Tag Archives: UK

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook’s Buy Button Lets You Purchase Products Directly From Page Posts and Ads
Facebook’s new Buy button, which is currently being tested with select small business partners in the U.S., lets you make a purchase directly on the site. Once you click the button, a pop-up will prompt you to confirm payment and shipping info, then complete the purchase, all without leaving Facebook. The tool is only available to select merchants for the time being, including Modify Watches, though it could roll out to more companies if this trial is deemed a success. In other Facebook news, the platform debuted ‘Mentions’ for celebrities, a new iOS app that gives actors, athletes, musicians, and other influencers the ability to join popular conversations and see the latest posts from those they follow.

LinkedIn Buys Newsle
LinkedIn wants to overtake Twitter and Facebook as executives’ social news service of choice. On Monday, the platform added to its news arsenal, acquiring people-centric news aggregator Newsle to bolster its burgeoning media business.  Newsle crawls a person’s list of LinkedIn, Facebook, and other email contacts and surfaces articles mentioning those people.

Twitter Acquires Payments Startup CardSpring
On the same day Facebook announced its new Buy button, Twitter said it planned to acquire CardSpring, a startup that allows developers to write applications for credit cards, discount coupons, and other payment systems. Its platform is aimed at linking e-commerce with brick-and-mortar sales. Online shoppers can collect sales offers, sync them with their credit card, and then collect them at stores. For Twitter, the company offers an existing payments infrastructure that is not built solely around impulse purchases.

Snapchat Adds Filters That Unlock Art Based on Your Location
Snapchat users can now add specific art and labels to snaps taken in certain cities and destinations. For example, if you’re taking a photo at Disneyland, you’ll be able to swipe right to see art related to the amusement park; if you’re passing through NYC, you can add an overlay label to your picture based on the neighborhood you are in. It’s also possible to add a drawing of a roller coaster and Ferris wheel while visiting the Santa Monica Pier, a SoulCycle lemon logo when you’re at one of its cycling studios, and a TV, movie, or theater mark near the Hollywood Walk of Fame in Los Angeles.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free
Twitter is telling brands, “Come to us if you want to reach fans freely.” The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of fans.

Global Social Media

Twitter’s New ‘Everyday Moments’ Tool Launches in the UK
Twitter aims to help marketers in the UK create real-time content around “everyday moments” and aid an always-on approach to the platform. According to Twitter, 55 percent of UK users tweet about what they are doing at any one moment.  These are predictable moments that brands should be harnessing, as they are just as important as national or global events. The online tool, called ‘Everyday Moments,’ will aim to help marketers tap into the rhythm of conversations. Alongside a map of the UK, there will be a list of 30 terms, emotions, activities, and TV shows. Each term has a color and when selected will appear on the map as a series of large or small spots, indicating where a cluster of conversations is taking place around a term. Marketers can then track mentions of it in real-time and analyze where it was used most during the day or week. The tool will only be available for UK marketers in the short term, though there are plans for a wider roll out.

Noteworthy Campaigns

Uber’s Ice Cream Delivery Service Goes Global
To kick-start celebrations of National Ice Cream Day this Sunday, July 20, Uber is delivering ice cream on demand through its app, TODAY, July 18.  The summer-time initiative is live in 130 cities, spanning 38 countries and six continents, and is a significant rise on last year’s ‘Ice Cream Day’ initiative, which ran in 33 cities. The ability to order ice cream from the Uber app will provide thousands of Uber users with their first experience of a paid-for service from the company that has nothing to do with cars. Uber has offered other non-taxi services before (lion dances, kittens on demand), but ‘Uber Ice Cream Day’ 2014 will be its largest roll out of ‘alternative’ services to date.  This is a sign that the service might harbor ambitions to go beyond providing taxi services.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Pinterest’s Web Search is About to Get Much More Powerful
Pinterest’s new Guided Search Feature, which the company first unveiled on mobile in April, is coming to the web. Pinterest users will soon see a new search bar when they visit Pinterest.com. The search feature will recommend keywords intended to help generate more specific queries or better search results. For example, searching for “BBQ” on Pinterest might surface other keywords like “wings,” “recipes,” or “chicken.”

Twitter’s Video Hashtags Automatically Add Video to Text
Twitter has joined forces with Visa and Adidas (two World Cup advertisers) to experiment with video hashtagging. When a user types #visa and then a space, they will see a paper clip prompt, which will allow you to attach a video when clicked. Adidas is also testing the feature using the hashtag #allin, which will lead to this video.

Amazon Starts Prime Music
Amazon has introduced an ad-free music streaming service with more than one million songs.  Prime Music, designed to compete with Apple, Beats Music, Spotify, and Pandora, is available to subscribers of Amazon’s $99/year Prime Program.

Facebook Extends Ad Targeting to Web, App Use
Facebook is significantly expanding how it targets ads by including information about the sites that users visit and mobile apps they use outside of Facebook. The social network is taking the controversial step of extending that data collection to include the third-party sites and apps they use to improve the relevance of their own ads. Example: If you are thinking about buying a new TV and you start researching TVs on the web and in mobile apps, Facebook may show you ads for deals on a TV.

Global Social Media

Less Than Half of the Earth’s Population Has Internet Access
The Internet continues to grow at a rapid pace, but there’s still a long way to go in terms of extending access, especially in poor and developing countries. The number of people with access to the Internet is expected to reach three billion by 2015. That’s up from one billion in 2005 — but still just 41% of the earth’s total projected population of 7.3 billion people in 2015. Internet access is of course higher in more advanced economies like North America, Europe, and Asia, and is lower in Africa, The Middle East, India, and parts of Latin America.

Instagram Introduces Advertising in UK, Canada, and Australia
Instagram users in the UK, Canada, and Australia will start seeing advertisements in their feeds. The platform has amassed 200 million users since its launch. Growth outside of the U.S. is particularly strong, with an estimated 165 million hailing beyond U.S. shores.

Noteworthy Campaigns

“Share a Coke” Bottles & Campaign Hit U.S.
Over the summer, Coca-Cola will replace its brand logo on some of its 20-ounce bottles with one of the 250 most popular names of U.S. teens and millennials. In addition, the logos on 1.25 and 2-liter bottles of Coke, Diet Coke, and Coke Zero will be replaced by group names like “Family” and “Friends.” 12-ounce cans will feature nicknames like “BFF,” “Star,” “Bestie,” “Legend,” “Grillmaster,” “Buddy,” and “Wingman.” 8-ounce cans will bear the “Share a Coke” message.  In addition, Coca-Cola Freestyle fountain dispensers will offer to consumers who have the Freestyle mobile app the ability to scan a QR code to send a friend a coupon for a free Coke. Also, as part of the campaign, consumers who share Coca-Cola related stories using the hashtag #ShareaCoke will earn chances to be featured on brand billboards across the country and on the ShareaCoke.com gallery.  Starting this week, users can visit the campaign website to create virtual personalized bottles and share them on social media channels.  For those whose names aren’t featured on the real bottles, Coke is launching a national 500-stop tour where people can get customized mini-cans with their names for themselves and a friend.

Headlines & Stuff

Written by: Christy Wise
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Every week we recap the previous week’s headlines that pertain to social and digital media.  Since Monday is a holiday and because there was so much big news this week, we are publishing these Headlines a few days early.  Here are some cool things we read about this past week:

Facebook Will Now Tell You What’s Most Popular On Facebook
Facebook will now surface trending topics alongside the News Feed, using a product the company is calling simply: “Trending.” Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform.  In other Facebook news, the social network recently purchased Branch to help form their Conversations Group – which aims to help people  connect with one another around their interests.

YouTube Debuts Super Bowl XLVIII Ads
YouTube launched the Ad Blitz channel today, giving football fans a sneak peek of this year’s Super Bowl ads. The pre-game gallery features teasers from advertisers and highlights from Fox Sports. YouTube creators will post custom content, promoting Ad Blitz through videos powered by TrueView video ads. The site also provides post-game voting.

Google Buys Nest for $3.2 Billion
Google announced this week that it purchased Nest, the maker of high-tech thermostats and smoke detectors for $3.2 billion in cash.  Founded by former Apple engineers, Nest promises to save homeowners energy by learning their daily habits and adjusting the temperature accordingly.  Nest will retain its brand name within Google.

Twitter Can Now Target Ads Based on Email Addresses and User IDS
Twitter just announced some new capabilities in its recently launched Tailored Audiences program. The additions provide new ways to create Tailored Audiences, either using a CRM database or lists of Twitter usernames of User IDs. Advertisers will be able to exclude certain audiences from their advertising in the same way.

LinkedIn Adds Search for Volunteer Opportunities
LinkedIn added a new Volunteer Marketplace on Wednesday, allowing users to search for volunteer opportunities that require particular skill sets like open board seats and non-profits. The social network launched the marketplace with 500 postings and plans to add more in the coming weeks.

FDA Issues Social Media Guidelines for Pharma
The FDA has finally released guidelines for social media marketing and advertising by pharmaceutical companies. The new guidelines cover all manner of “tools and technologies that often allow for real time communications and interactions,” including social networks, microblogs, online communities and live podcasts.  Firms will be held responsible for all promotional content on any site or account controlled by the firm, including, for example, all marketing messages posted by the company to its Facebook or Twitter account, as well as the company’s own blogs. Marketers will also be responsible for any content posted on third-party sites where their firm has powers of editorial review. They won’t be held responsible for content on sites where they are merely paying to post marketing communications, with no control over the content. They will also be responsible for any content posted by an employee or other paid representative on a third party site.

Global Social Media

Instant Messaging Overtakes Texting in the UK
More messages are now sent via apps like WhatsApp and Snapchat than by SMS according to a study.  The number of text messages sent in the UK fell for the first time in 2013. An estimated 145 billion SMS messages were sent, down from 152 billion in 2012. 160 billion instant messages were sent in 2013, up from 57 million in 2012.

Think Sochi Olympics Are All About Facebook and Twitter? Wrong! Get Ready for VK.com
VK.com (formerly Vkontakte meaning “in touch”  or “in contact” in Russian) is the dominant social network in Russia. Social data provider Gnip has added data from VK.com to their platform to allow brands to better track conversations going on in Sochi.  VK.com led social network visitors in Russia with 49.2mm unique visitors. Facebook attracts 11.9mm visitors (5th place).  As a way to increase their presence in Russia, Facebook has recently partnered with Yandex (Google Rival) in a deal that will see the search engine index publicly posted content on the social network that comes from the countries Yandex covers:  Russia, Ukraine, Belarus, Kazakhstan, Turkey

Noteworthy Campaigns

Chicago Sun Times to Test Bitcoin and Twitter Paywall
The Chicago Sun Times will soon test a new paywall system that accepts bitcoins as well as tweets from readers in return for access to content. Starting February 1, the Sun-Times’s site will prompt readers to either donate to, in the form of bitcoins,  or tweet about the Taproot Foundation. The paywall will be up for 24 hours to test the technology.

Giant Pinboard Façade Lets Fans Become The Face of The Olympics
London-based architect Asif Khan’s “MegaFaces” structure will display the faces of Sochi spectators as rotating 3D portraits. Photo booths within the pavilion and in the MegaFon retail stores across Russia, will capture five images of the visitors face simultaneously from different angles.  The faces will then be displayed on the façade for 20 seconds each as an eight-meter image.

 

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Twitter Adds TV Conversation Targeting
This week, Twitter announced a new feature that allows networks and brands to promote tweets to people who chatter about certain shows, whether or not the brand is running a TV spot during a given program.

Foursquare Opens Up Home Screen to Big Brands
In a bid to boost revenue, Foursquare will now let brands that don’t have a physical location advertise on its most prominent real-estate: the app’s home screen. MasterCard I the first business without a brick-and-mortar presence to place an ad on Foursquare’s home screen as part of a month long campaign.

Pinterest Adds Place Pins for Better Travel Planning
Pinterest added a new type of pin called Place Pins this week, enabling users to map out the locations of all the items they share on their pinboards. For example, if a user pins a photo of a burger from a local restaurant in her neighborhood, she can also add the restaurant’s location to a map on her board. With these locations, users can create pinboards for trip planning and highlight hotspots in their neighborhood.

Snapchat Sees More Daily Photos Than Facebook
Snapchat now shares 400mm snaps each day, up 50mm since September of this year. This number surpasses the photo-sharing activity on both Instagram and Facebook. Facebook sees 350mm photos uploaded per day and Instagram sees around 50mm.

LinkedIn Announces Showcase Pages
LinkedIn is now letting brands create pages for specific products in a bid to bolster its positioning as a content-marketing channel. While LinkedIn already has Company Pages — more than 3mm of them — that allow businesses to post status updates and job openings, now it will let them give more granular updates about product offerings and divisions. Showcase Pages are connected to the primary Company Page and can be assigned separate admins. See examples in action here and here.

Global Social Media

Germany Set to Grab Top Social Networking Spot from the UK
The UK will lose its spot as the top social networking country in Western Europe by the end of 2014 with Germany set to push the British into second position. The number of social network users in Germany is expected to reach 35.4mm  by the forecast period, which is more than the UK’s estimated 33.9mm by that same time. In terms of Facebook the UK still tops with nearly 30mm residents accessing the site per month, compared to 22.1mm users in both France and Germany.

Noteworthy Campaigns

Inspiring Unilever Ad Gives You Hope for Future Children
This week, Unilever launched a new initiative called “Project Sunlight,” an online portal which showcases social missions of Unilever brands around the world, and invites consumers, especially parents, to share their own stories about improving health, education and the environment. The company has partnered with UNICEF and Save the Children in an effort to create 2 million “acts of sunshine” — things like supplying school meals, drinking water, and improved hygiene for kids, as part of the program. At the heart of the campaign is a tear-jerker (but yet hopeful)  video (released on Universal Children’s Day), directed by Academy Award-winning director Errol Morris, called “Why Bring a Child Into This World?” The video has just over 3.5mm views.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Goes Public
Twitter went public this week as shares of the company started trading on the New York Stock Exchange. Shares of Twitter soared to 73% above their offering price in their first day. Twitter priced its initial public offering at $26 a share. The stock debuted at 10:49am ET on Thursday and the first trade came in at $45.10 a share. Shares quickly jumped to a high of $50.09 – a gain of 93% over the IPO price before dropping back a bit to the trading day close at $44.90. A price near $45 shares values Twitter at $24.4 billion.

The Thumb is Gone: Facebook Like Button Gets a Makeover
Facebook Like and Share buttons are seen more than 22 million times a day and are embedded on 7.5 million websites. They are also getting their first ever redesign. The biggest difference is the thumb is gone from the Like button. Instead it will appear in the dialogue box above the button that shows you how many likes or posts a page has. The new button features the “f” logo instead. The Share button will replace Facebook’s Send button. The design is optimized for high-resolution screens.

Facebook Trialling Technology To Track Users Cursor On Screen
Facebook is testing a new technology in efforts to study how users browse the site. The social network will gather information on how a user’s cursor lingers over a certain part of the site, or whether a user’s newsfeed is clear at a given instant on the screen of his or her mobile device.

Google Announces Live Video Tutorials Called Helpouts
This week Google announced Helpouts, a new tool that connects users via live video chats with experts who can help them with questions about home improvement, cooking or even medical devices. Helpouts serve as a Google-vetted marketplace where approved companies such as Sephora, One Medical and Rosetta Stone can offer their services to interested parties in real-time over live video (and can even charge for them!). Google has invited 1,000 companies to participate and plans to keep the marketplace “invitation only” for now.

Global Social Media

96% of UK Journalists Use Social Media Every Day
Out of 589 journalists from the UK, 96% interact with social media “on a daily basis,” and 92% do so on Twitter specifically. This compares to the 70% who two years ago, said they engaged with social media each day and the 80% for whom Twitter was a regular tool in 2012. The study also revealed that 42% “thought that social media was so important that they would not be able to carry out their work without it.” Social media for journalists is more often used for “publishing and promoting” their content (91%) and for finding stories (89%).

Noteworthy Campaigns

Top Shop Transforms Pinterest Into a Searchable Gift Guide
In anticipation of the holiday season, Topshop has partnered with Pinterest to create a campaign that centers around customers creating and submitting inspirational boards for the holiday season. This can include decorations, a dream dress, their ultimate festive tree, and Topshop products.  Entitled “Dear Topshop,” the campaign plans to take a 360 degree approach to make its presence known on and off-line. The collaboration will act as the ultimate gift guide that will feel personalized to each customer. Quirky and easy search categories such as “A gift that will wow,” “All things that sparkle,” and ” A bit of romance,” will help customers find the perfect gift or party outfit on the company’s website. These can be pinned, shared and shopped through all of Topshop’s digital worlds, with top pinned products being featured on the brands home page every day. In addition, giant touch screens and products with a Pinterest CTA in the flagship London and NYC stores will allow customers to pin, share and shop while in store. Other stores have dedicated staff armed with iPads who can walk customers through all the elements of the campaign.

Conan O’Brien Cracks Top 100 LinkedIn Influencers List
Conan O’Brien’s plan to take over LinkedIn is going well for the comedian. In September he realized that his social media empire was in fact missing a LinkedIn presence. He set about to rectify that issue by creating a profile complete with job descriptions as “lighting designer” at Applebees and listing “Oscar for Best Performance by an Actress in a Supporting Role” under his honors and awards. The profile amassed more than 70,000 followers and O’Brien is now listed as a “LinkedIn Top Influencer.’ But that’s not enough for O’Brien who wants even more followers. He’s asking fans to connect with him so he can continue to climb the influencer ranks. Check out his plea here.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Instagram Looks to Hire D.C. Manager, Become Destination For Political Content
Instagram is now honing its pitch to a new category of celebrity content creators: politicians. Facebook is hiring a Washington D.C. Based political outreach manager to “manage and execute relationships with governments, politicians and political influencers on how best to use Instagram.” The job listing suggests that politics is a major area of focus for Instagram, which still has less than 30 employees. Instagram will join the ranks of Twitter and parent company Facebook who also have employees dedicated to political group/government outreach.

Facebook Cans Another Ad Format

It’s official: Facebook’s “Questions” ad unit for Pages is getting the boot as part of the ad unit massacre announced in June.

YouTube Subscription Channels Off to a Slow Start
Some of the partners for YouTube’s “pilot program” for subscription-based channels, which launched in May, have said that their paid channels are off to a slow start. A total of 29 channels went live as part of the pilot, with partners including Sesame Street, UFC, Nat Geo, PGA, and Magnolia Pictures charging $0.99 or more a month for paid channels that would sit alongside their free videos on YouTube. Despite the struggles, partners are still committed to their YouTube strategies and are using the program as a testing ground.

Facebook is Testing a Feature That can Track Customers’ Physical Movements at Businesses
Facebook has been quietly testing a new feature to help brick-and-mortar businesses engage with customers on their smartphones and give them more insight into customer habits. The idea: encourage users to check-in on Facebook in exchange for access to free in-store Wi-Fi. Users who connect to a network that has Facebook Wi-Fi activated will be automatically redirected to the business’ Facebook Page. They are then prompted to leave a message to let their friends know where they are and what they are doing. But businesses will get more than just a check-in. The new feature only works if merchants have a Meraki wireless router with a free feature called Presence. The routers collect info from smart devices, giving owners location-based performance indicators including capture rate, media visit lengthy, repeat visit rate, total number of visitors and total visits for a given site. Meanwhile, Facebook can collect data on users based on their check-ins, such as where they go and how frequently.

Global Social Media

Facebook Grows Mobile Usage 22% in the UK
The number of people in the UK using Facebook from their mobile devices increased 22% since June last year.  Facebook says the average user now logs in 10-15 times per day, while sharing 4.7 billion content items daily.  Globally, 751 million people use the platform via mobile device, an increase of 54% from the same time last year.

China’s Sina Weibo is Reportedly Testing a Feature That Lets Users Buy Influential Retweets
Sina Weibo, China’s Twitter-like social network with over 500 million registered users, is test driving a new feature that lets users pay a small fee to have their content reposted by influential users. The cost will  vary based on follower size and influence – but early tests show an average range from 20RMB ($3)  to 50RMB ($7).

Noteworthy Campaigns

Mercedes-Benz Taps Top Instagram Shutterbugs for CLA
To promote the the new CLA (gateway luxury sedan), Mercedes-Benz is sending five top Instagrammers on the road.  The photographers — chosen for aesthetic, sheer fan numbers and fan engagement — will get behind the wheel of product model Mercedes-Benz CLA’s and take a five day road trip to capture and post their experiences. The photographer that gets the most “likes” during their week, wins a three-year CLA-Class lease. Mercedes isn’t the only auto brand tapping Instagram, Lexus recently amassed 200 Instagram users at Angel Stadium to create an ad for their latest model, while Nissan is asking Instagram users to upload videos and photos of a cutout of the new Versa for the chance to be featured in upcoming ad creative.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Launches Verified Accounts
Much like verified accounts on Twitter, verified Facebook pages will now display a small blue check next to their owner’s name. The check mark will also appear beside the profile name in search results, as well as anywhere else on Facebook where it appears. Also just like Twitter, Facebook’s verified status won’t be offered to everyone. They will be available to public figures with large audiences, namely celebrities, government officials, popular brands and some journalists.

Twitter Expands Lists
Twitter announced that its is updating its “List” feature, expanding it so that users can now have up to 1,000 lists with a maximum of 5,000 accounts in each one. In other Twitter news, the microblog is rolling out an ad-retargeting exchange similar to Facebook’s that would let brands retarget people who visit their site with ads on Twitter.

LinkedIn Adds Photo Sharing
LinkedIn has added the ability for users to upload photos, documents and presentations to their status updates. The new capability, which allows users to upload images and other content through the share box on the home page, will roll out to all members over the next few weeks. The sites’ 2.9 million Company Page owners now have the ability to directly upload images and files as well.

Tumblr Adds In-Stream Ads Online

A week after Tumblr was acquired by Yahoo for $1.1 billion, the blogging platform has announced that it will be rolling out its first sponsored web posts next month. These ads will be integrated into users’ streams, which until now on the desktop version of the site have only been populated next to content posted by other users they follow.

BuzzFeed, CNN and YouTube Plan Online Video Channel

This week, BuzzFeed launched “CNN BuzzFeed,” a YouTube channel featuring content from CNN that is designed to be shared via social networks.  The move is part of BuzzFeed’s plan to become a news destination for young adults.

Global Social Media

Social Media Marketing Increasingly Annoying UK Users
Details from a recent study indicate that UK users’ acceptance of ads on social sites is fairly low. Only 5% claim to have clicked on an ad in the past year and less than 1 in 10 feel that targeted advertising is relevant to them. Also, there has recently been an increase in the percentage of respondents who have stopped using social media altogether because they’ve had enough of promotions. The majority of users displayed negative attitudes towards social media marketing (just 10% of Europeans professed to trust social media marketing). 35% of respondents say they regularly hide companies’ updates if they update too often and 1 in 5 claim to have stopped using social media because they fear their information is being shared or used by 3rd party sites.

Noteworthy Campaigns

Taco Bell  Sends Custom Made Rings To Social Savvy Super Fans
Taco Bell sent glitzy, unique rings engraved with special Taco Bell script to eight young women who regularly tweet and post photos on Instagram about all things Taco Bell. The custom-rings were sent to both fans and celebrities including Chrissy Teigen, a Sports Illustrated swimsuit model, Jessica Lu an actress on MTV’s Awkward and Leah Cecil, Miss California 2012. The  handmade gold-wire rings were designed for Taco Bell by an Orange Country, CA based designer (sourced on Etsy). A handwritten note accompanied each ring. Pictures of the rings have been showing up on Twitter and Instagram.

Corona Invites Fans to “Live It, Share It, Win It.”
Crown Imports’ Corona Extra and Corona Light brands are offering fans the opportunity to enhance their summer experience through the “Live it. Share it. Win it.” promotion. Through July 31, Corona fans are encouraged to capture and upload photos enjoying Corona inspired summer activities and tag them on CoronaSummer.com for a chance for their photo to appear in an upcoming ad for the brand. Corona will also be giving away weekly prizes and one of four U.S. Travel package grand prize experiences through codes on specially marked packages of Corona.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Twitter Testing New Local Discovery Features
Twitter is in the process of testing a new feature that lets you discover tweets from people within a certain distance of your location. The idea is to surface relevant activity based on on where you are in the world, serving up tweets from others around you – whether you follow them or not.

Twitter Signs Lucrative Deal with Advertising Agency
Twitter has signed a deal this week with Starcom Media Vest Group, part of Publicis Groupe. The multiyear deal, comes at the beginning of upfront season. The deal will include a virtual lab where the two companies will conduct research that will help advertisers connect Twitter and TV together. The companies will combine some of their resources they use for measuring and tracking data and advertising.

YouTube Lowers Prices to Attract Advertisers
YouTube is taking a novel approach to winning TV ad dollars during this year’s Upfront season: lowering prices. The video platform isn’t  exactly lowering ad rates, but it’s re-thinking the way it structures up front ad deals for premium content in the eve of its ‘Brandcast,” a big show for marketers and agencies in NYC next week. Last year, YouTube came out with packages requiring advertisers to make commitments to spend in excess of $10 million across YouTube. This year, YouTube is dropping those requirements. The new minimum is about $1 million for a wide variety of YouTube content that allows bigger advertisers to buy more and smaller advertisers to buy less.

Facebook is Testing a New Prompt Asking Users to Complete Their Profiles
Facebook has started prompting some of its 1 billion users on the desktop version of the site to complete their profile. Similar to LinkedIn, Facebook has started telling users the percentage of their profile they have yet to complete.  Facebook of course needs this info to serve its users more relevant ads.

Global Social Media

Unilever & Coca-Cola Join Facebook UK Advisory Board
Facebook has created an advisory board made up of representatives from brands and agencies, in a bid to improve marketing best practices. The UK Advisory Board will meet approximately four times a year to discuss product development, campaign measurement and marketing best practices. The board will be led by Facebook UK & Pan-Euro director Christian Hernandez and UK sales director Stephen Haines. Brand representatives include Tesco CMO, Unilever UK & Ireland media directors, PepsiCo UK & Ireland VP of Sales, and Coca-Cola UK & Ireland general manager.

Noteworthy Campaigns

Cap’n Crunch Gets YouTube Late Night Talk Show
Cap’n Crunch is looking for a comeback and is placing bets on social media to make it happen. The cereal brand is launching an online late-night talk show for its beloved animated character, hoping to rev up its loyal fan base that loved the product in their childhood. The new online animated series called “The Cap’n Crunch Show” will feature nine episodes throughout the spring and summer on its YouTube channel. Just like other late-night shows, it will air at 11:35pm ET/PT and is aimed at an adult audience. A new episode is available every other Tuesday, starting May 7. The Cap’n will conduct interviews with animated celebrities and fictional characters within a giant cereal bowl.  Topics of conversation include pop culture and social media.

Comedy Central Hosts Comedy Festival on Twitter
Next week, Comedy Central will host a five-day comedy festival that includes a lineup of legends like Mel Brooks and Carl Reiner alongside popular comics like Amy Schumer and Paul Feig. The festival will take place almost entirely on Twitter, with comedians posting video snippets of routines and roundtables and posting jokes using the hashtag #ComedyFest.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Adds “What You’re Doing” Status Updates
Facebook users can now express what they are watching, reading, listening to, eating, drinking, or how they are feeling in status updates. For example, if you share that are you are watching Jurassic Park the movie, your post will contain the movie icon and a link to the movie’s Facebook Page. Jurassic Park would then be added to the Movies Section of your Timeline.

YouTube Wins Copyright Battle with Viacom
A federal judge has cleared YouTube of liability for infringing copyright by allegedly hosting tens of thousands of clips of content owned by Viacom. In a decision issued this week, U.S. District Court Judge Louis Stanton ruled that Google’s YouTube was protected by “safe harbor” provisions of the Digital Millennium Copyright Act, which broadly gives sites immunity when users upload copyrighted material, as long as the sites remove the content upon request.  The marks the second time that Stanton dismissed Viacom’s case, which the company filed in 2007.

LinkedIn Launches Major Mobile App Upgrade, Leads with Content
This week, LinkedIn released a considerable upgraded iOS and Android mobile phone app that emphasizes user personalization and brings forward the company’s growing content strategy. Version 6.0 most notably adds a personal newsfeed as the default mode. The app has highly accessible commenting and sharing tools, so that the user can engage in professional conversations while they are occurring. The new app also emphasizes personalization. A slider menu lets the user add shortcuts that access more than half a dozen key LinkedIn activities, such as one’s own groups, people who have viewed your profile, news and your own recent activity. With the release, LinkedIn also emphasized its international reach, reporting that 64% of its members are now located outside of the U.S. The app update expands language support to 15.

Facebook Launches Open Graph Mobile
Facebook this week, unveiled three new products at its Mobile Developer Conference in NYC that will put the company on an even faster track to becoming a mobile first platform. The company announced Open Graph Mobile, which takes Facebook’s social graphing product to the mobile platform for the first time. Facebook also released the latest figures for mobile, which include over 680 million mobile users and the fact that over 81% of iOS apps and 70% of top 100 grossing Android apps integrate with Facebook.

Twitter Looks to Emulate Google with Keyword Ad Targeting
This week, Twitter announced the ability for advertisers to target Promoted Tweets to specific keywords users may include in a tweet. For example, someone might tweet they are hungry and want a burrito. Taco Bell could bid on the words “hungry” and “burrito” to run a Promoted Tweet linking to a coupon code for a free burrito to that user and anyone else whose tweets include those two words. Advertisers can also import keywords they use on other platforms, such as Google’s AdWords.

Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads
Facebook is hoping that its hotly anticipated video-ad units can be a more-than-$4-million-dollar a day business out of the gate – if its asking price is met. The social network still hasn’t finalized the format of the video ads, but it’s been shopping the product around the agencies, looking to lock down commitments for the first available units in June or July. While the format of the units isn’t totally nailed down, it is widely assumed that they’ll be autoplay and presented in a video player that expands beyond the main newsfeed. Assuming four daily advertisers will meet Facebook’s asking price – it would be earning more than $4 million daily from the ads.

Global Social Media

UK Leads the World For Twitter Users
A recent survey found that the usage of Twitter is highest in the UK, with 21% of respondents saying they frequently use the service at least once per week. The UK is followed by the U.S. with 18%, Italy with 14%, France with 9% and Germany with 8%.

Noteworthy Campaigns

Crowdsourced Music Video Records Viewers’ Cursors in Real-Time
Rock band Light Light recently collaborated with Amsterdam-based design studio Moniker to create a one-of-a-kind music video. The online video is interactive and allows viewers to participate simply by moving their mouse cursor around the screen. The interactive video is called “Do Not Touch” and is for the single “Kilo.” It invites users to take part by hovering their mouse cursor over certain objects through a set of instructions. The movement of the cursor is recorded in real-time and as more people participate in the experiment, more cursors will appear on the screen each time. Check it out here.

Audi Lets Fans Write the End to the Next Iron Man Comic Book
Audi has partnered with Marvel Entertainment for its latest campaign. The car company is creating a crowdsourced digital comic book featuring Iron Man. The campaign allows fans to decide how the story ends. Users can submit their sketches for the final panel of the comic book and the winning entry will be published. The ‘Steer the Story’ e-comic book features Tony Stark who goes on an adventure in the Audi R8 sportscar prototype. Users can vote for their favorite entry, but the final decision will be made by a panel of judges from Marvel.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Expands Ad Targeting Based on Purchases
Facebook has launched a new ad program called Partner Categories. The offering is a new way to target ads to more categories of people. Partner Categories builds on Custom Audiences, a program it launched in September and then augmented in February using third-party shopping data. That February expansion let advertisers target by broad categories, including people who are in the market for a car. Now, advertisers can target 500 specific segments, including “Dairy and Egg Buyers,” and customers looking for a full sized sedan rather than just any car. The system does not identify users by name to Facebook and Facebook does not identify users by name to advertisers.

With Pulse, LinkedIn is Becoming the Newspaper of the Future
LinkedIn is sending a clear message with its acquisition of news-reader Pulse (purchased for $90mm): it’s a media company. Pulse makes an app that allows readers to browse articles from a variety of sources, including social networks. LinkedIn wants to broaden how users think of it beyond job-hunting. Already, LinkedIn publishes articles by high-profile business figures like Richard Branson and Michael Lazerow. “We believe LinkedIn can be a definitive publishing platform,” LinkedIn Product Chief Deep Nishar wrote in a company blog post.

Twitter’s Music App Set to Launch Soon
Twitter Music will reportedly launch as soon as this weekend. Twitter’s standalone music app will suggest tracks based on data gleaned from users’ accounts, including accounts that they follow. The app will allow users to listen to music using third party services like iTunes and Soundcloud.

Global Social Media

Adults in the UK Spend More Online and Own the Most Devices Out of Any EU5 Country
Adults living in the UK are some of the most connected citizens in Europe and own more devices than any other European Union Five country, according to Forrester. 83% of Brits aged 18 and above access at the Internet at least once a month, the highest online penetration in the EU5 (France, Germany, Italy, Spain and the UK). The study also found that UK adults were most likely to own a laptop, a smartphone or tablet, leading to higher engagement with online retailers.

China’s New Social Media Fad: Dogs Wearing Pantyhose
Gou gou chuan siwa, or “Dogs wearing pantyhose,” is a controversial practices that is catching on within China’s social networking sites. After a few memes of the dogs appeared in China earlier this month, more and more users decided to try what some call ‘pet shaming.’ The trend is said to have originated with a single image posted to Weibo (China’s Twitter) on April 2.

Noteworthy Campaigns

Ben & Jerry’s Celebrates Local Heroes With Free Ice-Cream
Every year, Ben & Jerry’s celebrate the opening of their first business by giving away free ice-cream for the whole day on April 9. To celebrate this year in the Netherlands, Ben & Jerry’s asked people to vote for their local heroes through a Facebook app. In return, everyone in the community has the potential to receive sweet treats on Free Cone Day. The campaign  asks fans the question: “Who deserves a free cone day?” Users answered on Facebook and pinpointed  their local heroes on a map. These virtual pins turned into “potential free cone day locations and reminders for people to vote for their local hero.” In each of the 12 regions in The Netherlands, three local heroes were chosen based on their initiatives and votes. One hero included a woman who wakes up every three hours to feed neglected dumped kittens and has been doing so for the last 30 years.

Hunky Plumbers Are Coming to Snake Your Drain In The Liquid Plumr “House Call Sweepstakes”
After the success of last year’s Double Impact commercial, featuring two hunky beefcakes who arrive at a woman’s door to fix a clog, the Clorox brand is launching an actual “House Call Sweepstakes.” Now you can win a visit from a similarly endowed beefcakes along with real plumbing and fix-it professional to give your bathroom the business.  Winners will be selected each week through May 20 and will receive $1000 in addition to a visit from some sexy guests. You can enter on the Clorox Facebook Page here.