Tag Archives: Yahoo

Headlines & Stuff

Written by: Christy Wise
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Here are some cool things we read about this past week:

Facebook and Twitter Lock Horns in Post-Super Bowl Battle of the Statistics
Facebook and Twitter released a barrage of data this week to claim the title of most popular social network for spectators watching the Super Bowl. Facebook boasted that 65 million people chimed in about the game. Twitter reported 28.4 million game-related tweets, compared with 24.9 million last year.  Facebook claimed that 676,000 people per minute commented or liked someone’s comment after the game-ending interception. On Twitter, the same play generated a surge of 395,000 tweets per second.

Twitter Launches Vine Kids
Twitter recently created its first child-friendly app – Vine Kids.  The main feature is the same, six-second looping videos, but the focus is clearly for children with animated characters leading them through the experience.

Nielsen Pitching New ‘Tweets Per Impression’ Metric to Entertainment Marketers
Nielsen has begun engaging movie studios and TV networks on a new metric — tweets per impression (TPI) — that gauges the social impact of entertainment marketing efforts. TPI maps the number of impressions a commercial has on TV against the number of tweets referencing that particular impression just minutes after the commercial airs.  While TPI isn’t limited to the entertainment industry, there has been significant interest from studios, which can adjust their TV advertising plans in real time based on input from the metric.

Tweets Will Return to Google Search
Twitter has reached a deal with Google to add tweets back to Google’s search results later this year. Google previously had to crawl Twitter’s site for tweets, but now the company will provide the data directly to the search engine. As part of the new arrangement, tweets will appear in search results as soon as they are posted.

Twitter Expands Promoted Tweets
Twitter has announced plans to expand Promoted Tweets beyond its own borders. Flipboard and Yahoo Japan have signed on as the first platforms to participate in Twitter’s newly syndicated ad network.  Twitter’s syndicated ads will be seen by users within Twitter content sections on third-party properties, as well as within third-party content areas.

Global Social Media

China Tightens Its Grip on the Internet
Over the last two weeks, China has been further tightening its grip on the Internet, blocking several tools that allow users inside the country to escape and circumvent what’s popularly known as the “Great Firewall of China.” Some popular Virtual Private Networks were the latest victims of the censorship system, with many reportedly unable to use them to connect to censored websites.  Though China has always been aggressive in trying to control the Internet, this new crackdown is seen as unprecedented.

Noteworthy Campaigns

Gap Debuts Love Story ‘Micro-Series’ on Instagram
Following Gap’s noirish brand campaign from David Fincher, and quirky holiday ads directed by Sofia Coppola, the brand has launched a “micro-series” on Instagram to promote its spring collection.  “Spring is Weird” is a 12-part love story starring actor Paul Dano and “Marcel the Shell” creator Jenny Slate. The 15-second episode will roll out each week on Gap’s Instagram account. The story will also be featured on dating websites and apps. Followers of #APerfectFit will also get special offers for trying the brand’s form-fitting “Resolution Denim” featured in the series.

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Facebook Insights Get a Makeover
Facebook Insights is changing. A small, random group of beta testers got access to the new desktop design this week. A broader rollout is coming soon at an unspecified date. The new design is simpler, cleaner and more intelligible. Stats like “People Talking About This,” have been broken into separate charts that allow Page owners to individually measure the reach and engagement of individual posts. Additional charts make it easier for users to see what kinds of posts have better reach or positive engagement than others. Owners can now break down demographic behavior to see if their Pages, for example, are better at engaging women ages 18-24 or men older than 65.

LinkedIn Unveils New Updates
LinkedIn unveiled two new updates this week that give users a more personalized home page. Called “Who’s Viewed Your Updates,” and “You Recently Visited,” the features are intended to provide users with more personalized insights on activities and engagement across the platform. “Who’s Viewed” is a snapshot of what a user has shared over the past two weeks. It also indicates who has seen the content. “You Recently Visited” indicates recent profiles that a user has viewed, searched or conducted discussions about.

FTC Warns Search Engines About Paid Ads
Search engines are increasingly blurring the differences between paid ads and organic listings, according to the Federal Trade Commission. Letters warning search engines that they need to clearly differentiate sponsored ads from organic results, were sent to dozens of companies including Google, Bing, AOL and Yahoo this week.

Facebook Developing Social Reader to Rival Flipboard
Facebook is working on a Flipboard-like social reader that will allow users to aggregate and read news stories from a range of sources. The project has been ongoing for a year. There has been no announcement about its release date.

Global Social Media

Turkey Hints a Twitter Censorship
The Turkish government is heading towards a showdown with Twitter after asking it to set up a “representative office” inside the country. The move could presage a censorship of the microblogging service it has accused of helping stir weeks of anti-administration protests.

Facebook Now Has 9 Million Users in Pakistan
Facebook is quickly growing in Pakistan. The social network just broke the 9 million user mark – an especially impressive feat considering it only reached 8 million users earlier this year. One million users in half a year suggests that Facebook could cross the 10 million threshold before 2014. For more on Facebook users in Pakistan – check out this infographic.

Noteworthy Campaigns

Amnesty International Campaign Finds Facebook Users Guilty of Crimes Based on Social Activity
Amnesty International’s New Zealand branch has an online tool that scans your Facebook Timeline and looks at how the freedom of your lifestyle measures up globally. As New Zealand was named one of the freest countries on earth, ‘Trial By Timeline,’ highlights what it might be like to be punished for attempting a quality of life that some take for granted.  The tool pulls out likes, words and updates you’ve posted that could have you arrested, tortured, fined or even sentenced to death in other parts of the world. Try it out here.

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. As we approach the middle of the year, we thought we’d share some stats from the first half of this year.  The University of North Carolina posted a blog citing a Brief History of Social Media and for this year they noted:

  • YouTube tops one billion monthly users with 4 billion views per day, and launched paid channels to provide content creators with a means of earning revenue.
  • Facebook user total climbs to 1.11 billion.
  • Twitter has 500 million registered users, with more than 200 million active.
  • Apple boasts over 50 billion app downloads
  • Yahoo purchase Tumblr blogging-social media network, with 170 million users and 100 million blogs.
  • Flickr has 87 million users and stores 8 billion photos, while Instagram has 100 million users storing 4 billion photos.
  • LinkedIn has 225 million users, while MySpace has 25 million users.
  • Pinterest has 48.7 million users, while WordPress hosts 74 million blogs.
  • Dropbox has more than 100 million users with 1 billion files uploaded daily.
  • Google+ has 343 million users.
  • Reddit has 69.9 million monthly users, with 4.8 billion monthly page views.
  • There are 156 million blogs.
  • An Australian survey found 34 percent of social network users logged on at work, 13 percent at school, and 18 percent in the car, while 44 percent used social networks in bed, 7 percent in the bathroom, and 6 percent in the toilet.

Compiled by: University of North Carolina

Stats of the Week

Written by: Digitally Approved
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Every week we compile lots of interesting stats here at Fanscape. Here are some of our favorites from this past week.

Buzz-worthy Numbers

  • Google processes 100 billion searches a month
  • 50 Billion apps have been downloaded from the iTunes app store
  • 75% of smartphones shipped in Q1 2013 use Android
  • 100 Hours of Video Are Uploaded to YouTube Every Minute
  • Mobile traffic in 2012 was 12X all internet traffic in the year 2000.

Our Math: Visitors on Tumblr Worth $47 Each

Yahoo’s acquisition of Tumblr for $1.1 billion is one of the biggest purchases of a social networking site since Facebook acquired Instagram for about $1 billion. Yahoo, which still has one of the most visited home pages on the Internet, has struggled to keep up with the rise of social media giants such as Facebook, Twitter, Instagram and more. By acquiring Tumblr, Yahoo will position itself to compete in a marketplace with an increased emphasis on social networks.

  • Based on the Traffic listing from compete.com, Tumblr receives 23.2MM site visitors a month; equating to a value of $47 / unique visitor

Brand Influence on Purchase Decisions Increase with Income Level

Retail incentive marketing company Parago published their annual Shopper Behavior Study for 2013 and here are some of the things they found:

  • Price sensitivity is up 75% across all income levels
  • Price is 3X more influential on purchase decision than any other criteria
  • 58% participate in social media content to receive exclusive rebates
  • 8 in 10 people:
    • Look for deals before they Shop
    • Will drive 10 minutes out of their way for a $10 rebate
    • Want rebates online and in-store

Source: Parago

Shopper Marketing Stats: The Death of Retail is Highly Exaggerated

A new study conducted by Nielsen shows that 77% of smartphone users who make a purchase after looking up retail-related information on their device buy in-store.

  • 2 in 3 Americans prefer to shop in a store rather than online, Link
    • 2 in 3 respondents would be more likely to shop in a store where they receive personal suggestions while shopping (such as nearby deals they might be interested in), and 86% are more likely to shop in-store rather than online if there are in-store only sales prices.
    • 3 in 4 respondents would rather receive personalized coupons (such as those based on their purchases) than generic coupons.
    • 3 in 4 say they typically make more purchases in a store if they’re in a good mood.
    • The least favorite aspects of in-store shopping are dealing with crowds and waiting in the checkout, cited by 74% and 73% of respondents, respectively, as among their top 3 least favorite aspects.
    • 62% would find the checkout process more enjoyable if they received personalized coupons based on their purchases.

War Casualty Stats

Usually we reserve this section for Fun Stats. Well, in honor of Memorial Weekend here in the US, we’ve decided to take the fun out and remind ourselves that the price of conflict goes far beyond money.

WAR/CONFLICT                                                         TOTAL DEATHS
Revolutionary War   1775 – 1783                                4,435
Franco-American Naval War    1798 – 1800               20
War of 1812      1812 – 1815                                       2,260
Spanish – American War  1898 – 1899                       2,446
World War I     1917 – 1918                                         116,516
World War II    1941 – 1946                                        405,399
Korean War    1950 – 1953                                          36,574
Cuba Bay of Pigs    1962 – 1962                                 9
Vietnam     1965 – 1975                                               58,209
Persian Gulf War     1990 – 1991                                  382
Kosovo     1999 – 1999                                                1
Operation Endure Freedom – Afghanistan ’01             1,745
Operation Iraqi Freedom     2003 – 2010                      4,420
Operation New Dawn     2010                                       66

Headlines & Stuff

Written by: Digitally Approved
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Here are some cool things we read about this past week:

Yahoo Announces Twitter Partnership
Yahoo has announced that they will now include tweets in relevant stories. Yahoo plans to roll out this feature to all U.S users over the next several days. In other Yahoo news, there are rumors swirling that the search platform has its eye on Tumblr.

YouTube Kicks Off Their First Ever Comedy Week
YouTube is debuting Comedy Week from May 19-25. To kick things off on Sunday, May 19 at 6pm PT, “The Big Live Comedy Show” premieres. It will be a live stream with comedians doing a mix of stand-up, sketches and musical performances. This is the first time YouTube is producing an entire week-long event around comedy. 150 comedians are onboard.

Google Announces 41 New Google+ Features
At the Google I/O developers conference this week, Google announced that Google+ would be getting 41 new features for the Stream, Hangouts and Photos. Google announced a new multi-column design within the Stream, which has already gone live (very Pinterest reminiscent). Other new features include photo enhancements, including the ability to click on a photo to flip it over and view related photos, as well as automatic hashtags, and upgrades to Hangouts, including a stand-alone Hangouts app.

White House Launches New Google+ Hangout Series: We the Geeks
This week, the White House launched a brand new Google+ Hangout series called #WeektheGeeks. The series will highlight the future of science, technology and innovation here in the U.S. The first hangout took place on Thursday and featured participants from Qualcomm, IBM, and Google.

Google Launches Spotify Competitor
Google unveiled a music subscription service, Google Play Music All Access, at their developers’ conference. The service, which is now available, allows users to stream millions of songs across multiple devices. It comes with a standard $9.99/mo price tag, following a free 30-day trial.

Facebook Adds Option for Star Ratings on Content in Timeline
Facebook completed its global rollout of the new Timeline design this week, with sections for movies, books, fitness and more. Now, it will begin letting users rate content from those sections from third-party apps. Facebook says users have added nearly 200m items to their sections daily.

ESPN and Twitter Expand Partnership
ESPN and Twitter are announcing a major expansion of their collaboration to post sports-related video on the service. ESPN will show video-highlight clips on Twitter of major sporting events. People can watch video clips on Twitter and through the mobile app shortly after the action happens on TV. ESPN will sell ads that will run inside the video clips and sponsors will also commit to buying ‘Promoted Tweets.’

Global Social Media

German Court Orders Google to Remove Auto-Complete Feature

A German federal court has ordered Google to remove auto-complete entries from the search engine after receiving complaints. The case centered on a complaint filed by an unnamed food supplements firm and CEO identified only as R.S. The person found that when they typed in their name into the search box of the site google.de, the auto-complete suggested results with the added words “Scientology” and “fraud.”

Noteworthy Campaigns

Instant Twitter Delivery Service Brings Sweaters to Chilly City Dwellers
Poncho shop Señor Tyrone now offers anybody in the LA area, free delivery of their scarves simply by sending them a tweet. The brand has just launched its mobile delivery service, the Señor Tyrone Pancho Express. If you happen to be in LA and are in need of some new outerwear, all you need to do is send a tweet to @senortyrone with the hashtag #ponchoexpress and, within one hour, the brand will dispatch one of their ‘Tyronistas,’ to you with a selection of nine colors to choose from. The delivery is free. You only pay for the garment.