Online shopping can be overwhelming. Combing through a sea of retail sites, blogs, and Pinterest in search of something on trend to wear can feel daunting.
Many retail search engines, like ShopStyle and Polyvore, offer the same experience. You can sort by color, size, and price. A new site, Wantering, is offering something more to consumers: item search based on social popularity.
Ranking is determined by mentions across the web including blogs and social networks. Clicking on a product allows you to see both where it is most popular and a “hotness” score based on current mentions and relevancy.
Social influence impacts the consumer journey as a consultative force. According to a study by Bazaar Voice, 84% of millennials say user-generated content plays a role in their purchase decisions, even when that UGC is from a stranger. In addition, 71% of millennials say they share their opinions and input because they help other consumers’ purchase decisions.
Wantering is leveraging the movement of consumer empowerment and providing a unique online shopping experience. Product reviews are going to be weighted more and more in the future. Brands and retailers will need to not only keep up with how their products are evaluated but also with what is trending in order to drive sales in the changing shopper landscape.