shopping sessions than non-users and spent 31 per cent more time shopping.

Source: The Drum