The men of late night TV are killing it with viral videos. It’s no secret that Fallon, Kimmel, and Samberg (SNL, Lonely Island) are capable of producing videos for the masses – can you remember the last time you woke up and a Fallon video wasn’t trending or waiting in your newsfeed? We certainly can’t. These men churn out great, shareable content so consistently that brands can’t help but want to get involved. Check out this recent Purina integration from The Tonight Show with Jimmy Fallon. We could watch this all day. (And probably will!)
Here are some cool things we read about this past week:
Google Launches Balloons to Bring the Internet to Remote Regions
Google is launching huge balloons to bring the Internet to remote and difficult terrain (mountain ranges, archipelagos, jungles) – beginning with New Zealand. Last week, Google launched 30 Internet-enabling balloons in the Canterbury region, with plans to launch 20 more. The balloons, which resemble white jellyfish, use a combination of wind, solar power and “complex algorithms” to stay in a fixed part of the sky. The balloons communicate with antennas placed on the ground tends of thousands of feet below to provide Internet to those areas. The initiative, dubbed “Project Loon,” is part of Google’s master plan to bring the Internet to two-thirds of the world that do not have or simply can’t afford access.
Instagram Adds Video
Taking a page from Vine, Instagram integrated video into its existing platform this week. The feature will allow users to create 15-second videos (Vine allows just six seconds). Users can also choose between 13 different filters similar to the current photo capabilities. Brands have been quick to jump on board – including Nike, International Delight, Burberry, General Electric, Lululemon and more.
Vine Teases New Features
Not be outdone by Instagram, Vine teased new features this week including the ability to save drafts before sharing videos, a redesign of the video stream, curated video categories, and a private messaging experience.
Twitter is Developing Geo-Targeted Ads for Retailers
As soon as the end of this year, Twitter is planning to let brands show promoted tweets to people who open its mobile apps within close range of their stores. Twitter will enable ads to be targeted to people who are near specific latitudes and longitudes and could be ready as soon as the fourth quarter.
Facebook Now Lets You Comment With a Photo
Facebook has started to roll out photo comments, a new feature that allows you to comment on posts with images rather than words.
Twitter Pitches Brands with $100K Minimum Spend for TV Ad Targeting
Twitter last month revealed a TV ad targeting product, the first fruit of its February acquisition of Bluefin Labs. National TV advertisers who want to be part of the beta must allocate a minimum of $100,000 per Twitter handle to promoted tweets tied to TV ad campaigns. And at least $50,000 of that must be specifically for promoted tweets placed using the new TV ad targeting product.
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
Viacom has signed a deal to tweet sponsored video clips from shows across the company’s portfolio, which includes MTV, Nickelodeon, BET and Comedy Central. The clips will include pre-roll video from advertisers.
Turkey Bans Fake Social Media Accounts
The Turkish government’s ill-advised war on social media continued this week with the announcement that it plans to ban “fake” social media accounts following the weeks of protests organized, in part, via social media. Turkey thus joins the likes of China, where Beijing has required microbloggers on Weibo to use their real names.
Travelers Transfer Virtual Food Between Outdoor Ads to End Hunger
The agency for the United Nations World Food Program created two bus stop advertisements – one featuring an impressive selection of food, the other a starving child. Using NFC, you can pick up a piece of food with your phone and carry it over to the child in need. The act of doing so also donates the value of that piece of food. People who make an effort to donate can share they did so via Facebook and will receive a video from the child they helped.
American Express Kickstarts Ordinary People’s Hobbies
Inspired by Kickstarter, American Express has launched a six-month social media competition that will provide ten people per month with one-off funding to pursue their passions. The competition, entitled #PassionProjects, requires entrants to answer two simple questions: ‘what is your passion project?’ and ‘why is it important to you?’ The response must be 120 characters in length, accompanied by the hashtag . Winners will receive $2k in gift cards which are supposed to be used to kickstart these hobbies but are free of limitations, so can actually be spent on anything.
Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites that we collected this week.
We found this infographic and article in Social Times about the differences between how women and men interact on Facebook:
Facebook Likes Confirm Stereotypes for Men and Women
In a side-by-side comparison of men versus women on Facebook, this infographic illustrates the difference between the sexes. We wish we had better news to share — this analysis of favorite brands, media preferences, and activities for men and women confirms common stereotypes about both genders.
For example, the top 3 brand categories that women like are:
- food and beverage
while for men the top 3 brand categories are:
See more statistics in this infographic by Compass Labs below.
YouTube Trends Dashboard
Want to know what people are watching on YouTube across the country? Check out their interactive Trend Dashboard and you are bound to get lost for hours watching videos.
Just For Fun
While browsing the above YouTube page, we got caught watching astronaut Chris Hadfield’s rendition of David Bowie’s “Space Oddity” recorded in space. Watch it HERE.
Here are some cool things we read about this past week:
Instagram’s New Feature Lets Brands ‘Tag’ Consumers in Photo Stream
There’s still no advertising on Instagram, but a new photo-tagging feature offers marketers new tricks to vie for users’ attention. Dubbed “Photos of You,” the feature lets you tag other Instagram users, whether they’re people or brands, directly in photos. In functions similarly to photo tagging on Facebook, Instagram users who wanted to link another user to their photo would take the Twitter-like approach of @ – mentioning them in the attached text. They key difference is that tagging will now create an archive of photos that can be viewed by any user’s profile – provided they’ve granted permission for them to appear there. For brands who are on Instagram, the new feature could help drive follower counts and foster more personal connections with fans. For example, Nike could tag photos with sponsored athletes like LeBron James, which could increase their user engagement. Instagram has 100 million active users per month.
LinkedIn Lets You Illustrate Your Talents With Pics & Video
LinkedIn added the ability to showcase users’ talents in a whole new way this week: pictures and video. Now, LinkedIn users can add visual content to their profile Pages, giving more depth to the written content already displayed. For instance, a photographer might choose to include several of her best photos, a copywriter might upload a video of the ad he wrote for last year’s Super Bowl. Architects can upload the blueprints for a building they designed, and musicians can upload videos of past performances.
Nielsen Launches Digital Ratings to Measure TV Viewers
Expanding its metrics services on the Internet, Nielsen now has announced a pilot effort for TV/video “program” content — called Nielsen Digital Program Ratings. A number of TV networks and media companies have signed — A&E, ABC, AOL, CBS, the CW, Discovery, Fox, NBC and Univision — to participate in the online trial which will begin in May and go through July. Nielsen says the effort will use the same methodology of its anticipated Nielsen Online Campaign Ratings. Nielsen says Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online. The two metrics – Nielsen Digital Program Ratings and Nielsen Online Campaign Ratins will povied a more holistic view of the online and TV audience for both programming and advertising. Both services will combine ‘traditional Nielsen TV and online panel data with aggregated anonymous demographic information from participating online data providers, including Facebook.”
Twitter Advertising Now Open to All U.S. Users
This week, Twitter opened up its advertising options to all U.S users. The company had previously made advertising to the platform invite-only.
Facebook Rolls Out Promoted Pages Globally
Facebook has rolled out its Promoted Page Likes platform to a global audience, following a successful trial run in the U.S. Promoted Page Likes provide marketers with an easier way to run ads that will promote their Pages. Whilst similar features have been available on the social network, this new addition is set to boost newer brands looking to build the number of likes they have at the start of a campaign.
Budweiser Lets You Make Facebook Friends with the Clink of Your Pint
Budweiser Brazil is changing up the way we connect with each other through the “Buddy Cup.” The cups are embedded with a chip that when clinked together, the two drinkers become friends on Facebook. The cups will be used during Budweiser events. Check out the cup in action here.
Victoria’s Secret Strengthen’s Loyalty Program Via Timely Instagram Contest
Victoria’s Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for creative pictures. The retailer has launched a four-week campaign that encourages consumers to snap pictures that represent the brand on Instagram and through their own mobile application. The initiative targets Victoria’s Secret Pink Nation loyalty program members. Each week of the campaign, consumers are encouraged to take a photo of a letter from the word “pink.” Consumers can take their photos with Instagram and tag it with the appropriate hashtag (I..e #GimmeP). VS will judge entries based on creativity, photo quality, originality and consistency with the brand image. Four winners will be chosen each week for a total of 16. Each winner will receive $500 to shop Victoria’s Secret Pink.
Here are some cool things we read about this past week:
Facebook Debuts Reusable Gift Card
This week, Facebook introduced a reusable gift card that people can give to friends through the Gifts program for use at four partner companies: Target, Jamba Juice, Olive Garden and Sephora. After receiving a Facebook Card in the mail, subsequent card gifts will be automatically added to the balance for one or more of the participating stores. People can see gift balances in their account settings on Facebook in mobile or on the desktop.
Twitter Rolls Out Updates for Viewing Photos and Videos
Twitter announced several enhancements to the platform to make it easier to view photos and videos. Users can now click a photo from a profile page or in search results to see a larger photo without leaving the page. Media galleries now include videos from Vine, YouTube, Vimeo and other Twitter partners. Also, Tweet pages now let you see more of the conversation related to a Tweet.
Pinterest Introduces ‘News’ Feature to Improve Content Discovery
In place of Pinterest’s activity feed, the company has installed a new tool called “News.” The feed displays boards where you recent pins have been repined, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others. Pinterest is also testing out a new look, aiming to make navigation more intuitive. More on this here.
Foursquare Launches Dedicated iPhone App for Businesses
Foursquare has just launched Foursquare for Business, an app specifically designed for business managers. The new app allows managers to post local updates, view recent visitors and their tips, deactivate/activate specials and track analytics.
YouTube Set To Introduce Paid Subscriptions This Spring
YouTube is prepping to launch paid subscriptions for individual channels on its video platform in its latest attempt to lure content producers, eyeballs and advertiser dollars away from TV. YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. The first paid channels will cost between $1 and $5 per month. YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.
French Twitter Users are Saying “Au Revoir” to the Word ‘Hashtag’
In an effort to protect the French language from Anglicism’s, the word ‘hashtag’ will be replaced with ‘mot-diese,’ meaning “sharp word,” in English. The change comes from a French government agency responsible for promoting the French language.
Twitter is Now the Fastest-Growing Social Platform on the Planet
New research suggests that Twitter is now the fastest growing platform on the planet, beating Facebook and Google+ for the top spot. The number of active users on the microblog grew 40% from the second quarter to the fourth quarter of 2012 – equal to 288 million monthly active users. Overall, 21% of the worldwide Internet population now actively uses Twitter on a monthly basis.
Super Bowl Ads That Enlist Viewer Help
Advertisers are finding new ways to get viewers into the game during Super Bowl XLVII, which airs on CBS on Sunday. Some campaigns that enlist viewer help include: Coca-Cola’s ‘The Chase’ (highlighted in last week’s Headlines) asks viewers to vote on the commercial outcome; Pepsi’s Halftime Show (also highlighted in a previous Headlines) asks viewers to upload photos to be featured in a video announcing Beyonce; Toyota asked users to submit photos on Instagram and Twitter with the hashtag #wishgranted to win a spot on their upcoming Super Bowl ad; Lincoln enlisted the help of Jimmy Fallon to crowdsource road trip stores from Twitter for the commercial storyline; and Audi let users choose one of three possible endings for its Game Day spot through an online vote.
There is no question that YouTube is the king of online video. Nearly 40% of all videos viewed online are YouTube videos – that’s over 5.3 billion videos in October 2008 alone! We use YouTube to search for and watch everything from TV show clips to innovative commercials to the ever-popular Bear Falling Out of a Tree video.
Ever since YouTube’s inception, we have accepted that their videos are going to be low-resolution, pixelated, and often out of proportion within the video player. For example, when searching for one of my favorite Seinfeld moments, I got this: