Tag Archives: video ads

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Instagram Rolls Out Video Ads
Instagram is now selling video ad inventory launching the product with autoplay spots for Disney, Activision, Lancome, Banana Republic, and The CW. The ads started appearing this week and will continue to roll out over the coming weeks.

Tumblr Rolls Out Video Ads
Instagram isn’t the only platform rolling out video ads this week. Tumblr began featuring autoplay video ads from advertisers including The CW, Lexus, Axe, Universal Pictures, JCPenney, and Hulu.  Ads will be featured in Tumblr’s new video player (unveiled last week), which supports Vine and Instagram video.

LinkedIn Ad Sales Soar
LinkedIn continued its tear in the third quarter, with revenue climbing to $568 million. That’s 45 percent higher compared to last year. The increase was led by sponsored updates – a product that allows advertisers to reach members who don’t follow their company. Sponsored updates generated 31 percent of ad revenue in the third quarter.

YouTube Considers a New Subscription Service
YouTube is in the early stages of exploring new subscription services. Though specifics aren’t available, one option would be an ad-free service that users could pay for.

Global Social Media

Thousands Protest in Hungary over Proposed Internet Tax
Trouble is brewing in Hungary, as thousands of concerned citizens took to the streets in Budapest to protest a new proposed tax on Internet use. Over 10,000 protesters marched through the capital to demand the proposal be scrapped, as they believe it would increase their tax burden and curtail their freedom of expression and access to information.  The proposal was part of a bill drawn up by the current Prime Minister.  Protest organizers, backed by a Facebook group with over 210,000 supporters, issued an ultimatum demanding the tax be scrapped or they would return to the streets for more protests.

Noteworthy Campaigns

Taco Bell Blacks Out Its Social Sites to Launch Mobile App
As part of the launch of its mobile-ordering and payment app this week, Taco Bell blacked out its social media channels including Facebook, Instagram, Twitter, and even its website. The idea was to play up the announcement and attract attention with a Twitter feed, Facebook page, and website all showing nothing but a black screen. Each of those pages only offered a link to the app download. The chain was hoping to prompt conversation using the #onlyintheapp hashtag. The stunt appears to have had some initial success – 75 percent of all Taco Bell stores had processed a mobile order one day after the app launch. Taco Bell plans to continue with their social media activity, but it will be limited until they feel they’ve properly promoted the app.  They have since started promoted tweets and other social ads.

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the news feed. To that end, the social network will start asking users why they choose to hide an ad as soon as that user does so. Users can select from a variety of reasons including: irrelevant, offensive, spam, too frequent, or “something else.” Taking into account the reasons why an ad was hidden, Facebook said it will show the ad to fewer people.

 

Spotify’s video ads are coming. The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption. Spotify will start testing video ads in the fourth quarter with a limited number of brands, and plans to extend them to advertisers in the first quarter of 2015. Coca-Cola, Ford, McDonald’s, and Universal Pictures have signed on as the first global buyers. Kraft Foods, Target, and Wells Fargo will be the U.S. only launches.

 

In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. The capability is only available on certain posts, currently.  This is Facebook’s attempt yet again to take on Snapchat.

 

This week, Twitter introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and throughout its mobile app.  The company is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Only 26 nonprofits and musical artists were handpicked to deploy the feature, including country singer Brad Paisley, rap artists Eminem and Wiz Khalifa, and metal band Megadeth (yes, Megadeth).

 

Facebook has reached out to some of Google’s biggest content producers and encouraged them to test distributing their videos on the social network. Facebook’s push reflects a desire to become a bigger competitor in web video and get more content on its site. Right now, content creators use Facebook to promote their programming but prefer people to watch the videos on YouTube and other platforms, where they can make money through ad sales more easily.  Facebook and content creators are discovering how advertising might be incorporated into these videos. It’s likely that some sort of ad product will be rolled out by the end of the year.

 

Global Social Media

China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largest Internet market tighten online control. Video sites need to register foreign TV shows and films by the end of March. Starting April 1, unregistered content can’t be shown online. This year, China barred video websites from airing four U.S. TV shows, including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%.

Noteworthy Campaigns

During New York Fashion Week, Adidas showcased their new Fall/Winter 2014 collection dubbed #NeoRunway. The event, which was the world’s first tweet-powered fashion show, was created entirely by teens.  Teens had the power to decide everything from music, lighting, and the set design to styling the fresh new looks of the models walking down the catwalk. Teens participated in the show using the in-card voting mechanic from Twitter to choose between options. NEOLovers voted for two weeks prior to the show to decide what clothing, hairstyles, and makeup the models should wear. Participants could vote right up to the last seconds of the show. In addition, a team of young bloggers were on-site, bringing the show to life across social media channels.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Introduces Embedded Posts
Facebook announced embeddable posts are now possible. This is something you can already do with tweets, Instagram photos, Flickr and more, but hasn’t been possible on Facebook until now. Facebook launched the new feature with Bleacher Report, CNN, HuffPo, Mashable and People to start, but it will be made available to all “soon,” according to the site.  When embedding posts on a website, they will display just like they do on Facebook Users can also share the post directly from a website, like the Page, follow other posts, visit the post’s comments and more. Embedded posts will only be available for public posts.

Video Ads Coming to Facebook
Facebook plans to ask for up to $2.5 million a spot for a daylong run of TV-style ads that play automatically in users’ news feeds. Facebook recently commissioned a study from Nielsen that highlighted the social network’s reach compared to to TV. The study showed that Facebook has a reach comparable to or higher than that of the four TV broadcast networks during the day. For the 25-34 age segment, the social network boasts an incremental 41% reach to the networks during the day. This is how Facebook plans to justify  the hefty price tag.

YouTube Launches Geek Week
YouTube is hosting its first Geek Week August 4-10, highlighting a range of geeky videos including Blockbuster Sunday for iconic characters; Global Monday for geeky culture around the world; Brainiac Tuesday for science, education and knowledge; Super Wednesday for superheroes and the supernatural; Gaming Thursday for live plays and games in real life; and Fan Friday for fan boys and girls.

Amazon Launches Collections
Amazon  launched a feature this week dubbed Amazon Collections, which lets users categorize shopping wish lists into different categories. While Collections has more of a lean toward shopping, it has the look and feel of Pinterest. Collections lets people follow other users and add images to various lists.

Global Social Media

Facebook Takes 127 Out of 137 Countries According to the World Map of Social Networks
The latest world map of social networks created by Vincenzo Cosenza was just released. According to the map, Facebook still dominates with 127 out of the 137 countries analyzed. Since the last update, Facebook has now taken over in Armenia, Kyrgyzstan, Latvia and Vietnam.

Noteworthy Campaigns

Chipotle Fakes Twitter Hack
A series of tweets from Chipotle’s Twitter account had observers scratching their heads last weekend, with many assuming the account had been hacked. As it turns out,  Chipotle hacked itself. The stunt was intended to focus attention on the company’s 20th anniversary promotion, a “treasure hunt” called Adventurrito. It’s a puzzle game, and on the day of the hack, the puzzle had to do with Chipotle’s ingredients. Hence why the tweets during the faux hack were about avocados, lime, salt and onions.  The chain was also looking to add Twitter followers and did just that. More than 4,000 people followed the account on the day of the “hack,” far more than the 250 daily average. The tweets from the hack were retweeted 12,000 times.