Tag Archives: youtube

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

 

Here are some cool things we read about this past week:

Facebook to Make Sure the Right People See Publishers’ Posts
Facebook unveiled new tools this week to give publishers a better shot at making sure people on Facebook see their stories. One tool lets publishers target their Facebook posts at a subset of their fans interested in certain topics. Another lets publishers put an expiration date on their posts so that timely stories don’t pop up in people’s feeds after the timely event has passed. A third tool called Smart Publishing identifies a story that a lot of people are linking to on Facebook and, for publishers who opt-in, posts it in the news feeds of people who like that publisher’s Facebook page.

Facebook Adds Call to Action Buttons to Its Pages
This week, Facebook announced seven “call to action” buttons for Pages. Page admins can now select one of seven buttons that use verbs to attempt to get user conversion and appear on the top of the cover photo. The options are Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video.  Dollar Shave Club has been trying the buttons and said that adding “Sign Up” converted 2.5x more users than previously.

YouTube Offering Its Stars Bonuses
Google’s YouTube is racing to lock up its top stars as rival online video services court them aggressively. Facebook and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months.  In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service. Bonuses are tied to how well videos perform.

Instagram has 300 Million Monthly Users
Instagram announced this week that 300 million people check out the photo-sharing service each month. That’s up from 200 million nine months ago and 100 million in February 2013. There are however, a lot of fake and spam accounts and Instagram has begun deleting them. This means that some Instagram users may see the number of people following them shrink. Instagram will also start authenticating real accounts, starting with brands and public figures.

Global Social Media

Google News to Shut Down in Spain Over  ‘Google Tax’
Google said this week that it will shut down its Google News service in Spain to prevent publishers’ content from appearing on it – ahead of a new law requiring the company to pay Spanish news organizations for linked content or snippets of news. The law goes into effect January 1 and is nicknamed “Google Tax.” The move marks the first time globally that Google will shutter Google News.

Noteworthy Campaigns

General Mills Revives French Toast Crunch in Latest Nostalgia Play
General Mills is now reviving a cereal brand that had its heyday in the late 1990s. The company has announced that French Toast Crunch, launched in 1995 and discontinued in the U.S. in 2006, is now back in some U.S. stores and will be available nationwide again as of January. It seems U.S. fans of the cereal have continued to ask General Mills to bring it back – creating a petition and a Facebook Page dedicated to the cause. Some consumers have even paid big bucks to have boxes of the cereal shipped to them from Canada, where it continues to be sold. The company has responded to requests and launched a marketing campaign in support of the revival. The new campaign includes a 30-second spot, digital video, a new website, and Tumblr, Facebook, and Twitter accounts featuring Miss Cleo, known for her telephone psychic services on TV during the ’90s. News about the brand’s comeback is also generating buzz through the hashtag #frenchtoastcrunchisback.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Facebook wants to better understand consumer thinking in an effort to serve more relevant ads in the news feed. To that end, the social network will start asking users why they choose to hide an ad as soon as that user does so. Users can select from a variety of reasons including: irrelevant, offensive, spam, too frequent, or “something else.” Taking into account the reasons why an ad was hidden, Facebook said it will show the ad to fewer people.

 

Spotify’s video ads are coming. The music-streaming service will soon roll out its video ad products for marketers, including a mobile product that lets listeners watch a video ad in exchange for a half hour without any further commercial interruption. Spotify will start testing video ads in the fourth quarter with a limited number of brands, and plans to extend them to advertisers in the first quarter of 2015. Coca-Cola, Ford, McDonald’s, and Universal Pictures have signed on as the first global buyers. Kraft Foods, Target, and Wells Fargo will be the U.S. only launches.

 

In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. The capability is only available on certain posts, currently.  This is Facebook’s attempt yet again to take on Snapchat.

 

This week, Twitter introduced its Buy Now button, a feature that allows users to make purchases directly on Twitter.com and throughout its mobile app.  The company is moving cautiously with the product, which it says will only operate in the U.S. and be seen by a “small percentage” of users. Only 26 nonprofits and musical artists were handpicked to deploy the feature, including country singer Brad Paisley, rap artists Eminem and Wiz Khalifa, and metal band Megadeth (yes, Megadeth).

 

Facebook has reached out to some of Google’s biggest content producers and encouraged them to test distributing their videos on the social network. Facebook’s push reflects a desire to become a bigger competitor in web video and get more content on its site. Right now, content creators use Facebook to promote their programming but prefer people to watch the videos on YouTube and other platforms, where they can make money through ad sales more easily.  Facebook and content creators are discovering how advertising might be incorporated into these videos. It’s likely that some sort of ad product will be rolled out by the end of the year.

 

Global Social Media

China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largest Internet market tighten online control. Video sites need to register foreign TV shows and films by the end of March. Starting April 1, unregistered content can’t be shown online. This year, China barred video websites from airing four U.S. TV shows, including “The Good Wife” and “The Big Bang Theory.” The country plans to cap the amount of foreign TV programs allowed on the sites at 30%.

Noteworthy Campaigns

During New York Fashion Week, Adidas showcased their new Fall/Winter 2014 collection dubbed #NeoRunway. The event, which was the world’s first tweet-powered fashion show, was created entirely by teens.  Teens had the power to decide everything from music, lighting, and the set design to styling the fresh new looks of the models walking down the catwalk. Teens participated in the show using the in-card voting mechanic from Twitter to choose between options. NEOLovers voted for two weeks prior to the show to decide what clothing, hairstyles, and makeup the models should wear. Participants could vote right up to the last seconds of the show. In addition, a team of young bloggers were on-site, bringing the show to life across social media channels.

Headlines & Stuff

Written by: Christy Wise
Bookmark and Share
Bookmark and Share

Here are some cool things we read about this past week:

Twitter Strikes Billboard Deal For Real-Time Music Stats
Twitter has struck a deal with Billboard Magazine to serve up real-time stats on the top trending music. The charts provide real-time ranking on the most-shared tracks in the U.S. during the past hour. Filters present a real-time feature to search and view the most-shared tracks in the U.S. over the past 24 hours, with a weekly summary for both Trending 140 and Emerging Artist charts. More than 1 billion tweets were sent about music in 2013. Seven of the top 10 most-followed accounts on Twitter are musicians.

Facebook Cuts Down Automatic Updates in Your Friends’ News Feeds
Facebook announced this week that from now on fewer “Implicit stories” will make it into the News Feed. That’s Facebook’s way of describing automatic updates from third-party apps. From the Facebook Blog: “We’ve found that stories people choose to explicitly share from third party apps are typically more interesting and get more engagement in the News Feed than stories shared from third party apps without explicit action.”

Psy’s Gangnam Style Nears 2 Billion Views
K-Pop legend Psy’s “Gangnam Style” is nearing the two billion mark, almost double Bieber’s “Baby,” which is in second place. It is the undisputed champion of YouTube’s most watched videos list. Though music videos became a thing of the past on television, they continue to see huge success on YouTube. Twenty-nine out of the 30 most watched YouTube videos are music videos.

Global Social Media

Twitter will hit nearly 400mm users by 2018, with over 40% in Asia-Pacific. 
eMarketer has released a forecast of Twitter users worldwide and projects that the social network will have nearly 400 million users by 2018, with over 40% in the Asia-Pacific region. By the end of this year alone,  AsiaPac will account for 32.8% of all Twitter users, exceeding its 23.7% share in North America. This is despite the ban on Twitter in China, which represents the region’s largest portion of internet users. India and Indonesia are strong markets for Twitter. Both countries have seen user numbers increase by more than 50% this year, becoming the third and fourth largest Twitter populations, at 18.1mm and 15.3mm users respectively,  passing the UK for the first time.

Iranian Judge Summons Facebook CEO For Breach of Privacy
A conservative Iranian court opened a case against instant messaging services WhatsApp and Instagram while summoning Facebook CEO Mark Zuckerberg over complaints of privacy violation.  The Zuckster is unlikely to heed the summons, which is asking him to appear in court to “defend himself and pay for possible losses,” after some citizens in the region issued a complaint. On a separate note, Iran recently sentenced eight Facebook users to a combined 123 years in jail for various charges  including insulting the country’s supreme leader on the social network.

Noteworthy Campaigns

IBM Crowdsources Latest Smarter City Effort
In the latest phase of its “People for Smarter Cities” marketing push, IBM crowdsourced digital videos from around the world showcasing how residents would improve their cities. The first phase, known as “Smart Ideas for Smarter Cities,” ran last year and featured IBM-branded structures like benches, rain shelters and ramps that improved or enhanced some aspect of urban life.  This new push was done via partnership with Zooppa, a community made up of 200,000 members, including filmmakers, bloggers and environmental communities. Out of nearly 80 accepted entries, eight winners from around the world were selected. Videos covered a range of topics from repurposing empty spaces and aiding the physically challenged to spurring employment. Awards ranged from $500 to $10,000. The videos are available on the branded People for Smarter Cities site as well as through IBM social channels.

The Power of Google in Social Media Marketing

Written by: Hannah Redmond
Bookmark and Share
Bookmark and Share

Hannah.pixOn March 7, Google knew it was my birthday and served me a birthday Google Doodle. When I left work, my Android phone told me that it would take me 32 minutes to get home, that an Amazon package was waiting on my doorstep, and that a new episode of my favorite show would be on TV that night. I didn’t set up any of these alerts; Google just knew to tell me.

Since Google implemented a new design and Single Sign-On (SSO), requiring Google Plus accounts for all users, it knows what I search for (Google Search), where I’ve been/where I’m going (Google Maps), and what I buy (receipts in my Gmail). Google Plus ties this all together to create a database of information to deliver custom digital experiences.

As a user, I love this integration. It makes my life easier and makes running errands more efficient. And I am happy to let Google learn more about me and deliver these custom ads and experiences if it means that this wonderful service will remain free for users.

As a marketer, it’s exciting to think about how this will impact the work we do for our clients. Google is tracking loads of behavioral data on what consumers are doing online and offline every single day, creating an opportunity for incredibly innovative and targeted marketing.  For example, if we know that our target consumer is reading reviews of pet food during a lunch break, we could potentially send them a coupon when they’re about to pass by our pet food store on their way home.

Users’ experience on Google Search is becoming more custom, as well. Based on variables like a user’s connections, friends, search history, and location, Google Search results are unique. As a marketer, I want to give consumers a voice and a platform to publicly talk about and review my clients’ products and services to help insert them into more search results. I want to make sure our clients have a strong, optimized presence on all things Google – from Google Plus to YouTube – since Google social channels are the only social channels indexed in Google Search, unlike Twitter or Facebook.

Google is becoming a foundational platform on social, and the brands that win will be the ones who are harnessing its influence across platforms.

Visual Storytelling

Written by: Larry Weintraub
Bookmark and Share
Bookmark and Share

(image credit: artist Koen Demuynck)

We love stories. When we were kids we insisted that our parents read us one more story every night before we went to bed. Or better yet, make one up! Look at the television shows we watch now. Shows like Game of Thrones and Mad Men are essentially mini movies that we get to watch every week. The quality. The stories. What about reality shows? American Idol, Deadliest Catch, Restaurant Impossible, The Bachelor. These are weekly stories that have villains, plots, resolutions. We’re so hungry for these fantastic stories and we are lucky that they just keep coming.

And we’re starting to watch these stories in new ways. Look at the KONY video.  Nearly 90 Million people have watched a 30 minute movie on YouTube. I repeat, a 30 minute movie! Not an 80 second video about a cat or talking babies, an important documentary.

Meanwhile our phones are quickly becoming both a primary tool for viewing movies, television, and Internet-based videos as well as a significant source of creation. That iOS or Android piece of technology you carry around in your pocket has the ability to take photos with the same high resolution quality that were previously only attributed to devices made by the likes of Nikon or Canon.  Remember when you carried a phone, a camera, and a video camera to your kid’s birthday party? Like most other parents, I only carry one now, my iPhone.

As we take these lusciously vivid new photos at a mammoth pace, inventions like Pinterest and Instagram are helping us share them with the world.  Each photo tells a story of where we are, where we’ve been, or where we hope to go.  And each time a friend comments on or re-pins our photos, the story takes on new meaning for that person.  Then there is the complete personification of visual storytelling, the new Facebook timeline.  Photos are now so rich and large and the timeline enables us to tell the chronological story of our brand or our lives.

Many brands are taking advantage of the new Facebook timeline, but one brand stands out head and shoulders above the rest.  That brand is Red Bull.  The company whose energy drink sold over four and half billion cans last year and boasts 60% market share over a thousand competitors doesn’t do a ton of traditional advertising.  Sure, you’ve seen the ads about Red Bull giving you wings, but for the most part, we don’t see a ton of commercials or billboards. What we do see is that colorful logo plastered on every crazy extreme athlete with a death wish.   Red Bull epitomizes a brand entrenched in visual storytelling.

When Facebook timeline went live, Red Bull jumped in head first.  From the lead graphic to the individual photos on their profile, every image tells a compelling story.  Some subtle, some overt.

To get you to discover all the fascinating images and the history of Red Bull, they even put together a scavenger hunt that asked you to navigate through all the rich content on their Facebook page.

And Red Bull does so much more than just great photos.  They are also highly focused on video and film.  Each of their events and all of their sponsored athletes are documented by some of the best action filmmakers on the planet.  Check out their YouTube channel and you’ll find nearly 2,000 videos with hundreds of thousands of subscribers and a quarter of a billion views.

And finally, look at Red Bull’s website.

The site is dedicated to sports, culture, events, music, film, games, and if you look really hard, you might find a link to their product.

Red Bull breaks the rules.  It is lifestyle, story, visuals, and culture first… product last.  And it works.

Red Bull has taken a serious stance on visual storytelling.  And yes, it can work for everyone.  We’re visual people.  We love great images and great stories, and we’re more apt to buy from those who can show us what they are about.  Visual Storytelling is a trend and it will only get bigger and better as technology makes it easier and easier to tell our stories.

HOW TO: Customize Your YouTube Channel

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

nalts-new

Mashable put out a helpful How To yesterday, to make YouTube channels more aesthetically pleasing…

“YouTube recently redesigned channel pages to make them more dynamic and easier to customize. The beta channels are now a hodgepodge of your uploads, favorites, playlists, and numerous in-channel editing options. Should you upgrade to the new design, you have a greater chance of creating an eye-catching channel that’s likely to keep your viewers engaged for longer.

YouTube originally made the redesigned channels available to a select group of elite members and new users. Now however, the video site is letting anyone upgrade their channel, and eventually they’ll be moving all remaining channels over to the new version.

As previously reported, the redesign allows for wider videos and better organized pages; the result is a viewer-friendly experience centered around your content. As such, we wanted to highlight some of the best ways to maximize the redesigned channels and show you how to customize them to your liking.”

To read the full article click here.

Earth Day Online

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

Today we celebrate Earth Day, and in my morning internet perusing I have noticed just how much the online community embraces Earth Day and environmental activism.  Here are links to just a few of the great environmental, Earth Day relevant sites across the web:

Earth Protect – Think of this as the YouTube of environmentalism – a video upload site focused on protecting the earth.

Repower America – Home of Al Gore’s energy plan to “repower” the USA with 100% clean electricity in the next 10 years.

Care2 – Not just focused on the environment, this social empowerment site gives you the tools to petition and take action in whatever issues move you.

Google Power Meter – An iGoogle Gadget that monitors and reports your detailed energy usage and feedback as a way to identify where you can best conserve energy.

YouTube – YouTube features this playlist of video lectures by Stanford experts speaking on energy topics.

Finally, we can’t leave out the ultimate indicator of what’s happening on the web Twitter.  I leave you with this screenshot of Twitter trending topics from this morning.  It makes me smile to see the online world embrace Earth Day – hope you feel the same way!

eday

Larry’s Roundup

Written by: Larry Weintraub
Bookmark and Share
Bookmark and Share

The 5 that caught my eye:

30 Ways to Lose a Job on Twitter – http://www.resumebear.com/blog/index.php/2009/04/10/30-ways-to-loose-a-job-on-twitter/

Trailer for Year One (Michael Cera / Jack Black) – http://www.youtube.com/watch?v=RTNBwIAY9Zo

Captain is re-captured by pirates – http://www.latimes.com/news/nationworld/world/la-fg-somali-pirates11-2009apr11,0,3373558.story

A Twittering Squirrel – http://twitter.com/common_squirrel

YouTube Loses Lots of Money for Google – http://www.webpronews.com/topnews/2009/04/03/analysts-estimate-youtubes-losses-at-470-million-this-year

YouTube Enhancements Onsite and Off

Written by: Digitally Approved
Bookmark and Share
Bookmark and Share

There is no question that YouTube is the king of online video.  Nearly 40% of all videos viewed online are YouTube videos – that’s over 5.3 billion videos in October 2008 alone!  We use YouTube to search for and watch everything from TV show clips to innovative commercials to the ever-popular Bear Falling Out of a Tree video.

Ever since YouTube’s inception, we have accepted that their videos are going to be low-resolution, pixelated, and often out of proportion within the video player.  For example, when searching for one of my favorite Seinfeld moments, I got this:

Continue reading